Category: Social Media

Advertisement Ideas: How To Take A Proactive Stance!!!!

Advertisement Ideas: How To Take A Proactive Stance!!!

 Looking at this list by Stephen Covey one realizes it is necessary to be proactive. The question is how do you take a proactive stance? The answer is  by being awake & aware of what is going on in your market and planning your marketing accordingly. For example  here is South Florida The Miami Heat are facing The Indiana Pacers tonight in Game 7 of The Eastern Conference Finals so doing a special promotion across your social media platforms, a text message campaign, and an email to your contacts offering specials on your products or services related to the game would garner interest.  I was at Smokey Bones on Saturday Night watching Game 6 of The Eastern Conference Finals. The Heat lost and I thought if I was The GM I would have stood by the door and would have handed everyone a FREE Appetizer Card and invited them back to watch Game 7. I then thought if they had a sound system do some contests for prizes creating a buzz and getting people saying I was at Smokey Bones in Plantation and it was awesome they had great food, great service, and I had fun do you want to watch Game 7 with me there?  The key is to look at what you can do to maximize your message, build brand awareness, customer loyalty, and create additional revenue.  Business could of posted signs yesterday wear your Heat gear and receive 10% off of your purchase. If you had a service business such as Life Coaching you could have done a promotion $7 off each session you book today. Taking a Proactive stance and planning your advertising is imperative to having success. How many of you reading this are promoting something for 4th of July?  Are you thinking about Back To School? Thanksgiving? Christmas? or Hanukkah? Chances are you are not and you are blaming others for the fact that your business may be off. It is no ones fault but your own if you are not taking a proactive stance. Continue reading Advertisement Ideas: How To Take A Proactive Stance!!!!

Advertisement Ideas: The Importance Of Another Voice!!!

Advertisement Ideas: The Importance Of Another Voice!!!

 As I am determined to be of service and value to all those I come in contact with I am always amazed when someone isn’t open and receptive to ideas that can help their business to grow. Many times I find entrepreneurs that are so married to their business that they shut out outside ideas and thus do not grow as much as they could.  Sometimes the entrepreneur is set in his/her ways and thinks they know what is best for the business because they come from a position of fear and ego. The fear is often coming from the fact that they are afraid to take a financial risk or they think they are so big that they know more than the other voice.  The importance of listening to another voice is that voice may have something you didn’t think about. I recently had this happen when I made a suggestion to someone to approach the colleges in the area to find sales people for her project. her answer was I wouldn’t have thought of that. Just because someone may never have owned a business do not disqualify them as they may have been around business for a long time and helped those businesses to maximize their message.  I am often amazed by the lack of creativity shown by entrepreneurs and marketing directors and then I amazed that they wonder why business might be slow.

Advertisement Ideas: Case Studies On Why Another Voice Is Important!!!

I walked in to my local Chase Branch to speak to the branch manager about La Bonita Kidz and Teenz(www.labonitakidz.com) and I gave her an idea to do a Dollars and Cents Column to educate the readers about saving and investment programs that are available. Her answer really floored me as she said “I don’t think we have anything like that.” This floored me because I would think a financial institution would have ready to print SEC approved materials so as to build their brand in the local market not only to create brand awareness but a feeling of trust amongst existing customers and potential new customers. She took the information and forwarded it on to the marketing department. Chase should have a strategic local marketing plan as any financial institution should have because what works in Tamarac, FL may not work in Jupiter, FL as the communities are demographically different.  This is why having an outsider that is not emotionally attached to the business is important as the outside person may help to develop programs that are instrumental in retaining existing clients/customers while attracting new customers.

 I worked with Coach Shantel Springer on publicity and as a result she received media coverage thus giving her credibility and attracting new clients. She exemplified the idea of listening to another voice. Shantel walks her talk and invests in herself and as a result has been able to create a network of individuals to go to for assistance as she understands that everyone can be helpful in some way. Continue reading Advertisement Ideas: The Importance Of Another Voice!!!

Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: How To Create A Positive Presence In The Community!!!

 What have you done today to let people know who you are, what you do, and why they should use your products or services? Did you send out a tweet, post on Facebook, post on LinkedIn,  post a blog entry, hand out fliers, attend a networking event, make calls to those you haven’t spoken to in a while, sent emails with a special offer, or did you choose to do nothing?  If you are not reaching out to people on a regular basis you are missing out on growth opportunities.   Remember in many cases you get a few minutes to make an impression that will last for a long time.

Advertisement Ideas: The Ways To Create A Positive Presence In The Community!!!!

 The first thing to remember when creating a positive presence in the community is that customer service can make or break your company!!!!

 On Thursday (4/25/13) I was out scouting locations to host a workshop when I went into Lefty’s in Coral Springs. I stood at the bar for nearly 5 minutes and finally walked to where a group was standing in the food prep area and asked if the GM was in I told her that I had been waiting for nearly 5 minutes and by the way 3 people just seated themselves and may need a server.  Her reply was don’t tell me how to run my restaurant. At that point I said I guess I won’t be holding my workshop/meeting here and I left. An employee followed me out of the restaurant and confronted me about going to other restaurants in the plaza. I simply stated I do not want to argue with you I am doing fact-finding. A few moments later the GM came out and confronted me saying I had embarrassed her in front of one of her food suppliers. I stated that is business wishing her Namaste and walking away at which point she called me a liar. I went to my car and thought wow they weren’t that busy but they had time to be confrontational. Guess who won’t be patronizing Lefty’s. Continue reading Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: Mr./ Mrs. Business Owner It Is Time To Wake The F UP!

Mr./ Mrs. Business Owner It Is Time To Wake The F UP!!!

 

   I can not tell you how many times I wanted to yell into the phone this week “Wake The F Up”, as I encountered many business people who just don’t seem to understand that everyone calling your business is a potential customer or may know someone who can use their product or services. In one instance I called Myotis Salon and Boutique at 9:30 AM and the gentleman answered the phone I introduced my self asking if I could speak to the person that handles the marketing and community outreach and was told you selling advertising I open at 11 AM you call back then. I found this to be strange as I know from my experiences the best time to discuss advertising and marketing is when you are not open so you can devote your time and attention to the conversation and be fully engaged. Think about it had the gentleman been open to receive or polite he would not be in this blog being used as a bad example of conducting business. He could have said sir I would like to speak with you however I am involved with a another project right now please call me after 11 AM. Remember it is not what you say but how you say it. I ask you do you think I am going to recommend his services to my female colleagues who could benefit from his services. Continue reading Advertisement Ideas: Mr./ Mrs. Business Owner It Is Time To Wake The F UP!

Advertisement Ideas: Finding Your Why!!!

Advertising Ideas: Finding Your Why?

 

As I sat at lunch today (4/5/13) at The Progressive Black Men National Conference along with Clifford Townsend, a Mindset Coach and Speaker I had the pleasure of hearing a presentation by one of the alumni members about finding your why? As I listened to him speak about brotherhood and finding your why I thought what if a business could convey their why in advertising?

You can visit www.pbm1989.org to find out more information about Progressive Black Men and the work they are doing. You can even consider sponsoring them and having an opportunity to share your why. The key is to define your why.

 In finding your why ask yourself why am I in this business? Ask why I opened my doors this morning? Ask why you are promoting what you are promoting.  I have always stated that facts tell and stories sell. By having a why story you will resonate with people who can relate to you and thus want to do business with you.  I am often asked JDOGG why do you do what you do? My answer is because I have a desire to help other people excel and I have learned if you help enough people get what they want you will get what you want.  I also answer because I know that marketing works for people do business with those they know like and trust. By sharing your why with others they begin to know you, like you, and trust you.  Continue reading Advertisement Ideas: Finding Your Why!!!

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message!!!

 

      

Recognize these 4 men?  They are Anthony Robbins, Les Brown, Deepak Chopra, and Dr. Wayne Dyer. They all share one thing in common and that is they are personal development speakers often referred to as motivational speakers. In the following entry Jeff Zelaya explores the anatomy of a Motivational Speaker.

 Everything about a Motivational Speaker

by Jeff Zelaya- Guest Blogger

     There are several individuals who think that there is no difference between motivational and inspirational speakers. These types of speaker might be the same and different from each other in various ways. Before, a motivational speaker is known as the one who is just speaking in front of people professionally. But, there are many professionals all over the world who said that a motivational speaker is more than just a professional who speaks in front of people. They motivate their audiences to do or believe in something or someone. This type of speaker is a professional speaker, trainer or facilitator. They are the ones who speak to their audiences and usually do it for a fee. Continue reading Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message

Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

     

Advertising Ideas: Capitalizing On UF, FGCU, UM, And Heat!!!

As this week unfolds the basketball world is a great place to turn to turn to see how you can drive business.  Capitalizing on the success of UF, FGCU, UM, and The Heat seems to be a simple task as this is what many people are talking about. UF will play FGCU in a sweet 16 match up in The NCAA Tournament, UM advanced to the sweet 16 of The NCAA Tournament, and The Miami Heat are sitting at 26 victories in a row chasing the all time record of 33 in a row.  The key is to find ways you can drive traffic with your advertising and create a buzz to strengthen your brand and build revenue. Continue reading Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

Advertisement Ideas: Confessions Of A Professional Marketer

Advertisement Ideas:Confessions Of A Professional Marketer!

 I must confess that I do not know everything, however I have come to learn that I know more than most when it comes to marketing.  I have observed that there are many people who have a great idea but have no clue as to how they are going to get people to buy into the idea and support their vision. I have had a very interesting week as far as dealing with people who wouldn’t know a marketing strategy if it came up and bit them on the butt.

 I received a call on Tuesday (3/12/13) from a gentleman about doing some media relations work for an event he was planning.I was very excited as the event was benefiting troubled teens and I am always open and receptive to helping children. I told him my rate, he initially agreed to pay the fee so I immediately began to work on the release. I delivered a proof to him via email only to have a scathing email sent back that he and his business associate were un impressed. I called and was told what I had delivered was crap(he actually used harsher language), I offered to rework the release and he told me he already did that. I asked him for partial payment a sI did put time into writing the original. He refused to pay saying I didn’t deserve anything. I did the right thing and sent a make good at no charge for at the end of the day I must be a man of integrity. Continue reading Advertisement Ideas: Confessions Of A Professional Marketer

Advertisement Ideas: Put Yourself Out There!!!

Advertisement Ideas:Put Yourself Out There!!!

 

 

I sat at Starbucks today and my phone rang as I went to take the call I noticed a man with Possibility Thinker on his laptop. I went over and introduced myself and we began to talk he told me he was the National Sales Director for SiriusXM Radio and he asked me for my card. I went to my car retrieved my card and a copy of my demo cd. He took them and then gave me a VIP  card for free use for the year. I have always been a believer in putting yourself out there because you never know who you  might meet and who may be of value and service to you or how you might be of service and value to them. Many times people don’t interact and they lose out on major opportunities. I have learned you are not going to resonate with everyone and there are going to be those who are just not ready. This has led me  toa philosophy of Some Will, Some Won’t, Some Waiting, So What, Next. I continue to put myself out there because you never know where what you are doing will led or who you may come in contact with. By interacting with others you may lift them up and they may lift you up and as a result everyone wins.

 One way to win and to put yourself out there is through effective advertising.  Using a 3 foot rule, where you talk to all those who come in contact with you within 3 feet can be an effective way of advertising as you may resonate with those you approach.  having a plan to put you out there is very important as people will see who you are, learn what you do, and perhaps do business with you or recommend people to work with you.  Another great way to put yourself out there is to find publications that reach your target audience and purchase advertising and use the advertising space to tell your story because facts tell while stories sell. Putting ads on the internet, on radio, and TV are effective as long as you are reaching your target audience. Continue reading Advertisement Ideas: Put Yourself Out There!!!