Advertisement Ideas: How Deep Is Your Network?

With the passing of Nelson Mandela yesterday I began to think about how many lives he touched for standing up for what he believed. I began to think how deep was Nelson Mandela’s network? Then I began to think of a question that many business owners must ask and that is how deep is my network. Nelson Mandela was able to touch many lives as he built a network of people who believed in what he represented. The obstacles he faced were tremendous and he rose above them. he gave up 27 years of his life as he spent those years in jail. Part of his network was his wife Winnie who kept the movement going while Nelson Mandela was in jail. Together Nelson and Winnie Mandela were a formidable couple who used the power of their network to affect change in the world. Nelson Mandela lived his philosophies and beliefs daily and if he were a brand was as well-recognized as NIKE. Mandela created a buzz because he built a network of followers who knew him, liked him and trusted him. Mandela leaves a legacy for with many lessons for us to follow. One lesson is to build a network.

Advertisement Ideas: Building Your Network!!!!

I first learned the concept of networking as a member of The Jaycees, an organization of young men and women aged 18-40 dedicated to providing leadership training through community service to its members. The Jaycees network was made up of members, who made up chapters, districts, regions, state organizations, national organizations, and Junior Chamber International. These groups created a network for good. In building the network the one thing that was stressed was to share the organization with others and get them to join the organization. After they joined the idea was to provide them with services that would enhance their personal and professional lives. In building the membership I began to understand the power of building a network as each person who came into the organization had something to offer. The key to my success in the organization was my ability to share the organization with others. I learned the following that I hope will help you to build your network: Continue reading Advertisement Ideas: How Deep Is Your Network?

Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!

Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!!

Kmart, is an American chain of discount stores headquartered in the United States. The chain purchased Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Walmart and Target, with stores in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. As of February 2, 2013, Kmart operated a total of 1,221 Kmart stores in 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands. This store count included 1,196 discount stores, averaging 94,000 sq ft, and 25 Super Centers, averaging 168,000 sq ft.

Kmart did not get here by accident they have continued to market very proactively in the markets that they serve. This year their Christmas advertisement created quite the buzz, which should be the goal of every campaign. if your campaign does not create a buzz about your business you are missing a major component in your strategic marketing.

This video has been viewed 311,346 times. Now think of this how if 1% of those who viewed the video went to KMART and of that 1% 5% purchased JOE Boxer Items then this campaign was a success. What are you doing in your business to create an interest in your products and services. When you plan your marketing strategy it is important to know what your goal of the campaign is, how you are going to reach your target audience, and what you are seeking to accomplish. In today’s market place where competition is fierce for the consumer dollar it is important to have a recognizable brand that instills confidence in the consumer.

Once you create buzz like KMART you must then create a plan that instills customer loyalty. It is imperative that you exude a message if service and value in all of your advertising. Every time a customer does business with you the interaction must be one that builds the relationship so each time they seek your product or service they come to you before they go to someone else. Continue reading Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!

Advertisement Ideas: How To Maximize Your Message!!!!

Advertisement Ideas: How To Maximize Your Message!!!

In order to maximize your message you must be committed to putting in a maximum effort in your marketing, media relations, and public relations. To get the process started ask yourself what is your message? Then ask yourself who do you want to hear your message? Then ask yourself how can I truly maximize my message and reach the audience that will purchase my products or services? One key idea to remember is that facts tell but stories sell. How and where are you telling your story.

Advertisement Ideas: How To Maximize Your Message: A Case Study!!!

For those that have followed this blog over time you know that I am very involved in The American Cancer Society Relay For Life. I have a web page at http://main.acsevents.org/goto/jdogg1 where people can make donations. My message is that I am honoring my mother, Judith Miller’s, memory as she was called home to GOD on July 5, 2012. I am doing this to create a world with less cancer and more birthdays. I am using this as a case study as I have raised over $15,000 in the 10 years that I have been a participant. I also have a unique advantage over everyone else in the fact that I am the emcee for the event, which provides me with a great platform to promote myself and secure paying gigs. As of this writing I have raised $898 so far for The 2014 American Cancer Society Relay For Life of West Boca Raton. The model that I am using to maximize my message is proving to be highly effective.

In all my interactions in obtaining monetary and in-kind donations I have incorporated the idea of celebrating, remembering, and fighting back while creating a world with less cancer. By being consistent with the message I have been able to obtain donations and also share the work that The American Cancer Society does. I have been able to create a buzz and create brand awareness and recognition by sending media releases out on a consistent basis. As a Result on 11/10/2013 The Sun-Sentinel ran an article about The POINTS FOR THE CURE FUNDRAISER for Relay For Life. The program is simple you choose your favorite NCAA Football Team or NFL TEAM and after their game you visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point they scored. Continue reading Advertisement Ideas: How To Maximize Your Message!!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!!

In marketing and advertising one of the keys for a successful campaign is consistency. Ask yourself am I being consistent with my message? Am I using the same logo with a consistent brand message or tag line? Am I sharing a message that is memorable that will put me on the top of the mind of my target audience? In being consistent with your message you create a brand awareness so that when someone is ready to utilize your product or service they call you instead of your competitor. Ask yourself do I consistently advertise or market myself and my services or do I do it on occasion? The key is to continually be out in the marketplace so that when someone is seeking your product or services they see you and are compelled to do business with you.

How many times a day do you market your product or services? The more times people see you the greater the chance you have to capture them as customers/clients. When I sold advertising for Forum Publishing Group I would hear I advertised once and it didn’t work. I felt like say NO S***, what did you expect a miracle after one advertisement? I have come to the conclusion that many entrepreneurs and marketing executives just do not get it when it comes to advertising and marketing? Many think oh I’ll place an advertisement one time and people will respond. My answer survey says XXX as it is proven that the consumer needs to see an ad 6-8 times before they respond unless they are in the buying cycle at that time. It is very rare when a one time ad gets a response, however there are exceptions to every belief. The key is the more you put yourself out there the more chances you have to capture your audience and thus turn the ads into sales. Continue reading Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!

Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!!!

Today’s entry was inspired by the fact that it is Halloween where many will be trick or treating. Just like those trick or treating who hope to secure many great treats and very few tricks your marketing campaign should garner more buyers than browsers. I am always surprised by the amount of business owners or marketing executives that are getting tricked up by their lack of marketing savvy. The latest example of someone getting tricked up by their lack of marketing was The Area Director of a South Florida Arby’s as I had called him on several occasions and emailed him to talk to him about helping a Pop Warner Football Team that I am the public address announcer for. My thought was that Arby’s has a store within 3 miles from where the team plays and with me announcing 5 games on a Saturday and each game being attended by about 100 people each it would be a great place for Arby’s to promote and create traffic to their location. Think about the brand recognition and the increased revenue they could have had not only on a Saturday but also during the week as the parents and the kids would now know that there is an Arby’s in the community. Think of the possibilities that Arby’s could have had. The reason the man was tricked up by his lack of marketing is he never returned calls or emails. This really intrigued me as I have found that many people do not return phone calls and emails and as a result are getting tricked up by their lack of marketing. As a result of being tricked up they are missing out on a chance to interact with someone who could be of great service and value to them. In today’s marketing place one raving fan can help to increase your brand and increase your revenue. Creating raving fans begins with personal interaction and then can be harnessed with social media interaction. By not engaging your audience or potential audience you are getting tricked up by your marketing.

Tools To Avoid Getting Tricked Up By Your Marketing!!!!!!

As mentioned the best tool is the phone as returning phone calls can lead to a relationship that can benefit your business. I use me as an example as I have many platforms to help advocate for a business such as my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM EST, an Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which airs at www.blogtalkradio.com/hrafnstongradio at 7:00 PM EST on Monday, another blog at www.the-spiritualawakening.com, and many social media accounts with many followers. You couple this with all the teams and special events that I am the announcer for and it makes sense to connect with me to help create a buzz about your products and services. Continue reading Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!

Advertisement Ideas: Are You Playing At Business Or Doing Business???

Advertisement Ideas; Are You Playing At Business Or Doing Business??

I ask this question today as I have realized that there are talkers and there are doers when it comes to business. I recently had a life coach who was teaching marketing skills to his clients in the wrpbitv studios for an interview for my Internet TV Show, the Anything Bucket, which airs on Wednesday Night at 8:00 PM EDT at www.wrpbitv.com. I offered the opportunity for him to purchase a fully edited clip with his contact information for $100 and he said he couldn’t afford to do it at this time. I chalked this up to another chump professing to know marketing and fooling those who believe his shtick. If someone is supposed to be teaching marketing and doesn’t market themselves how good can they truly be? I asked the man are you playing at business or are you serious about doing business? He proceeded to make every excuse why he wasn’t going to buy the clip. It was at that point that I determined that I am only going to seek qualified people who are serious about maximizing their message and who understand the value of having a clip and realize that when you spend money you make money. If you are under capitalized think of a way to find capital and then invest it wisely.

It is all about The Benjamins as with more money you can do more things like give back to the community and thus build your brand by gaining a reputation for being a civic advocate. Each year I seek donations for The American Cancer Society Relay For Life of West Boca Raton and I support those who donate products, services. and money to the cause. If you are serious about doing business you should visit http://main.acsevents.org/goto/jdogg1 and make a donation or call 954-254-8227 to donate a product or service. The publicity you receive from this type of support will strengthen your brand and in the long run help you to create additional revenue. Continue reading Advertisement Ideas: Are You Playing At Business Or Doing Business???

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!!!

So the politicians couldn’t get their heads out of their asses long enough to keep The Federal Government open. This has created quite the stir and buzz around coffee shops like Starbucks and the local barbershop. The chatter across social media such as Twitter and Facebook has been fast and furious with many opinions. As I heard conversations and monitored social media I thought how many businesses would like to have people talking about them? I figured every business could use some for of publicity like The Federal Government, after all it is all about creating a buzz. That is when I came up with the idea of using the shutdown as a theme in marketing and advertising and thus thought of programs like:

1: While the Government is shutdown enjoy a 10% discount on all products or services.

2: So your plans to visit the museum and the national parks went astray come spend some time with us and receive special rates. Continue reading Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: How To Build A Strong Brand!!!!

Advertisement Ideas: How To Build A Strong Brand!!!

You will notice most of these brands and think but I don’t have their budget. It is time you change that to I have enough money set aside to build a strong brand and become a leader in my industry. If you look at the history of these companies and how they built a recognizable brand you will notice a few things they all share. What they share is necessary in building your brand:

1: They had a plan of action and followed that plan tweaking it along the way.

2: They created a culture that related & resonated to their desired target audience.

3: They understood that not everyone was going to use their products or services so they went after the niche that they wanted through effective research and marketing.

4: They created tag lines that were easy to remember and illustrated who they were and what they did.

5: Over time they changed campaigns but maintained their message.

6: They were consistent with the use of their logos.

7: They allocated money and personnel to promote their brand message.

8: They aligned themselves with causes that were synergistic to their brand message.

9: They continually put themselves in front of their desired target audience.

10: They became top of the mind in their industry.

We all recognize these brands and we can tell you what they all produce. They did not become strong recognizable brands over night. They all researched what their brand message was going to be, what they would stand for, and how they would project that to those seeking their products and services. They created an advertising campaign and make positive advertising choices that used a variety of tracking methods to measure the effectiveness. They created a buzz and when one buzz wore off they worked at creating another buzz. I know what you are thinking, JDOGG but they are all large corporations, I am a small business with limited resources. HELLO, TIME TO CHANGE YOUR THINKING!!!!! You are as large as you choose to be. You may not have the large marketing staff, however you have ideas to implement that can help build a strong brand. You have many resources that are available to you that you may not have thought of like The Small Business Administration, others in your industry, or SCORE. I suggest you look at the case studies of what these companies did and see how you can gleam and implement this information. In many cases it is not a matter of money it is a matter of innovation and implementation. Continue reading Advertisement Ideas: How To Build A Strong Brand!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close. I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media. The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Time To Take Action!!!!

What is on the horizon for you that will propel you to take action and maximize your message? Have you been wanting to promote your business, however you have held back because of the perception that you can’t afford to or that the perceived risk is too great? I am here to tell you today that it is time to take action and listen to the options that are being presented to you so that you will be on the top of the mind of the consumer when they are ready to purchase your product or service. How many times have you uttered the words I am not interested only to miss out on what is a great opportunity. I run into many people who tell me I am not interested before I even explain what I am offering. The other day I was calling businesses to offer them a FREE 6 minute segment on my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 8:00 PM EDT on Wednesday. I was surprised by how many people did not want to appear on the show. I heard excuses like I don’t have time to come and tape the show, I have tried internet before and it hasn’t worked, I even had one person tell me I did a show at that station and didn’t see an increase in my sales. I thought to myself you do no have time to take action and come to the studio to tape a segment that you can show to potential clients. I explained to the person who stated that they tried internet advertising before and it didn’t work for them that this is not advertising it is a TV Show with 48,000 viewers of which 77% are in your local area so you should take action and do the segment so you have something to help build credibility. To the man who said he did a show and didn’t see an increase in sales I didn’t even dignify with a response because if the segment is leveraged properly it will create responses and thus leave the guest in a position to close the deal.

It is when you create an idea then take action to implement the idea that you begin to see results. Continue reading Advertisement Ideas: Time To Take Action!!!!