Advertisement Ideas: Hammering The Message Home

Don’t be afraid to subtly get in someones face to hammer your message home.

Advertisement Ideas: Hammering The Message Home

I am asked all the time JDOGG how do you get people to respond to yoiur message. I always answer by hammering them, reminding them about who I am, what I am doing, and why they shoud be supporting my endeavors. Many ask aren’t you afraid that you may upset some people with this tactic? My answer is I never intend to upset anyone however many times it takes someone to hear and see the message 10 times before they react. Many times you have to put a consistent print ad out in the community over a long period of time until people react. Many times you have to air the same radio commercial for months to build your message. ON many occassions placing the same TV AD over and over will help deliver the message.

Which one are you going to use to hammer home your message. Continue reading Advertisement Ideas: Hammering The Message Home

Advertisement Ideas: What’s Your Problem?

This question came to mind to me today (4/18/12) as I was out collecting donations for The American Cancer Society Relay For Life of West Boca Raton, FL 33322. Most everyone I came in contact with was open and receptive and were polite even if they weren’t in to donate. There were a few who I started to think What Is Your Problem? I went to a wireless provider (Verizon on Yamato Rd in West Boca) and the gentleman behind the counter stated Ia m too busy to which I replied it only takes a minute to reach into your wallet and grab a $1, my goal is to see 100 people and have each of them donate a dollar. He answered I told you I am not interested. I figured out what his problem is, his attitude toward giving and being of service to others. He complained how slow things were in one breath and then that he was too busy to take time to make a donation. Think about it for a $1 donation he could have helped to build his business as he was dealing with someone who has over 1500 twitter followers, over 1700 friends on Facebook, a good linked in network, hosts an Internet Radio Show, and has many contacts in the community that could have benefitted from his service. Instead of goodwill he now gets listed in the ugly customer service category and this negative story gets told. W.hen you are representing your business be it as an owner or an employee the key is to take time to support those that come in supporting the community and leverage your goodwill through advertising and marketing. Continue reading Advertisement Ideas: What’s Your Problem?

Advertisement Ideas: What Is Your Message?

Advertisement Ideas: What is Your Message?

Dee Snider the front man for Twisted Sister was booted off of The Apprentice last night as a result that his message on the box from The Walk With Walgreens Task not going over well with the 3 people who were deciding the winner.His idea to use words ending in ING was good however some of the words were negative and thus did not deliver the message that the executives were looking for. As I watched the episode unfold I thought before you do an ad campaign answer the question what is your message?

Having a clear easily understood message is a key ingredient in any form of advertising. For example Converse is known for its Chuck Taylor Allstars and this message is very clear

When you decide what your message is remember to keep it simple and appealing. If you were an athletic footwear retailer you may want to add your location, phone number, and a special offer. Also remember when you decide on the message that it is targeted for the audience you want to reach.

Advertisement Ideas: Failed Messages

I chose these three examples to show you that placement of your message is important and also that the wording of your message is important as well. When deciding on the message you want to utilize:

1: Think of the wording

2: Decide where you will place the message

3: Decide how you will maximize the message

4: Have several people check the message

5: Ask does this represent who I am and what I do appropriately

Would you eat here?

Talk about mixed messages!

Always check your spelling and grammar.

This week as you put a message together for your ad campaign be aware of what your message is.

Advertisement Ideas: How to Integrate Special Interests to Drive Traffic

How To Inegrate Special Interests to Drive Traffic

Define Your Target Audience

When you begin to advertise and market one asect to consider is how do I integrate special interests to drive traffice? When I mention special interests I am not talking about your interests but the interests of the target audience you are attempting to reach. I am very surprised by the number of so called business owners that when asked who their target audience is will say everyone. Wrong answer there is no way your business be it homebased or a brick and mortar structure will reach everyone. The key is to know your business and your best customer so as to crerate a strategic marketing plan that works.

Knowing who the bullseye is the 1st step to integrating special interests to drive traffic. One can not just blindly throw things out there in hopes to reach your target audience. You must define the audience. This is done by:

1 :Knowing who your product or service appeals to. Continue reading Advertisement Ideas: How to Integrate Special Interests to Drive Traffic

Advertisement Ideas: How To Pay It Forward

When I do consultations with businesses I am often asked how can I pay it forward. I usually answer find a charitable cause that you are passionate about and research programs that you can participate in and then create a marketing strategy that will promote how you are paying it forward. One of the charitable causes I am involved with is The American Cancer Society Relay for Life in which I participate annually, this year my website that you can visit to make donations is http://main.acsevents.org/goto/jdogg1. I mention this as I use my involvement in this cause to garner free publicity for my business. Last year I wrote an article JDOGG Barks to Assist Cancer Patients, this article appeared in several local newspapers, and on many radio station web sites as a result of paying it forward I was able to garner a few emcee bookings. Continue reading Advertisement Ideas: How To Pay It Forward