Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: Put Out Or Get Out!!!

I have been doing marketing and media relations for over 30 years and have lived by the concept of put out or get out. This concept simply means either you put yourself out there and promote who you are and what you do or you simply get out of your business. Too many people go into business today with out and idea of how they will market themselves and how they will advertise and garner interest in their business. I was at Starbucks today and overheard a gentleman trying to sell his services to a potential client and he had no marketing materials all he kept doing was talking and talking and telling of all he did. he kept telling stories of his successes however had no testimonials or anything to give to the potential client. The first thing you should have when putting yourself out there is a brochure to give to potential clients or at least a business card that capsulesizes who you are and what you do.

I have written about the three-foot rule in this blog before. It is simple if someone is within 3 feet of you talk to them as you never know where the interaction may lead. Today I overheard a group of people speaking at Starbucks about empowerment. As I walked by them I stopped and said sorry to interrupt but I heard you speaking bout empowerment and wanted to give you my business card, I am Jonathan JDOGG Lederman and I am known as the positive broadcaster, If I can be of help to you in getting your word out please connect with me. By having my business card I was able to make a connection and now it is up to the universe to see what happens. Continue reading Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: How To Get Noticed!!!!

Everyday n business I am asked JDOGG how can I standout? My answer is always find ways to be proactive and creative. I ask what are you do differently that no one else is doing? Ask yourself what pain are you taking away, what problem are you solving? Think about what will get you noticed.

I was on spring break in California many years ago and I noticed on my walk back from Knott’s Berry Farms a dinner type restaurant with roller skating waitresses. I understand that these were very popular in the 1950’s and that the restaurant from Happy Days, Arnold’s was modeled after them. As I wasn’t driving I went in and sat down and placed my order and inside the waitresses were all on roller skates. I thought wow what a novel idea. I then noticed all of the newspaper clippings about the restaurant and thought what a great way to leverage your press coverage and build credibility. I was asked by my waitress if I liked roller skating and I said yes she said great are you here alone. I said yes and she handed me a free pass to the local roller rink. I went skating after my meal and upon arrival I was given a coupon for the restaurant. My marketing mind went into complete exhilaration as I had just experienced a great example of cross promotion and businesses standing apart from other businesses. Continue reading Advertisement Ideas: How To Get Noticed!!!!

Advertisement Ideas: How To Build A Strong Brand!!!!

Advertisement Ideas: How To Build A Strong Brand!!!

You will notice most of these brands and think but I don’t have their budget. It is time you change that to I have enough money set aside to build a strong brand and become a leader in my industry. If you look at the history of these companies and how they built a recognizable brand you will notice a few things they all share. What they share is necessary in building your brand:

1: They had a plan of action and followed that plan tweaking it along the way.

2: They created a culture that related & resonated to their desired target audience.

3: They understood that not everyone was going to use their products or services so they went after the niche that they wanted through effective research and marketing.

4: They created tag lines that were easy to remember and illustrated who they were and what they did.

5: Over time they changed campaigns but maintained their message.

6: They were consistent with the use of their logos.

7: They allocated money and personnel to promote their brand message.

8: They aligned themselves with causes that were synergistic to their brand message.

9: They continually put themselves in front of their desired target audience.

10: They became top of the mind in their industry.

We all recognize these brands and we can tell you what they all produce. They did not become strong recognizable brands over night. They all researched what their brand message was going to be, what they would stand for, and how they would project that to those seeking their products and services. They created an advertising campaign and make positive advertising choices that used a variety of tracking methods to measure the effectiveness. They created a buzz and when one buzz wore off they worked at creating another buzz. I know what you are thinking, JDOGG but they are all large corporations, I am a small business with limited resources. HELLO, TIME TO CHANGE YOUR THINKING!!!!! You are as large as you choose to be. You may not have the large marketing staff, however you have ideas to implement that can help build a strong brand. You have many resources that are available to you that you may not have thought of like The Small Business Administration, others in your industry, or SCORE. I suggest you look at the case studies of what these companies did and see how you can gleam and implement this information. In many cases it is not a matter of money it is a matter of innovation and implementation. Continue reading Advertisement Ideas: How To Build A Strong Brand!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close. I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media. The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Twerk This!!!!!!

Advertisement Ideas: Twerk This!!!!

Like it or not Miley Cyrus twerking at The MTV Video Music Award created quite the buzz across social media with everyone seemingly having an opinion on her actions. Now imagine as a business owner or marketing executive what you would have to do to create this type of hype. Would you be willing to implement a philosophy of Twerk this and go over the top so you are on the top of the mind of the consumer who will seek your products or services. The key to marketing and promotion is to be remembered and stand out from others in your industry. Ask yourself what am I doing daily to create advertising and promotions that attract people to seek my products and services? Ask what new innovative advertising ideas am I implementing to be on the top of the mind of the consumer so they think of you first? Ask where am I advertising, how am I advertising, what is my core message?

Advertisement Ideas: How To Use The Twerk This Philosophy!!!

The Twerk This philosophy is to do what you feel is right and not to care what people think as some will, some won’t, so what, some waiting, next is the way to start. The way to use The Twerk This philosophy is to throw caution to the wind. In many of my consultations with clients I will tell them it doesn’t matter what a few people will say it is important to resonate with your target audience. In many cases going over the top is a great way to draw attention to your self and be remembered. Continue reading Advertisement Ideas: Twerk This!!!!!!

Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Time To Wake Up People!!!

I am amazed by how many people I will call on in a day to offer them the opportunity to market themselves in ways that are beneficial to their business. I have heard it all I don’t have a budget, I am no interested, I have done something similar and it didn’t work? I feel like reaching through the phone strangling the son of a gun and saying WAKE UP, I am one of the best at what I do and if you can’t spend $140 on a 1/4 page ad in a magazine geared toward a very desirable target audience you might as well shut the doors. Let’s do the math I offer 3 months of exposure for $140 to 5000 Mothers of Middle and High School Students in Northwest Broward County. One would think a business would recoup their $140 investment. I recently had a dental office turn me down not understanding what I was offering. I explained that if they were to get one mother and her children to come in for a cleaning that the ad pays for itself. I also offered extra bonuses like shout outs across my social media platforms and on my Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which is heard on Monday from 7:00 PM – 8:00 PM EDT. I also offered to promote the practice when I host special events as I am an emcee. With my connections I certainly could have helped bring in some business. As I left I thought wow another so-called professional who is being penny wise and pound foolish. I felt like telling the marketing guy hey you just let a great opportunity pass you by because of your lack of vision. I did not but I did get some satisfaction when I saw him in public and asked how the practice is going and he said oh we are a little slow. I said well when your ready to speed it up call me you have my number. It is with this in mind that I tell the entrepreneurs and marketing executives that are reading this blog that it is TIME TO WAKE UP!!!!! Continue reading Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Why Do Internet TV?

When you visit www.wrpbitv.com you see this photo as I am The Host of The Anything Bucket, which airs at 8:00 PM EST on Wednesday. A question that I am asked now as a host is why do Internet TV? The answer is quite easy because of the trend that more and more people are looking for alternatives to terrestrial TV and turning to the Internet as a source for their entertainment. This year an Internet TV Show, House Of Cards, has been nominated in 9 categories for The Emmy’s showing that this medium is a great way to help you to maximize your message. My show launched to an audience of 48,000 on August 7, 2013 with 77% being in my immediate market of Broward and Palm Beach County. Continue reading Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: How To Increase Your Visibility!!!

One of the catch phrases of the last 3 years has been visibility. The question is how do you increase your visibility so you are on the top of the mind of the client that is seeking your product or services? Most small businesses do not have a Nike, Coca Cola, or Budweiser budget and struggle with the concept of getting known. Today I will give you some effective and affordable ways to increase your visibility in the market place. As you are aware I have been doing marketing and media relations in one form or another since I was an 11-year-old. MY quest to be visible began with a backyard carnival for The Muscular Dystrophy Association. My biggest challenge was how would I get people to come to this event? The answer was easy promote it everywhere and anywhere I could. I the kit came posters and I was fortunate to find a local printer to print more for me at no cost in return for me handing out his brochures. I took the posters and hung them at the major supermarket, local restaurants, in my school, and around my neighborhood. When the event was run I had many people in attendance and was able to donate $1,000 to The Muscular Dystrophy Association. I was invited to present a check to MDA on The Skipper Chuck Show. The local newspapers ran stories about me. This was the beginning of how I began to help others increase their visibility.

Over the years I learned that it is important to know that you are your brand. People are doing business with you because they know you, like you, and trust you. The question is how do you create visibility for your brand? There are several ways to create visibility, many include? Continue reading Advertisement Ideas: How To Increase Your Visibility!!!

Advertisement Ideas: Taking Advantage Of Opportunities!!!!

Advertisement Ideas: Taking Advantage Of Opportunities!!!

Today’s blog post was inspired by The Pet Shop Boys song Opportunities. As I began to listen to the song I understood that it was talking about collaboration. Collaboration is a an excellent way to maximize your message and also reap the benefits of strengthening your brand and increasing your revenue. When it comes to advertising sharing the expenses with other businesses makes sense as everyone can get their word out and reap the rewards. Let’s take for example that a FULL PAGE AD in La Bonita Kidz and Teenz, www.labonitakidz.com, costs $500 you can find 4 other businesses to split the costs and each business pays $100 and all 5 of you get maximum exposure with your own message and thus making the advertising affordable. It is finding ways where everyone benefits that you have the most success.

It is through team work that you can lift other people and thus lift yourself. Think about it you have a sub shop and down the block is a movie theatre. You visit and meet with The General manager and offer them discount coupons to your sub shop and in return they give you FREE Movie passes to give to your patrons. This creates a great cross promotion where everyone benefits and in return both businesses increase their exposure and their revenue. The idea is to look for great opportunities to create abuzz in the marketplace that will benefit everyone involved. The opportunities are endless when you begin to get creative and proactive. Ask yourself what have I passed up in my advertising and marketing as I made excuses to not take advantage of the opportunity. Think of what could have happened had you invested in an offer to pay $140 + tax to La Bonita Kidz and Teenz for a 1/4 page ad and a write up to appear in the magazine and reach 5000 mothers of middle school and high school aged students. You could have leveraged the write-up to build credibility and create interest in your product or services. When making an advertising decision ask yourself what does a client/customer represent to me? Think how many new customers/clients do you need to justify the investment in advertising? Make sure the advertising is hitting your target audience, do not get fooled by circulation/distribution numbers. There was a local pre-school who decided to get caught up in numbers and bought an ad for $1000 in a publication that is distributed to 50,000 residents not realizing that 42,000 were being delivered to over 55 years of age communities, not exactly his target audience. When making the decision to promote or advertise make sure that the avenue you choose reaches your target audience. Continue reading Advertisement Ideas: Taking Advantage Of Opportunities!!!!

Advertisement Ideas: Putting Yourself Out There!!!!

Advertisement Ideas: Putting Yourself Out There!!!

As an entrepreneur or marketing executive you hold the power to put yourself out there to maximize your message. It is important to take steps to make sure people know who you are, what you do, and why they should do business with you. As I sit in my local Starbucks I have a sign that reads FREE HUGS, STAY POSITIVE, www.the-spiritualawakening.com, FREE HUGS. The idea was to do something no one else is doing and thus create interest from the patron’s at Starbucks so as to generate interest in my spiritual blog and then begin to build a relationship for you never know who you my be talking to and who they may know. The key is to build a buzz by standing out from the crowd. Remember regardless of what service or product you may be providing you are your brand. By putting yourself out there and getting to know people you will strengthen your brand and increase the chance of someone doing business with you. The same approach can be used in your strategic marketing program as you decide where you will reach your target audience. The idea is to define your target audience and find the venues that reach that audience. Then you set up your budget to maximize your message. After you have done this design a campaign that will be consistent in Print, on Radio, on TV, and across your social media platforms.

When you decide to advertise make sure your message is consistent and in as many places as economically feasible to reach the audience you are seeking. If you think your audience is everyone you are mistaken, without a defined audience you have no direction for your advertising, without direction you fail. I am always amazed when I am at a networking event and I ask who is your ideal client/customer and people can not answer that? If you do not have this answer you will spin your wheels and wonder why your sales are not increasing. I use myself as an example my ideal client is the special events coordinator for a municipality, an event planner, the communication director for a professional sports team when I am marketing my voice skills. I find websites and industry magazines and programs that reach these people and then market my services accordingly. Doing this for the last 3 years I have secured some nice gigs like working for The Lingerie Football league as a PA Announcer, Emceeing The City of Coral Springs World Fest!!!! The idea is to always put yourself out there. When you put yourself out there you create brand recognition, brand awareness, and create a buzz about your products and services so that when a consumer/client seeks them they will call you before they call your competitor. Continue reading Advertisement Ideas: Putting Yourself Out There!!!!