Advertisement Ideas: Video Killed The Radio Star!!!

As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1, and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver. In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Get It Up!!!!

In business sometimes we need help to get it up. I hope this blog entry will be like Viagra and help you to stiffen your business and beat your competition by giving you solid advertising ideas. The key to getting it up with advertising is to have something that stimulates and excites the consumers. It begins with the right advertising choices. With the right choices used to create brand awareness coupled with a strong call to action you will get it up and see an increase in your revenue. In stimulating the consumers desire to buy your product and services you will begin to create a buzz and have people talking about your business. In giving great customer service you create customer loyalty and thus create ways to get it up in your advertising plans and thus have a strong return on your investment. Every business person I have spoken with has the same concern how will people find me and do business with me? My answer is like with Viagra you will need to promote the benefits of your product and have great testimonials to use that explain how you enhance the customer experience. So think of ways you can get it up and give your business a dose of Viagra to increase your awareness and your revenue.

Just as The Time encourages people to Get It Up, it is important for you to find ways to get it up in your business. By coming up with creative and proactive ways to get it up you will find that your business recognitions and your sales increase. One way to get it up is to use Internet TV as a platform as there are many shows that are seeking to interview you. I host a show at www.wrpbitv.com. The Anything Bucket, which airs at 6:30 PM EST on Tuesday. I have had many guests come on and do the interview and purchase their clip as they saw that the one way to get it up in business was to promote across all social media platforms, on their website, and though promotional emails. As a result those who bought the clip and used it properly have seen an increase in their business. In knowing who your target audience is, using the proper platforms to reach the audience, showing leadership in your business, and having great manners you will begin to get it up in your business. Continue reading Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How to Overcome Negative Press!!!

It is time to face the facts that if you have a business you will experience some type of bad press while running your business. You will encounter people for whatever who will bad mouth you and your business. If you are doing the right thing you will experience bad press either through posts on social media sites, letters to the editor, media sources whose agenda is to spread negativity, or competitors looking to tear you down as opposed to build themselves up. The question is what do you do?

One of the key components is in overcoming negative press is to be armed with the facts that build your credibility. When the press brings up something negative combat it with all that you are doing that is positive in your business. There is an old saying it doesn’t matter if it is good press nor bad press just spell my name right. If it is good press you can build on it, if it is bad press you can combat it with your side of the story. In your PR Campaign it is important to make everything reflect positively on who you are and what you do so that you strengthen your brand. The key is to make sure when people see your brand it gives them positive vibes. When you receive negative press it is important to be proactive and combat the press so that you regain a positive stronghold in the marketplace. Continue reading Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How To Reach Your Audience!!!

In many cases this is the scenario as you are yelling your message but the intended recipient is not listening. This happens for a number of reasons:

People look at your message as an intrusion and do not want to be disturbed. The way around this is to make your message appealing by being resonating, entertaining and relevant.

People have chosen to block out your noise as they focus on their task at hand. You are not plugged into their immediate wants and desires or what you are offering just doesn’t appeal to them. You can over come this by knowing what their likes and dislikes are and answering the question what pain does your product or service remove. Then you can create an effective marketing strategy that will help you cut through the noise to entice them to do business with you.

The audience you are attempting to reach is over saturated and over stimulated. To cut through all the noise you have to implement advertisement ideas that make sense that will attract the audience you seek and have them to take action to use your product or service. Continue reading Advertisement Ideas: How To Reach Your Audience!!!

Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas:How To Use Social Media Effectively!

These icons and the word social media have become recognizable lexicons in the advertising world thus creating a need to come up with more effective advertisement ideas so as to create a buzz about your products or services. The question that comes up in many of my trainings is JDOGG how can I use social media effectively? I generally answer that first you must engage the audience, then you must create more content that keeps them coming back, then you build your list, then you devise a plan that engages rather than sells. Once you do this the people will begin to look for you and what products and services that you offer. The key is to ask probing questions that are non invasive in nature but helps you to develop the target list of who to approach.

The first thing to know is how the social media networks operate. Continue reading Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow. A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you. It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me. A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: What Is Your Advertising Strategy?

This is always the first question I ask a client? You would be surprised how many people tell me I don’t have one or I don’t have a budget for advertising. I am always surprised by this because without advertising how are you going to grow your business. It all comes to the concept of investing in yourself and building your brand. I run across many small businesses as I host an Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM and I offer them a chance to be interviewed by me. I offer a free segment and a chance to purchase the clip so they can use it in their marketing and advertising programs. I am always amazed by those who do not invest in purchasing the clip. I ask them what type of advertising they are doing and they stumble to answer and then confess that they really don’t do any advertising. I then explain to them how important it is to be out in front of your target audience daily and that you must have an effective strategy.

I learned many advertising strategies when I was a member of The Jaycees as we were constantly looking for new members, working to retain existing members, and garner support for our community projects. I was often mystified by how many people who did not know about the organization because we had welcome signs on the signs entering the community, had several articles in the community newspapers, and spoke at city council meetings. I stated on several occasions that if we are to attract new members and retain existing members we must have a solid advertising strategy so that when we walk into a business they will have heard of us. This is when I devised my three-foot rule, which I still use today. The 3 foot rule is where if someone is with in 3 feet of you, you engage them and gain their interest. I recently used this principle at a local Starbucks and the women I approached told me she was very impressed that I came over to exchange business cards. Think about it if you carry your business cards wherever you go and begin to ask people about themselves and hand out your card the positive effect it could have on your business. It comes down to the fact that some will, some will not, so what, some waiting, next. Not everyone will want to listen to you but those that do can be converted into customers or advocates for you. Continue reading Advertisement Ideas: What Is Your Advertising Strategy?

Advertisement Ideas: Planting Seeds Of Success!!!

As 2014 begins to get into full swing on January 6, 2014 ask yourself what seeds am I planting to insure for a successful year? It is also important to ask yourself and I coming from a position of lack or a position of abundance? In business one of the most important seeds you can plant are advertising seeds. You have many choices when it comes to advertising however being knowledgeable and proactive will be the key to planting seeds that grow and thus increases revenue and creates brand recognition that allows for monetary success. As you plant the seeds of success ask will this create buzz about the business giving strength in brand awareness and brand recognition. Will the seeds you are planting create customer loyalty? Now is the time to plant the seeds of success.

Advertisement Ideas: Ways To Plant The Seeds Of Success!!!

One way to plant the seeds of success is to find high-profile events like the NCAA FOOTBALL National Championship Game and running advertisements that are synergistic with your company and the game. For example you can run a contest where customers choose their team and if the their team wins they get a discount on their next purchase. Leading up to the game you can do special promotions that relate to the game to create interest in your products or services. I am using the game as a fundraiser for The American Cancer Society as I have developed POINTS FOR THE CURE, where people choose their team and at the end of the game they visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point their team scores. This concept was also featured in The Sun-Sentinel.

The Super Bowl is being played on 2/2/2014 you can plan special promotions that relate to the game and include these promotions in all your marketing plans. For example you are a life coach and you advertise a session based on the total points scored in the game and advertise that for the week following The Super Bowl your 30 minute session will be the total number of points scored by both teams in the Super Bowl. So if 49 points are scored you charge $49 for the 1/2 hour session. If you advertise and promote this properly you will have a high retention rate as well as an increase in new clients. There are many ways to capitalize on The Super Bowl. Every type of business can come up with an idea that ties into the hype surrounded by The Super Bowl. The key is to be proactive and creative. Continue reading Advertisement Ideas: Planting Seeds Of Success!!!

Advertisement Ideas: How Memorable Is Your Promotion?

As I was watching The NFL Game on Monday with my dad a commercial came on and before the brand appeared he said The Coors Light commercials are getting to be ridiculous. I said Dad they did their job as you remembered the commercial. It is with this in mind that I ask you How Memorable Is Your Promotion? If people are not remembering your brand you are missing out on being on the top of the mind of the consumer. The key is to have a campaign that is memorable so when someone seeks your products and services they think of you before they think of your competitor.

What do these two logos have in common? They are recognizable and if you as 100 people in The United States to identify the companies I would say 90 would be able to identify them. This leads to the question, How recognizable and memorable is your logo? Continue reading Advertisement Ideas: How Memorable Is Your Promotion?