Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!!

In marketing and advertising one of the keys for a successful campaign is consistency. Ask yourself am I being consistent with my message? Am I using the same logo with a consistent brand message or tag line? Am I sharing a message that is memorable that will put me on the top of the mind of my target audience? In being consistent with your message you create a brand awareness so that when someone is ready to utilize your product or service they call you instead of your competitor. Ask yourself do I consistently advertise or market myself and my services or do I do it on occasion? The key is to continually be out in the marketplace so that when someone is seeking your product or services they see you and are compelled to do business with you.

How many times a day do you market your product or services? The more times people see you the greater the chance you have to capture them as customers/clients. When I sold advertising for Forum Publishing Group I would hear I advertised once and it didn’t work. I felt like say NO S***, what did you expect a miracle after one advertisement? I have come to the conclusion that many entrepreneurs and marketing executives just do not get it when it comes to advertising and marketing? Many think oh I’ll place an advertisement one time and people will respond. My answer survey says XXX as it is proven that the consumer needs to see an ad 6-8 times before they respond unless they are in the buying cycle at that time. It is very rare when a one time ad gets a response, however there are exceptions to every belief. The key is the more you put yourself out there the more chances you have to capture your audience and thus turn the ads into sales. Continue reading Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Going Old School!!!

Today’s entry was inspired by the happenings of this afternoon as I went back to the old school of doing things and took my message to the streets visiting local businesses as I collected for The 2014 American Cancer Society Relay For Life. I decided instead of waiting while my oil was being changed in my car that I would walk the corporate park and visit local businesses. I ignored the no soliciting signs that were posted on the business as I think anyone who is not receptive to soliciting is missing out on opportunities because you never know who is walking into your business. In my case I represent many opportunities for business people to build their brand and giving me the opportunity to speak to them is very advantageous. The businesses do not know me and do not know what I can do for them so after I asked for donations I gave them my business card and told about The Internet TV, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM and invited them to be a guest. The gentleman who said he wasn’t interested the minute I walked in the door lost out on a great opportunity. The gentleman that asked me if the money goes to where I say it goes reached into his pocket and donated $20 when I shared my story and he is going to call me to be on my TV show. When you go old school and do things person to person you get better results as you begin to build a relationship and thus create more opportunities. It isn’t about selling the person it is about sharing information and having the person who you speak with share with the people he or she knows. One company I stopped into had a receptionist that seemed to be put off when I came in and when she said I have some guy collecting donations, I said I am not just some guy I am Jonathan JDOGG Lederman and I am well-connected in the community. When her office manager came out she was very cordial and listened to what I said and stated they already do Relay for Life but she could find $1 to support me. I left her my card and she thanked me for coming in. Continue reading Advertisement Ideas: Going Old School!!!

Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!

Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!!!

Today’s entry was inspired by the fact that it is Halloween where many will be trick or treating. Just like those trick or treating who hope to secure many great treats and very few tricks your marketing campaign should garner more buyers than browsers. I am always surprised by the amount of business owners or marketing executives that are getting tricked up by their lack of marketing savvy. The latest example of someone getting tricked up by their lack of marketing was The Area Director of a South Florida Arby’s as I had called him on several occasions and emailed him to talk to him about helping a Pop Warner Football Team that I am the public address announcer for. My thought was that Arby’s has a store within 3 miles from where the team plays and with me announcing 5 games on a Saturday and each game being attended by about 100 people each it would be a great place for Arby’s to promote and create traffic to their location. Think about the brand recognition and the increased revenue they could have had not only on a Saturday but also during the week as the parents and the kids would now know that there is an Arby’s in the community. Think of the possibilities that Arby’s could have had. The reason the man was tricked up by his lack of marketing is he never returned calls or emails. This really intrigued me as I have found that many people do not return phone calls and emails and as a result are getting tricked up by their lack of marketing. As a result of being tricked up they are missing out on a chance to interact with someone who could be of great service and value to them. In today’s marketing place one raving fan can help to increase your brand and increase your revenue. Creating raving fans begins with personal interaction and then can be harnessed with social media interaction. By not engaging your audience or potential audience you are getting tricked up by your marketing.

Tools To Avoid Getting Tricked Up By Your Marketing!!!!!!

As mentioned the best tool is the phone as returning phone calls can lead to a relationship that can benefit your business. I use me as an example as I have many platforms to help advocate for a business such as my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM EST, an Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which airs at www.blogtalkradio.com/hrafnstongradio at 7:00 PM EST on Monday, another blog at www.the-spiritualawakening.com, and many social media accounts with many followers. You couple this with all the teams and special events that I am the announcer for and it makes sense to connect with me to help create a buzz about your products and services. Continue reading Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!

Advertisement Ideas: Are You Playing At Business Or Doing Business???

Advertisement Ideas; Are You Playing At Business Or Doing Business??

I ask this question today as I have realized that there are talkers and there are doers when it comes to business. I recently had a life coach who was teaching marketing skills to his clients in the wrpbitv studios for an interview for my Internet TV Show, the Anything Bucket, which airs on Wednesday Night at 8:00 PM EDT at www.wrpbitv.com. I offered the opportunity for him to purchase a fully edited clip with his contact information for $100 and he said he couldn’t afford to do it at this time. I chalked this up to another chump professing to know marketing and fooling those who believe his shtick. If someone is supposed to be teaching marketing and doesn’t market themselves how good can they truly be? I asked the man are you playing at business or are you serious about doing business? He proceeded to make every excuse why he wasn’t going to buy the clip. It was at that point that I determined that I am only going to seek qualified people who are serious about maximizing their message and who understand the value of having a clip and realize that when you spend money you make money. If you are under capitalized think of a way to find capital and then invest it wisely.

It is all about The Benjamins as with more money you can do more things like give back to the community and thus build your brand by gaining a reputation for being a civic advocate. Each year I seek donations for The American Cancer Society Relay For Life of West Boca Raton and I support those who donate products, services. and money to the cause. If you are serious about doing business you should visit http://main.acsevents.org/goto/jdogg1 and make a donation or call 954-254-8227 to donate a product or service. The publicity you receive from this type of support will strengthen your brand and in the long run help you to create additional revenue. Continue reading Advertisement Ideas: Are You Playing At Business Or Doing Business???

Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!

Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!!

Today I heard it again when I approached someone about being on my TV Show, The Anything Bucket, which airs on Wednesday at 8:00 PM EDT at www.wrpbitv.com, I can not afford it. I made it a point to explain to them that there is no fee to appear on my show and that by appearing on the show they are reaching an audience of over 48,000 viewers. I did explain that I offer people an opportunity to buy their clip for $100 and the clip is fully edited with contact information, however they are not obligated to purchase the clip. I was following up on lead and heard I don’t have the time and I though okay people you are coming from a position of lack and this is holding you back. It was after my last encounter when I hear I tried Internet before and it didn’t work that I was motivated to write this article to help all business owners and all those involved in marketing to go from a lack mindset to an abundance mindset. Ask yourself what opportunities have I turned down and made excuses why not to invest in my business?

Changing your mindset from lack to abundance will help to market yourself and you will begin to attract the people that are meant to do business with you. I went into a business yesterday to ask them about being on my Internet TV Show and I asked the gentleman who is ideal client was and he said every women who wants clothes. My mind immediately went to wrong answer if you don’t know your target audience you will not succeed. I always do my best to peel back the onion so that I can frame an interview around the business person so they can tell their story and resonate with their desired target audience. Again the idea is to shift from a lack mentality to a mindset of abundance. In knowing who your target audience is and understanding that this audience is abundant and you can reach them through various platforms you will begin to experience abundance in your business. Continue reading Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!

Advertisement Ideas: How To Choose The Correct Opportunity!!!!!

Advertisement Ideas: How To Choose The Correct Opportunity!

How many times have you used the phrase I am not interested? How many times has your lack of interest cost you business? How many opportunities have you let slipped past you in the last 6 months that could have made a difference in your business? Each day we are bombarded by opportunities and each day we as business people must decide which is the correct opportunity? In many instances we may not have time to look at or listen an unsolicited proposal so we blow it off and lose out on what could have been a great opportunity. Instead of blowing people off I would suggest stating to someone I would like to talk to you about this however I work on appointments to go over opportunities I have an opening in my schedule on___________ would you be able to speak to me then. A good person will answer yes I can or I have other appointments however will leave you the information and follow-up with you. The idea is to be open to receive information as you never know how someone can be of value and service to you. In many cases the people struggling in business are those who do not look at opportunities or seek opportunities.

In his book Soul Currency Ernest Chu states he asks all that he works with if they are open to receive. He asks this question as he knows that when you are open to receive more opportunities that make sense will be presented to you. The question remains how do I choose the correct opportunity? The first factor is to see if the opportunity serves you in a positive way. The second factor is does this opportunity put me in front of my desired customer/client? The third factor is doe it make sense financially? By using these 3 factors you can choose the correct opportunity. Continue reading Advertisement Ideas: How To Choose The Correct Opportunity!!!!!

Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: Put Out Or Get Out!!!

I have been doing marketing and media relations for over 30 years and have lived by the concept of put out or get out. This concept simply means either you put yourself out there and promote who you are and what you do or you simply get out of your business. Too many people go into business today with out and idea of how they will market themselves and how they will advertise and garner interest in their business. I was at Starbucks today and overheard a gentleman trying to sell his services to a potential client and he had no marketing materials all he kept doing was talking and talking and telling of all he did. he kept telling stories of his successes however had no testimonials or anything to give to the potential client. The first thing you should have when putting yourself out there is a brochure to give to potential clients or at least a business card that capsulesizes who you are and what you do.

I have written about the three-foot rule in this blog before. It is simple if someone is within 3 feet of you talk to them as you never know where the interaction may lead. Today I overheard a group of people speaking at Starbucks about empowerment. As I walked by them I stopped and said sorry to interrupt but I heard you speaking bout empowerment and wanted to give you my business card, I am Jonathan JDOGG Lederman and I am known as the positive broadcaster, If I can be of help to you in getting your word out please connect with me. By having my business card I was able to make a connection and now it is up to the universe to see what happens. Continue reading Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: How To Get Noticed!!!!

Everyday n business I am asked JDOGG how can I standout? My answer is always find ways to be proactive and creative. I ask what are you do differently that no one else is doing? Ask yourself what pain are you taking away, what problem are you solving? Think about what will get you noticed.

I was on spring break in California many years ago and I noticed on my walk back from Knott’s Berry Farms a dinner type restaurant with roller skating waitresses. I understand that these were very popular in the 1950’s and that the restaurant from Happy Days, Arnold’s was modeled after them. As I wasn’t driving I went in and sat down and placed my order and inside the waitresses were all on roller skates. I thought wow what a novel idea. I then noticed all of the newspaper clippings about the restaurant and thought what a great way to leverage your press coverage and build credibility. I was asked by my waitress if I liked roller skating and I said yes she said great are you here alone. I said yes and she handed me a free pass to the local roller rink. I went skating after my meal and upon arrival I was given a coupon for the restaurant. My marketing mind went into complete exhilaration as I had just experienced a great example of cross promotion and businesses standing apart from other businesses. Continue reading Advertisement Ideas: How To Get Noticed!!!!

Advertisement Ideas: Barilla, Chick-Fil-a, Hobby Lobby Oh My!!!

Advertisement Ideas: Barilla, Chick Fila, Hobby Lobby Oh My!

These 3 companies made news recently for all the wrong reasons. They all had employees or CEO’s that made missteps when speaking to the media. They each have apologized for their statements however nothing changes the facts that disparaging remarks were made. I used to think it doesn’t matter if you get good publicity or bad as long as your name is being spelled right, however I as a public relations specialist I have learned that it is imperative that a company or individual is seen in a positive light at all times. As a publicist it is your job to make sure your company representatives from The CEO to The Janitor understand that they represent the company and what they say has a direct effect on the business.

To address the comments of Barilla competitor Ronzoni issued this statement in a twitter campaign. BY being proactive and capitalizing on the idea of a boycott of Barilla Ronzoni saw a spike in sales and thus increased their market share. In many cases controversy will create cash, however one has to be very careful about their initial remarks. As a publicist it is important to brief your client on the right things to say. Often it is coaching your client to put their political views away and when something a bit touchy or uncomfortable comes up they can defuse the situation by saying we are in the business of—– and we strive to be of service to everyone that use our products or services. By utilizing this statement it protects the representatives of the company from making a statement that they have to apologize for making. Continue reading Advertisement Ideas: Barilla, Chick-Fil-a, Hobby Lobby Oh My!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!!!

So the politicians couldn’t get their heads out of their asses long enough to keep The Federal Government open. This has created quite the stir and buzz around coffee shops like Starbucks and the local barbershop. The chatter across social media such as Twitter and Facebook has been fast and furious with many opinions. As I heard conversations and monitored social media I thought how many businesses would like to have people talking about them? I figured every business could use some for of publicity like The Federal Government, after all it is all about creating a buzz. That is when I came up with the idea of using the shutdown as a theme in marketing and advertising and thus thought of programs like:

1: While the Government is shutdown enjoy a 10% discount on all products or services.

2: So your plans to visit the museum and the national parks went astray come spend some time with us and receive special rates. Continue reading Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!