Category: Internet TV

Advertisement Ideas: Creating A Zero Balance!!!!

Advertisement Ideas: Creating A Zero Balance!!!!

 Today was tax day and I filed my taxes through Turbo Tax. I paid the $99.99 for their deluxe package and due to the fact that $15,000 of my income was non-taxable and that id did so many free gigs and donated so much to charitable causes I came out even without having to pay taxes and without receiving a refund. This had me thinking about how is all we do in business it is always great to create a zero balance.  This is so true especially in advertising for you are putting money out to build your brand and you want to at least break even on the campaign. The key is how to take the idea of creating a zero balance to your advertising and then making a profit down the line.

Advertisement Ideas: Ways To Create A Zero Balance!!!

One of the key ways to create a zero balance is to invest in your business by utilizing platforms that will reach your target audience.  WRPBiTV is one avenue you can use to create a zero balance as you can come into the WRPBiTV Studios in Boca Raton, FL on a Tuesday or Thursday to tape a segment for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6;30 PM EDT. The segment is 8 minutes and gives you an opportunity to maximize your message. WRPBiTV offers my guests an opportunity to purchase their clip for $100 which is edited with their logo and contact information. In buying their clip guests have the chance to utilize the clip across all their social media platforms, on their website, and in their emails. Having the clip gives the guest a chance for edification and credibility to be built-in the market place. People like to do business with people they know, like, and trust. Being on TV seems to create the feeling that the viewer knows you and they will like you and as a result the trust factor is increased. Think about the concept you buy the clip for $100 an d you use in your marketing campaign and you bring in $200 in sales thus creating a zero balance as you can take an advertising expense credit on your taxes as well as the cost of goods sold credit plus your expenses for the travel to and from the WRPBiTV Studios. Thus one way to create the zero balance and still turn a profit is to come to The WRPBiTV Studios to tape an interview.

 Another trend to help you create a zero balance is to advertise in the movie theater across the screens prior tot he screenings of the film. This has proven to be an effective way to spend your advertising dollars and think when it is all said and done you can deduct the expense of designing the ad, placing the ad, and all the other expenses associated with this form of advertising. Continue reading Advertisement Ideas: Creating A Zero Balance!!!!

Advertisement Ideas: Video Killed The Radio Star!!!

Advertisement Ideas: Video Killed The Radio Star!!!

 As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

 On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1,  and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

 I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community.  I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to  melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was  not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

 In the president of the festival  not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist.  This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to  help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Get It Up!!!!

 In business sometimes we need help to get it up. I hope this blog entry will be like Viagra and help you to stiffen your business and beat your competition by giving you solid advertising ideas. The key to getting it up with advertising is to have something that stimulates and excites the consumers. It begins with the right advertising choices. With the right choices used to create brand awareness coupled with a strong call to action you will get it up and see an increase in your revenue. In stimulating the consumers desire to buy your product and services you will begin to create a buzz and have people talking about your business. In giving great customer service you create customer loyalty and thus create ways to get it up in your advertising plans and thus have a strong return on your investment.  Every business person I have spoken with has the same concern how will people find me and do business with me? My answer is like with Viagra you will need to promote the benefits of your product and have great testimonials to use that explain how you enhance the customer experience. So think of ways you can get it up and give your business a dose of Viagra to increase your awareness and your revenue.

Just as The Time encourages people to Get It Up, it is important for you to find ways to get it up in your business. By coming up with creative and proactive ways to get it up you will find that your business recognitions and your sales increase. One way to get it up is to use Internet TV as a platform as there are many shows that are seeking to interview you. I host a show at www.wrpbitv.com. The Anything Bucket, which airs at 6:30 PM EST on Tuesday. I have had many guests come on and do the interview and purchase their clip as they saw that the one way to get it up in business was to promote across all social media platforms, on their website, and though promotional emails. As a result those who bought the clip and used it properly have seen an increase in their business. In knowing who your target audience is, using the proper platforms to reach the audience, showing leadership in your business, and having great manners you will begin to get it up in your business. Continue reading Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: Spending Your Marketing Dollars Effectively!

 Spending Your Marketing Dollars Effectively!

 I am always amazed by the excuses I hear after Interview someone at WRPBiTV and the station offers then the opportunity to purchase their clip for $100. The advertisement ideas and marketing person in me thinks why not? I then think do they understand that having a clip with their contact information to use across social media such as Facebook and Twitter can generate more business? Do they understand that by having a clip  that they can have something in their arsenal to send out to those who have inquired about their business?  I have come to the conclusion that many people in business do not understand how to effectively use their marketing dollars and thus continue to struggle in business. This blog is intended to help you to make good business decisions that will help you to spend your marketing dollars effectively and to build your brand and increase your revenue.  Instead of making excuses why you can not do something find out how you can and look at the effectiveness of the program you are investing in. Continue reading Advertisement Ideas: Spending Your Marketing Dollars Effectively!

Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

2011-05-06_14-46-39_161[1]  In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective.  In 2010 I approached Skyline Chili Proprietors Tony and Jenny  about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool
JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool.  When I do an event I always seek businesses to support  the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In  March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: What Is Your Advertising Strategy?

Advertisement Ideas: What Is Your Advertising Strategy?

 

 This is always the first question I ask a client? You would be surprised how many people tell me I don’t have one or I don’t have a budget for advertising. I am always surprised by this because without advertising how are you going to grow your business. It all comes to the concept of investing in yourself and building your brand. I run across many small businesses as I host an Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM and I offer them a chance to be interviewed by me. I offer a free segment and a chance to purchase the clip so they can use it in their marketing and advertising programs. I am always amazed by those who do not invest in purchasing the clip. I ask them what type of advertising they are doing and they stumble to answer and then confess that they really don’t do any advertising.  I then explain to them how important it is to be out in front of your target audience daily and that you must have an effective strategy.

 I learned many advertising strategies when I was a member of The  Jaycees as we were constantly looking for new members, working to retain existing members, and garner support for our community projects. I was often mystified by how many people who did not know about the organization because we had welcome signs on the signs entering the community, had several articles in the community newspapers, and spoke at city council meetings. I stated on several occasions that if we are to attract new members and retain existing members we must have a solid advertising strategy so that when we walk into a business they will have heard of us. This is when I devised my three-foot rule, which I still use today. The 3 foot rule is where if someone is with in 3 feet of you, you engage them and gain their interest. I recently used this principle at a local Starbucks and the women I approached told me she was very impressed that I came over to exchange business cards.  Think about it if you carry your business cards wherever you go and begin to ask people about themselves and hand out your card the positive effect it could have on your business. It comes down to the fact that some will, some will not, so what, some waiting, next. Not everyone will want to listen to you but those that do can be converted into customers or advocates for you. Continue reading Advertisement Ideas: What Is Your Advertising Strategy?