These are easily recognizable logos as these companies have established their brand and thus demonstrate the importance of Brand Awareness.

 

Brand Awareness- Who Are You?

 

When developing your personal brand you want to ask yourself with my brand awareness what 3 things do I want to be known as? Continue reading Brand Awareness: Building Your Personal Brand

I often take the stage and immediately start using inspirational quotes like this one from Mother Theresa, “Do not wait for another, do it alone, person to person.” I have found this to be an effective way to entice my audience as I continue to deliver my presentation. I utilize many quotes from Mother Theresa as they resonate with the audience and give me a win from the beginning.

When using quotes it is imperative that they are aligned with your message if you are using quotes about reaching out to people then be consistent with your message. Continue reading Using Inspirational Quotes To Grab Your Audience

 

Are you Maximizing Your Message? I was making calls today about a workshop, Don’t Get Spooked By Publishing and PR, that Faye Levow, President and CEO of Launchpad Publishing will be conducting on 10/20 at ARTSERVE in Fort Lauderdale when I was confronted by someome who keeps telling me their business is slow and when offered a suggestion say good idea and doesn’t act upon it. Continue reading Maximize Your Message

This is a video by Shanon Nelson, Author of Get Over Your BS. In her book she speaks about overcoming our beleiefs that have held us back in our  personal and professional lives. The link to her book is www.getoveryourbs.com. What are you do doing to change your belief system? Continue reading CHANGE YOUR BELIEF SYSTEM

Today is Intenernational Peace Day, which really had me thinking about how a business can capitilize on special days through out the year to drive business. One business The Herat Painter’s Studio in Boca Raton, FL is using this day as a way to promote peace and celebrate the 1st birthday of the studio. This is a great example of planning your work and working your plan. Continue reading USING THEMED DAYS TO DRIVE BUSINESS

Thank you to Karen Rapport and Leslie Bruce for this hat and for helping me to spread the message of peace, love, and happiness to others. As 9/21/11 approaches and marks The International Day of Peace many businesses will have an opportunity to capitalize on this day and build their brand while attracting new business and retaining existing business. Continue reading SPIRITUAL EMCEE: SPREADING PEACE, LOVE, AND HAPPINESS

I saw this picture and I thought what a great way to align yourself with the community. The advertisement idea is amazing as you can visit www.feelthehugs.com and buy a few of these coolies and purchase a couple of cases of bottled water and give them to your ustomers with a sticker on the back courtesy of(Insert Business Name and contact info).  It is very advantageous to align yourself with charitable causes as studies have shown that business that align themeselves with a charity increase their sales by 10% as people love to do business with people they perceuve as giving back. Continue reading Aligning Yourself With The Community

Have you ever wondered how do I get on the top of the mind of my current and potential clients/customers? Achieving Conscience Awareness is a challenge that faces us all, however it is achievable when we make our own conscience effort to appeal to our desired audience. By knowing who our audience is and what appeals to them we can use our advertising and promotional material to be on the top of thier mind. Continue reading ACHIEVING CONSCIENCE AWARENESS

 

I walked into McDonald’s today because it was Wednesday and that means $.49 hamburgers. As I entered I noticed all the signage promoting different menu items and I added to my order thus a trip in to use the wi-fi and have 2 burgers and a iced tea turned into a 10 piece nuggets, 2 burgers, and a large tea for a total of $6.22. The point being that the point of sale advertising added $3.89 to an order that would have been $2.33. Continue reading Signage Videos and Current Events

It is when you are of service that you get the best results. As I watched The Muscular Dystrophy Association Telethon on Sunday 9/4/11 I realized a common theme of corporate sponsors who aligned themselves with this event. Continue reading Leveraging Events and Charitable Causes