Category: Tag Lines

Advertisement Ideas: A Cure For The Summer Time Blues!!!

Advertisement Ideas: A Cure For The Summer Time Blues!!!

 

 Living in South Florida for over 40 years I have heard the excuse from many business owners oh it is the summer and things slow down so I don’t advertise or sponsor things in the summer. I even heard this excuse when I worked at Forum Publishing Group as the culture was oh the summer is our slow season. I have been and still am perplexed by this attitude as the summer can be a time to capitalize on many opportunities and every business whether a brick and mortar business or home based business can thrive over the summer if they plan their work and work their plan by being proactive in the marketplace.
School is out and that means parents looking for things to do with their kids so if you have a business like a bowling center, a Gymboree, or other activities oriented programs this is when you should be advertising your mommy and me programs, daddy and me programs, Grandma and Grandpa and me programs. Think of ways you can create an experience for your clients/customers. If you are a life coach perhaps meet your client at their house so they don’t have to worry about  finding someone to watch their kids of maybe you partner with someone you trust and offer a supervised activity for the kids at your office or close to the office. In being proactive you can increase your cash flow by simply doing things that your competition is not doing. If you are holding workshops include a kids component and bring in facilitators to work with the kids and you can make a family plan program. Continue reading Advertisement Ideas: A Cure For The Summer Time Blues!!!

Advertisement Ideas: How To Choose The Proper Platform?

Advertisement Ideas: How To Choose The Proper Platform?

Jonathan JDOGG Lederman prepares to present his Maxizing Your Mesage ... Pin it 1 Like Image   As a marketing consultant with many years of media relations and public relations experience I am asked by clients on many occasions JDOGG what platform is right for me to use to maximize my message?  In today’s advertising landscape there are many choices to make and it can be quite overwhelming to business people when seeking ways to maximize their message. Navigating this landscape can be difficult especially if  you do not have a marketing, media relations, or public relations strategy. As the host of  The TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I have interviewed many business people and have found that many of them need assistance in utilizing proper platforms to maximize their message so as to create brand awareness and cultivate new clients/customers while also retaining existing clients/customers.  I give all of my guests an opportunity to purchase the clip of their appearance on my show to use as a marketing tool to build credibility and edification in the market place and many turn this opportunity down. I often ask them what platforms they are using to promote their business. I get the reply I use social media. I ask them what other platforms and they look at me with a blank stare and then say I only use social media. Social Media like Twitter, Facebook, LinkedIn, and Instagram are good however including other platforms like YouTube, networking events, print media, special events,  and electronic media will aid in your quest to maximize your message.

I had an opportunity to interview Jaynie Smith about success in business and she purchased her clip and she put it on YouTube and it has 87 views this is in addition to the initial 50,000 viewers who saw her interview on www.wrpbitv.com. She has also used this on her website. The key is to find platforms that work for you and to ask questions as to where your clients and potential clients are and what they are seeking.

Advertisement Ideas: The Steps To make The Proper Platform Choice!!!

Research Participant OpportunitiesJust because one platform that you learned about at a seminar worked for the presenter doesn’t mean it will work for you so do your research. Ask questions as to who the platform reaches then see if they are in your target audience, how many times your company will be seen, how large the reach is, how frequent  does your message appear. The key is to peel back the onion and see what platform works for you. Continue reading Advertisement Ideas: How To Choose The Proper Platform?

Advertisement Ideas: Be Aware And Take Action!!!

Advertisement Ideas: Be Aware And Take Action!!!

Tomorrow, 5/21/2015, is Red Nose Day? You may be asking what this have to do with being aware and taking action? The answer is that it is one of the many days on a calendar that will go unnoticed by the majority of people however those that are familiar with it will capitalize by going to Walgreens and getting a red nose and wearing it out in public to draw attention to themselves and thus engage people. M&M’s is a sponsor as well and will be donation $1 every time #MAKEMLAUGH is used in social media. As someone who is always marketing myself and my services I am using Red Nose Day to further my purpose to help other people excel as I have made a video which is on YouTube that I am sharing across social media platforms. I have taken a selfie of me wearing the red nose and put it upon my Twitter and Facebook Pages. Some have said people may not take you serious because of that picture. My reply is that may be true but those meant to do business with me will see that I am real and authentic and thus want to do business with me.  The idea is to be aware of opportunities that are available to you promote your business and build awareness while also driving traffic and increasing revenue.

Imagine you purchase bags of m&m’s and then sell them in your office and donate the money to RED NOSE DAY and publicize this through videos, social media, and press releases showing that you are an entrepreneur with heart who serves the community. Maybe you are a life coach and you choose to donate a portion of every session booked in May to RED NOSE DAY and you promote this across all your marketing platforms.  The idea is to leverage RED NOSE DAY so that it helps you strengthen your customer base while increasing your revenue. People like to do business with those they perceive as being charitable and heart centered.

You can do what a local realtor, Ron Contronio, did and buy a couple of cases and organize a watch party to watch The RED NOSE DAY Special on NBC  thus creating a fun way to network and help worthwhile causes. When visiting www.rednoseday.org one will see the various charities that are being supported. You could take these logos and make fliers to give out to your customers/clients to support RED NOSE DAY. You could make posters that say We Support RED NOSE DAY. Then in all your marketing material show that you support RED NOSE DAY. Leveraging support for RED NOSE DAY can increase traffic to your business and thus increase revenue.

NBC has incorporated RED NOSE DAY into several of their most popular shows like The Voice showing how important integration marketing is to the success of a business.

RED NOSE DAY is just one of several activities that you can be involved with to bring awareness to your business and thus increase your revenue. Every community now a days has a website where events are listed. Look for the events that resonate with you and fit into your marketing plan. The key is to be aware and to take action so that you are always on the top of the mind of your target audience so that when it comes time to utilize your products and services they think of you first.

Advertisement Ideas: Be Aware And take Action: A Success Story!!!

 Regular visitors to this blog know my passion for helping those touched by Cancer. I recently was made aware of several food truck round ups in my area and I went to a couple to solicit donations for Relay For Life. I did very well and was able to use my service with Relay For Life as a lead into to book guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. By taking action and capitalizing on events like these I have been able to help a worthy cause and promote myself.  As a result more and more people know who I am and are more apt to do business with me. Remember people will do business with those they know, like, and trust. When someone feels good about you they will be comfortable in giving you business or recommending you to others for business.

By getting involved in the community and being aware and taking action you may be recognized with a community service award like I was and given a great platform to promote yourself. Stay Positive!!!

 

Advertisement Ideas: No One Is To Blame!!!

Advertisement Ideas: No One Is To Blame!!!

 As I was discussing some issues of the day I realized just how quick people are to blame others for their problems instead of taking responsibility and being accountable for their actions.  How many times have we heard oh it is Bush’s Fault  from Obama and his supporters or oh outsourcing is hurting our country or it is the economy? How many excuses will people make and how many others will they blame until they realize it is them and their actions that determine whether they will thrive or will they struggle. I wrote a piece a while back titled it is not the economy it is you to show that those who  were willing to adapt and overcome were continuing to have  success while those making excuses and pointing blame were struggling. I have  seen people play the blame game instead of taking responsibility only to see it led to their demise.  It is not the competition, it is not the government, it is not the community, it is you. Maybe you wanted to advertise but you came from a position of lack and thought you couldn’t afford to and your competitor put out fliers and went out into the community and supported charitable causes while you found reasons not to invest in your marketing. Maybe you chose to go into a magazine or a mailer without doing your due diligence while your competitor found publications and other media sources that reach his audience. Maybe you didn’t do a video and didn’t utilize social media like Facebook and your competitor did. Maybe you judged the guy who came into your business offering assistance with marketing and public relations while your competitor spent $100 on a  session and received a ready-made press release,  a video testimonial, and shout out across his social media platforms. Perhaps you said not to being on  a TV Show and your competitor went on a TV Show. Perhaps you did the show but didn’t buy the clip for $175 but your competitor did and put it on Facebook and other social media and picked up some new clients/customers. Maybe you used someones services and tried to get out of paying and your competitor used that person’s services and paid promptly. The key is to look at how you are conducting business and stop playing the blame game.

 The key is to stop playing the blame game and to break away from the norms  by building brand awareness and recognition by creating a buzz about your products or services. Think about what pain do you take away.If you are a restaurant you take away the pain of hunger, if you are a dry cleaner you take away the pain of looking good and making a good impression, if you are a massage therapist you take away physical pain that may be stopping someone from reaching their full potential. Look at what pain you take away and then formulate a marketing campaign that will express this and cultivate clients/and customers.  Instead of blaming the competition for taking your customers look at ways you can breakaway and get them back or cultivate new ones. If it was price that drove them away then finds ways to show the value you they are getting for your price. Find out why they went elsewhere and if you can fix that reason and bring them back. The # 1 reason people do not do business with someone is a bad experience. Think of ways you can avoid bad experiences. I remember one day at Starbucks they didn’t make my drink for about 20 minutes and I went to ask about it the manager made my drink and gave me a coupon for a FREE one the next time I came in.  In acknowledging the problem and doing something about it Starbucks kept my business. Continue reading Advertisement Ideas: No One Is To Blame!!!

Advertisement Ideas: Compassion, Caring, And The Bottom Line!!!

Advertisement Ideas: Compassion, Caring, And The Bottom Line!!!

As I was going through Facebook a story was posted about a customer who fell at The Boys Farmers Market and subsequently died as a result of the fall.It was sated that this person was a long time customer and when another customer asked about them sending a platter for Shiva( a Jewish ritual of gathering to honor the deceased) the answer was we don’t do that. The poster stated their friend left the groceries he was going to purchase and was no longer going to shop at The Boys and others stated the same. This got me to thinking someone falls in your parking lot due to a medical issue and you don’t go out to check on them and knowing they were a regular customer you don’t follow the case and when they pass you don’t show compassion or caring wow you take money from the community and you don’t give back to those who are supporting you. I have never shopped at The Boys and I most likely never will hearing what I heard not only from the Facebook post but from those that know the owners. One person said all they care about is the money. My thought was wow they must be making it in spite of their attitude.

I started to think about how many encounters I have had where compassion and caring were lacking and how it is affecting the bottom line of these businesses. Sometimes business owners do not understand the value of caring and compassion or getting to know their customers. It can be a challenge for large brick and mortar operations as they serve so many people daily. Though it could be challenging think how much more income and revenue you could make by getting to know who is doing business with you. Imagine knowing the majority of people walking into your business and learning about them and how thus can increase your bottom line. I remember the Publix Manager, Jim, who got to know my family and when my mom was pregnant with my brother went out of his way to help her. The funny thing is that 15 years late my brother went to work for Jim. Jim got to know his customers and as a result he increased his sales volume as people who lived closer to the other Publix in the neighborhood would got the extra few miles to see Jim and his staff. Jim would make it a point to support charities, schools, youth sports teams, and anything that would benefit the community.  As a result many of us continued to shop at his Publix. Jim is now in The Coral Springs area still working for Publix and when I am in the area I stop by to get a sandwich and drink and to say hello. In being caring and compassionate Jim created a relationship with his customers to this day which reaps many rewards. Continue reading Advertisement Ideas: Compassion, Caring, And The Bottom Line!!!

Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

 I recently attended an Introduction To Gratitude Training done by Jo Engelesson who is an author and speaker who is a leader in the personal development and spiritual development industry. Her website www.tofa.us allows visitor to purchase tokens of appreciation that they can register and then pass on to those who have positively impacted their day. Jo told her story about how assuming the attitude of gratitude changed her business. I visited the site and bought 5 of the coins and have handed out 4 of them so far. Each time I have given out a token I have seen a great shift in my attitude and as a result have had a successful day. As I gave out one of the tokens of appreciation I began to think how can business owners and marketing directors and those involved in charitable work use the concept of gratitude as a marketing strategy. The answer was simple incorporate gratitude as part of the strategic marketing plan by rewarding existing customers and donors and also when procuring new customers and donors.

 One of the greatest thing you can do in business or in your personal life is to express gratitude. People like to feel appreciated. In today’s world where people text, facebook, and email receiving a hand written thank you note goes a long way in making a person remember you. Sometimes the more creative you are with the thank you the better. I remember working for The NY Liberties of Major  League Volleyball and asking potential sponsor’s secretaries what their favorite pizza was and then going to the owner of the team, Jerry Saperstein, and asking for a budget to send them pizza with thank you note. He said yes and I sent the pizzas and had the pizza place write a note thank you for speaking with me about  The NY Liberty, Jonathan Lederman. This tactic worked and we secured a few sponsors as a result. I then began to use this tactic with reporters. If a reporter did a story about the team I sent a hand written thank you note. The idea is that using gratitude as a marketing strategy works. I would secure people’s addresses who attended games and send them a thank you note and something with The NY Liberties logo on it and tickets. This helped to take the attendance from 300 fans a game to over 1000 fans a game. Continue reading Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

Advertisement Ideas: Touch A Touch A Touch Me!!!

Advertisement Ideas: Toucha Toucha Touch Me!!!

 Today’s blog entry is inspired by The Rocky Horror Picture Show Toucha Toucha Touch Me song. As I listened to the lyrics I thought how this mimics the cycle of customer procurement and customer retention.  The customer relationship is much like that of a pursuit for someone of the opposite sex. In many cases you spend many dollars  in hopes of achieving a conquest and many times the conquest does not happen. Just like in business you spend many dollars in marketing and advertising and sometimes it doesn’t work because your expectations were not realistic or the choices you made were not synergistic with your brand. In business we may not physically touch a customer but we may touch their mind or their heart so we must look at  the best practices to achieve the desired result. When we begin to figuratively touch potential customers and existing customers we  realize how they become ambassadors of our brand and as a result create a buzz about our brand. In touching customers we must use our why we are doing what we do as part of our marketing mix. It is important tom understand that people will not buy the what but the why. In showing your why in your advertising and marketing you will generate more brand awareness and increase your cash flow.

 As The  TV Show Host  of The Anything Bucket at www.wrpbitv.com I am asked all the time why would you give a free interview to someone? The answer is simple because I need content for my show and I believe in helping businesses to excel. I also give businesses a chance to purchase the clip of their appearance on the show for $175 that they can use in their marketing mix to touch potential customers or retain existing customers. I believe that when you have an opportunity to reach people and touch them with your message that you should take advantage of the opportunity. Continue reading Advertisement Ideas: Touch A Touch A Touch Me!!!

Advertisement Ideas: Don’t Be An Icehole!!!

Advertisement Ideas: Don’t Be An Icehole!!!

It is funny how you can ask about the same thing in a different manner and get two separate answers. The other day people were asked about what has become known as Obamacare and many stated oh it is bad and the president had good intentions and but the implementation lacked. The when asked about The Affordable Care Act they said oh that is much better it will help more people. One person said isn’t Obamacare and The Affordable Care Act  the same thing? The answer is yes they are but the American public has become so programmed that they do not  do their due diligence and investigate things and go by what they hear on CNN and FOX News making many people iceholes.  I come across iceholes everyday that will make every excuse why their business isn’t doing well instead of asking what can I do differently to improve my business.

To avoid being an icehole you must take charge of your life both personally and professionally you must become aware of your actions and the effect they have on your business. If you are not coming up with new advertising ideas, new campaigns to create brand awareness and create a buzz so as to give people a reason to do business with you then you might just be an icehole.  If you are not being proactive and you continue to be reactive you could be leaving money on the table making you an icehole.

If you do not have a plan you just might be an icehole. If you are not taking daily action to promote your business you just might be an icehole.  It is important to make proper choices as to where to promote, where to advertise, where to share who you are and what you do and why you do it. Remember people are not buying the what you do they are buying the why you do it. If you are not taking action and moving forward toward your goals you just might be an icehole. Continue reading Advertisement Ideas: Don’t Be An Icehole!!!

Advertisement Ideas: Working The Crowd!!!

Advertisement Ideas: Working The Crowd!!!

 As I stood out in front of Wal-Mart on Saturday 3/14/15 raising funds for The American Cancer Society Relay For Life Of  West Boca Raton it occurred to me that one way a business can thrive is to work the crowd and use the resources they have to boost sales. Each person who came by our booth was introduced to Relay for Life and those who told me I had a great voice I handed my business card. This was a win-win situation as I helped to raise $129 while also being able to promote who I was and how I can be of  service and value to others.  I left that fundraiser and headed out to a concert where I worked the crowd and simply asked people if they would like to donate to create a world with less cancer and more birthdays and as a result collected $74 bringing my total to $2204.61 raised with my Relay being held on may 2, 2015 at Olympic Heights High School from 12 PM – 12 AM. Donations can be made at http://main.acsevents.org/goto/jdogg2. As I walked the crowd a few people asked me for my business card so I gladly gave them my card. The key is to always have your business cards with you as you never know who may be interested in your business. Today (3/16/15) my phone rang and it was someone who met me at the concert and we are doing a one on one on Friday (3/20/15). By working the crowds at events you can increase your brand awareness and attract new people.  Remember do not be shy and share who you are and how you can be of service and value to the people you meet. The worst that they will tell you is that they are not interested,

Many businesses attend trade shows and then complain that they didn’t get anything from the show. The reason is because they did not work the crowd properly. They didn’t have a captivating display that would draw an audience, they didn’t make friends with the emcee so they could get some plugs on the microphone, and they didn’t capture people’s contact information. I have emceed many trade shows and I make it a point to ask every vendor if they have video capability on their phone so we can do a quick promotional video that they can then use across their social media platforms and on their website. I also offer them an opportunity to come to The WRPBiTV Studios in Boca Raton to tape a segment to air on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST.  The idea is to work the crowd and be of service and value. If you are hosting an event you should call 954-254-8227 to book me to emcee your event and thus help you to work your crowd and give them added value. Continue reading Advertisement Ideas: Working The Crowd!!!