Advertisement Ideas: Becoming A Money Magnet!!!

When you choose to advertise your intention of course is to create brand awareness, drive traffic, and increase cash flow. Many times a reason your business is not flourishing is because of of the attitude you have toward money. Instead of looking at advertising as an expense and taking money away from you look at it as an investment and a way of generating more money. I always say that I am a conduit for money as it flows to me and from me easily and effortlessly. I have watched all the so-called wealth experts and they all say what I have been saying for years it all comes down to how you look at money. You can come from a position of lack saying I can’t afford to do that or you can come from a position of abundance saying I will find a way to afford that. Many people in business today will cut advertising when things are slow and say I can’t afford to advertise when that is when you should be advertising. Many people in business today will say it is busy and I don’t need to advertise. Advertising should be used on a consistent basis so that you become a money magnet. The question is how do you become a money magnet?

Advertisement Ideas: Tools To Become A Money Magnet!!!

In this song by ABBA the singer decided that her plan will be to find a rich man. This is not the best plan or tool to use. The first tool you have is you and your mindset. How do you think about money?

One of the best tools we have to become a money magnet is to become a cheerful giver. Be glad that you have the money to give and to invest in advertising. By becoming a cheerful giver you will begin to open channels to receive that will bring you more money. Continue reading Advertisement Ideas: Becoming A Money Magnet!!!

Advertisement Ideas: Forget The Salesman Approach!!!

When discussing sales people I often hear they are pushy, full of themselves, and will say anything to make the sale. This perception has led to many people programming themselves to say I am not interested from the first interaction. Sales is an integral part of any business be it a sole proprietorship or a large corporation a brick and mortar business or a home based business and mastering sales is a key to success. I have found that over the years it is important to overcome the perception of being a salesman because of the misconceived notion that sales people are sleazy and out for themselves. The best way to avoid being perceived in a negative way is to forget the salesman approach and become more interested in the people you are interacting with.

The first thing you are instructed to do in sales is to make cold calls. I believe this is the wrong approach as you can see from the chart that most people are not receptive to cold calls. Cold calls can be a part of the process, however there is an art to the cold call. In my 20 plus years of experience in the for profit and non-profit sectors I have found that when cold calling it is best to simply do your research and find out who the decision maker is, this can be easily done by google searches or using sources like The Hoover’s Guide To American Businesses. Many times know who to ask for will get you past the gate-keeper. I also suggest you get the gate keepers name and make friends with him or her so next time you call they will put you through. After you get to the decision maker do not begin your pitch right away tell them that you chose to contact them as you are looking to assist businesses like theirs and would like to set up an appointment to show them what you are offering. The appointment can be done via phone or in person if they are local. The key is to begin a relationship as we all know people will do business with those they know, like, and trust. Continue reading Advertisement Ideas: Forget The Salesman Approach!!!

Advertisement Ideas: Show Me The Money!!!

Advertisement Ideas: Show Me The Money!!!!

We all remember the scene from Jerry McGuire when Cuba Gooding Jr’s character tells Jerry McGuire(Tom Cruise) Show Me The Money. Well in advertising and marketing this philosophy is the same. The key is for your campaigns to show you the money. The initial ad or marketing project may not reap money right away as it takes 6-8 touches of the consumer before they make the decision to purchase your product or service.

Your advertising and marketing should compliment each other and convey a strong message that creates a desire in the consumer to do business with you. I have encountered many business people who will cut back on their marketing and advertising when it appears things are slow and then wonder why they lose market share or go out of business. The fact is that at some point during your business you will need to effectively advertise and market.

In the past Starbucks marketing department said that they would not advertise as their audience was finding them simply by driving by and word of mouth, well that recently changed as they introduced Starbuck’s Refreshers and are now doing a major TV Campaign to promote that line. As a result they have seen a spike in their daily sales again showing them the money derived from advertising. Starbucks continues to have a strong brand due to their consistent in-house marketing and now their outside marketing and advertising campaigns.

When deciding on doing a promotion you should analyze the cost as you also measure the value. Remember that marketing and advertising is an investment. There are questions to ask like how many people will the promotion reach, what demographic will it reach, how long will the promotion last and how will I benefit by being part of the promotion. Continue reading

Advertisement Ideas: GET A CLUE!!!!

Advertisement Ideas: Get A Clue!!!!!

I have witnessed many clueless business owners over the last few months, who simply do not understand without proper advertising/marketing that their business doesn’t thrive. I have heard the economy this, the economy that, things are slow, I can’t afford to advertise/market. I have heard every excuse that you can think of. I have come to the conclussion that some business people are just clueless or so set in their ways that they would rather make excuses than look for ways to improve.

Do you know what this is? It is the #1 interactive video sharing site in the world. I ask people do you have a You Tube Channel and you would be amazed how many have said no. Come on people it is free and if you use it properly you can strengthen your brand. My channel is www.youtube.com/jdogglederman. I have marketing tips, promos I have done, testimonials from clients, and I even have a short rap I did for www.feelthehugs.com. With today’s technology you can have a video a week. The video should be relevant, entertaining, and resonating. Here are some samples of how you can use You Tube: Continue reading Advertisement Ideas: GET A CLUE!!!!

Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: How To Be A Lifter and Lift Your Revenue

As I sat in The Catalyst Sermon tonight at listening to Pastor Mike’s Wife, Eberly, speak about Fear and keeping the faith to be a lifter I began to think as business people what are we doing to be a lifter and what measures are we taking to lift our revenue. I then found the first way to be a lifter and lift your revenue. It is to overcome your fear. To do this ask yourself what am I fearful of and how will my faith conquer this false evidence appearing real.

In The Movie Coach Carter the message of overcoming fear is evident and the character is quoting from Marrianne Williamson’s Poem about Fear.

Overcoming Business Fears

The biggest fear I hear from entrepreneurs and the non-profit organizations that I work with is the fear of not having enough money to build on their mission. To over come this fear one must understand that it is when you give and are of service and value that you get and the supply becomes greater. In your advertising make it a point to show how you are a giver to the community. Many people are caught up in the what ifs and never get beyond the limits where those who go for it and put themselves out there find they lift people up and as a result their revenue is lifted. A great example of this is Janine Hinds who steeped beyond her fear to share and sell her concept of Focus on Community and Ladders to leaders and today is following her passion and meeting with success. To see more about Janine Hinds visit www.teenfocused.com.

Another fear I hear is not getting clients and thus not having steady cash flow. Many times it is not ours to question where the money will come from but to implement the ideas that Passion + Action + Success and watch clients become attracted to us and help us to grow. A great example of this is Pastor Mike who overcame his Fears of failure and began Rocketown in Pompano Beach and now serves a population of teenager with a positive message and as a result is succeeding and garnering community support. You can learn more about Pastor Mike and his mission at www.rockettownfl.org. Continue reading Advertisement Ideas: How To Be a Lifter and Lift Your Revenue