Category: Soliciting

Advertisement Ideas: Time To Take Action!!!!

Advertisement Ideas: Time To Take Action!!!!

What is on the horizon for you that will propel you to take action and maximize your message?  Have you been wanting to promote your business, however you have held back because of the perception that you can’t afford to or that the perceived risk is too great? I am here to tell you today that it is time to take action and listen to the options that are being presented to you so that you will be on the top of the mind of the consumer when they are ready to purchase your product or service. How many times have you uttered the words I am not interested only to miss out on what is a great opportunity. I run into many people who tell me I am not interested before I even explain what I am offering. The other day I was calling businesses to offer them a FREE 6 minute segment on my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 8:00 PM EDT on Wednesday. I was surprised by how many people did not want to appear on the show. I heard excuses like I don’t have time to come and tape the show, I have tried internet before and it hasn’t worked, I even had one person tell me I did a show at that station and didn’t see an increase in my sales. I thought to myself you do no have time to take action and  come to the studio to tape a segment that you can show to potential clients. I explained to the person who stated that they tried internet advertising before and it didn’t work for them that this is not advertising it is a TV Show with 48,000 viewers of which 77% are in your local area so you should take action and do the segment so you have something to help build credibility. To the man who said he did a show and didn’t see an increase in sales I didn’t even dignify with a response because if the segment is leveraged properly it will create responses and thus leave the guest in a position to close the deal.

 It is when you create an idea then take action to implement the idea that you begin to see results. Continue reading Advertisement Ideas: Time To Take Action!!!!

Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Time To Wake Up People!!!

 I am amazed by how many people I will call on in a day to offer them the opportunity to market themselves in ways that are beneficial to their business. I have heard it all I don’t have a budget, I am no interested,  I have done something similar and it didn’t work? I feel like reaching through the phone strangling the son of a gun and saying WAKE UP, I am one of the best at what I do and if you can’t spend $140 on a 1/4 page ad in a magazine geared toward a very desirable target audience you might as well shut the doors.  Let’s do the math I offer 3 months of exposure for $140 to 5000 Mothers of Middle and High School Students in Northwest Broward County. One would think a business would recoup their $140 investment. I recently had a dental office turn me down not understanding what I was offering. I explained that if they were to get one mother and her children to come in for a cleaning that the ad pays for itself. I also offered extra bonuses like shout outs across my social media platforms and on my Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which is heard on Monday from 7:00 PM – 8:00 PM EDT.  I also offered to promote the practice when I host special events as I am an emcee. With my connections I certainly could have helped bring in some business. As I left I thought wow another so-called professional who is being penny wise and pound foolish.  I felt like telling the marketing guy hey you just let a great opportunity pass you by because of your lack of vision. I did not but I did get some satisfaction when I saw him in public and asked how the practice is going and he said oh we are a little slow. I said well when your ready to speed it up call me you have my number.  It is with this in mind that I tell the entrepreneurs and marketing executives that are reading this blog that it is TIME TO WAKE UP!!!!! Continue reading Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: WTH ARE YOU THINKING???

Advertisement Ideas: WTH ARE YOU THINKING?

 Today’s blog entry was inspired by a not so nice encounter I had with an ING Representative last week at The Joe DiMaggio Children’s Hospital Baby Love and Family Expo. Most of you who read this blog on a regular basis know that I always make an effort to be of value and service to all I come in contact with. On Saturday 8/10/13 I traveled to The Broward Convention Center for The Joe DiMaggio Children’s Hospital Baby Love and Family Expo to represent my Internet TV Show, The Anything Bucket, which airs on Wednesday at 8:00 PM EDT on www.wrpbitv.com. I was going booth to booth introducing myself and obtaining business cards as I have an awesome opportunity to help business people to maximize their message and increase their brand awareness and potentially increase their revenue. As I was standing next to The ING Booth a family was walking by with young kids and I said hello do you have your college planning taking care of see this gentleman from ING. What occurred next was totally unexpected, the gentleman instead of thanking me got real pompous and arrogant saying he didn’t need my help. He then proceeded to tell me that he ran The ING in Boca Raton, FL.  To which I stated you know Ralph Waldo Emerson said ” Nothing Great Was Ever Accomplished Without Enthusiasm.” His reply again was you don’t understand I run The ING Office in Boca Raton. To which I said can you say arrogant and then wished him Namaste and walked away. As I walked away I began to ask what the heck was this guy thinking?  His arrogance and pompous attitude cost him the opportunity to have me not only as a client but as an advocate for his business. In today’s marketplace it is imperative to understand that one day someone may be sharing a service with you but on another day they can be using your service.  Think about it what would 6 minutes on an Internet TV Show with over 50,000 viewers mean to you with 77% being in the local market, in this case Broward and Palm Beach County. I really felt like telling The ING Guy to go pound sand, however that would not have been to right way to handle him. The lesson here is to realize that everyone you come in contact with can be of service and value to you. Continue reading Advertisement Ideas: WTH ARE YOU THINKING???

Advertisement Ideas: 30 Days To Jump Start Your Marketing & PR!!!

Advertisement Ideas: 30 Days To Jump Start Your Marketing and PR!!!

 Are you maximizing your message? Are you overwhelmed when you hear Twitter, Facebook, Pinterest, Tumbler, Stumble Upon, Vine, LinkedIn? Have you sat down to plan, implement, and evaluate an effective marketing and public relations strategy? I am amazed by the many  entrepreneurs who tell me they do not have a marketing plan. I often respond if you don’t know where you are going how are you going to get there. This entry is designed to be a road map on how you can jump-start your marketing and public relations in 30 days. It is based on a track record of success in obtaining media coverage for those who have chosen to work with me. It piggy backs on the concept of plan your work and work your plan. If you want to attract customers/clients you must have a strategy to do so as the idea of build it and they will come as a strategy is becoming less and less effective.  Every day you open to accept clients/customers you should be doing something to market your business.

Advertisement Ideas: The 30 Day Plan

 Create your message and announce it to your staff. Develop your logo that will be synergistic with your message. Put out a media release to your media contacts and your email list.

     Decide where you are going to promote your message, write and send out media releases.

 Promote across your Social Media platforms. Choose 4-5 to use and see which gives you the most reach. You can do this daily, weekly, every other week, or monthly. The key here is to give content that will be of service and value to your audience.

 Begin to attend networking events and deliver your message then follow-up with the people you spoke to with a special offer.

 Create a you tube channel and start posting videos that are relevant, entertaining, and resonating.

 Research and find media outlets to advertise with. Make sure all ads have a strong call to action. Continue reading Advertisement Ideas: 30 Days To Jump Start Your Marketing & PR!!!

Advertisement Ideas: Getting Past The Gatekeeper!!!

Advertisement Ideas: Getting Past The Gatekeeper!!!

 As a sales rep for La Bonita Kidz and Teenz, www.labonitakidz.com, I do a lot of cold calling on the phone and I run into many gatekeepers. The first thing I learned is to be polite and friendly regardless of the tone of the person answering the phone. The second thing to understand is that like you have a job to do and that is to sell them on your product or service they also have a job to do. The third thing is to be honest and let them know why you are calling. You may get the we’re not interested response, which is fine. I generally answer I know your not interested at this time, however can I email you information for future reference.  I have heard that person isn’t available. to this I will say no problem can I have their email address and can you put me through to their voice mail? Continue reading Advertisement Ideas: Getting Past The Gatekeeper!!!

Advertisement Ideas: The Fortune Is In The Follow Up!!!

Advertisement Ideas: The Fortune Is In The Follow Up!!!

 In all that we do in business from advertising to networking we must realize that the fortune is in the follow up. As a sales representative for La Bonita Kidz and Teenz Magazine, www.labonitakidz.com, I approach many people about advertising. I have learned that the people I leave literature with will not call me back so I must contact them to close the sale. Today I stopped by a few places that I had approached a couple of weeks ago and left the copy of the magazine so they could see the finished product and decide if it would be a good fit for them. In the next few days I will call and email them to remind them of the opportunity to maximize their message.

 Once you advertise and get people to do business with you it is important to cultivate that relationship as people will continue to do business with people they know, like, and trust. Are you gathering the clients information and sending a thank you note or other information about your products and services. By keeping in contact with clients/customers you will build a tribe and they will begin to recommend you and thus strengthen your brand.  The key is to follow-up and be aware of who is doing business with you and to show them appreciation. With potential clients/customers you want to show them how your product and service will be of value and service to them without overselling. Continue reading Advertisement Ideas: The Fortune Is In The Follow Up!!!

Advertisement Ideas: How To Take A Proactive Stance!!!!

Advertisement Ideas: How To Take A Proactive Stance!!!

 Looking at this list by Stephen Covey one realizes it is necessary to be proactive. The question is how do you take a proactive stance? The answer is  by being awake & aware of what is going on in your market and planning your marketing accordingly. For example  here is South Florida The Miami Heat are facing The Indiana Pacers tonight in Game 7 of The Eastern Conference Finals so doing a special promotion across your social media platforms, a text message campaign, and an email to your contacts offering specials on your products or services related to the game would garner interest.  I was at Smokey Bones on Saturday Night watching Game 6 of The Eastern Conference Finals. The Heat lost and I thought if I was The GM I would have stood by the door and would have handed everyone a FREE Appetizer Card and invited them back to watch Game 7. I then thought if they had a sound system do some contests for prizes creating a buzz and getting people saying I was at Smokey Bones in Plantation and it was awesome they had great food, great service, and I had fun do you want to watch Game 7 with me there?  The key is to look at what you can do to maximize your message, build brand awareness, customer loyalty, and create additional revenue.  Business could of posted signs yesterday wear your Heat gear and receive 10% off of your purchase. If you had a service business such as Life Coaching you could have done a promotion $7 off each session you book today. Taking a Proactive stance and planning your advertising is imperative to having success. How many of you reading this are promoting something for 4th of July?  Are you thinking about Back To School? Thanksgiving? Christmas? or Hanukkah? Chances are you are not and you are blaming others for the fact that your business may be off. It is no ones fault but your own if you are not taking a proactive stance. Continue reading Advertisement Ideas: How To Take A Proactive Stance!!!!

Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: How To Create A Positive Presence In The Community!!!

 What have you done today to let people know who you are, what you do, and why they should use your products or services? Did you send out a tweet, post on Facebook, post on LinkedIn,  post a blog entry, hand out fliers, attend a networking event, make calls to those you haven’t spoken to in a while, sent emails with a special offer, or did you choose to do nothing?  If you are not reaching out to people on a regular basis you are missing out on growth opportunities.   Remember in many cases you get a few minutes to make an impression that will last for a long time.

Advertisement Ideas: The Ways To Create A Positive Presence In The Community!!!!

 The first thing to remember when creating a positive presence in the community is that customer service can make or break your company!!!!

 On Thursday (4/25/13) I was out scouting locations to host a workshop when I went into Lefty’s in Coral Springs. I stood at the bar for nearly 5 minutes and finally walked to where a group was standing in the food prep area and asked if the GM was in I told her that I had been waiting for nearly 5 minutes and by the way 3 people just seated themselves and may need a server.  Her reply was don’t tell me how to run my restaurant. At that point I said I guess I won’t be holding my workshop/meeting here and I left. An employee followed me out of the restaurant and confronted me about going to other restaurants in the plaza. I simply stated I do not want to argue with you I am doing fact-finding. A few moments later the GM came out and confronted me saying I had embarrassed her in front of one of her food suppliers. I stated that is business wishing her Namaste and walking away at which point she called me a liar. I went to my car and thought wow they weren’t that busy but they had time to be confrontational. Guess who won’t be patronizing Lefty’s. Continue reading Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: Mr./ Mrs. Business Owner It Is Time To Wake The F UP!

Mr./ Mrs. Business Owner It Is Time To Wake The F UP!!!

 

   I can not tell you how many times I wanted to yell into the phone this week “Wake The F Up”, as I encountered many business people who just don’t seem to understand that everyone calling your business is a potential customer or may know someone who can use their product or services. In one instance I called Myotis Salon and Boutique at 9:30 AM and the gentleman answered the phone I introduced my self asking if I could speak to the person that handles the marketing and community outreach and was told you selling advertising I open at 11 AM you call back then. I found this to be strange as I know from my experiences the best time to discuss advertising and marketing is when you are not open so you can devote your time and attention to the conversation and be fully engaged. Think about it had the gentleman been open to receive or polite he would not be in this blog being used as a bad example of conducting business. He could have said sir I would like to speak with you however I am involved with a another project right now please call me after 11 AM. Remember it is not what you say but how you say it. I ask you do you think I am going to recommend his services to my female colleagues who could benefit from his services. Continue reading Advertisement Ideas: Mr./ Mrs. Business Owner It Is Time To Wake The F UP!