Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Get It Up!!!!

In business sometimes we need help to get it up. I hope this blog entry will be like Viagra and help you to stiffen your business and beat your competition by giving you solid advertising ideas. The key to getting it up with advertising is to have something that stimulates and excites the consumers. It begins with the right advertising choices. With the right choices used to create brand awareness coupled with a strong call to action you will get it up and see an increase in your revenue. In stimulating the consumers desire to buy your product and services you will begin to create a buzz and have people talking about your business. In giving great customer service you create customer loyalty and thus create ways to get it up in your advertising plans and thus have a strong return on your investment. Every business person I have spoken with has the same concern how will people find me and do business with me? My answer is like with Viagra you will need to promote the benefits of your product and have great testimonials to use that explain how you enhance the customer experience. So think of ways you can get it up and give your business a dose of Viagra to increase your awareness and your revenue.

Just as The Time encourages people to Get It Up, it is important for you to find ways to get it up in your business. By coming up with creative and proactive ways to get it up you will find that your business recognitions and your sales increase. One way to get it up is to use Internet TV as a platform as there are many shows that are seeking to interview you. I host a show at www.wrpbitv.com. The Anything Bucket, which airs at 6:30 PM EST on Tuesday. I have had many guests come on and do the interview and purchase their clip as they saw that the one way to get it up in business was to promote across all social media platforms, on their website, and though promotional emails. As a result those who bought the clip and used it properly have seen an increase in their business. In knowing who your target audience is, using the proper platforms to reach the audience, showing leadership in your business, and having great manners you will begin to get it up in your business. Continue reading Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How to Overcome Negative Press!!!

It is time to face the facts that if you have a business you will experience some type of bad press while running your business. You will encounter people for whatever who will bad mouth you and your business. If you are doing the right thing you will experience bad press either through posts on social media sites, letters to the editor, media sources whose agenda is to spread negativity, or competitors looking to tear you down as opposed to build themselves up. The question is what do you do?

One of the key components is in overcoming negative press is to be armed with the facts that build your credibility. When the press brings up something negative combat it with all that you are doing that is positive in your business. There is an old saying it doesn’t matter if it is good press nor bad press just spell my name right. If it is good press you can build on it, if it is bad press you can combat it with your side of the story. In your PR Campaign it is important to make everything reflect positively on who you are and what you do so that you strengthen your brand. The key is to make sure when people see your brand it gives them positive vibes. When you receive negative press it is important to be proactive and combat the press so that you regain a positive stronghold in the marketplace. Continue reading Advertisement Ideas: How To Overcome Negative Press!!!

Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective. In 2010 I approached Skyline Chili Proprietors Tony and Jenny about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool. When I do an event I always seek businesses to support the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: Planting Seeds Of Success!!!

As 2014 begins to get into full swing on January 6, 2014 ask yourself what seeds am I planting to insure for a successful year? It is also important to ask yourself and I coming from a position of lack or a position of abundance? In business one of the most important seeds you can plant are advertising seeds. You have many choices when it comes to advertising however being knowledgeable and proactive will be the key to planting seeds that grow and thus increases revenue and creates brand recognition that allows for monetary success. As you plant the seeds of success ask will this create buzz about the business giving strength in brand awareness and brand recognition. Will the seeds you are planting create customer loyalty? Now is the time to plant the seeds of success.

Advertisement Ideas: Ways To Plant The Seeds Of Success!!!

One way to plant the seeds of success is to find high-profile events like the NCAA FOOTBALL National Championship Game and running advertisements that are synergistic with your company and the game. For example you can run a contest where customers choose their team and if the their team wins they get a discount on their next purchase. Leading up to the game you can do special promotions that relate to the game to create interest in your products or services. I am using the game as a fundraiser for The American Cancer Society as I have developed POINTS FOR THE CURE, where people choose their team and at the end of the game they visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point their team scores. This concept was also featured in The Sun-Sentinel.

The Super Bowl is being played on 2/2/2014 you can plan special promotions that relate to the game and include these promotions in all your marketing plans. For example you are a life coach and you advertise a session based on the total points scored in the game and advertise that for the week following The Super Bowl your 30 minute session will be the total number of points scored by both teams in the Super Bowl. So if 49 points are scored you charge $49 for the 1/2 hour session. If you advertise and promote this properly you will have a high retention rate as well as an increase in new clients. There are many ways to capitalize on The Super Bowl. Every type of business can come up with an idea that ties into the hype surrounded by The Super Bowl. The key is to be proactive and creative. Continue reading Advertisement Ideas: Planting Seeds Of Success!!!

Advertisement Ideas: How to Build Your Customer/Client Base!!!!!

Advertisement Ideas: How To Build Your Customer/Client Base!!!!

It doesn’t matter if you have a brick and mortar business, and internet based business, or work from your home in each case there is a common thread needed to insure for your success. That common thread is customers/clients. When I worked for Forum Publishing Company as an Advertising Consultant I was always conscious of the # of clients I had because the more clients I had the more money I made based on the fact that the position was a commission only position. I always made every effort to have a few smaller accounts, a few medium-sized accounts, and a few big accounts. I treated each account as an important part of my business. In selling of the advertising I became someone who would give my clients ideas because in many cases having someone like myself on the outside looking in can be a major asset as I am not so married to the business. Those that chose to listen and implement the ideas did well while those who were set in their ways seemed to struggle week in and week out. In the 2 1/2 years that I worked at Forum Publishing Group I learned a lot about the business people in my territory, which was Margate and Coconut Creek, Florida. In my initial consultation with a potential advertiser I would always ask how are you building your client/customer base? I usually knew where they were already advertising but I would ask anyway. One thing I learned was to never put down the other publications but to build up the reason they should be in my publications. In building a solid customer/client base you have to be aware of what the potential client wants.

By finding out what your potential clients/customers want you will be able to effectively do a needs analysis and deliver what they are seeking. I was in a recent meeting of commercial property owners and I asked them what is it they think is keeping their properties from being fully occupied. I heard answers like price, location, the economy, the banks, lack of interest. I asked when was the last time they did an interest intake evaluation? They all looked at me like I was speaking a foreign language. I explained that they all needed to ask their current tenants why they chose to rent or buy property from them, then asked what characteristics they look for when seeking office, warehouse, or retail space? I then used a case study from Jacky Smith’s Book Relevant Selling where she found out that it wasn’t price at all that led to the decision of where to lease or buy property but rather it was security as people wanted to feel they were safe when coming to the location. One landlord implemented a daily security concerns hotline where security issues were addressed as they came up. As a result of meeting the desires of current and future tenants this developer now has 95% of all his properties full with a renewal rate of 89%. The lesson here is to find out what your target audience wants and then give it to them. Continue reading Advertisement Ideas: How to Build Your Customer/Client Base!!!!!

Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!

Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!!

Kmart, is an American chain of discount stores headquartered in the United States. The chain purchased Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Walmart and Target, with stores in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. As of February 2, 2013, Kmart operated a total of 1,221 Kmart stores in 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands. This store count included 1,196 discount stores, averaging 94,000 sq ft, and 25 Super Centers, averaging 168,000 sq ft.

Kmart did not get here by accident they have continued to market very proactively in the markets that they serve. This year their Christmas advertisement created quite the buzz, which should be the goal of every campaign. if your campaign does not create a buzz about your business you are missing a major component in your strategic marketing.

This video has been viewed 311,346 times. Now think of this how if 1% of those who viewed the video went to KMART and of that 1% 5% purchased JOE Boxer Items then this campaign was a success. What are you doing in your business to create an interest in your products and services. When you plan your marketing strategy it is important to know what your goal of the campaign is, how you are going to reach your target audience, and what you are seeking to accomplish. In today’s market place where competition is fierce for the consumer dollar it is important to have a recognizable brand that instills confidence in the consumer.

Once you create buzz like KMART you must then create a plan that instills customer loyalty. It is imperative that you exude a message if service and value in all of your advertising. Every time a customer does business with you the interaction must be one that builds the relationship so each time they seek your product or service they come to you before they go to someone else. Continue reading Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!

Advertisement Ideas: Barilla, Chick-Fil-a, Hobby Lobby Oh My!!!

Advertisement Ideas: Barilla, Chick Fila, Hobby Lobby Oh My!

These 3 companies made news recently for all the wrong reasons. They all had employees or CEO’s that made missteps when speaking to the media. They each have apologized for their statements however nothing changes the facts that disparaging remarks were made. I used to think it doesn’t matter if you get good publicity or bad as long as your name is being spelled right, however I as a public relations specialist I have learned that it is imperative that a company or individual is seen in a positive light at all times. As a publicist it is your job to make sure your company representatives from The CEO to The Janitor understand that they represent the company and what they say has a direct effect on the business.

To address the comments of Barilla competitor Ronzoni issued this statement in a twitter campaign. BY being proactive and capitalizing on the idea of a boycott of Barilla Ronzoni saw a spike in sales and thus increased their market share. In many cases controversy will create cash, however one has to be very careful about their initial remarks. As a publicist it is important to brief your client on the right things to say. Often it is coaching your client to put their political views away and when something a bit touchy or uncomfortable comes up they can defuse the situation by saying we are in the business of—– and we strive to be of service to everyone that use our products or services. By utilizing this statement it protects the representatives of the company from making a statement that they have to apologize for making. Continue reading Advertisement Ideas: Barilla, Chick-Fil-a, Hobby Lobby Oh My!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!!!

So the politicians couldn’t get their heads out of their asses long enough to keep The Federal Government open. This has created quite the stir and buzz around coffee shops like Starbucks and the local barbershop. The chatter across social media such as Twitter and Facebook has been fast and furious with many opinions. As I heard conversations and monitored social media I thought how many businesses would like to have people talking about them? I figured every business could use some for of publicity like The Federal Government, after all it is all about creating a buzz. That is when I came up with the idea of using the shutdown as a theme in marketing and advertising and thus thought of programs like:

1: While the Government is shutdown enjoy a 10% discount on all products or services.

2: So your plans to visit the museum and the national parks went astray come spend some time with us and receive special rates. Continue reading Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close. I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media. The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Using Words Effectively!!!

In advertising it is important to think of how words can affect your business and the relationships with your current clients/customers and potential clients/ customers. Words when used effectively can drive business and increase your brand awareness and also escalate your sales. People are more apt to respond to a print ad, radio ad, TV ad, or social media ad if the words resonate with them. Ask yourself how effective are the words I am using in my advertisement? Recently a travel agency used a slogan GET AWAY after their name and the campaign was very successful as they put in small print to which was followed by different destinations and prices. When I look at major corporations such as the following I immediately recall their tagline. How are you getting people to recall your tag line? If you do not have a tag line you should really develop one and brand it in all your marketing materials.

I’m Loving It!!!!

It’s All Good In The Neighborhood!!!

You’re In Good Hands!!!!

We Try Harder!!!!

What words are being associated with your business. A good tag line can help to create a buzz and build a positive image while also increasing your revenue. Continue reading Advertisement Ideas: Using Words Effectively!!!