Advertisement Ideas: Using Charitable Involvement To Improve Your Bottom Line!!!

Advertisement Ideas:

Using Charitable Involvement To Improve Your Bottom Line!

On April 8, 2014 I had the pleasure of hosting a give back night for The American Cancer Society Relay For Life of Boca Raton at Five Guys Famous Burgers and Fries. That evening we raised $66.32 our percentage of sales. This made me think why are more people not approaching businesses to do this and why are more businesses not doing this. I normally would not have gone to Five Guys if it were not for the fundraiser, however that night I received my business. About a week later I was meeting with The owner of The South Florida Gold of The American Basketball Association. Guess where I chose to meet? You guessed it Five Guys. Why because of there involvement with The American Cancer Society Relay For Life of Boca Raton. The point is that this is one way you can use your charitable involvement to increase your bottom line. In aligning yourself with a charitable cause and advertising the event you will attract people who may not have ever done business with and have an opportunity to make them regular customers.

After the event you can invite the charity to come and accept the check, take photos of them accepting the check, and then send out a media release to all media outlets about what you did for the charity. People may read the article and as a result want to set up a fundraiser with you or do business with you. In doing this not only do you increase your brand awareness but you also increase your bottom line. The more you promote your charitable giving the more recognition you receive. I am from the old school where I support the businesses that support me.

Dick’s Sporting Goods is a sponsor of The Lauderhill Broncos, a Pop Warner Football Team that I announce for. Guess where I shop when I need sporting goods and sports wear? You got it Dick’s Sporting Goods. In sponsoring local sports teams your business gains exposure in the market place and thus creates a buzz that puts you on the top of the mind of your target audience. As a result of your community involvement you increase your bottom line. Again you can leverage your team sponsorship by taking photos of the plaques on the wall in your location, doing a video, and having a representative at games thus strengthening customer relationships. The Lauderhill Broncos has 8 teams with an average of 26 players per team and each player will need cleats, practice shorts and practice jersey’s so if you are a sporting goods provider like Dick’s it makes sense to become a sponsor. The games are played on Saturday and after the games the players, coaches, and families need a place to eat so if you are a restaurant owner sponsoring the team has the potential to increase your bottom line. Continue reading Advertisement Ideas: Using Charitable Involvement To Improve Your Bottom Line!!!

Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas: How To Use Social Media Effectively!!!

Are you on Facebook and are you using it effectively? This is a question I ask all that I work with as many are just posting and spinning their wheels going in circles. The fact is that your post could be great and very engaging but only 20% of your friends are going to see it. The question is how do you combat this? The answer use the events pages and send invites, direct message those that you want to receive your message, tag as many people in posts as you can.

Advertisement Ideas: A Social Media Success Story!!!

If you are an avid reader of this blog you know that I am passionate about my involvement with Relay For Life. I have tried all types of fundraising and doing general posts on Facebook to no avail. Today (5/21/2014) I decided to use a different approach and I went on my page and began to click on my friends and sent them this message:

I hope this email finds you having a great and prosperous day. I was hoping you could help me with an endeavor I have undertaken to create a world with less cancer and more birthdays. In 16 days I will be participating in and emceeing The American Cancer Society Relay For Life of West Boca Raton. I am walking in memory of my mother, Judith Miller, who GOD called home on July 5, 2012. She passed due to complications of a major heart attack while battling non-operable metastatic lung cancer. Over the years I have lost many friends and relatives to cancer and thus my way to honor them is to collect donations to support research, education, advocacy, and services. I have set up a page at http://main.acsevents.org/goto/jdogg1 where people can make a secure tax-deductible credit card donation. 100% of the monies raised are given to The American Cancer Society to help finish the fight while assisting those affected by cancer. As of today I have raised $1666.32 and sit as The #1 fundraiser for this relay. I thank you for your support.

It worked as I went from $1662.32 raised to now raising $1797.00. That is a jump of $130.68 simply by using direct messaging. Now direct messaging all 2574 friends would take some time however if I choose to do 50 a day in the course of time I can reach those I desire to reach.

Advertisement Ideas: Using Other Social Media Outlets Effectively!!!!

Navigating the social media maze can become very arduous and time consuming thus it is important to pick the top 4 or 5 platforms that work for you. In social media these are things you should know.

Engage your audience make more about them and less about you.

Make sure your message is relevant, entertaining, and resonating. The key is to grab your audience, keep your audience, and leave the audience wanting more. If you can give your audience information that relates to your industry to help them in their buying decision that builds credibility and confidence in you and when they are ready to purchase they will come to you before they go to your competitors. If you are involved in a charity you want to have a story that rips at the heart strings so the audience is compelled to take action.

Knowing what you want the audience to do is a big part of using social media effectively. Do you want them to visit a website and give you an email address so you can send them more information. The idea is to have social media interactions lead to a conversion rate. As I stated in the example with Relay For Life if you can engage and directly engage the audience with a strong call to action you will meet with success. It is important to reach people at a cellular level so that they will support your business and your charitable endeavors. People will support those they know, like, and trust so it is important to utilize social media to establish these 3 elements. For example people know my dedication to Relay For Life and they see that across the social media platforms and they also see the articles that have been written about the event that I was responsible for and thus when they seek a publicity person they connect with me.

The biggest way to make social media work is to be real. People like to deal with those who they can relate to. Share stories of success and lessons learned. Ask others to share their stories. In creating a good social media profile and being consistent across all platforms you will effectively use social media. Stay Positive.

Advertisement Ideas: Be Interested!!!!

Today’s blog post was inspired by a woman at a law office that I called on to set up a time to have the attorneys from the firm to appear on my TV Show. As soon as I said Hello This is Jonathan JDOGG Lederman from WRPBiTV I was given the worst line you can give anyone if this is about advertising we are not interested. I explained that it was about appearing on my TV Show. She told me to email her the details. I emailed her and hopefully the attorneys will see the value of doing an 8 minute segment on a TV Show that reaches 145 countries with over 50,000 viewers each week of which 77% are in their immediate market. Think about how many times you have said to someone I am not interested only to lose out on an opportunity to promote your business. The key is to show interest in people when they approach your business as you never know where it might lead.

By being open to receive especially when it comes to promoting your business you begin to create relationships that lead to more business. Think about it you do not know me I connect with you and you tell me you are not interested you lose an opportunity to reach my followers who may need your services. It is not about knowing me it is having the ability to tap into the people who I know who can benefit from your services or products. The same lady who said she wasn’t interested and asked for the email called me back as asked why would family attorney want to do my show? I felt like saying hello 8 minutes of TV time is why. She then says I never heard of you until you called us and I replied I never heard of you until I saw your but now we know of each other and I would like to be of service and value to your attorneys. She then proceeded to tell me that our website was no good and that she didn’t think the attorneys would be interested. I now ask you would you use these attorneys services if you needed them. This is the problem of business in America Today, lack of interest. This doesn’t bother me as I subscribe to the belief that some will, some won’t, so what, some waiting next. I have had many people in the studio and many have bought their clips and used them to further market themselves and thus continue to be successful. The key is to be open to receive as you never know who may be on the other end of the phone or walking into your business. By assuming the attitude of gratitude and being committed to be of value and service you will find that you strengthen your brand and increase your cash flow. Continue reading Advertisement Ideas: Be Interested!!!!

Advertisement Ideas: Creating A Zero Balance!!!!

Today was tax day and I filed my taxes through Turbo Tax. I paid the $99.99 for their deluxe package and due to the fact that $15,000 of my income was non-taxable and that id did so many free gigs and donated so much to charitable causes I came out even without having to pay taxes and without receiving a refund. This had me thinking about how is all we do in business it is always great to create a zero balance. This is so true especially in advertising for you are putting money out to build your brand and you want to at least break even on the campaign. The key is how to take the idea of creating a zero balance to your advertising and then making a profit down the line.

Advertisement Ideas: Ways To Create A Zero Balance!!!

One of the key ways to create a zero balance is to invest in your business by utilizing platforms that will reach your target audience. WRPBiTV is one avenue you can use to create a zero balance as you can come into the WRPBiTV Studios in Boca Raton, FL on a Tuesday or Thursday to tape a segment for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6;30 PM EDT. The segment is 8 minutes and gives you an opportunity to maximize your message. WRPBiTV offers my guests an opportunity to purchase their clip for $100 which is edited with their logo and contact information. In buying their clip guests have the chance to utilize the clip across all their social media platforms, on their website, and in their emails. Having the clip gives the guest a chance for edification and credibility to be built-in the market place. People like to do business with people they know, like, and trust. Being on TV seems to create the feeling that the viewer knows you and they will like you and as a result the trust factor is increased. Think about the concept you buy the clip for $100 an d you use in your marketing campaign and you bring in $200 in sales thus creating a zero balance as you can take an advertising expense credit on your taxes as well as the cost of goods sold credit plus your expenses for the travel to and from the WRPBiTV Studios. Thus one way to create the zero balance and still turn a profit is to come to The WRPBiTV Studios to tape an interview.

Another trend to help you create a zero balance is to advertise in the movie theater across the screens prior tot he screenings of the film. This has proven to be an effective way to spend your advertising dollars and think when it is all said and done you can deduct the expense of designing the ad, placing the ad, and all the other expenses associated with this form of advertising. Continue reading Advertisement Ideas: Creating A Zero Balance!!!!

Advertisement Ideas: Open Your Eyes!!!

I was shopping the other day and I stopped into a new dollar store to introduce myself and learn about their business so I could invite them to be a guest on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. In the course of the conversation the owner told me they weren’t familiar with the area. Upon leaving I thought isn’t it important to know what is around the store you are opening so that you can plan an effective marketing strategy? This prompted me to think about how many businesses & non-profit organizations need to open their eyes.

The first step to opening your business is to open your eyes and know what is around you. Know what other stores are in the area, where your competition is, what your competition is doing, what the demographics are, what schools are in the area, what organizations are in the area, and what media outlets are available to advertise with. If you are not aware of the area you are in it is imperative to get familiar with the people who know the area. In the case of the dollar store I told the owner that I grew up in the area and I know it very well and if she was open I could help with her marketing strategy. I gave her my card on Wednesday and it is now Friday and no call. The longer she waits to call the longer it will be until she has the brand recognition and consumer awareness necessary to create sustainability in the market place. Open Your Eyes!!!!

When you vision is clear and your eyes are wide open you will see and create opportunities that you may not have been exposed to before. It is important to be open to receive for you never know when someone will come into your business with an excellent opportunity to enhance your marketing strategy. As an entrepreneurs or marketing executive it is important to open your eyes and look at the big picture for you never know how one unique idea that you didn’t think of brought to you by someone else will increase your brand awareness and potential drive profits up. Open Your Eyes! Continue reading Advertisement Ideas: Open Your Eyes!!!

Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: Going The Extra Mile!!!

Last night (2/23/14) on my way home after Announcing The Palm Beach Pelicans Basketball Game I had my right rear tire blow out. I didn’t have any numbers for a tow truck service but I quickly Googled local towing services Boca Raton. I called Westway Towing and they were very nice but had no one available to come help put on the spare but suggested I call The State Farm Road Ranger and I did. The Road Ranger came out and put on the spare tire and helped me put everything back into my trunk. I gave him a tip and I went on my way. I made it home safely and today (3/24/14) I went to Gold Coast Tire and Auto Centers in Tamarac, FL. The staff there were great and they actually came in under their initial quote. As I reflected on the situation I began to think how going the extra mile and being of value and service to everyone who calls or comes into your business is an integral part of the advertising process. Though I no longer have State Farm as my car insurance carrier it was nice to see that they had this Road Ranger Service. In having this service they created good will and showed that advertising in the proper market place pays off. Think about it I now have a good feeling about State Farm and have a number to call if I experience another blow out. Westway receives a big JDOGG Shout Out here on this blog and as a result has some positive public relations. Gold Coast Tire and Auto Centers has now earned my business and will receive good positive recommendations from me as a result. When you are doing business and considering advertising keep in mind the importance of going the extra mile.

When looking at this sign think about ways you can help your clients/customers and promote that in your advertising. Seek charitable alliances that are synergistic with your business. Show compassion to all that call or come into your place of business or interact with you. If you search for what truly puts you above everyone else and promote it accordingly you will start to see an increase in brand awareness and revenue. People like to do business with those they know, like, and trust. Through an effective advertising program you can show your already existing customers/clients why they should continue to use your products or services while at the same time attracting new customers. Think about what problem you solve and then go the extra mile to solve it. Continue reading Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: Customer Service Is The Key!!!!

As I sit in The Lou Bachrodt Chevrolet dealership in Coconut Creek, FL waiting for the repairs to be completed as a result of receiving recall notices I begin to think about the experience with Lou Bachrodt. When I came in last week I was told they couldn’t get to my car as the repairs required and I would have to come back. Today I arrived at 9:30 AM and waited until nearly 10 AM to be taken in. I told the service person that I only need the recall notices taken care of and his reply okay I guess we are not making any money on you today. If The recall repairs weren’t very necessary I would have left as a result. I am one who believes regardless if you are making money on me or not you should treat me with dignity and respect. This particular service rep is very good at what he does, however he could use some training in dealing with customers. I have always taught smile at the customer, engage the customer, and leave the customer happy so they will share that good experience with others. As I have stated in the past one oh crap ruins 1000 at a boys. The key is to do as Dale Carnegie says is to win friends and influence people. The fact that I knew I was going to be at the dealership all day enabled me to plan my work for the day and thus remain productive. I made plans to deliver what I promised and thus began my day at the dealership with an attitude to be of service and value to all those I come in contact with. As I sit in the waiting area I have seen many of the employees walk by and many seem to be unhappy. This energy does not serve the dealership well an can explain why some of the customers seem unhappy as well.

One of the employees at the dealership actually made me feel welcome as he interacted me and answered my inquiry about a power source in a very cheerful way. he was someone who gets it. He understood that what he does made a difference. Your employees can be a great form of advertising if they carry a positive attitude and interact positively with your clients. In advertising your business make it a point to mention your customer satisfaction rate if it is high and how you do your best to make your customers happy. The key is to deliver outstanding customer service so that when people recognize you brand it creates a buzz where people say I do business with that company and they always deliver. In creating an atmosphere focused on excellent customer service you will begin to create customer loyalty and thus enhance the customer experience. Ask yourself when you awake in the morning how can I be of service and value to those I will come in contact with today. Continue reading Advertisement Ideas: Customer Service Is The Key!!!!

Advertisement Ideas: Video Killed The Radio Star!!!

As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1, and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community. I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

In the president of the festival not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist. This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver. In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!