Advertisement Ideas: Coca-Cola And Others Make Bold Moves Pay Off!!

Recently Coca-Cola made what many will consider a bold move with this Super Bowl Commercial. The social media stratosphere was all a buzz from Twitter  to Facebook and others there were mixed feelings as to whether the commercial was good or bad. My personal view is That Coca-Cola as a Multi-National Company was showing diversity and chose to use America The Beautiful as a catalyst to do achieve their message. The $4 million that they spent was well worth it, though I could have thought of other ways to spend $4 million, as today is 3 days after the airing of the commercial and people are still speaking about it. I personally do not use Coca Cola products on a regular basis, however when I do I buy Sprite. Coca-Cola has always been a company that has made bold moves and as a result continues to maintain a strong market share. Ask yourself what bold moves are you making in your business?

Another bold move that Coca-Cola made was to begin an empowerment movement for women. They supported many worldwide programs to educate women on entrepreneurship so as to level the playing field. When they first started their empowerment programs there was much backlash as many still held the belief that women should be at home raising kids. I personally believe that it takes a whole village to raise a child and if women can become entrepreneurs and improve the quality of life for themselves and their family they should be empowered to become leaders.  In being bold Coca-Cola continues to be a leader in the soft drink industry holding a large market share of 42% with annual revenue of $35.2 Billion spending $2 Billion on advertising.  When I visited the Coca-Cola Website I found the following and thus was further convinced that there aim is to bring people together.

Fostering a Diverse and Inclusive Culture

Diversity at CCE is the mix of visible and invisible differences including differences in gender, age, ethnicity, nationality, physical and mental abilities, sexual orientation, religion, education, and thoughts. We aim to create a diverse and inclusive workplace, in which everyone feels they belong and can make a contribution.

It’s important for us that the inclusive values of our brands are reflected in the way we treat people, and we aim to attract, develop and retain a workforce that reflects the diversity of the communities in which we operate. Our diverse and inclusive culture helps us better engage our employees, understand and serve our customers, strengthen our employer brand and generate creative ideas. We achieve this through ensuring fairness, fostering inclusion and promoting equal opportunities.

By creating diversity taskforces, training, check-ups, self-assessments, employee networks and more, we promote a diverse and inclusive environment at CCE. For more information about how our efforts are showing results, take a look at our country CRS reports. Continue reading Advertisement Ideas: Coca -Cola And Others Make Bold Moves Pay Off!!!!