It was an honor to have Suzanne Kovi on my radio show, Get Motivated With Jonathan “JDOGG” Lederman, that airs on Monday from 7-8 PM EST at www.blogtalkradio.com/thirdeyeradio1 tonight. As we discussed her book, Ignite Your Life we touched on some key ideas of switching your thoughts from a position of lack to a position of abundance. This philosophy works in all aspects of business and life. Especially when you are marketing your business.
Instead of stating I need to try saying I get to or I am grateful for. Instead of I should use I will. It is when you come from service and gratitude successes follow. As a business:
. You can run an ad that thanks your customers and give them a value.
. You can run a cutomer appreciation day once a month
. You can create a wall of fame with photos of your customers
. Having a thank you video on your web site
. Sponsor a charitable day once a month where a % goes to a selected charity
I am reminded of the story as a child The Little Train That Could. This week use the line I know I can and see what happens when you shiift your
The day began with an awesome meeting today with Friends of Military Children, who are providing a great service to those left behind. As I entered the meeting I did a silent prayer to source and the answers came and flowed. I recomend you connect with this organization through www.friendsofmilitarychildren.com. This can help you and your business as you can put supporter of Friends of Military Children on all your literature and thus have something that will resonate with potential clients. Continue reading Advertisement Ideas: Be Yourself and Let Source Guide You
As I watched The USA face Japan in The Women’s World Cup Final I was intrigued by both teams and amazed at the resolve of The Japanese players who kept trying to move the ball up to score and they they tied the game and continued looking to score. In Penalty kicks the Japanese goalie made some incredible saves. This victory lifted up an entire nation that has gone through so much. As The USA was defeated those who watched learned not to play what is being refered to as stall-ball, sitting on a lead. Continue reading Spiritual Emcee: Learning From Defeat
It was an exciting day for me the day my mom gave me The Don Miguel Ruiz Book, The Four Agreements as it started me on a spiritual path. As I delved into this book I began to get more and more curious about the idea of spirituality. I started to study people like Deepak Chopra, Dr. Wayne Dyer, and others. Today most of my library and reading consists of spiritual books.
When I was a young boy and attended my first sporting event I always said I can do that as the announcer made his announcements and each time I turned on the radio or TV to hear or watch a sporting event I would mimic the announcers
Lately everywhere I go it seems I have this urge to make promos. I walk into a Starbucks and think wow a promo would be great here or I walk into Hungry Howies and tell the girl behind the counter hold the phone hit the red button and point then hit the square when I am done. This has led to many free promo videos being made to show people what I can do with my Motorala Droid X powered by Verizon. Continue reading Advertisement Ideas: Videos Lead to Marketing Success
What is the one thing you can do to create awareness of yourself and your services? The answer is to create special events where you can get media attention and draw people. The process is not as hard as you think. Use your creativity and create an event. A friend is very passionate about helping others and football thus she created The Bahamas American Youth Football Alliance to teach children in Nassau, Bahamas football and given them the benefits of playing football and having the skills that come along with playing. On December 30, 2011 she will be bring two teams from Florida to play in Nassau, Bahamas. Continue reading Advertisement Ideas: Special Events Lead To Marketing Success
I have often stated it is not what you say but how you say it that matters. Imagine you are asked what you did at college and you answered I was a Game Room Attendant I gave out tokens and watched over the gameroom as opposed to I was an Arcade Associate I was responsible for overseeing the day to day operation of the aracade. Which one of these would impress someone more? How about the time I was asked what I did at The Nassau Colisieum and instead of stating I am a Beer Vendor I stated I am a Sales Associate who provides libations for patrons, again which one sounds better. This same thing goes when trying to get media attention the purpose is to make sure your message stands out and that people receiving your information will react in a positive way so that each time they receive something from you they look forward to opening it up.
The message can be how you are making a difference in people’s lives through spiritual teachings or maybe how you are paying it forward by share what you learned in your spiritual readings to enhance people’s personal and professional lives. I personally like to grab the media attentions with headlines and quotes such as Maya Angelou’s Quote people may not remember what you said or did but they will remember how you made them feel. I also use lines from The Jaycees Creed and give examples of what I am doing to serve as a living example of the philosophies and beliefs. I use quotes from The Secret so as to grab the readers attention.
Some books that I would recommend for you to use to help you come from a spiritual base and to use in your media relations are:
1: The Secret- Rhonda Byrne
2. Think and Grow Rich- napolean Hill
3. Take Your Time- Ekrath Asawaran
4. Your Erroneius Zones- Dr. Wayne Dyer
5: Shape Your World- Jean Adrienne
I’ll have more recommendations in my next post. A great search for Spiritual Entrpreneurs will also give you some great material to help with your media relations. One great way to catch the attention of the media is to have a theme in your release. The first release you introduce yourself and let them know why you are a great interview candidate. The next release tells of how you or your product is enhancing people’s lives. Then after that if you are hosting events you give them an angle as to why they should cover your event as opposed to another.
The Power of Your message will be the most important aspect of getting media coverage.
As I sat at the Dunkin Donuts Tonight doing my radio show, Get Motivated With Jonathan “JDOGG” Lederman heard on Monday from 7-8 PM EST at www.blogtalkradio.com/thirdeyeradio1 I realized that with catchy positive phrases based in a spiritual perspective the media and those around you will pay attention. Tonight I had Reverened Bryan Anthony on from Orlando his observastions were incredible especially the acroynym for TRUST(Together Responsible Understanding Sharing Together). Continue reading Advertisement Ideas: Make It Happen With Catchy Content
The last line of The Jaycees Creed states that service to humanity is the best work of life. For over 18 years I was an active member of The Jaycees. I garnered many accolades and the litny of accomplishments is amazing; taking over 1000 needy children holiday shopping, feeding over 300 needy families at Thanksgiving, raising thousands of dollars for charity, winning a national award, and being named a Junior Chamber International Senator. Continue reading Advertisement Ideas: Make a Difference To Get Media Attention and Drive Business