Category: Money

Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How to Overcome Negative Press!!!

 It is time to face the facts that if you have a business you will experience some type of bad press while running your business. You will encounter people for whatever who will bad mouth you and your business. If you are doing the right thing you will experience bad press either through posts on social media sites, letters to the editor,  media sources whose agenda is to  spread negativity, or  competitors looking to tear you down as opposed to build themselves up. The question is what do you do?

 One of the key components is in overcoming negative press is to be armed with the facts that build your credibility. When the press brings up something negative combat it with all that you are doing that is positive in your business. There is an old saying it doesn’t matter if it is good press nor bad press just spell my name right. If it is good press you can build on it, if it is bad press you can combat it with your side of the story.  In your PR Campaign it is important to make everything reflect positively on who you are and what you do so that you strengthen your brand. The key is to make sure when people see your brand it gives them positive vibes. When you receive negative press it is important  to be  proactive and combat the press so that you regain a positive stronghold in  the marketplace. Continue reading Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: Spending Your Marketing Dollars Effectively!

 Spending Your Marketing Dollars Effectively!

 I am always amazed by the excuses I hear after Interview someone at WRPBiTV and the station offers then the opportunity to purchase their clip for $100. The advertisement ideas and marketing person in me thinks why not? I then think do they understand that having a clip with their contact information to use across social media such as Facebook and Twitter can generate more business? Do they understand that by having a clip  that they can have something in their arsenal to send out to those who have inquired about their business?  I have come to the conclusion that many people in business do not understand how to effectively use their marketing dollars and thus continue to struggle in business. This blog is intended to help you to make good business decisions that will help you to spend your marketing dollars effectively and to build your brand and increase your revenue.  Instead of making excuses why you can not do something find out how you can and look at the effectiveness of the program you are investing in. Continue reading Advertisement Ideas: Spending Your Marketing Dollars Effectively!

Advertisement Ideas: Coca -Cola And Others Make Bold Moves Pay Off!!!!

Advertisement Ideas: Coca-Cola And Others Make Bold Moves Pay Off!!

Recently Coca-Cola made what many will consider a bold move with this Super Bowl Commercial. The social media stratosphere was all a buzz from Twitter  to Facebook and others there were mixed feelings as to whether the commercial was good or bad. My personal view is That Coca-Cola as a Multi-National Company was showing diversity and chose to use America The Beautiful as a catalyst to do achieve their message. The $4 million that they spent was well worth it, though I could have thought of other ways to spend $4 million, as today is 3 days after the airing of the commercial and people are still speaking about it. I personally do not use Coca Cola products on a regular basis, however when I do I buy Sprite. Coca-Cola has always been a company that has made bold moves and as a result continues to maintain a strong market share. Ask yourself what bold moves are you making in your business?

... drinks company coca cola and colorado state university coca colaAnother bold move that Coca-Cola made was to begin an empowerment movement for women. They supported many worldwide programs to educate women on entrepreneurship so as to level the playing field. When they first started their empowerment programs there was much backlash as many still held the belief that women should be at home raising kids. I personally believe that it takes a whole village to raise a child and if women can become entrepreneurs and improve the quality of life for themselves and their family they should be empowered to become leaders.  In being bold Coca-Cola continues to be a leader in the soft drink industry holding a large market share of 42% with annual revenue of $35.2 Billion spending $2 Billion on advertising.  When I visited the Coca-Cola Website I found the following and thus was further convinced that there aim is to bring people together.

Diversity brings out the best in us.Fostering a Diverse and Inclusive Culture

Diversity at CCE is the mix of visible and invisible differences including differences in gender, age, ethnicity, nationality, physical and mental abilities, sexual orientation, religion, education, and thoughts. We aim to create a diverse and inclusive workplace, in which everyone feels they belong and can make a contribution.

It’s important for us that the inclusive values of our brands are reflected in the way we treat people, and we aim to attract, develop and retain a workforce that reflects the diversity of the communities in which we operate. Our diverse and inclusive culture helps us better engage our employees, understand and serve our customers, strengthen our employer brand and generate creative ideas. We achieve this through ensuring fairness, fostering inclusion and promoting equal opportunities.

By creating diversity taskforces, training, check-ups, self-assessments, employee networks and more, we promote a diverse and inclusive environment at CCE. For more information about how our efforts are showing results, take a look at our country CRS reports. Continue reading Advertisement Ideas: Coca -Cola And Others Make Bold Moves Pay Off!!!!

Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas:How To Use Social Media Effectively!

 These icons and the word social media have become recognizable lexicons in the advertising world thus creating a need to come up with more effective advertisement ideas so as to create a buzz about your products or services. The question that comes up in many of my trainings is JDOGG how can I use social media effectively? I generally answer that first you must engage the audience, then you must create more content that keeps them coming back, then you build your list, then you devise a plan that engages rather than sells. Once you do this the people will begin to look for you and what products and services that you offer. The key is to ask probing questions that are non invasive in nature but helps you to develop the target list of who to approach.

 The first thing to know is how the social media networks operate. Continue reading Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

Uterine Fury Records - Happiness Is Positive Cash Flow As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow.  A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you.  It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me.  A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How to Build Your Customer/Client Base!!!!!

Advertisement Ideas: How To Build Your Customer/Client Base!!!!

It doesn’t matter if you have a brick and mortar business, and internet based business, or  work from your home in each case there is a common thread needed to insure for your success. That common thread is customers/clients. When I worked for Forum Publishing Company as an Advertising Consultant I was always conscious of the # of clients I had because the more clients I had the more money I made based on the fact that the position was a commission only position. I always made every effort to have  a few smaller accounts, a few medium-sized accounts, and a few big accounts. I treated each account as an important part of my business. In selling of the advertising I became someone who would give my clients ideas because in many cases having someone like myself on the outside looking in can be a major asset as I am not so married to the business. Those that chose to listen and implement the ideas did well while those who were set in their ways seemed to struggle week in and week out. In the 2 1/2 years that I worked at Forum Publishing Group I learned a lot about the business people in my territory, which was Margate and Coconut Creek, Florida. In my initial consultation with a potential advertiser I would always ask how are you building your client/customer base? I usually knew where they were already advertising but I would ask anyway. One thing I learned was to never put down the other publications but to build up the reason they should be in my publications. In building a solid customer/client base you have to be aware of what the potential client wants.

 By finding out what your potential clients/customers want you will be able to effectively do a needs analysis and deliver what they are seeking.  I was in a recent meeting of commercial property owners and I asked them what is it they think is keeping their properties from being fully occupied. I heard answers like price, location, the economy, the banks, lack of interest. I asked when was the last time they did an interest intake evaluation? They all looked at me like I was speaking a foreign language. I explained that they all needed to ask their current tenants why they chose to rent or buy property from them, then asked what characteristics they look for when seeking office, warehouse, or retail space? I then used a case study from Jacky Smith’s Book Relevant Selling where she found out that it wasn’t price at all that led to the decision of where to lease or buy property but rather it was security as people wanted to feel they were safe when coming to the location. One landlord implemented a daily security concerns hotline where security issues were addressed as they came up.  As a result of meeting the desires of current and future tenants this developer now has 95% of all his properties full with a renewal rate of 89%. The lesson here is to find out what your target audience wants and then give it to them. Continue reading Advertisement Ideas: How to Build Your Customer/Client Base!!!!!