Advertisement Ideas: Compassion, Caring, And The Bottom Line!!!

As I was going through Facebook a story was posted about a customer who fell at The Boys Farmers Market and subsequently died as a result of the fall.It was sated that this person was a long time customer and when another customer asked about them sending a platter for Shiva( a Jewish ritual of gathering to honor the deceased) the answer was we don’t do that. The poster stated their friend left the groceries he was going to purchase and was no longer going to shop at The Boys and others stated the same. This got me to thinking someone falls in your parking lot due to a medical issue and you don’t go out to check on them and knowing they were a regular customer you don’t follow the case and when they pass you don’t show compassion or caring wow you take money from the community and you don’t give back to those who are supporting you. I have never shopped at The Boys and I most likely never will hearing what I heard not only from the Facebook post but from those that know the owners. One person said all they care about is the money. My thought was wow they must be making it in spite of their attitude.

I started to think about how many encounters I have had where compassion and caring were lacking and how it is affecting the bottom line of these businesses. Sometimes business owners do not understand the value of caring and compassion or getting to know their customers. It can be a challenge for large brick and mortar operations as they serve so many people daily. Though it could be challenging think how much more income and revenue you could make by getting to know who is doing business with you. Imagine knowing the majority of people walking into your business and learning about them and how thus can increase your bottom line. I remember the Publix Manager, Jim, who got to know my family and when my mom was pregnant with my brother went out of his way to help her. The funny thing is that 15 years late my brother went to work for Jim. Jim got to know his customers and as a result he increased his sales volume as people who lived closer to the other Publix in the neighborhood would got the extra few miles to see Jim and his staff. Jim would make it a point to support charities, schools, youth sports teams, and anything that would benefit the community. As a result many of us continued to shop at his Publix. Jim is now in The Coral Springs area still working for Publix and when I am in the area I stop by to get a sandwich and drink and to say hello. In being caring and compassionate Jim created a relationship with his customers to this day which reaps many rewards. Continue reading Advertisement Ideas: Compassion, Caring, And The Bottom Line!!!

Advertisement Ideas: Why Community Involvement Works?

Since I was 11 years old I have been involved in some aspect of community service be it raising funds for The Muscular Dystrophy Association or today raising funds for The American Cancer Society Relay For Life. In my years of doing community service I have found that businesses that place an emphasis on supporting the community tend to out perform those who do not? Why is this? It is because the average consumer likes to do business with those they perceive as giving back to the community. A great example of why community involvement works was witnessed by me when I approached The Skyline Chili in Sunrise, Fl. The proprietors Tony and Jenny were very open to the idea of doing give back nights for The American Cancer Society Relay For Life of Sunrise, FL . I had never eaten at Skyline Chili until the night of our first give back night and since that time I have eaten there on several occasions. They have seen an increase in their business as a result of doing these give back nights as they support many charitable causes and have gained a reputation as an establishment that supports the community. In supporting the community you receive positive advertising that you could not buy. In the case of Skyline Chili they received positive promotion on the radio show I hosted, mentions in videos done at the fundraiser, and mentions in my blog and across my social media. In helping me and my cause they gained a customer and an advocate.

I had the privilege of doing a fundraiser with Tijuana Flats recently as part of their spirit night program. The spirit night is a night where a charity receives 20% of the sales during a certain time for their organization. This gives Tijuana Flats great exposure and brings in people who may normally not have Tijuana Flats on the top of their mind. As a result of doing the fundraiser I learned about Taco Tuesday and now I am a regular customer. My spirit night raised $149 for The American Cancer Society Relay For Life of West Boca Raton. I spend an average of $11 as I get desert and sides with my Taco Tuesday Order. Do the math just from me alone they will get the money donated back. It was interesting The GM said to me that night “JDOGG I either give it to you or I give it to Uncle Sam I would rather give it to you,” I thought for a minute and it hit me by doing a give back night not only does he get positive exposure in the marketplace he also gets a nice charitable write-off that allows him to make a profit and as a result stay open and employ more people from the community. Continue reading Advertisement Ideas: Why Community Involvement Works?

Advertisement Ideas: Make It A Positive Experience!!!

I have noticed more and more businesses bashing their competition instead of building themselves up when I see this type of marketing I usually look for another option when I need the product or service that is being offered. I have also seen a trend in brick and mortar businesses where the interaction is far from positive and when I have a bad experience with a business I generally don’t go back and I let others know so they can avoid the same experience. In today’s ever more competitive world it is imperative to make every experience a positive one. When you are dealing with the general public their will be interruptions of your daily routine which to you may seem ridiculous but to the person walking into your business or calling you on the phone it is important. If you can take the time to be courteous to all those who you come in contact with and create a positive experience you will see an increase in your sales and a strengthening of your brand. Every aspect of your business should reflect positivity from your voice mail to your advertising to your human interaction. The idea is to be positive in everything that you do so that the end-user thinks positive of you and comes to you when they seek your product or service.

There are certain businesses I frequent just because I get a positive vibe from the moment I enter until the time I leave. I also frequent businesses where they have taken the effort to get to know me. I have a big advantage as I am generally positive and thus am met with positive responses. I had someone ask me JDOGG how do you make each interaction positive? My answer was I look for the good that comes from it, for example the guy at Pucinnis Pizza in Boca Raton was not receptive to my Relay For Life. At first I was upset as I though everyone would come forward to help this great project and then I realized you know what it saves me a phone call and creates an opportunity to find people who will support the cause. Had the man been open and receptive he could have had a more positive outcome because he would have had an ally in the marketplace speaking positively about him and recommending his business. I have had people give me some excuses and I simply do my best to overcome the excuses and then if that doesn’t work I thank them for their time and wish them luck. The key is to help as many people you can through your business so that your business is seen in a positive light and so that customers and potential customers have a positive interaction with you.

The greatest thing that a business can do is to find ways to establish goodwill in the community. A local Pizza Restaurant at Boca green Plaza, Davito’s, sponsored a track marker for The American Cancer Society Relay For Life Of West Boca Raton and I have personally been there for lunch on 2 occasions and have given him shout out on Facebook and promoted him at committee meetings as a result of his creating a positive interaction he has gained me as a customer and I represent about $8 each time I come in. Think If I come in 40 times in the year he makes a small profit all because he spent $100 on a track marker sponsorship. I come from the tradition of supporting those who support me. I think there is enough to go around for a business to support many charities. If your business is not supporting the local community there is a strong chance that you will go out of business. If you are struggling in business look at all the areas where you interact with people and what your attitude is. I remember walking into a business years ago when I worked for Forum Publishing Group selling advertising and they said I am not interested I don’t need to advertise. I said okay and I left. There were many times I was in the neighborhood and needed their services but I didn’t use them I went to their competitor because the competitor gave me the time of day and listened to me and though did not buy an ad asked me to check back with them on a regular basis. Guess what the negative interaction business is out of business no longer selling his subs and the positive interaction business is still in business and thriving. Ask yourself which one are you going to be the positive or the negative business? Continue reading Advertisement Ideas: Make It A Positive Experience!!!

Advertisement Ideas: Get Loud!!!

As you sit down to plan out your marketing strategy you can take a lesson from Jennifer Lopez and get loud. It is often said that the squeakiest wheel gets the grease well in advertising and marketing it is often the company that makes the most noise that gets the clients/customers. In a day and age where everyone is looking for ways to differentiate themselves from their competition it is important to focus on letting the end-user know the benefits of your product or service so you are heard over the competition. This could mean doing business in a public place like a Panera Bread, which is what I did last night (4/16/2015) as I ran the committee meeting for The American Cancer Society Relay For Life of West Boca Raton. After the meeting I was making a call about Relay For Life and a patron over heard the call and came over and made a $5 donation which opened the door for me to share with her what I was doing with Relay for Life and to give her my business card. By being a bit loud I drew attention to myself and made a new contact. In being outgoing and a bit loud you just may meet the contact who can help you to exceed your goals. Getting loud can mean putting out a bigger print advertisement in targeted publications that reach your desired target audience. In many cases sending a media release to these publications about what you are doing in the community and any new developments in the business will garner you a FREE article which if put on your website and included in your social media will give you credibility and edification in the market place.

Advertisement Ideas: More Ways To Get Loud!!!

One of the best lessons I learned about promotions was from KISS who encouraged us to shout it out loud!!! In a marketplace that is full of noise you must shout your message at times just to get noticed. The end-user for your product or service is being bombarded by advertising campaigns and have become numb to most forms of advertising. As a result to gain a competitive edge in the market place you must get loud. You must also be places where your competition is not. Continue reading Advertisement Ideas: Get Loud!!!

Advertisement Ideas: Get Energized!!!

What is it that excites you? What really turns you on? I get excited when I can share with businesses opportunities to help them maximize their message. I get energized when I am able to help someone or a business to excel. I also get energized when someone or a business is interested in helping me with my mission to create a world with less cancer and more birthdays. I get really excited when I visit http://main.acsevents.org/goto/jdogg2 and see that someone has made a donation to help people touched by cancer through research, education, advocacy, and services. I get energized when I can use my GOD given talents to help people excel. In business it is important to be energized because when you are vibrating at a high positive energy level you attract the people that can help you build and grow your business. look at how you are approaching your day and monitor your thoughts through out the day and see where you are having success and where you are having challenges? Are you so worried about being right instead of doing the right thing that you are sucking energy out of your business and thus leaving money on the table.

If you are not enthusiastic about who yo are and what you do people will not support you be it a business endeavor or a charitable endeavor. Ask yourself how am I approaching the tasks in my business and in my professional life? The old adage of how you do anything is how you do everything is true. If you are angry because you have to work and you have to spend money on advertising this will reflect in your business and personal life and thus hurt your business. Instead of saying I have to advertise say I get to advertise and by advertising I am building my brand and thus increasing my cash flow over time. If you are passionate about what you are doing people will see that and be more apt to do business with you. Continue reading Advertisement Ideas: Get Energized!!!

Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

I recently attended an Introduction To Gratitude Training done by Jo Engelesson who is an author and speaker who is a leader in the personal development and spiritual development industry. Her website www.tofa.us allows visitor to purchase tokens of appreciation that they can register and then pass on to those who have positively impacted their day. Jo told her story about how assuming the attitude of gratitude changed her business. I visited the site and bought 5 of the coins and have handed out 4 of them so far. Each time I have given out a token I have seen a great shift in my attitude and as a result have had a successful day. As I gave out one of the tokens of appreciation I began to think how can business owners and marketing directors and those involved in charitable work use the concept of gratitude as a marketing strategy. The answer was simple incorporate gratitude as part of the strategic marketing plan by rewarding existing customers and donors and also when procuring new customers and donors.

One of the greatest thing you can do in business or in your personal life is to express gratitude. People like to feel appreciated. In today’s world where people text, facebook, and email receiving a hand written thank you note goes a long way in making a person remember you. Sometimes the more creative you are with the thank you the better. I remember working for The NY Liberties of Major League Volleyball and asking potential sponsor’s secretaries what their favorite pizza was and then going to the owner of the team, Jerry Saperstein, and asking for a budget to send them pizza with thank you note. He said yes and I sent the pizzas and had the pizza place write a note thank you for speaking with me about The NY Liberty, Jonathan Lederman. This tactic worked and we secured a few sponsors as a result. I then began to use this tactic with reporters. If a reporter did a story about the team I sent a hand written thank you note. The idea is that using gratitude as a marketing strategy works. I would secure people’s addresses who attended games and send them a thank you note and something with The NY Liberties logo on it and tickets. This helped to take the attendance from 300 fans a game to over 1000 fans a game. Continue reading Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

Advertisement Ideas: Building Revenue Through Community Involvement!!!

Today I am at The Starbucks in Boca Raton on Federal Highway North of Glades Road picking up items to use in a fundraiser for The American Cancer Society Relay For Life of West Boca Raton. I normally do not come to this particular Starbucks however while I was here I ordered a Venti Caramel Frappuccino and a Bagel. I plan on doing another drink and snack. In giving me items to use in the fundraiser for Relay For Life they generated some revenue that they would not have had. Think about it how many others now go to their local Starbucks because of their support of Relay For Life. I gave them a shout out on my Facebook Page as well so they reach over 2700 people that they normally wouldn’t have reached. I mentioned them in this blog so they gain some positive exposure. Think about how your business could support an event like Relay For Life and use it as leverage to build brand awareness and increase your revenue. Sometimes it is when you give that you get the best form of advertising.

Walmart is a national corporate partner of Relay For Life and gains massive exposure by being on every track marker displayed at over 5000 Relay For Life events nationwide. The American Cancer Society Relay For Life of West Boca Raton is very fortunate to have a team from Walmart involve din our relay and they are doing outstanding with hosting events. You can see their progress at www.relayforlife.org/westbocaratonfl. As a result of them hosting events to raise funds for Relay For Life they have seen an increase in revenue because the volunteers have bought water and other drinks from the store. Many of the Relay For Life volunteers have also begun to do some of their grocery shopping at Walmart. You may be saying but I am not as large as Walmart and I can’t do what they do. The rebuttal to that is you can do something.

Davito’s Pizza is small Italian Pizza Restaurant in Boca Raton who stepped up ans sponsored a track marker for $100 for The American Cancer Society Relay For Life of West Boca Raton. As a result he has already gained me as a customer. For frequent readers of this blog you know my love for Pizza. If I go to Davito’s 2 times a month he will make his sponsorship money back just from me. He saw the value of being aligned with community project like Relay For Life and has even offered to do a fundraiser in August for Relay For Life. If you are a business and you are seeking ways to increase your revenue being involved with community events is a great way to gain brand recognition and increase your revenue. Continue reading Advertisement Ideas: Building Revenue Through Community Involvement!!!

Advertisement Ideas: What You Can Learn From March Madness!!!

Each year I look forward to March as The NCAA Basketball Tournament begins. I wit for selection Sunday and then I begin to fill out my bracket and I watch with anticipation as to whether the 12 seed I picked will upset the #5 seed or will that little college that very few have heard of will make a run. This year I decided to look at March Madness from a business perspective and saw many lessons that can be learned:

1: On any given day your bracket can be busted because what you thought would happen did not happen. When this happens in business we sit back and we make adjustments so that next time our choices work out in a more positive manner.

2: The game is not over until the final buzzer sounds. How many games have you watched that have been decided on a last second shot? In business we may be having a challenging day but right before closing we beat the buzzer and come out a head because we kept shooting. Continue reading Advertisement Ideas: What You Can Learn From March Madness!!!

Advertisement Ideas: Touch A Touch A Touch Me!!!

Advertisement Ideas: Toucha Toucha Touch Me!!!

Today’s blog entry is inspired by The Rocky Horror Picture Show Toucha Toucha Touch Me song. As I listened to the lyrics I thought how this mimics the cycle of customer procurement and customer retention. The customer relationship is much like that of a pursuit for someone of the opposite sex. In many cases you spend many dollars in hopes of achieving a conquest and many times the conquest does not happen. Just like in business you spend many dollars in marketing and advertising and sometimes it doesn’t work because your expectations were not realistic or the choices you made were not synergistic with your brand. In business we may not physically touch a customer but we may touch their mind or their heart so we must look at the best practices to achieve the desired result. When we begin to figuratively touch potential customers and existing customers we realize how they become ambassadors of our brand and as a result create a buzz about our brand. In touching customers we must use our why we are doing what we do as part of our marketing mix. It is important tom understand that people will not buy the what but the why. In showing your why in your advertising and marketing you will generate more brand awareness and increase your cash flow.

As The TV Show Host of The Anything Bucket at www.wrpbitv.com I am asked all the time why would you give a free interview to someone? The answer is simple because I need content for my show and I believe in helping businesses to excel. I also give businesses a chance to purchase the clip of their appearance on the show for $175 that they can use in their marketing mix to touch potential customers or retain existing customers. I believe that when you have an opportunity to reach people and touch them with your message that you should take advantage of the opportunity. Continue reading Advertisement Ideas: Touch A Touch A Touch Me!!!

Advertisement Ideas: Don’t Be An Icehole!!!

It is funny how you can ask about the same thing in a different manner and get two separate answers. The other day people were asked about what has become known as Obamacare and many stated oh it is bad and the president had good intentions and but the implementation lacked. The when asked about The Affordable Care Act they said oh that is much better it will help more people. One person said isn’t Obamacare and The Affordable Care Act the same thing? The answer is yes they are but the American public has become so programmed that they do not do their due diligence and investigate things and go by what they hear on CNN and FOX News making many people iceholes. I come across iceholes everyday that will make every excuse why their business isn’t doing well instead of asking what can I do differently to improve my business.

To avoid being an icehole you must take charge of your life both personally and professionally you must become aware of your actions and the effect they have on your business. If you are not coming up with new advertising ideas, new campaigns to create brand awareness and create a buzz so as to give people a reason to do business with you then you might just be an icehole. If you are not being proactive and you continue to be reactive you could be leaving money on the table making you an icehole.

If you do not have a plan you just might be an icehole. If you are not taking daily action to promote your business you just might be an icehole. It is important to make proper choices as to where to promote, where to advertise, where to share who you are and what you do and why you do it. Remember people are not buying the what you do they are buying the why you do it. If you are not taking action and moving forward toward your goals you just might be an icehole. Continue reading Advertisement Ideas: Don’t Be An Icehole!!!