Advertisement Ideas: Flaunt It If You Got It

What speciality do you have? How are you carry yourself? Do you walk with a swagger? Do you speak with confidence? This has gotten me to think of the adage flaunt it if you got it, not in a mean or condescending way but is a subtly in their face way.

Angie and her FLAUNT Girls attract a lot of attention as they perform at The Full Throttle Saloon during Bike Week in Sturgis South Dakota. They are used in many promotions and as a result attract many male customers to the saloon. Some may say that this is over the top, however it works. Think about it showing off your skills may be just what a potential client/ customer is looking for. By flaunting your skills in a subtle way you will begin to build strength in your brand. A few year ago NIKE Introduced Customizing their sneakers, where consumers could go on-line and design their own sneakers.Knowing they were the #1 athletic footwear in the world they flaunted their position and offered this opportunity and a s a result remain #1. Imagine if you could custom make a few pairs pf sneakers to wear while doing business that effectively represented your company. This would definitely lead to be a flaunter.

These were designed for a Dance Krew, who won MTV’s America’s Best Dance Krew and now the Jabbockeez are a recognizable brand who flaunt their talent.

After NIKE offered this program of customization others followed suit. Someone designed this from Adidas and I immediately thought if I had a burger place I would order these for my employees with the company name on them.

What a great innovative way to market your business.

Wouldn’t these be cute for The Girl Scouts to have during Their Cookie Sale? Continue reading Advertisement Ideas: Flaunt It If You Got It

Advertisement Ideas: Strengthening Your Message

11,000,000 Survivors and Counting

Using Statistics to Deliver Your Message

I started to use statistics to illustrate a point to those who were being negative about The American Cancer Society and I began to think how effective the use of statistics is when delivering your message. Being armed with statistics will most likely squash any hesitation that a potential customer may have. It is not about beating them up and telling them they are wrong it is about presenting facts that will turn them into buyers. Over the last several months I have been told that The American cancer Society only lines the pockets of its employees. When hearing this I stated did you know that because of The American Cancer Society in Florida 1,578 patients received support through Reach To Recovery for Breast Cancer, that 3,186 patients were given 40,420 transportation services to and from treatments, 2,111 women restored self-confidence after treatment through Look Good… Feel Better, that 672 patients received free lodging at one of Florida’s Hope Lodges while undergoing treatment. Many time this turns a skeptic into a supporter. Continue reading Advertisement Ideas: Strengthening Your Message

Advertisement Ideas: Hammering The Message Home

Don’t be afraid to subtly get in someones face to hammer your message home.

Advertisement Ideas: Hammering The Message Home

I am asked all the time JDOGG how do you get people to respond to yoiur message. I always answer by hammering them, reminding them about who I am, what I am doing, and why they shoud be supporting my endeavors. Many ask aren’t you afraid that you may upset some people with this tactic? My answer is I never intend to upset anyone however many times it takes someone to hear and see the message 10 times before they react. Many times you have to put a consistent print ad out in the community over a long period of time until people react. Many times you have to air the same radio commercial for months to build your message. ON many occassions placing the same TV AD over and over will help deliver the message.

Which one are you going to use to hammer home your message. Continue reading Advertisement Ideas: Hammering The Message Home

Advertisement Ideas: What’s Your Problem?

This question came to mind to me today (4/18/12) as I was out collecting donations for The American Cancer Society Relay For Life of West Boca Raton, FL 33322. Most everyone I came in contact with was open and receptive and were polite even if they weren’t in to donate. There were a few who I started to think What Is Your Problem? I went to a wireless provider (Verizon on Yamato Rd in West Boca) and the gentleman behind the counter stated Ia m too busy to which I replied it only takes a minute to reach into your wallet and grab a $1, my goal is to see 100 people and have each of them donate a dollar. He answered I told you I am not interested. I figured out what his problem is, his attitude toward giving and being of service to others. He complained how slow things were in one breath and then that he was too busy to take time to make a donation. Think about it for a $1 donation he could have helped to build his business as he was dealing with someone who has over 1500 twitter followers, over 1700 friends on Facebook, a good linked in network, hosts an Internet Radio Show, and has many contacts in the community that could have benefitted from his service. Instead of goodwill he now gets listed in the ugly customer service category and this negative story gets told. W.hen you are representing your business be it as an owner or an employee the key is to take time to support those that come in supporting the community and leverage your goodwill through advertising and marketing. Continue reading Advertisement Ideas: What’s Your Problem?

Advertisement Ideas: Do You Give Good Or Bad Phone?

Advertisement Ideas: You Give Bad Phone

This blog was inspired by a recent call I made to Arts Alive in Coral Springs to follow up on a voice mail message that I left.I was told I don’t recall, thus I stated why I was calling to set up an appointment to see how I could be of service and value through marketing and advertising. I was told I have A PR Company I answered okay I am not looking to be your PR Company I am looking to maximize your message by showing you what I have to offer through Life Publications. His answer was we aren’t interested. I said no problem can I ask you I was told no you are being pushy and this is the type of call we don’t want. I hung up and laughed because oblivisously this man missed the day they taught phone etiquette.

Attention Business People!!!! This is the phone learn how to use it properly so as to attract business as you never know who is on the other end.

On another call a business owner from The Funky Biscuit stated I do not get involved with the advertising and you will have to email my partner. This always strikes a nerve as we do not have to do anything we have the ability to choose to do things. This was a real turn off. I stated okay I’ll email your partner. A suggestion I have for those answering the phone, be courteous and open to receive and never tell someone they have to do anything instead state tahnk you for inquiring about that we handle all those requests via email or please direct this inquiry to our marketing director at his/her email address. Also think about it you may be speaking to someone who has some influence in the community, like myself who has a blog and decides to share a negative expereince or a positive experience with those that visit. Those visitors may know some people who would have become customers so your one negative encounter can have a rippling effect thus remember the way you act on the phone can impact your business. Continue reading Advertisement Ideas: Do You Give Good Or Bad Phone?

Advertisement Ideas: What Is Your Message?

Advertisement Ideas: What is Your Message?

Dee Snider the front man for Twisted Sister was booted off of The Apprentice last night as a result that his message on the box from The Walk With Walgreens Task not going over well with the 3 people who were deciding the winner.His idea to use words ending in ING was good however some of the words were negative and thus did not deliver the message that the executives were looking for. As I watched the episode unfold I thought before you do an ad campaign answer the question what is your message?

Having a clear easily understood message is a key ingredient in any form of advertising. For example Converse is known for its Chuck Taylor Allstars and this message is very clear

When you decide what your message is remember to keep it simple and appealing. If you were an athletic footwear retailer you may want to add your location, phone number, and a special offer. Also remember when you decide on the message that it is targeted for the audience you want to reach.

Advertisement Ideas: Failed Messages

I chose these three examples to show you that placement of your message is important and also that the wording of your message is important as well. When deciding on the message you want to utilize:

1: Think of the wording

2: Decide where you will place the message

3: Decide how you will maximize the message

4: Have several people check the message

5: Ask does this represent who I am and what I do appropriately

Would you eat here?

Talk about mixed messages!

Always check your spelling and grammar.

This week as you put a message together for your ad campaign be aware of what your message is.

Advertisement Ideas: Why Use A Professional Voice

I am asked many times why should I use a professional voice when I have my own voice? The simple answer a professional voice adds credibility to all that you do. Often times I hear a commercial with the owners voice and I think why did his marketing people let him do this. There is a car dealership in Palm Beach that advertises and the gentleman comes on and his voice is very annoying to me and I think I am never going there. Then I think how many people think the same way. Sometimes even a professional voice can turn off potential clients so think about how someone sounds when you hire them.Let’s compare a few videos, tell me which one you would have chosen to use and why did you make this choice.

Continue reading Advertisement Ideas: Why Use A Professional Voice

Advertisement Ideas: Honing Your Skills!!!

I was asked how do you get to Carnegie Hall. My answer was practice. The more you practice your craft the better you become. Preparation is half the battle. One key is to practice in the mirror and videotape yourself and tweak for improvement.

Through Practicing and critiquing your videos you will become a better presenter. For example this video has some mistakes but I kept it and posted it to learn and show people it is okay to make mistakes as long as they help you to improve.

Some great tips to help you hone your skills are:

. Write a Script and Rehearse

. Go With The Flow and keep going even if you make a mistake

. Practice in Front of A Mirror

Advertisement Ideas: You Perform How You Practice!!!

Post image for The Three Laws of the Bar Exam Setting aside time everyday to practice your craft will set in motion the skills needed to succeed. Remembering the adage how you do anything is how you do everything is a key element in honing your skills. In being able to hone your skills daily you will deliver a peak performance. As a PA Announcer I make it a point to practice daily. I find a game on TV of any sport and I do my announcer voice so that I can be the best announcer when the time comes to do the announcing at a live event. In college I made a tape for a friend where I made up an entire baseball game and I sent it to him so he could critique it. By doing this I was able to hone my skills and improve on my craft. Today there are many videos of me at www.youtube.com/jdogglederman that I watch to see what I did correctly and what I need to improve.