Category: Brand Recognition

Advertisement Ideas: How To Build A Strong Social Media Presence

Advertisement Ideas: How To Build A Strong Social Media Presence

I am asked all the time JDOGG why do I have to have a social media presence? My answer is because if you have a strong social media presence and those who like you or follow you know you and trust you you can monetize them not only for your business but for other endeavors as well.  The next question is then how do I build a strong social media presence? The answer lies in the following process:

1: Know who you want to   The adage I like to use is some will, some won’t, some waiting, so what, next. Not everyone is meant to be your client or to support your cause.

2: Create a Brand and A Tag Line that will reach the audience- For example I am known as Jonathan JDOGG Lederman, The Spiritual Emcee Maximizing Your Message, and people who I am looking to work with and help excel have come to know my logo and often state you’re the guy with the fired up microphone logo.

JDOGG Lederman has a consistent brand and message

 

JDOGG Connections Build A Presence on Social Media Platforms

3: Know what social media platforms you want to use and learn how to use them or find someone who you can use to do this for you. Continue reading Advertisement Ideas: How To Build A Strong Social Media Presence

Advertisement Ideas: How Creative and Proactive Are You?

Advertisement Ideas: How Creative and Proactive Are You?

I always ask the question to my clients, How Creative and Proactive Are You?  I ask this question as these two elements are very important to growing a business be a brick and mortar business or a home based business. Many time I find that the reason a business is slow is that the owner may lack the creativity needed to gain recognition and to build their brand. I also find that many business owners wait to react instead of planning and implementing programs that are proactive and thus keep them ahead of the competition.

 A great example of being creative and proactive would be to capitalize on the latest Ralph Lauren Controversy of their outsourcing the manufacturing of  the USA Team Uniforms to China and to promote that your products in your brick and mortar business are made in America. Many years ago there was a campaign Look For The Union Label that  increased revenues and brand recognition for those that participated.

 

By looking for current issues and capitalizing on them you can increase your brand awareness and continue drive business. Another Example of creativity and proactivity is to capitalize on the upcoming election. Imagine running a campaign that gives a special rate on your products and services if someone presents their voter registration card to you. You could promote this in all of your ads, on your social media, and in your communications. Continue reading Advertisement Ideas: How Creative and Proactive Are You?

Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: Navigating The Public Relations Maze

 Jonathan JDOGG Lederman accepts a Certificate of Appreciation from Paul Spence, President of The Lauderhill Broncos, in recognition of his announcing services that he donated during the season.

This is an example  of a great Public Relations Opportunity if you know how to navigate the maze and reach the right people. In many occassion people doing public relations for their business or non profit organization find themselves in a world that is confusing and hard to understand that they haven’t been exposed to in the past. The world of public relations can be comlicated at times, howver with this blog entry I hope to simplify it so that you can maximize your message.

Advertisement Ideas:  The Steps to Effectively Navigate The Public Relations Maze

One key element to remember when doing public relations is that it is not a sometime thing it is an everytime thing. This means that everything you do in your business or with your non-profit should encompass some public relations aspect. There are many steps to navigate the public  relations maze:

1: Know the message you want to deliver- What is your objective in promoting and giving information?

For example if your purpose of your message is to drive more people to your web site you want to give people a reason to go to your website. For example you are giving away a free study about something in your industry that will help your current clients and potential clients thus announcing the give away in an enticing way and then capturing their email address you can build a list to send more valuable offers. You can also then send out media releases to your media list announcing how you are being of service and value to those you serve. Continue reading Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: GET A CLUE!!!!

Advertisement Ideas: Get A Clue!!!!!

 

I have witnessed many clueless business owners over the last few months, who simply do not understand without proper advertising/marketing that their business doesn’t thrive. I have heard the economy this, the economy that, things are slow, I can’t afford to advertise/market. I have heard every excuse that you can think of. I have come to the conclussion that some business people are just clueless or so set in their ways that they would rather make excuses than look for ways to improve.

 Do you know what this is? It is the #1 interactive video sharing site in the world. I ask people do you have a You Tube Channel and you would be amazed how many have said no. Come on people it is free and if you use it properly you can strengthen your brand. My channel is www.youtube.com/jdogglederman. I have marketing tips, promos I have done, testimonials from clients, and I even have a short rap I did for www.feelthehugs.com. With today’s technology you can have a video a week. The video should be relevant, entertaining, and resonating. Here are some samples of how you can use You Tube: Continue reading Advertisement Ideas: GET A CLUE!!!!

Advertisement Ideas: Wake Up and Make It Happen

Advertisement Ideas: Wake Up and Make It Happen

I was going to title this blog Wake The F Up America but wanting to keep the blog PG related I decided to title it Wake Up and Make It Happen. How many of you have called BS on the message to the right saying it can’t be done or it takes too  much money to make it happen, or I’ll never be able to do that? These negative beliefs are the beliefs that are stopping you from waking up ans making it happen. I am not here to tell you it is going to be easy because it takes some work and time. I am not here to blow smoke up your rear either and I am not going to pee on your shoes and tell you it is raining. I am here to tell you that with the right strategy and the right attitude and making the right connections you will make it happen. Let’s break down these 10 questions to help you to plan, implement, and evaluate the steps needed to take action to make it happen. I learned these in The Junior Chamber Of Commerce(Jaycees) and many have used them to become successful in their personal and professional life.

1: What is the primary purpose? This is a way to formulate your mission statement

2: What are the goals and objectives? This will help you see the big picture and to stay focused

3: What is The Manpower?This will help you to decide who you should seek to help

4:What Materials, Supplies, and Resources will be needed? This will help you in making your choices?

5: What Are The Potential Problems and Solutions?This will alleviate having to guess.

6: What is the Budget?- This will help in determining the cash outlay and pay back.

7: What are the steps necessary and the completion dates?  This will help you to stay focused

8: What revisions have you made to the original plan: tweaking the plan is always good practice

9: What Changes would you recommend for a similar project?

10: Give Specific and Measurable Results and a Summary of the project? Being able to give a summary  will help you to improve as you grow.

These questions were used to plan and implement and evaluate special projects that The Jaycees Ran. They translate into business as it lays out an opportunity to wake up and make it happen. It is when you have a road map to follow and adjust to that you are most successful. Continue reading Advertisement Ideas: Wake Up and Make It Happen

Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: How To Be A Lifter and Lift Your Revenue

As I sat in The Catalyst Sermon tonight at  listening to Pastor Mike’s Wife, Eberly, speak about Fear and keeping the faith to be a lifter I began to think as business people what are we doing to be a lifter and what measures are we taking to lift our revenue. I then found the first way to be a lifter and lift your revenue. It is to overcome your fear. To do this ask yourself what am I fearful of and how will my faith conquer this false evidence appearing real.

 In The Movie Coach Carter the message of overcoming fear is evident and the character is quoting from Marrianne Williamson’s Poem about Fear.

Overcoming Business Fears

The biggest fear I hear from entrepreneurs and the non-profit organizations that I work with is  the fear of not having enough money to build on their mission. To over come this fear one must understand that it is when you give and are of service and value that you get and the supply becomes greater. In your advertising make it a point to show how you are a giver to the community. Many people are caught up in the what ifs and never get beyond the limits where those who go for it and put themselves out there find they lift people up and as a result their revenue is lifted. A great example of this is Janine Hinds who steeped beyond her fear to share and sell her concept of  Focus on Community and Ladders to leaders and today is following her passion and meeting with success. To see more about Janine Hinds visit www.teenfocused.com.

Another fear I hear is not getting clients and thus not having steady cash flow. Many times it is not ours to question where the money will come from but to implement the ideas that Passion + Action + Success and watch clients become attracted to us and help us to grow.  A great example of this is Pastor Mike who overcame his Fears of failure and began Rocketown in Pompano Beach and now serves a population of teenager with a positive message and as a result is succeeding and garnering community support. You can learn more about Pastor Mike and his mission at www.rockettownfl.org. Continue reading Advertisement Ideas: How To Be a Lifter and Lift Your Revenue