Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas:How To Use Social Media Effectively!

These icons and the word social media have become recognizable lexicons in the advertising world thus creating a need to come up with more effective advertisement ideas so as to create a buzz about your products or services. The question that comes up in many of my trainings is JDOGG how can I use social media effectively? I generally answer that first you must engage the audience, then you must create more content that keeps them coming back, then you build your list, then you devise a plan that engages rather than sells. Once you do this the people will begin to look for you and what products and services that you offer. The key is to ask probing questions that are non invasive in nature but helps you to develop the target list of who to approach.

The first thing to know is how the social media networks operate. Continue reading Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow. A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you. It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me. A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Get Into The Media!!!!

Advertisement Ideas: How To Get Into The Media!!!

Media Relations Maximize your message

I am often asked JDOGG, How do I get my story into the media? My answer over my 30 years of doing media relations is develop a relationship with the media sources, know who the editor is of your local newspapers and magazines, know the program director at the local radio station, get to know the producers of your TV news and, make friends with as many people with media related platforms as you can. After you build a relationship make sure you are sending them items that are relevant, resonating, and entertaining. For example the photo of me at The Skyline Chili Fundraiser was sent out to media outlets across South Florida with a Caption Love of Mother leads to unique partnership and fundraiser to help those affected by cancer. I sent this out and The Sunrise Forum ran a story on the front page about The American Cancer Society Relay For Life of Sunrise, FL. Tying things in your business to a charity is a great way to pique the interest of the media.

A Great Event To Shift The Consciousness of the World One Community At A Time

This is a banner that was made for a special event and it was included in all the media releases sent out and in many posts on social media outlets. I used the following formula to get media coverage and this formula has worked for several clients I have worked with like Octavia Trimm of Butterfly Renewal, Barbara Theodosiou of The Addict’s Mom, and Coach Shantel Smith. Over the years I have utilized this formula to obtain media coverage for several non-profit organizations as well as for myself. Continue reading Advertisement Ideas: How To Get Into The Media!!!!

Advertisement Ideas: What Is Your Advertising Strategy?

This is always the first question I ask a client? You would be surprised how many people tell me I don’t have one or I don’t have a budget for advertising. I am always surprised by this because without advertising how are you going to grow your business. It all comes to the concept of investing in yourself and building your brand. I run across many small businesses as I host an Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM and I offer them a chance to be interviewed by me. I offer a free segment and a chance to purchase the clip so they can use it in their marketing and advertising programs. I am always amazed by those who do not invest in purchasing the clip. I ask them what type of advertising they are doing and they stumble to answer and then confess that they really don’t do any advertising. I then explain to them how important it is to be out in front of your target audience daily and that you must have an effective strategy.

I learned many advertising strategies when I was a member of The Jaycees as we were constantly looking for new members, working to retain existing members, and garner support for our community projects. I was often mystified by how many people who did not know about the organization because we had welcome signs on the signs entering the community, had several articles in the community newspapers, and spoke at city council meetings. I stated on several occasions that if we are to attract new members and retain existing members we must have a solid advertising strategy so that when we walk into a business they will have heard of us. This is when I devised my three-foot rule, which I still use today. The 3 foot rule is where if someone is with in 3 feet of you, you engage them and gain their interest. I recently used this principle at a local Starbucks and the women I approached told me she was very impressed that I came over to exchange business cards. Think about it if you carry your business cards wherever you go and begin to ask people about themselves and hand out your card the positive effect it could have on your business. It comes down to the fact that some will, some will not, so what, some waiting, next. Not everyone will want to listen to you but those that do can be converted into customers or advocates for you. Continue reading Advertisement Ideas: What Is Your Advertising Strategy?

Advertisement Ideas: Planting Seeds Of Success!!!

As 2014 begins to get into full swing on January 6, 2014 ask yourself what seeds am I planting to insure for a successful year? It is also important to ask yourself and I coming from a position of lack or a position of abundance? In business one of the most important seeds you can plant are advertising seeds. You have many choices when it comes to advertising however being knowledgeable and proactive will be the key to planting seeds that grow and thus increases revenue and creates brand recognition that allows for monetary success. As you plant the seeds of success ask will this create buzz about the business giving strength in brand awareness and brand recognition. Will the seeds you are planting create customer loyalty? Now is the time to plant the seeds of success.

Advertisement Ideas: Ways To Plant The Seeds Of Success!!!

One way to plant the seeds of success is to find high-profile events like the NCAA FOOTBALL National Championship Game and running advertisements that are synergistic with your company and the game. For example you can run a contest where customers choose their team and if the their team wins they get a discount on their next purchase. Leading up to the game you can do special promotions that relate to the game to create interest in your products or services. I am using the game as a fundraiser for The American Cancer Society as I have developed POINTS FOR THE CURE, where people choose their team and at the end of the game they visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point their team scores. This concept was also featured in The Sun-Sentinel.

The Super Bowl is being played on 2/2/2014 you can plan special promotions that relate to the game and include these promotions in all your marketing plans. For example you are a life coach and you advertise a session based on the total points scored in the game and advertise that for the week following The Super Bowl your 30 minute session will be the total number of points scored by both teams in the Super Bowl. So if 49 points are scored you charge $49 for the 1/2 hour session. If you advertise and promote this properly you will have a high retention rate as well as an increase in new clients. There are many ways to capitalize on The Super Bowl. Every type of business can come up with an idea that ties into the hype surrounded by The Super Bowl. The key is to be proactive and creative. Continue reading Advertisement Ideas: Planting Seeds Of Success!!!

Advertisement Ideas: How Memorable Is Your Promotion?

As I was watching The NFL Game on Monday with my dad a commercial came on and before the brand appeared he said The Coors Light commercials are getting to be ridiculous. I said Dad they did their job as you remembered the commercial. It is with this in mind that I ask you How Memorable Is Your Promotion? If people are not remembering your brand you are missing out on being on the top of the mind of the consumer. The key is to have a campaign that is memorable so when someone seeks your products and services they think of you before they think of your competitor.

What do these two logos have in common? They are recognizable and if you as 100 people in The United States to identify the companies I would say 90 would be able to identify them. This leads to the question, How recognizable and memorable is your logo? Continue reading Advertisement Ideas: How Memorable Is Your Promotion?

Advertisement Ideas: How to Build Your Customer/Client Base!!!!!

Advertisement Ideas: How To Build Your Customer/Client Base!!!!

It doesn’t matter if you have a brick and mortar business, and internet based business, or work from your home in each case there is a common thread needed to insure for your success. That common thread is customers/clients. When I worked for Forum Publishing Company as an Advertising Consultant I was always conscious of the # of clients I had because the more clients I had the more money I made based on the fact that the position was a commission only position. I always made every effort to have a few smaller accounts, a few medium-sized accounts, and a few big accounts. I treated each account as an important part of my business. In selling of the advertising I became someone who would give my clients ideas because in many cases having someone like myself on the outside looking in can be a major asset as I am not so married to the business. Those that chose to listen and implement the ideas did well while those who were set in their ways seemed to struggle week in and week out. In the 2 1/2 years that I worked at Forum Publishing Group I learned a lot about the business people in my territory, which was Margate and Coconut Creek, Florida. In my initial consultation with a potential advertiser I would always ask how are you building your client/customer base? I usually knew where they were already advertising but I would ask anyway. One thing I learned was to never put down the other publications but to build up the reason they should be in my publications. In building a solid customer/client base you have to be aware of what the potential client wants.

By finding out what your potential clients/customers want you will be able to effectively do a needs analysis and deliver what they are seeking. I was in a recent meeting of commercial property owners and I asked them what is it they think is keeping their properties from being fully occupied. I heard answers like price, location, the economy, the banks, lack of interest. I asked when was the last time they did an interest intake evaluation? They all looked at me like I was speaking a foreign language. I explained that they all needed to ask their current tenants why they chose to rent or buy property from them, then asked what characteristics they look for when seeking office, warehouse, or retail space? I then used a case study from Jacky Smith’s Book Relevant Selling where she found out that it wasn’t price at all that led to the decision of where to lease or buy property but rather it was security as people wanted to feel they were safe when coming to the location. One landlord implemented a daily security concerns hotline where security issues were addressed as they came up. As a result of meeting the desires of current and future tenants this developer now has 95% of all his properties full with a renewal rate of 89%. The lesson here is to find out what your target audience wants and then give it to them. Continue reading Advertisement Ideas: How to Build Your Customer/Client Base!!!!!

Advertisement Ideas: How Deep Is Your Network?

With the passing of Nelson Mandela yesterday I began to think about how many lives he touched for standing up for what he believed. I began to think how deep was Nelson Mandela’s network? Then I began to think of a question that many business owners must ask and that is how deep is my network. Nelson Mandela was able to touch many lives as he built a network of people who believed in what he represented. The obstacles he faced were tremendous and he rose above them. he gave up 27 years of his life as he spent those years in jail. Part of his network was his wife Winnie who kept the movement going while Nelson Mandela was in jail. Together Nelson and Winnie Mandela were a formidable couple who used the power of their network to affect change in the world. Nelson Mandela lived his philosophies and beliefs daily and if he were a brand was as well-recognized as NIKE. Mandela created a buzz because he built a network of followers who knew him, liked him and trusted him. Mandela leaves a legacy for with many lessons for us to follow. One lesson is to build a network.

Advertisement Ideas: Building Your Network!!!!

I first learned the concept of networking as a member of The Jaycees, an organization of young men and women aged 18-40 dedicated to providing leadership training through community service to its members. The Jaycees network was made up of members, who made up chapters, districts, regions, state organizations, national organizations, and Junior Chamber International. These groups created a network for good. In building the network the one thing that was stressed was to share the organization with others and get them to join the organization. After they joined the idea was to provide them with services that would enhance their personal and professional lives. In building the membership I began to understand the power of building a network as each person who came into the organization had something to offer. The key to my success in the organization was my ability to share the organization with others. I learned the following that I hope will help you to build your network: Continue reading Advertisement Ideas: How Deep Is Your Network?

Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!

Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!!

Kmart, is an American chain of discount stores headquartered in the United States. The chain purchased Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Walmart and Target, with stores in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. As of February 2, 2013, Kmart operated a total of 1,221 Kmart stores in 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands. This store count included 1,196 discount stores, averaging 94,000 sq ft, and 25 Super Centers, averaging 168,000 sq ft.

Kmart did not get here by accident they have continued to market very proactively in the markets that they serve. This year their Christmas advertisement created quite the buzz, which should be the goal of every campaign. if your campaign does not create a buzz about your business you are missing a major component in your strategic marketing.

This video has been viewed 311,346 times. Now think of this how if 1% of those who viewed the video went to KMART and of that 1% 5% purchased JOE Boxer Items then this campaign was a success. What are you doing in your business to create an interest in your products and services. When you plan your marketing strategy it is important to know what your goal of the campaign is, how you are going to reach your target audience, and what you are seeking to accomplish. In today’s market place where competition is fierce for the consumer dollar it is important to have a recognizable brand that instills confidence in the consumer.

Once you create buzz like KMART you must then create a plan that instills customer loyalty. It is imperative that you exude a message if service and value in all of your advertising. Every time a customer does business with you the interaction must be one that builds the relationship so each time they seek your product or service they come to you before they go to someone else. Continue reading Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!

Advertisement Ideas: How To Maximize Your Message!!!!

Advertisement Ideas: How To Maximize Your Message!!!

In order to maximize your message you must be committed to putting in a maximum effort in your marketing, media relations, and public relations. To get the process started ask yourself what is your message? Then ask yourself who do you want to hear your message? Then ask yourself how can I truly maximize my message and reach the audience that will purchase my products or services? One key idea to remember is that facts tell but stories sell. How and where are you telling your story.

Advertisement Ideas: How To Maximize Your Message: A Case Study!!!

For those that have followed this blog over time you know that I am very involved in The American Cancer Society Relay For Life. I have a web page at http://main.acsevents.org/goto/jdogg1 where people can make donations. My message is that I am honoring my mother, Judith Miller’s, memory as she was called home to GOD on July 5, 2012. I am doing this to create a world with less cancer and more birthdays. I am using this as a case study as I have raised over $15,000 in the 10 years that I have been a participant. I also have a unique advantage over everyone else in the fact that I am the emcee for the event, which provides me with a great platform to promote myself and secure paying gigs. As of this writing I have raised $898 so far for The 2014 American Cancer Society Relay For Life of West Boca Raton. The model that I am using to maximize my message is proving to be highly effective.

In all my interactions in obtaining monetary and in-kind donations I have incorporated the idea of celebrating, remembering, and fighting back while creating a world with less cancer. By being consistent with the message I have been able to obtain donations and also share the work that The American Cancer Society does. I have been able to create a buzz and create brand awareness and recognition by sending media releases out on a consistent basis. As a Result on 11/10/2013 The Sun-Sentinel ran an article about The POINTS FOR THE CURE FUNDRAISER for Relay For Life. The program is simple you choose your favorite NCAA Football Team or NFL TEAM and after their game you visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point they scored. Continue reading Advertisement Ideas: How To Maximize Your Message!!!!