Category: Customer Loyalty

Advertisement Ideas: Using Charitable Involvement To Improve Your Bottom Line!!!

Advertisement Ideas:

Using Charitable Involvement To Improve Your Bottom Line!

 On April 8, 2014 I had the pleasure of hosting a give back night for The American Cancer Society Relay For Life of Boca Raton at Five Guys Famous Burgers and Fries. That evening we raised $66.32 our percentage of sales. This made me think why are more people not approaching businesses to do this and why are more businesses not doing this. I normally would not have gone to Five Guys if it were not for the fundraiser, however that night I received my business. About a week later I was meeting with The owner of The South Florida Gold of The American Basketball Association. Guess where I chose to meet? You guessed it Five Guys. Why because of there involvement with The American Cancer Society Relay For Life of Boca Raton.  The point is that this is one way you can use your charitable involvement to increase your bottom line. In aligning yourself with a charitable cause and advertising the event you will attract people who may not have ever done business with and have an opportunity to make them regular customers.

 After the event you can invite the charity to come and accept the check, take photos of them accepting the check, and then send out a media release to all media outlets about what you did for the charity. People may read the article and as a result want to set up a fundraiser with you or do business with you. In doing this not only do you increase your brand awareness but you also increase your bottom line.  The more you promote your charitable giving the more recognition you receive. I am from the old school where I support the businesses that support me.

 Dick’s Sporting Goods is a sponsor of The Lauderhill Broncos, a Pop Warner Football Team that I announce for. Guess where I shop when I need sporting goods and sports wear? You got it Dick’s Sporting Goods.  In sponsoring local sports teams your business gains exposure in the market place and thus creates a buzz that puts you on the top of the mind of your target audience. As a result of your community involvement you increase your bottom line. Again you can leverage your team sponsorship by taking photos of the plaques on the wall in your location, doing a video, and having a representative at games thus strengthening customer relationships.  The Lauderhill Broncos has 8 teams with an average of 26 players per team and each player will need cleats, practice shorts and practice jersey’s so if you are a sporting goods provider like Dick’s it makes sense to become a sponsor. The games are played on Saturday and after the games the players, coaches, and families need a place to eat so if you are a restaurant owner sponsoring the team has the potential to increase your bottom line. Continue reading Advertisement Ideas: Using Charitable Involvement To Improve Your Bottom Line!!!

Advertisement Ideas: How To Use Social Media Effectively!!!!

Advertisement Ideas: How To Use Social Media Effectively!!!

Facebook logoAre you on Facebook and are you using it effectively? This is a question I ask all that I work with as many are just posting and spinning their wheels going in circles. The fact is that your post could be great and very engaging but only 20% of your friends are going to see it. The question is how do you combat this? The answer use the events pages and send invites, direct message those that you want to receive your message, tag as many people in posts as you can.

Advertisement Ideas: A Social Media Success Story!!!

If you are an avid reader of this blog you know that I am passionate about my involvement with Relay For Life. I have tried all types of fundraising and doing general posts on Facebook to no avail. Today (5/21/2014) I decided to use a different approach and I went on my page and began to click on my friends and sent them this message:

I hope this email finds you having a great and prosperous day. I was hoping you could help me with an endeavor I have undertaken to create a world with less cancer and more birthdays. In 16 days I will be participating in and emceeing The American Cancer Society Relay For Life of West Boca Raton. I am walking in memory of my mother, Judith Miller, who GOD called home on July 5, 2012. She passed due to complications of a major heart attack while battling non-operable metastatic lung cancer. Over the years I have lost many friends and relatives to cancer and thus my way to honor them is to collect donations to support research, education, advocacy, and services. I have set up a page at http://main.acsevents.org/goto/jdogg1 where people can make a secure tax-deductible credit card donation. 100% of the monies raised are given to The American Cancer Society to help finish the fight while assisting those affected by cancer. As of today I have raised $1666.32 and sit as The #1 fundraiser for this relay.  I thank you for your support.

It worked as I went from $1662.32 raised to now raising $1797.00. That is a jump of $130.68 simply by using direct messaging. Now direct messaging all 2574 friends would take some time however if I choose to do 50 a day in the course of time I can reach those I desire to reach.

Advertisement Ideas: Using Other Social Media Outlets Effectively!!!!

Navigating the social media maze can become very arduous and time consuming thus it is important to pick the top 4 or 5 platforms that work for you. In social media these are things you should know.

Engage your audience make more about them and less about you.

 Make sure your message is relevant, entertaining, and resonating. The key is to grab your audience, keep your audience, and leave the audience wanting more. If you can give your audience information that relates to your industry to help them in their buying decision that builds credibility and confidence in you and when they are ready to purchase they will come to you before they go to your competitors. If you are involved in a charity you want to have a story that rips at the heart strings so the audience is compelled to take action.

Knowing what you want the audience to do is a big part of using social media effectively. Do you want them to visit a website and give you an email address so you can send them more information. The idea is to have social media interactions lead to a conversion rate. As I stated in the example with Relay For Life if you can engage and directly engage the audience with a strong call to action you will meet with success. It is important to reach people at a cellular level so that they will support your business and your charitable endeavors. People will support those they know, like, and trust so it is important to utilize social media to establish these 3 elements.  For example people know my dedication to Relay For Life and they see that across the social media platforms and they also see the articles that have been written about the event that I was responsible for and thus when they seek a publicity person they connect with me.

 The biggest way to make social media work is to be real. People like to deal with those who they can relate to. Share stories of success and lessons learned. Ask others to share their stories.  In creating a good social media profile and being consistent across all platforms you will effectively use social media. Stay Positive.

 

 

 

Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: Going The Extra Mile!!!

 Last night (2/23/14) on my way home after Announcing  The Palm Beach Pelicans Basketball Game I had my right rear tire blow out. I didn’t have any numbers for a tow truck service but I quickly Googled local towing services Boca Raton. I called Westway Towing and they were very nice but had no one available to come help put on the spare but suggested I call The State Farm Road Ranger and I did. The Road Ranger came out and put on the spare tire and helped me put everything back into my trunk. I gave him a tip and I went on my way. I made it home safely and today (3/24/14) I went to Gold Coast Tire and Auto Centers in Tamarac, FL.  The staff there were great and they actually came in under their initial quote. As I reflected on the situation I began to think how going the extra mile and being of value and service to everyone who calls or comes into your business is an integral part of the advertising process. Though I no longer have State Farm as my car insurance carrier it was nice to see that they had this Road Ranger Service.  In having this service they created good will and showed that advertising in the proper market place pays off. Think about it I now have a good feeling about State Farm and have a number to call if I experience another blow out.  Westway receives a big JDOGG Shout Out here on this blog and as a result has some positive public relations. Gold Coast Tire and Auto Centers  has now earned my business and will receive good positive recommendations from me as a result. When you are doing business and considering advertising keep in mind the importance of going the extra mile.

 When looking at this sign think about ways you can help your clients/customers and promote that in your advertising. Seek charitable alliances that are synergistic with your business. Show compassion to all that call or come into your place of business or interact with you. If you search for what truly puts you above everyone else and promote it accordingly you will start to see an increase in brand awareness and revenue. People like to do business with those they know, like, and trust. Through an effective advertising program you can show your already existing customers/clients why they should continue to use your products or services while at the same time attracting new customers. Think about what problem you solve and then go the extra mile to solve it. Continue reading Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: Customer Service Is The Key!!!!

Advertisement Ideas: Customer Service Is The Key!!!!

 

 As I sit in The Lou Bachrodt Chevrolet dealership in Coconut Creek, FL waiting for the repairs to be completed as a result of receiving recall notices I begin to think about the experience with Lou Bachrodt. When I came in last week I was told they couldn’t get to my car as the repairs required and I would have to come back. Today I arrived at 9:30 AM and waited until nearly 10 AM to be taken in. I told the service person that I only need the recall notices taken care of and his reply okay I guess we are not making any money on you today. If The recall repairs weren’t very necessary I would have left as a result. I am one who believes regardless if you are making money on me or not you should treat me with dignity and respect. This particular service rep is very good at what he does, however he could use some training in dealing with customers. I have always taught smile at the customer, engage the customer, and leave the customer  happy so they will share that good experience with others. As I have stated in the past one oh crap ruins 1000 at a boys. The key is to do as Dale Carnegie says is to win friends and influence people.  The fact that I knew I was going to be at the dealership all day enabled me to plan my work for the day and thus remain productive. I made plans to deliver what I promised and thus began my day at the dealership with an attitude to be of service and value to all those I come in contact with.  As I sit in the waiting area I have seen many of the employees walk by and many seem to be unhappy. This energy does not serve the dealership well an can explain why some of the customers seem unhappy as well.

 One of the employees at the dealership actually made me feel welcome as he interacted me and answered my inquiry about a power source in a very cheerful way. he was someone who gets it. He understood that what he does made a difference. Your employees can be a great form of advertising if they carry a positive attitude and interact positively with your clients.  In advertising your business make it a point to mention your customer satisfaction rate if it is high and how you do your best to make your customers happy.  The key is to deliver outstanding customer service so that when people recognize you brand it creates a buzz where people say I do business with that company and they always deliver. In creating an atmosphere focused on excellent customer service you will begin to create customer loyalty and thus enhance the customer experience. Ask yourself when you awake in the morning how can I be of service and value to those I will come in contact with today. Continue reading Advertisement Ideas: Customer Service Is The Key!!!!

Advertisement Ideas: Video Killed The Radio Star!!!

Advertisement Ideas: Video Killed The Radio Star!!!

 As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

 On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1,  and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

 I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community.  I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to  melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was  not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

 In the president of the festival  not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist.  This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to  help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

 In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver.   In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

 In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Get It Up!!!!

 In business sometimes we need help to get it up. I hope this blog entry will be like Viagra and help you to stiffen your business and beat your competition by giving you solid advertising ideas. The key to getting it up with advertising is to have something that stimulates and excites the consumers. It begins with the right advertising choices. With the right choices used to create brand awareness coupled with a strong call to action you will get it up and see an increase in your revenue. In stimulating the consumers desire to buy your product and services you will begin to create a buzz and have people talking about your business. In giving great customer service you create customer loyalty and thus create ways to get it up in your advertising plans and thus have a strong return on your investment.  Every business person I have spoken with has the same concern how will people find me and do business with me? My answer is like with Viagra you will need to promote the benefits of your product and have great testimonials to use that explain how you enhance the customer experience. So think of ways you can get it up and give your business a dose of Viagra to increase your awareness and your revenue.

Just as The Time encourages people to Get It Up, it is important for you to find ways to get it up in your business. By coming up with creative and proactive ways to get it up you will find that your business recognitions and your sales increase. One way to get it up is to use Internet TV as a platform as there are many shows that are seeking to interview you. I host a show at www.wrpbitv.com. The Anything Bucket, which airs at 6:30 PM EST on Tuesday. I have had many guests come on and do the interview and purchase their clip as they saw that the one way to get it up in business was to promote across all social media platforms, on their website, and though promotional emails. As a result those who bought the clip and used it properly have seen an increase in their business. In knowing who your target audience is, using the proper platforms to reach the audience, showing leadership in your business, and having great manners you will begin to get it up in your business. Continue reading Advertisement Ideas: How To Get It Up!!!!!!