Category: Tag Lines

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!!

 In marketing and advertising one of the keys for a successful campaign is consistency. Ask yourself am I being consistent with my message? Am I using the same logo with a consistent brand message or tag line? Am I sharing a message that is memorable that will put me on the top of the mind of  my target audience? In being consistent with your message you create a brand awareness so that when someone is ready to utilize your product or service they call you instead of your competitor.  Ask yourself do I consistently advertise or market myself and my services or do I do it on occasion?  The key is to continually be out in the marketplace so that when someone is seeking your product or services they see you and are compelled to do business with you.

 How many times a day do you market your product or services? The more times people see you the greater the chance you have to capture them as customers/clients. When I sold advertising for Forum Publishing Group I would hear I advertised once and it didn’t work. I felt like say NO S***, what did you expect a miracle after one advertisement?  I have come to the conclusion that many entrepreneurs and marketing executives just do not get it when it comes to advertising and marketing? Many think oh I’ll place an advertisement one time and people will respond. My answer survey says XXX as it is proven that the consumer needs to see an ad 6-8 times before they respond unless they are in the buying cycle at that time.  It is very rare when a one time ad gets a response, however there are exceptions to every belief. The key is the more you put yourself out there the more chances you have to capture your audience and thus turn the ads into sales. Continue reading Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!

Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!!

 

 Today I heard it again when I approached someone about being on my TV Show, The Anything Bucket, which airs on Wednesday at 8:00 PM EDT at www.wrpbitv.com, I can not afford it. I made it a point to explain to them that there is no fee to appear on my show and that by appearing on the show they are reaching an audience of over 48,000 viewers. I did explain that I offer people an opportunity to buy their clip for $100 and the clip is fully edited with contact information, however they are not obligated to purchase the clip.  I was following up on lead and heard I don’t have the time and I though okay people you are coming from a position of lack and this is holding you back. It was after my last encounter when I hear I tried Internet before and it didn’t work that I was motivated to write this article to help all business owners and all those involved in marketing to go from a lack mindset to an abundance mindset.  Ask yourself what opportunities have I turned down and made excuses why not to invest in my business?

 Changing your mindset from lack to abundance will help to market yourself and you will begin to attract the people that are meant to do business with you. I went into a business yesterday to ask them about being on my  Internet TV Show and I asked the gentleman who is ideal client was and he said every women who wants clothes. My mind immediately went to wrong answer if you don’t know your target audience you will not succeed. I always do my best to peel back the onion so that I can frame an interview around the business person so they can tell their story and resonate with their desired target audience. Again the idea is to shift from a lack mentality to a mindset of abundance. In  knowing who your target audience is and understanding that this audience is abundant and you can reach them through various platforms you will begin to experience abundance in your business. Continue reading Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!!!

So the politicians couldn’t get their heads out of their asses long enough to keep The Federal Government open. This has created quite the stir and buzz around coffee shops like Starbucks and the local barbershop. The chatter across social media such as Twitter and Facebook has been fast and furious with many opinions. As I heard conversations and monitored social media I thought how many businesses would like to have people talking about them? I figured every business could use some for of publicity like The Federal Government, after all it is all about creating a buzz. That is when I came up with the idea of using the shutdown as a theme  in marketing and advertising and thus thought of programs like:

1: While the Government is shutdown enjoy a 10% discount on all products or services.

2:  So your plans to visit the museum and the national parks went astray come spend some time with us and receive special rates. Continue reading Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me  that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

 

 I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close.  I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media.  The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: How To Increase Your Visibility!!!

Advertisement Ideas: How To Increase Your Visibility!!!

 One of the catch phrases of the last 3 years has been visibility. The question is how do you increase your visibility so you are on the top of the mind of the client that is seeking your product or services? Most small businesses do not have a Nike, Coca Cola, or Budweiser budget and struggle with the concept of getting known. Today I will give you some effective and affordable ways to increase your visibility in the market place.  As you are aware I have been doing marketing and media relations in one form or another since I was an 11-year-old.  MY quest to be visible began with a backyard carnival for The Muscular Dystrophy Association. My biggest challenge was how would I get people to come to this event? The answer was easy promote it everywhere and anywhere I could. I the kit came posters and I was fortunate to find a local printer to print more for me at no cost in return for me handing out his brochures. I took the posters and hung them at the major supermarket, local restaurants, in my school, and around my neighborhood. When the event was run I had many people in attendance and was able to donate $1,000 to The Muscular Dystrophy Association. I was invited to present a check to MDA on The Skipper Chuck Show. The local newspapers ran stories about me. This was the beginning of how I began to help others increase their visibility.

 Over the years I learned that it is important to know that you are your brand. People are doing business with you because they know you, like you, and trust you. The question is how do you create visibility for your brand? There are several ways to create visibility, many include? Continue reading Advertisement Ideas: How To Increase Your Visibility!!!

Advertisement Ideas: Taking Advantage Of Opportunities!!!!

Advertisement Ideas: Taking Advantage Of Opportunities!!!

 

 Today’s blog post was inspired by The Pet Shop Boys song Opportunities. As I began to listen to the song I understood that it was talking about collaboration. Collaboration is a an excellent way to maximize your message and also reap the benefits of strengthening your brand and increasing your revenue.  When it comes to advertising sharing the expenses with other businesses makes sense as everyone can get their word out and reap the rewards. Let’s take for example that a FULL PAGE AD in La Bonita Kidz and Teenz, www.labonitakidz.com, costs $500 you can find 4 other businesses to split the costs and each business pays $100 and all 5 of you get maximum exposure with your own message and thus making the advertising affordable.  It is finding ways where everyone benefits that you have the most success.

 It is through team work that you can lift other people and thus lift yourself. Think about it you have a sub shop and down the block is a movie theatre. You visit and meet with The General manager and offer them discount coupons to your sub shop and in return they give you FREE Movie passes to give to your patrons. This creates a great cross promotion where everyone benefits and in return both businesses increase their exposure and their revenue. The idea is to look for great opportunities to create abuzz in the marketplace that will benefit everyone involved. The opportunities are endless when you begin to get creative and proactive. Ask yourself what have I passed up in my advertising and marketing as I made excuses to not take advantage of the opportunity. Think of what could have happened had you invested in an offer to pay $140 + tax to La Bonita Kidz and Teenz for a 1/4 page ad and a write up to appear in the magazine and reach 5000 mothers of middle school and high school aged students. You could have leveraged the write-up to build credibility and create interest in your product or services. When making an advertising decision ask yourself what does a client/customer represent to me? Think how many new customers/clients do you need to justify the investment in advertising?  Make sure the advertising is hitting your target audience, do not get fooled by circulation/distribution numbers. There was a local pre-school who decided to get caught up in numbers and bought an ad for $1000 in a publication that is distributed to 50,000 residents not realizing that 42,000 were being delivered to over 55 years of age communities, not exactly his target audience. When making the decision to promote or advertise make sure that the avenue you choose reaches your target audience. Continue reading Advertisement Ideas: Taking Advantage Of Opportunities!!!!