Advertisement Ideas: Put Yourself Out There!!!

Advertisement Ideas:Put Yourself Out There!!!

I sat at Starbucks today and my phone rang as I went to take the call I noticed a man with Possibility Thinker on his laptop. I went over and introduced myself and we began to talk he told me he was the National Sales Director for SiriusXM Radio and he asked me for my card. I went to my car retrieved my card and a copy of my demo cd. He took them and then gave me a VIP card for free use for the year. I have always been a believer in putting yourself out there because you never know who you might meet and who may be of value and service to you or how you might be of service and value to them. Many times people don’t interact and they lose out on major opportunities. I have learned you are not going to resonate with everyone and there are going to be those who are just not ready. This has led me toa philosophy of Some Will, Some Won’t, Some Waiting, So What, Next. I continue to put myself out there because you never know where what you are doing will led or who you may come in contact with. By interacting with others you may lift them up and they may lift you up and as a result everyone wins.

One way to win and to put yourself out there is through effective advertising. Using a 3 foot rule, where you talk to all those who come in contact with you within 3 feet can be an effective way of advertising as you may resonate with those you approach. having a plan to put you out there is very important as people will see who you are, learn what you do, and perhaps do business with you or recommend people to work with you. Another great way to put yourself out there is to find publications that reach your target audience and purchase advertising and use the advertising space to tell your story because facts tell while stories sell. Putting ads on the internet, on radio, and TV are effective as long as you are reaching your target audience. Continue reading Advertisement Ideas: Put Yourself Out There!!!

Advertisement Ideas: How To Be Perceived Positively In The Market Place?

Advertisement Ideas: How To Be Perceived Positively In The Market Place!!!

I recently goggled Peggy McColl after hearing her speak at The Superstar Summit in Fort Lauderdale, FL. I found many articles on the front page that called her a scam artist preying on the likes of aspiring authors.Other articles were written by her where she gave advice about becoming a best-selling author. I have never worked with her nor purchased any of her products thus I can not make a definitive judgement about her, however if I based my decisions on the articles I read I would have to think twice about giving her my money. This led me to the question of what are people saying about you? I also asked what is my reputation like? This then led me to give you tools for creating a positive image in the market place.

Advertisement Ideas: Tools To Create A Positive Image In The Market Place

1: Your greatest tool is yourself and how you interact with others. Maya Angelo wrote the following and I believe this tool can help you in creating a positive image in the market place.

2: Utilize your satisfied customers to tout you with written and video testimonials. If you click on the testimonials on this page you can see what people are saying about me.

3: Address the negative press immediately, For example when I was featured in the newspaper several years ago for a monopoly game that I was developing for The Coral Springs Jaycees that didn’t come out on time. I immediately addressed it and then when the game was produced and distributed a retraction was printed from the initial story. This issue taught me that you must be upfront and transparent especially when dealing with the press. Continue reading Advertisement Ideas: How To Be Perceived Positively In The Market Place?

Advertisement Ideas: Stand Out By Honoring Commitments!!!

Advertisement Ideas: Stand Out By Honoring Commitments!!

The word commitment is defined as:

com·mit·ment

[ kə mítmənt ]

responsibility: something that takes up time or energy, especially an obligation
loyalty: devotion or dedication, e.g. to a cause, person, or relationship
previously planned engagement: a planned arrangement or activity that cannot be avoided

Synonyms: promise, pledge, vow, obligation, assurance, binder, word, guarantee, warrant

You may be asking yourself what does this have to do with advertising? The answer is simple as you should pledge to yourself to be committed to strengthening your brand through advertising. In many cases entrepreneurs and marketing directors wonder why their ad campaign is not working and the answer is simple they did not honor their commitment to build their brand. I have been selling advertising for many years and I have heard let me try it once and see how it works. This approach is not effective, you might as well just through your money into a public place with your business card attached because a one time ad may spike traffic or make your phone ring, however the key in advertising is frequency and consistency. The idea is to be fully committed to the campaign and find the proper venues to advertise in that will be synergistic with your message and reach your desired target audience.

When you make a commitment to promote your business you will see the positive results. I often visit my local Starbucks and have my business cards at the ready as you never know who you may meet and how you can be of service and value to each other. This is part of my commitment to promote who I am and what I do. Through this commitment to put myself out there I have picked up a few clients, secured announcing gigs, and strengthened my brand. Continue reading

Advertisement Ideas: Dominick’s Pizza: What Not To Do!!!

Those of you who read this blog know my affinity for Pizza and you also know my passion about promoting Pizza Restaurants that treat me right when I am asking for help with Relay For Life. Well this is an example of what not to do as illustrated by my recent trip to Dominick’s Pizza. It was about 1:15 PM in the afternoon on a Friday I was out collecting for The American Cancer Society Relay For Life of West Boca Raton and walked into Dominick’s Pizza and was promptly told “We are not interested,” to which I replied I guess you’re not interested in selling me 2 slices of pizza a garden salad and a unsweetened iced tea. I was told no and to leave the restaurant. I guess my purchase and the good will I would have brought to them wasn’t important. Each person I shared this with said the same thing oh Dominick’s their tough. So The lesson here is to realize everyone who walks through your doors is important and has the potential to be a customer and create new customers. Dominick’s gets a fail in this department and will not be receiving any of my business. Continue reading Advertisement Ideas: Dominick’s Pizza: What Not To Do!!!

Advertisement Ideas: KISS Delivers Important Message About Building Your Brand!!!

Advertisement Ideas: KISS Delivers Important Message About Building Your Brand!!!!

I remember when I was younger and my younger brother Joshua was a big KISS fan and we would listen to this song. Today as I listened to the lyrics I thought the message is to SHOUT OUT About who you are, what you do, and give people a reason to use your product or services. I started to think why do people buy NIKE Products when there are other brands that are just as good? The answer is because NIKE Shouts the loudest and is constantly on the top of the mind of the consumer. Every where you look during a sporting event NIKE Has some type of presence. NIKE has also aligned itself with very well-known celebrities and athletes to build credibility.

You may be thinking but I don’t have a NIKE type budget. I am here to tell you yes it would be nice to have a NIKE type budget, however you can shout it out loud with your budget. I visit with many smaller businesses on a regular basis and the biggest excuse I hear when it comes to advertising is I don’t have a budget for that. I then ask do you have a marketing and advertising budget and yes there is a difference marketing is about building a brand so that when someone is ready to purchase your product or service they will choose you first. Advertising is promoting offers to drive traffic so you see a return on your investment. Many times I am told no. This is one of my pet peeves as I ask in mind how do you open a business and stay in business without setting aside some money to reach your desired target audience? I have encountered many people who don’t know who their target audience and I then ask them to give me a profile of who their customer is and they say everyone to which I reply your target audience can not be everyone for this is to broad of a spectrum to tackle. One must have a budget and know who their target audience is of they are to be successful. I ask businesses all the time how are you marketing and advertising and they tell me word of mouth. Word of mouth is okay however it must be augmented with other strategies because not everyone who needs your product or service is going to know your current customers. In order to shout it out loud you must have a strategic plan and you must find what your potential clients/customers are reading, watching, listening to, visiting on-line, and what they desire. A great way to shout it out loud is to answer the question of what problem do I solve in my clients/customers lives? Continue reading Advertisement Ideas: KISS Delivers Important Message About Building Your Brand!!!

Advertisement Ideas: What’s Your Problem?

As you begin to develop you advertising program you must recognize your problem and understand how a properly planned and implemented advertising program will solve the problem. When I approach people to advertise with the many avenues that I represent like www.labonitakidz.com, www.miamifuryfootball.com, or www.spicemiami.com, I hear I am not interested or that type of marketing and advertising won’t work for me. That is a part of the problem as your lack of interest may have just cost you the potential to reach new people and thus strengthen your brand or you may have decided that it won’t work for you and lost out on an opportunity to work with someone who can make it work for you. I hear I can’t afford to ad more advertising at this time to which I say what if you were to cut what you are doing with someone else in half for example instead of a full-page ad with them runs a 1/2 page with them and run a 1/4 page with me and then you can run 1/4 page somewhere else thus giving you more exposure in the market place. I hear things are slow and I can’t afford to advertise. To this I say advertising should be done when it is slow and when it is busy as the consumer perceives that a business that is advertising is a strong business. So now what is your problem? Continue reading Advertisement Ideas: What’s Your Problem?

Advertisement Ideas: Greetings, Salutations, And The Bottom Line

It was a Wednesday Morning a week before Christmas when I found myself out making sales calls for La Bonita Kidz and Teenz with the owner and ceo Shanta Tanksley as we are gearing up to launch the magazine in March 2013. We both knew it would be difficult as most business owners were not thinking of marketing let alone planning their marketing for the Spring of 2013. We encountered many people who seemed pre occupied who seemed to think that we were imposing on their day when in reality we were there to help their business. One particular encounter at Third Federal in Coral Springs, FL as we walked in we were immediately greeted with a women standing up and saying NO SOLICITING. My response was mam we are not soliciting we are meeting with local businesses to start to build a relationship so as to see how we can be of service and value to one another. I also made it a point that we could have just come into money and were looking for a bank. She began to explain that corporate instructs them to do this when it appears that someone maybe soliciting. She then gave us the branch manager’s card. Shanta said to me you are amazing you kept your cool and made a great point. We both came to the conclusion that many businesses are missing out on potential by not understanding how greetings and salutations affect your bottom line. Continue reading Advertisement Ideas: Greetings, Salutations, And The Bottom Line

Advertisement Ideas: How To Make Effective Marketing Choices!!!!

When you begin the marketing process you first understand the complexity of it and a great way to get a grip and make effective marketing choices is to us the 7 P’s Marketing Mix Below. When you know each phase and you truly analyze the plan you can then implement the plan and evaluate and adjust accordingly.

Many times I hear JDOGG I need to get my name out there and drive business what do you suggest: Continue reading Advertisement Ideas: How To Make Effective Marketing Choices!!!!

Advertisement Ideas: Using Gratitude To Build Your Brand!!!!

Today’s blog was inspired by a conversation I was having with a gentleman at Starbucks about how people don’t send cards anymore and I mentioned Kat Wagman’s book Why Thank You to illustrate a point about the importance to show gratitude in your business dealings. I then tought of Sandy Harper and her gratitude boot camp. I then found the photo and of the rock above and began to realize the importnace of showing gratitude in building your brand. When was the last time you sat down and wrote a thank you card to a client for their business? When was the last time you sent a thank you note to an employee? When was the last time you sent a thank you to a reporter for doing a story about you or posting your event?

Coach Shantel Springer founded 100 Days of Gratitude and has been teaching people the importance of gratitude. I had the opportunity to attend one of her seminars and now keep a gratitude journal and every time that I assume the attitude of gratitude I find my day to go smoother and I begin to attract positive things into my life as a result. When you use teaching found at www.themeditationinstitution.com you can learn techniques to build your brand through gratitude. Continue reading Advertisement Ideas: Using Gratitude To Build Your Brand!!!!

Advertisement Ideas: Hey Mitt and Barack Stop The Mudslinging!!!!

This blog entry was brought on by the amount of people I hear complain about all the mudslinging going on in politics. I think it is time we put and end to all the mudslinging not only in politics but in all aspects of our society. Imagine if all politicians and all companies began to stand on their own merits and espouse the value and benefit of electing them or the using their product. The mudslinging has trickled down so much that it has created a problem in schools and other activities as it has now become normal to bad mouth people. I have found that successful people do not need to bad mouth others. Successful people are able to build themselves up and show how they are of value and service to others. Part of the problem is that the general public begins to accept the mudslinging as normal and they become desensitized to it. Imagine id these two candidates came out and stated what their accomplishments were and what their plans are instead of bashing each other what would happen? This will not happen as the general public has bought into the idea that this is the way things are done. As a result IBM who makes a good product and Apple who makes a good product decide to tear each other down in their respective commercials and they both lose market share. We have seen this with Samsung as well poking fun at the competition with their commercials. Locally the mudslinging has trickled down to Home Depot and Dolphin Carpet and Tile as they now are both airing commercials that are negative. Continue reading Advertisement Ideas: Hey Mitt and Barack Stop The Mudslinging!!!!