Category: Networking

Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How to Overcome Negative Press!!!

 It is time to face the facts that if you have a business you will experience some type of bad press while running your business. You will encounter people for whatever who will bad mouth you and your business. If you are doing the right thing you will experience bad press either through posts on social media sites, letters to the editor,  media sources whose agenda is to  spread negativity, or  competitors looking to tear you down as opposed to build themselves up. The question is what do you do?

 One of the key components is in overcoming negative press is to be armed with the facts that build your credibility. When the press brings up something negative combat it with all that you are doing that is positive in your business. There is an old saying it doesn’t matter if it is good press nor bad press just spell my name right. If it is good press you can build on it, if it is bad press you can combat it with your side of the story.  In your PR Campaign it is important to make everything reflect positively on who you are and what you do so that you strengthen your brand. The key is to make sure when people see your brand it gives them positive vibes. When you receive negative press it is important  to be  proactive and combat the press so that you regain a positive stronghold in  the marketplace. Continue reading Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: Spending Your Marketing Dollars Effectively!

 Spending Your Marketing Dollars Effectively!

 I am always amazed by the excuses I hear after Interview someone at WRPBiTV and the station offers then the opportunity to purchase their clip for $100. The advertisement ideas and marketing person in me thinks why not? I then think do they understand that having a clip with their contact information to use across social media such as Facebook and Twitter can generate more business? Do they understand that by having a clip  that they can have something in their arsenal to send out to those who have inquired about their business?  I have come to the conclusion that many people in business do not understand how to effectively use their marketing dollars and thus continue to struggle in business. This blog is intended to help you to make good business decisions that will help you to spend your marketing dollars effectively and to build your brand and increase your revenue.  Instead of making excuses why you can not do something find out how you can and look at the effectiveness of the program you are investing in. Continue reading Advertisement Ideas: Spending Your Marketing Dollars Effectively!

Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

2011-05-06_14-46-39_161[1]  In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective.  In 2010 I approached Skyline Chili Proprietors Tony and Jenny  about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool
JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool.  When I do an event I always seek businesses to support  the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In  March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas:How To Use Social Media Effectively!

 These icons and the word social media have become recognizable lexicons in the advertising world thus creating a need to come up with more effective advertisement ideas so as to create a buzz about your products or services. The question that comes up in many of my trainings is JDOGG how can I use social media effectively? I generally answer that first you must engage the audience, then you must create more content that keeps them coming back, then you build your list, then you devise a plan that engages rather than sells. Once you do this the people will begin to look for you and what products and services that you offer. The key is to ask probing questions that are non invasive in nature but helps you to develop the target list of who to approach.

 The first thing to know is how the social media networks operate. Continue reading Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

Uterine Fury Records - Happiness Is Positive Cash Flow As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow.  A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you.  It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me.  A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: What Is Your Advertising Strategy?

Advertisement Ideas: What Is Your Advertising Strategy?

 

 This is always the first question I ask a client? You would be surprised how many people tell me I don’t have one or I don’t have a budget for advertising. I am always surprised by this because without advertising how are you going to grow your business. It all comes to the concept of investing in yourself and building your brand. I run across many small businesses as I host an Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM and I offer them a chance to be interviewed by me. I offer a free segment and a chance to purchase the clip so they can use it in their marketing and advertising programs. I am always amazed by those who do not invest in purchasing the clip. I ask them what type of advertising they are doing and they stumble to answer and then confess that they really don’t do any advertising.  I then explain to them how important it is to be out in front of your target audience daily and that you must have an effective strategy.

 I learned many advertising strategies when I was a member of The  Jaycees as we were constantly looking for new members, working to retain existing members, and garner support for our community projects. I was often mystified by how many people who did not know about the organization because we had welcome signs on the signs entering the community, had several articles in the community newspapers, and spoke at city council meetings. I stated on several occasions that if we are to attract new members and retain existing members we must have a solid advertising strategy so that when we walk into a business they will have heard of us. This is when I devised my three-foot rule, which I still use today. The 3 foot rule is where if someone is with in 3 feet of you, you engage them and gain their interest. I recently used this principle at a local Starbucks and the women I approached told me she was very impressed that I came over to exchange business cards.  Think about it if you carry your business cards wherever you go and begin to ask people about themselves and hand out your card the positive effect it could have on your business. It comes down to the fact that some will, some will not, so what, some waiting, next. Not everyone will want to listen to you but those that do can be converted into customers or advocates for you. Continue reading Advertisement Ideas: What Is Your Advertising Strategy?

Advertisement Ideas: How to Build Your Customer/Client Base!!!!!

Advertisement Ideas: How To Build Your Customer/Client Base!!!!

It doesn’t matter if you have a brick and mortar business, and internet based business, or  work from your home in each case there is a common thread needed to insure for your success. That common thread is customers/clients. When I worked for Forum Publishing Company as an Advertising Consultant I was always conscious of the # of clients I had because the more clients I had the more money I made based on the fact that the position was a commission only position. I always made every effort to have  a few smaller accounts, a few medium-sized accounts, and a few big accounts. I treated each account as an important part of my business. In selling of the advertising I became someone who would give my clients ideas because in many cases having someone like myself on the outside looking in can be a major asset as I am not so married to the business. Those that chose to listen and implement the ideas did well while those who were set in their ways seemed to struggle week in and week out. In the 2 1/2 years that I worked at Forum Publishing Group I learned a lot about the business people in my territory, which was Margate and Coconut Creek, Florida. In my initial consultation with a potential advertiser I would always ask how are you building your client/customer base? I usually knew where they were already advertising but I would ask anyway. One thing I learned was to never put down the other publications but to build up the reason they should be in my publications. In building a solid customer/client base you have to be aware of what the potential client wants.

 By finding out what your potential clients/customers want you will be able to effectively do a needs analysis and deliver what they are seeking.  I was in a recent meeting of commercial property owners and I asked them what is it they think is keeping their properties from being fully occupied. I heard answers like price, location, the economy, the banks, lack of interest. I asked when was the last time they did an interest intake evaluation? They all looked at me like I was speaking a foreign language. I explained that they all needed to ask their current tenants why they chose to rent or buy property from them, then asked what characteristics they look for when seeking office, warehouse, or retail space? I then used a case study from Jacky Smith’s Book Relevant Selling where she found out that it wasn’t price at all that led to the decision of where to lease or buy property but rather it was security as people wanted to feel they were safe when coming to the location. One landlord implemented a daily security concerns hotline where security issues were addressed as they came up.  As a result of meeting the desires of current and future tenants this developer now has 95% of all his properties full with a renewal rate of 89%. The lesson here is to find out what your target audience wants and then give it to them. Continue reading Advertisement Ideas: How to Build Your Customer/Client Base!!!!!