Advertisement Ideas: Why You Still Suck At Business!!!
The reason you still suck at business could be attributed to you not following these 4 basic agreements. On Friday I saw first hand why a so-called marketing expert continues to struggle in his business as I called to ask about his donation to The American Cancer Society Relay For Life and his answer it is out of my hands I made a formal complaint against you with The American Cancer Society. He violated agreement #1 and now I see why he has jumped from client to client with little or no success.Like many so-called entrepreneurs in South Florida he was all flash no cash, good talk but no execution, and more promises without delivery. What was funny is the donation was only going to be $18.70 and all he had to do was visit http://main.acsevents.org/goto/jdogg2 and make a donation. Another gentleman who wrote me on Facebook and told me to remind him about the donation which I did several times and guess what still no donation. Again a gentleman that shows pictures of his fancy car and fancy house but doesn’t deliver on his promise. Then there are those who said they would participate in POINTS FOR THE CURE BASKETBALL EDITION AND DONATE $.10 per point their team scored and still haven’t made a donation. By not being impeccable with your word you are doing yourself and others a disservice and probably costing yourself business that is going to a competitor who is impeccable with their word. Remember one oh crap will ruin a 1000 at a boys. This could be why you still suck at business.
The second principle is very important as it is important for you to do what is right in your heart and not take anything personally. I used to get upset when people would come to The WRPBiTV Studio to tape a segment for my TV Show The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST and not buy their clip as I believe the clip is well worth the investment of $150. Then I realized it wasn’t about me at all and I shifted to be thankful to and grateful for those who did purchase their clip. Those that understand the value of having the clip as part of their marketing mix are those I choose to do business with and to recommend. It is very interesting to hear why people do not buy their clip and then I remember that there are two types of people in the world action takers and excuse makers. Those that are proactive with advertising and implement sound advertising ideas and make solid advertising choices are the ones who are successful while the others still suck at business. Continue reading Advertisement Ideas: Why You Still Suck At Business!!!
In my business consultations I tell my clients all the time it is time to roll up the sleeves and get to work. I believe it doesn’t matter who the governor is, who your mayor and council people are, who you state senator is, who the president is because in the long run they have very little impact on your business. It is you who will determine your level of success. It is you who will find the right people to help with your marketing and media relations. It is you who will build your brand. The decisions will be yours as an entrepreneur. Sure you will delegate your responsibility but when it comes to the success of your business it lies with you and only you. If you choose not to advertise and your business slows down that decision is on you not your competition, not the economy, not your workers, and not any other outside influence. I speak to many entrepreneurs and I hear so many excuses that I say okay which are you going to be the excuse maker or the action taker? The key to have a successful flourishing business is to work on it everyday and make sure that you are creating brand awareness daily. Ask yourself how am I rolling up the sleeves and getting to work? What can I do differently?
In rolling up your sleeves and getting to work you will begin to reap many benefits like a buzz in the community, customer/client loyalty, and of course increased cash flow. I was out collecting donations recently after delivering my All You Have To Do Is Ask Presentation when I came across a jewelry store and the owner said I am not interested things are slow. Granted I look like a salesperson when dressed in a suit and tie but I am also a potential customer who can also refer people business. I said to the gentleman to bad as I could have brought you some people. He argued and said not in this economy I simply asked him when was the last time you called customers you haven’t seen in a while?His answer I don’t do that. I said okay maybe you should consider adding that to your mix instead of complaining, and I left. Think had he rolled up his sleeves and called 10 previous customers and asked for referrals he may have seen a jump in his business. When things are slow that is when you should be making personal contact with people and letting them know you are still here to serve them and asking them if they know 2 people who can benefit from you services. Remember that every encounter you have is a chance to build a stronger customer/client base and to enhance the customer/client experience.