Advertisement Ideas: Be Consistent!!!

It is said that how you do anything is how you do everything. I find this to be true especially when it comes to marketing and media relations. In December I attended a Relay For Life Leadership Summit and I soaked up a lot of information and then I implemented 2 ideas that are leading to the success of The American Cancer Society Relay For Life of West Boca Raton. The ideas were to do a Mission Monday Video and a Fundraising Friday Video each week and post them across Social Media. In using the videos I have been able to be consistent and plant the seed for people to look for the videos on Monday and Friday, In being consistent with the videos and using hashtags like #relay2015 and tagging different groups and pages I have been able to reach a larger audience and garner support for the effort to help those touched by cancer. As of 1 PM today The American Cancer Society Relay For Life of West Boca Raton has raised $16,913 with 45 teams and 215 participants. In posting comments updating the fundraising efforts I have been able to be on the top of the mind of the participants and they have been able to spread the message about what they are doing to help those touched by cancer. In having a consistent plan I have been able to garner results which have enabled me to engage people and let them know about other things that I do.

In advertising, marketing, and media relations the keys to success are frequency and consistency.  In all that you do when you make an advertising choice you want to be consistent as a one time advertisement anywhere may not garner the results you want as it normally takes 8 touches to get someone to take action. This is why you see so many Facebook posts from me encouraging people to donate to The American Cancer Society Relay For Life of West Boca Raton.I generally post http://main.acsevents.org/goto/jdogg2 with a reason for someone to give.I also go out into the community on a consistent basis with a plan to secure donations and as a result I have personally raised $2526.90 so far. By being consistent and including the fundraising site on my business card and also wearing Relay For Life Gear out in public I have been able to share Relay with others and open the door to further conversation about what else I do.  Continue reading Advertisement Ideas: Be Consistent!!!