Advertisement Ideas: Be Interested!!!!

Today’s blog post was inspired by a woman at a law office that I called on to set up a time to have the attorneys from the firm to appear on my TV Show. As soon as I said Hello This is Jonathan JDOGG Lederman from WRPBiTV I was given the worst line you can give anyone if this is about advertising we are not interested. I explained that it was about appearing on my TV Show. She told me to email her the details. I emailed her and hopefully the attorneys will see the value of doing an 8 minute segment on a TV Show that reaches 145 countries with over 50,000 viewers each week of which 77% are in their immediate market. Think about how many times you have said to someone I am not interested only to lose out on an opportunity to promote your business. The key is to show interest in people when they approach your business as you never know where it might lead.

By being open to receive especially when it comes to promoting your business you begin to create relationships that lead to more business. Think about it you do not know me I connect with you and you tell me you are not interested you lose an opportunity to reach my followers who may need your services. It is not about knowing me it is having the ability to tap into the people who I know who can benefit from your services or products. The same lady who said she wasn’t interested and asked for the email called me back as asked why would family attorney want to do my show? I felt like saying hello 8 minutes of TV time is why. She then says I never heard of you until you called us and I replied I never heard of you until I saw your but now we know of each other and I would like to be of service and value to your attorneys. She then proceeded to tell me that our website was no good and that she didn’t think the attorneys would be interested. I now ask you would you use these attorneys services if you needed them. This is the problem of business in America Today, lack of interest. This doesn’t bother me as I subscribe to the belief that some will, some won’t, so what, some waiting next. I have had many people in the studio and many have bought their clips and used them to further market themselves and thus continue to be successful. The key is to be open to receive as you never know who may be on the other end of the phone or walking into your business. By assuming the attitude of gratitude and being committed to be of value and service you will find that you strengthen your brand and increase your cash flow. Continue reading Advertisement Ideas: Be Interested!!!!

Advertisement Ideas: Customer Service Is The Key!!!!

As I sit in The Lou Bachrodt Chevrolet dealership in Coconut Creek, FL waiting for the repairs to be completed as a result of receiving recall notices I begin to think about the experience with Lou Bachrodt. When I came in last week I was told they couldn’t get to my car as the repairs required and I would have to come back. Today I arrived at 9:30 AM and waited until nearly 10 AM to be taken in. I told the service person that I only need the recall notices taken care of and his reply okay I guess we are not making any money on you today. If The recall repairs weren’t very necessary I would have left as a result. I am one who believes regardless if you are making money on me or not you should treat me with dignity and respect. This particular service rep is very good at what he does, however he could use some training in dealing with customers. I have always taught smile at the customer, engage the customer, and leave the customer happy so they will share that good experience with others. As I have stated in the past one oh crap ruins 1000 at a boys. The key is to do as Dale Carnegie says is to win friends and influence people. The fact that I knew I was going to be at the dealership all day enabled me to plan my work for the day and thus remain productive. I made plans to deliver what I promised and thus began my day at the dealership with an attitude to be of service and value to all those I come in contact with. As I sit in the waiting area I have seen many of the employees walk by and many seem to be unhappy. This energy does not serve the dealership well an can explain why some of the customers seem unhappy as well.

One of the employees at the dealership actually made me feel welcome as he interacted me and answered my inquiry about a power source in a very cheerful way. he was someone who gets it. He understood that what he does made a difference. Your employees can be a great form of advertising if they carry a positive attitude and interact positively with your clients. In advertising your business make it a point to mention your customer satisfaction rate if it is high and how you do your best to make your customers happy. The key is to deliver outstanding customer service so that when people recognize you brand it creates a buzz where people say I do business with that company and they always deliver. In creating an atmosphere focused on excellent customer service you will begin to create customer loyalty and thus enhance the customer experience. Ask yourself when you awake in the morning how can I be of service and value to those I will come in contact with today. Continue reading Advertisement Ideas: Customer Service Is The Key!!!!

Advertisement Ideas: Video Killed The Radio Star!!!

As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1, and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community. I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

In the president of the festival not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist. This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver. In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Get It Up!!!!

In business sometimes we need help to get it up. I hope this blog entry will be like Viagra and help you to stiffen your business and beat your competition by giving you solid advertising ideas. The key to getting it up with advertising is to have something that stimulates and excites the consumers. It begins with the right advertising choices. With the right choices used to create brand awareness coupled with a strong call to action you will get it up and see an increase in your revenue. In stimulating the consumers desire to buy your product and services you will begin to create a buzz and have people talking about your business. In giving great customer service you create customer loyalty and thus create ways to get it up in your advertising plans and thus have a strong return on your investment. Every business person I have spoken with has the same concern how will people find me and do business with me? My answer is like with Viagra you will need to promote the benefits of your product and have great testimonials to use that explain how you enhance the customer experience. So think of ways you can get it up and give your business a dose of Viagra to increase your awareness and your revenue.

Just as The Time encourages people to Get It Up, it is important for you to find ways to get it up in your business. By coming up with creative and proactive ways to get it up you will find that your business recognitions and your sales increase. One way to get it up is to use Internet TV as a platform as there are many shows that are seeking to interview you. I host a show at www.wrpbitv.com. The Anything Bucket, which airs at 6:30 PM EST on Tuesday. I have had many guests come on and do the interview and purchase their clip as they saw that the one way to get it up in business was to promote across all social media platforms, on their website, and though promotional emails. As a result those who bought the clip and used it properly have seen an increase in their business. In knowing who your target audience is, using the proper platforms to reach the audience, showing leadership in your business, and having great manners you will begin to get it up in your business. Continue reading Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How to Overcome Negative Press!!!

It is time to face the facts that if you have a business you will experience some type of bad press while running your business. You will encounter people for whatever who will bad mouth you and your business. If you are doing the right thing you will experience bad press either through posts on social media sites, letters to the editor, media sources whose agenda is to spread negativity, or competitors looking to tear you down as opposed to build themselves up. The question is what do you do?

One of the key components is in overcoming negative press is to be armed with the facts that build your credibility. When the press brings up something negative combat it with all that you are doing that is positive in your business. There is an old saying it doesn’t matter if it is good press nor bad press just spell my name right. If it is good press you can build on it, if it is bad press you can combat it with your side of the story. In your PR Campaign it is important to make everything reflect positively on who you are and what you do so that you strengthen your brand. The key is to make sure when people see your brand it gives them positive vibes. When you receive negative press it is important to be proactive and combat the press so that you regain a positive stronghold in the marketplace. Continue reading Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How To Reach Your Audience!!!

In many cases this is the scenario as you are yelling your message but the intended recipient is not listening. This happens for a number of reasons:

People look at your message as an intrusion and do not want to be disturbed. The way around this is to make your message appealing by being resonating, entertaining and relevant.

People have chosen to block out your noise as they focus on their task at hand. You are not plugged into their immediate wants and desires or what you are offering just doesn’t appeal to them. You can over come this by knowing what their likes and dislikes are and answering the question what pain does your product or service remove. Then you can create an effective marketing strategy that will help you cut through the noise to entice them to do business with you.

The audience you are attempting to reach is over saturated and over stimulated. To cut through all the noise you have to implement advertisement ideas that make sense that will attract the audience you seek and have them to take action to use your product or service. Continue reading Advertisement Ideas: How To Reach Your Audience!!!

Advertisement Ideas: Spending Your Marketing Dollars Effectively!

Spending Your Marketing Dollars Effectively!

I am always amazed by the excuses I hear after Interview someone at WRPBiTV and the station offers then the opportunity to purchase their clip for $100. The advertisement ideas and marketing person in me thinks why not? I then think do they understand that having a clip with their contact information to use across social media such as Facebook and Twitter can generate more business? Do they understand that by having a clip that they can have something in their arsenal to send out to those who have inquired about their business? I have come to the conclusion that many people in business do not understand how to effectively use their marketing dollars and thus continue to struggle in business. This blog is intended to help you to make good business decisions that will help you to spend your marketing dollars effectively and to build your brand and increase your revenue. Instead of making excuses why you can not do something find out how you can and look at the effectiveness of the program you are investing in. Continue reading Advertisement Ideas: Spending Your Marketing Dollars Effectively!

Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective. In 2010 I approached Skyline Chili Proprietors Tony and Jenny about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool. When I do an event I always seek businesses to support the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!