Category: Customer Loyalty

Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: How To Create A Positive Presence In The Community!!!

 What have you done today to let people know who you are, what you do, and why they should use your products or services? Did you send out a tweet, post on Facebook, post on LinkedIn,  post a blog entry, hand out fliers, attend a networking event, make calls to those you haven’t spoken to in a while, sent emails with a special offer, or did you choose to do nothing?  If you are not reaching out to people on a regular basis you are missing out on growth opportunities.   Remember in many cases you get a few minutes to make an impression that will last for a long time.

Advertisement Ideas: The Ways To Create A Positive Presence In The Community!!!!

 The first thing to remember when creating a positive presence in the community is that customer service can make or break your company!!!!

 On Thursday (4/25/13) I was out scouting locations to host a workshop when I went into Lefty’s in Coral Springs. I stood at the bar for nearly 5 minutes and finally walked to where a group was standing in the food prep area and asked if the GM was in I told her that I had been waiting for nearly 5 minutes and by the way 3 people just seated themselves and may need a server.  Her reply was don’t tell me how to run my restaurant. At that point I said I guess I won’t be holding my workshop/meeting here and I left. An employee followed me out of the restaurant and confronted me about going to other restaurants in the plaza. I simply stated I do not want to argue with you I am doing fact-finding. A few moments later the GM came out and confronted me saying I had embarrassed her in front of one of her food suppliers. I stated that is business wishing her Namaste and walking away at which point she called me a liar. I went to my car and thought wow they weren’t that busy but they had time to be confrontational. Guess who won’t be patronizing Lefty’s. Continue reading Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: Mr./ Mrs. Business Owner It Is Time To Wake The F UP!

Mr./ Mrs. Business Owner It Is Time To Wake The F UP!!!

 

   I can not tell you how many times I wanted to yell into the phone this week “Wake The F Up”, as I encountered many business people who just don’t seem to understand that everyone calling your business is a potential customer or may know someone who can use their product or services. In one instance I called Myotis Salon and Boutique at 9:30 AM and the gentleman answered the phone I introduced my self asking if I could speak to the person that handles the marketing and community outreach and was told you selling advertising I open at 11 AM you call back then. I found this to be strange as I know from my experiences the best time to discuss advertising and marketing is when you are not open so you can devote your time and attention to the conversation and be fully engaged. Think about it had the gentleman been open to receive or polite he would not be in this blog being used as a bad example of conducting business. He could have said sir I would like to speak with you however I am involved with a another project right now please call me after 11 AM. Remember it is not what you say but how you say it. I ask you do you think I am going to recommend his services to my female colleagues who could benefit from his services. Continue reading Advertisement Ideas: Mr./ Mrs. Business Owner It Is Time To Wake The F UP!

Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas:Your Business Doesn’t Have To Be Slow!

  As I sell advertising for La Bonita Kidz and Teenz, www.labonitakidz.com, I hear over and over my business is slow I can’t advertise right now.  I always think why is your business slow? The answer is simple because you are not advertising and you are missing opportunities. I also think the reason your business is slow is you are shutting out ideas because of your programmed response of I am not interested. By not being interested in opportunities and not advertising your business remains slow.  The reality is that your business doesn’t have to be slow. You have the power to drive traffic by being creative and proactive. I have covered this in this blog on several occasions and those who have used some of the ideas have shown a spike in their business.

 Having an awareness as to what is happening in the marketplace will help you to increase your business. Ask yourself what pain do I take away? After you answer this question then you can come up with a plan of action to promote yourself effectively and create a desire for your products or services.  This month baseball season started and I began to think how can one capitalize on the fact that people are going to be following their favorite team for 162 games and how can I use this to my advantage? The answer was to promote things like Pitch Like An All Star, where I teach people how to improve their copy writing and presentation skills. Or Hit a Home Run With Your Publicity, where I teach people how to secure free publicity through effective media relations.  By incorporating the baseball theme you create something that is relevant, entertaining, and resonates with your desired target audience. Continue reading Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas: Finding Your Why!!!

Advertising Ideas: Finding Your Why?

 

As I sat at lunch today (4/5/13) at The Progressive Black Men National Conference along with Clifford Townsend, a Mindset Coach and Speaker I had the pleasure of hearing a presentation by one of the alumni members about finding your why? As I listened to him speak about brotherhood and finding your why I thought what if a business could convey their why in advertising?

You can visit www.pbm1989.org to find out more information about Progressive Black Men and the work they are doing. You can even consider sponsoring them and having an opportunity to share your why. The key is to define your why.

 In finding your why ask yourself why am I in this business? Ask why I opened my doors this morning? Ask why you are promoting what you are promoting.  I have always stated that facts tell and stories sell. By having a why story you will resonate with people who can relate to you and thus want to do business with you.  I am often asked JDOGG why do you do what you do? My answer is because I have a desire to help other people excel and I have learned if you help enough people get what they want you will get what you want.  I also answer because I know that marketing works for people do business with those they know like and trust. By sharing your why with others they begin to know you, like you, and trust you.  Continue reading Advertisement Ideas: Finding Your Why!!!

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message!!!

 

      

Recognize these 4 men?  They are Anthony Robbins, Les Brown, Deepak Chopra, and Dr. Wayne Dyer. They all share one thing in common and that is they are personal development speakers often referred to as motivational speakers. In the following entry Jeff Zelaya explores the anatomy of a Motivational Speaker.

 Everything about a Motivational Speaker

by Jeff Zelaya- Guest Blogger

     There are several individuals who think that there is no difference between motivational and inspirational speakers. These types of speaker might be the same and different from each other in various ways. Before, a motivational speaker is known as the one who is just speaking in front of people professionally. But, there are many professionals all over the world who said that a motivational speaker is more than just a professional who speaks in front of people. They motivate their audiences to do or believe in something or someone. This type of speaker is a professional speaker, trainer or facilitator. They are the ones who speak to their audiences and usually do it for a fee. Continue reading Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message

Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

     

Advertising Ideas: Capitalizing On UF, FGCU, UM, And Heat!!!

As this week unfolds the basketball world is a great place to turn to turn to see how you can drive business.  Capitalizing on the success of UF, FGCU, UM, and The Heat seems to be a simple task as this is what many people are talking about. UF will play FGCU in a sweet 16 match up in The NCAA Tournament, UM advanced to the sweet 16 of The NCAA Tournament, and The Miami Heat are sitting at 26 victories in a row chasing the all time record of 33 in a row.  The key is to find ways you can drive traffic with your advertising and create a buzz to strengthen your brand and build revenue. Continue reading Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

Advertisement Ideas: Donald Trump, You’re Fired!!!

Advertisement Ideas: Donald Trump, You’re Fired!!!

     Imagine if you could get on Celebrity All Star Apprentice with your product or service and give Donald Trump a hard time and then say to Donald Trump You’re Fired? Imagine the publicity you would get and how you can leverage your experience in your future advertising programs and in all your literature. It is when you do something a bit outlandish that you are remembered and in many cases you build an audience of people who will do business with you because they admire your boldness.  Donald Trump was given a gift from his father and parlayed that gift into what he is now. He has branded himself very well. There are those who really like him and those who do not however he is always in the forefront and garners much desired media attention. Look at his stunts he has been involved with:
 Who could ever forget Donald Trumps feud with Rosie O’Donnell. This feud gave both of them a lot of media attention.Think about who you might be feuding with and how this can be turned into a brand building opportunity. Her is South Florida Dolphin Carpet and Tile was feuding with Home Depot and both parties received much media attention showing once again that controversy creates cash.

 Donald Trump shaves Vince McMahon’s hair after a hair vs hair match that aired on a WWE Pay Per View with millions of viewers. True it was all scripted but think of how many people saw this and remember Trump for this. Continue reading Advertisement Ideas: Donald Trump, You’re Fired!!!

Advertisement Ideas: How To Be Perceived Positively In The Market Place?

Advertisement Ideas: How To Be Perceived Positively In The Market Place!!!

 I recently goggled Peggy McColl after hearing her speak at The Superstar Summit in Fort Lauderdale, FL. I found many articles on the front page that called her a scam artist preying on the likes of aspiring authors.Other articles were written by her where she gave advice about becoming a best-selling author.   I have never worked with her nor purchased any of her products thus I can not make a definitive judgement about her, however if I based my decisions on the articles I read I would have to think twice about giving her my money. This led me to the question of what are people saying about you? I also asked what is my reputation like? This then led me to give you tools for creating a positive image in the market place.

Advertisement Ideas: Tools To Create A Positive Image In The Market Place

1: Your greatest tool is yourself and how you interact with others. Maya Angelo wrote the following and I believe this tool can help you in creating a positive image in the market place.

2: Utilize your satisfied customers to tout you with written and video testimonials. If you click on the testimonials on this page you can see what people are saying about me.

3: Address the negative press immediately, For example when I was featured in the newspaper several years ago for a monopoly game that I was developing for The Coral Springs Jaycees that didn’t come out on time. I immediately addressed it and then when the game was produced and distributed a retraction was printed from the initial story. This issue taught me that you must be upfront and transparent especially when dealing with the press. Continue reading Advertisement Ideas: How To Be Perceived Positively In The Market Place?

Advertisement Ideas: Stand Out By Honoring Commitments!!!

Advertisement Ideas: Stand Out By Honoring Commitments!!

The word commitment is defined as:

com·mit·ment
[ kə mítmənt ]
  1. responsibility: something that takes up time or energy, especially an obligation
  2. loyalty: devotion or dedication, e.g. to a cause, person, or relationship
  3. previously planned engagement: a planned arrangement or activity that cannot be avoided
      You may be asking yourself what does this have to do with advertising? The answer is simple  as you should pledge to yourself to be committed to strengthening your brand through advertising. In many cases entrepreneurs and marketing directors wonder why their ad campaign is not working and the answer is simple they did not honor their commitment to build their brand. I have been selling advertising for many years and I have heard let me try it once and see how it works. This approach is not effective, you might as well just through your money into a public place with your business card attached because a one time ad may spike traffic or make your phone ring, however the key in advertising is frequency and consistency. The idea is to be fully committed to the campaign and find the proper venues to advertise in that will be synergistic with your message and reach your desired target audience.
 When you make a commitment to promote your business you will see the positive results. I often visit my local Starbucks and have my business cards at the ready as you never know who you may meet and how you can be of service and value to each other. This is part of my commitment to promote who I am and what I do. Through this commitment to put myself out there I have picked up a few clients, secured announcing gigs, and strengthened my brand. Continue reading Advertisement Ideas: Stand Out By Honoring Commitments!!!

Advertisement Ideas: Dominick’s Pizza: What Not To Do!!!

Advertisement Ideas: Dominick’s Pizza: What Not To Do!!!

 Those of you who read this blog know my affinity for Pizza and you also know my passion about promoting Pizza Restaurants that treat me right when I am asking for help with Relay For Life. Well this is an example of what not to do as illustrated by my recent trip to Dominick’s Pizza. It was about 1:15 PM in the afternoon on a Friday I was out collecting for The American Cancer Society Relay For Life of West Boca Raton and walked into Dominick’s Pizza and was promptly told “We are not interested,” to which I replied I guess you’re not interested in selling me 2 slices of pizza a garden salad and a unsweetened iced tea. I was told no and to leave the restaurant. I guess my purchase and the good will I would have brought to them wasn’t important. Each person I shared this with said the same thing oh Dominick’s their tough.  So The lesson here is to realize everyone who walks through your doors is important and has the potential to be a customer and create new customers. Dominick’s gets a fail in this department and will not be receiving any of my business. Continue reading Advertisement Ideas: Dominick’s Pizza: What Not To Do!!!