Advertisement Ideas: Become A Message Bomber!!!!

Advertisement Ideas:Become A Message Bomber!

As we celebrate our freedom to take advantage of the opportunities that The United States Of America provides us today (7/4/2017) you can become a message bomber as you advertise your business. Imagine going to a 4th of July event and handing out patriotic CDS with the words courtesy of ___________ with your contact information and website on them. You could also find events where you could have a booth or hang a banner that puts you in front of a large audience that has potential clients/customers attending. It is time for you to become a message bomber and make sure you have marketing/advertising material where ever you go as you never know who you might meet and how you can be of service and value to them or how they can be of value and service to you. The idea is simple be proactive with your advertising/marketing and become a message bomber so that people will be enticed to purchase your products or services. Imagine you all you can do to tie promotions into holidays such as 4th of July you can take items that are normally $20 and mark them down to $17.76 for 4th of July week. The possibilities are endless if you use some creativity.
One way to become a message bomber is to do a salute to the troops promotion and get the word out that you are donating a portion of all your sales to organizations that support servicemen and servicewomen. You can advertise that you are giving discounts to all military men and women and their families. You can find ways to support veteran’s organizations and include what you are doing in your advertising/marketing campaigns. You can even give everyone a free American Flag with purchase while your supplies last. In tying in the holiday theme and planning out a strong marketing/advertising strategy you will see that you strengthen your brand awareness and increase your revenue. Continue reading Advertisement Ideas: Become A Message Bomber!!!!

Advertisement Ideas: Forget The President!!!

I have learned over the years that in business it is important to leave politics at the door if you are going to succeed because when you engage in a political discussion it can go bad real fast and adversely affect your business. In today’s marketplace with the advent of social media it is important to forget the president and simply go about your business planning your work and working your plan making adjustments along the way. In the scheme of your day-to-day operations who the president is should not have an effect on your ability to market and attract new customers while also retaining your existing customer base. I have seen many businesses over the last 16 years suffer because they didn’t forget the president and as a result left money on the table or lost money. Such was the case for a local restaurant who is a staunch supporter of The Republican Party a large group from The Democratic Party was going to book an event at the restaurant however when they saw the photos of the republicans from the area on display they went elsewhere. I share this so as to remind you that many times your political views can hit you the hardest in the wallet for you never know why someone may choose to do business or not to choose to do business with you.

The key to remember when you are implementing a marketing campaign is to leave your politics aside and forget the president. I have witnessed so many people making political posts on social media when they should have been making posts about who they are and what they do and why you should do business with them. The way you choose to advertise is up to you however remember many potential clients/customers and many existing clients/customers read your social media posts and may be swayed not to do business with you because you have a different view than they do. You may think this is trite however people today are so wrapped in their ego that if they feel you bruised their ego they will look elsewhere to get products and services. The key is to forget about who the president is and to continue to strengthen your brand and increase your revenue by acquiring and retaining customers/clients. Continue reading Advertisement Ideas: Forget The President!!!

Advertisement Ideas: Wake Up And Be Open To Receive!!!

This entry was inspired by my recent foray back into to The Sports Apparel and Memorabilia Business. I worked with two companies that had the potential to be million dollar sales companies and grow. Unfortunately at one company there was an owner who thought he knew more than everyone else and at the other there was a manager that would tell you why things couldn’t work. One of the aspects of business that I have learned over the years is to always get input from your employees especially from those that are very knowledgeable about the industry. I have worked with several people to help them excel and those who listened to my input and took positive action have found success. I believe if you are going to make a profit in any business you must know the business and be in tune with all the current trends in the business. I have also learned that you must be true and authentic when dealing with people. The reason that you may be holding onto to merchandise is that you have items that are not in demand or that you are not marketing properly or that your staff is not engaging the customer.

When an employee comes to you in your sports business and says there is a growing trend toward throwback jerseys you should look into that and have a plan of action to carry the jerseys that people are looking for not jersey that you ordered at the end of the season that people aren’t looking for at that time. The key is to be open to receive new ideas and to implement them with a solid marketing plan. It was funny because one of the places decided to spend $2000 on plaques that had already been in the hands of two other companies that didn’t sell instead of taking the $2000 and buying up to date in demand merchandise. Imagine had the owner taken the $2000 and bought some popular throwback jerseys and advertised in the community that they had the jerseys what might have been. He chose not to do this and is still sitting on cases of plaques that are taking up space and not moving. Continue reading Advertisement Ideas: Wake Up And Be Open To Receive!!!

Advertisement Ideas: Diversity Is A Necessity!!!

In a sports apparel, accessories, and memorabilia store diversity is a necessity. Many entrepreneurs of these type of stores get caught up in what they like that they do not diversify their offerings and as a result lose sales. The key is to see what is selling and to order accordingly. I saw a store where it appeared that FSU Seminoles items were outselling University of Miami Hurricanes items at a 2 to 1 ratio yet the entrepreneur of the store insisted on stocking up on Hurricanes items. This same store had only 3 hats for Notre Dame where Notre Dame is one of the top-selling schools in America. The key to having a successful sports apparel, accessories, and memorabilia store is to have a diverse selection of teams that the consumer is seeking with full size runs. If you have one item that is selling well make sure you are replenishing that item regularly so that when a customer comes looking for it you have it so you can make the sale.

Advertisement Ideas: Ways to Create Diversity!!!

One way to create diversity is to look at your Point of Sales Reports and see what are your top sellers and to stock items for those teams. Continue reading Advertisement Ideas: Diversity Is A Necessity!!!