Jonathan JDOGG Lederman uses a video to express a marketing tip while also promoting his blogs.
Advertisement Ideas: How to Use Video Testimonials
This is an example of a testimonial that was done by someone I worked with helping her to receive media coverage. Since the taping of this testimonial, Barbara has used my services on several occasions and each time makes the comment “When I have enough money I want to hire you full-time. You may be asking well you have a video testimonial how is it helping your business? It is helping my business as I am able to post it on my youtube channel www.youtube.com/jdogglederman, I am able to share on Facebook, www.facebook.com/jdogglederman, and at twitter, @jdogglederman. When you have video testimonials you can use them to build your credibility. One way is to use them effectively when doing a presentation at an event and you want people to sign-up for a workshop or to hire you for one on one projects. You can use the testimonials at a trade show by having an endless loop of 4-6 to show visitors to your booth. When you have a testimonial you can use it to build people’s trust. Remember people do business with people they know, like, and trust. People will hear and see what people are saying and be compelled to hire you for your services.
A few keys to remember are:
1: Make the video seem scriptless.
2: Make it seem that the person is genuine and coming from the heart
3: Use the video effectively by annotating it with your web site or phone number- The above still needs to be edited.
4: Share the testimonial whenever and wherever possible
5: You can never have enough testimonials so find all your satisfied clients and record them. Continue reading Advertisement Ideas: How To Use Testimonials Properly