Advertising Ideas: Hey You!

 

    I often get the feeling that I am being screamed at when I see or hear an advertisemement. Continue reading Advertising Ideas: HEY YOU!!!!!!!

Advertisement Ideas: How To Design An Advertisement

    When you are implementing an advertising strategy you first want to answer the question how to design an advertisement. When designing your ad take into consideration if it is for print or electronic purposes as your startegies will vary to get the results you desire. When designing your ad take into consideration some of the following aspects. Continue reading Advertisement Ideas: How to Design An Advertisement

Making a Resolution: Will it Last

  Every New Year’s Eve people gather and proclaim their resolutions and then  a few weeks later they are back to their old habits. This has led me to think when making a resolution will it last. Continue reading Advertisements Ideas: Making A Resolution- Will It Last?

Advertisement Ideas: Bowling For Dollars

Living On A Prayer:

   The rumor mill exploded today as John Bon Jovi was reported to pass, his song Living On  A Prayer is  one of my favorites. I fell to the hoax as I reported it on my radio show. This just shows us how social media and its reports can spread messages. Continue reading Advertisement Ideas: Living On A Prayer

Media Relations: Send The Message

  Media relations is not a sometime thing it is an everytime thing. Everytime you have something that is relevant, entertaining, and resonating about you and your business alert the media and send the message. I have spoken to many individuals about media relations and when I say the strategy that works the best is to have something going out to the media on a weekly basis the excuses that I hear amaze me like I don’t have the time, I don’t have the money to hire someone to do that, or I do fine without media coverage. Continue reading Media Relations: Send The Message

 Advertising Campaign: Getting Off To The Right Start

    I was out representing Life Publications giving businesses an opportunity to create an effective advertising campaign. I was amazed how many so-called business owners did not have  a clue as to  doing an effective advertising campaign.  I asked a question to one owner about who his target demographic was? His answer was anyone who like to eat pizza as this is a Pizza Restaurant.  If you don’t know your target demographic you are going to spend a lot of unneccessary dollars on an advertising campaign that may not give you a return on your investment. Continue reading Advertising Campaign: Getting Off To The Right Start

CUSTOMER SERVICE: THE GOOD

   The buzz word today is customer service. In any business good customer service is often rewarded with repeat business or the building of a stronger relationship where the customer becomes a rasving fan and starts to recommend you to others. Think about everyone who walks into your business or calls you on the phone or approaches you at a networking event can be a benefit to your business. I have often recommended a business just because the person who represented the business was nice to me, even if they didn’t buy for me or make a donation to the charity I was promoting.

Thanksgiving: What Does It Mean For Business?

When I think of Thanksgiving I think of football, going to mom’s house, or in some years spending time in Williamburg, VA for a family gathering. I think wow this is a time for people in business to really capitalize on the idea of families getting together and celebrating. I do not know of any businesses that don’t do well during the week of Thanksgiving. Think about it when you run your ads  for Thanksgiving Week and you thank your clients and customers in the ad. Perhaps you take the time to send a thank you card to those who are supporting your efforts in your business. Millions of dollars will be spent The Day After Thanksgiving, afectionately known as Black Friday, and then on Monday Cyber Monday hits. What this means to business is that the consumer will be making buying decisions at this time. This can be a very lucrative time for those with an entrpreneurial spirit.

Thanksgiving: Creating a Business Opportunity

Imagine if you were to speak to The Best Buy Manager and he would agree to have you sell coffee, donuts, and sofft drinks. This can be done very easily if you know someone with a food handlers license, you could donate a portion of the profit to The American Cancer Society Relay for Life, which Best Buy is a National Corporate Sponsor. The process would be easy set up a table close to the line, have a sign tat states what you are doing.  There are many ways you can partner with businesses who will be doing promotions. Think about what service you could provide. Perhaps you own a truck and you could use the truck to deliver bigger items and give consumers an alternative to using Best Buy’s Service. If youa re good with computers maybe offer a set up service or if you have knowledge on mountinbg HDTVs you can offer that as a service.

Thanksgiving: Driving Business

The Macy’s Thanksgiving Day Parade has become a huge tradition. I remember as a kid we would all gather around the TV and watch, while mom made the Turkey and then it was outside to play some football. The memories of this day made me think how can you drive business and build revenue.

1: A restaurant or diner could open and have a Thanksgiving Parade Watch Party with all types of specials and make it a party

2: The Local Sports Bar could offer a Thanksgiving Meal along with  showing  The Football Games

3: Caterers could offer to prepare meals and deliver them

4: Local Businesses could sponsor food drives and promote them

Wishing everyone a  Happy Thanksgiving filled with peace, love, and happiness. This week be creative and proactive.