ADVERTISING IDEAS: TO BUY OR NOT TO BUY

As I marked Martin Luther King Jr. Day today I began to think when it comes to publicity should you buy it or get it for free. If your story is relevant and entertaining and resonating you don’t need to buy publicity you will secure it by simply being known as a provider of great content. Dr. King had great content and a way of conveying his message to create awareness and action. In his speeches you will see a pattern that can be used in your publicity campaign:

1: Grab The Audience Dr. King Did this with voice inflection

2: Keep Your Audience Dr. King did this with resonating stories

3: Have a Message- All of Dr, King’s Speeches had a substantive Message

4: Have a strong Call To Action- Many of Dr. King’s Speeches  resonated so much with people that they took action Continue reading ADVERTISING IDEAS: TO BUY OR NOT TO BUY PUBLICITY?

As I walked past a few businesses that I had pitched the idea of being proactive in their marketing campaign to I noticed this sign. As I continued to walk the plaza and see more signs like this I thought of Advertise or Die.  I  have stated many times that the way we do business today is not the same way we did 10 years ago. In many large cities there is a prolifferation of similiar business and they all could succeed, however some don’t for a myriad of reasons. On of the reasons for lack of success is lack of advertising. I see it today on a regular basis a business opens and doesn’t promote itself anywhere, hangs a sign in hopes people will find them and then when approached about advertising will make all teh excuses as to why they perceive that they can’t advertise or why they decide not to advertise. Most of these businesses close up shop, never to be seen again. Continue reading Advertising Ideas: Advertise or Die

ADVERTISEMENT IDEAS: TEBOW OR NO TEBOW?

I have been intrigued by Tim Tebow since I first saw him play. I studied his background and found we shared the Philippines in common as well as a passion for life and football. As I watched him throw for 316 yards yesterday I couldn’t help but to recall the Rainbow Man who used to show up at NFL Games with John 3:16. I then did  quick math and saw that he average 31.6 yards per pass, again 3:16. Is this coincidence or is there a message to be be learned here. There are many detractors that will find fault with Tebow.His entire playing career he was doubted. I admire him for overcoming all the naysayers and being a leader on and off the field. Continue reading Advertisement Ideas: Tebow or No Tebow?

Advertising Ideas: Commercials That Aggravate

Have you ever been entrenched in a TV Show or Radio Program and an announcer comes on promoting a product or service that truly annoys you. In many cases an advertiser will do this so you remember the commercial. In my area there is a current advertisement for The Ticket Clinic with a young boy with the most annoying voice that just grates on me every time I see this commercial. I find myself switching the channel or station when I hear it. It is posted below. This may be effective and get people to talk, however it made me think twice about doing business with this company. As a professional voice talent I get annoyed by commercials like this. True sometimes your aggravating commercial will get attention and be remembered, however is it bringing you business. Continue reading Advertising Ideas: Commercials Aggravation or Entertainment

Advertising Ideas: Hey You!

    I often get the feeling that I am being screamed at when I see or hear an advertisemement. Continue reading Advertising Ideas: HEY YOU!!!!!!!

Advertisement Ideas: How To Design An Advertisement

    When you are implementing an advertising strategy you first want to answer the question how to design an advertisement. When designing your ad take into consideration if it is for print or electronic purposes as your startegies will vary to get the results you desire. When designing your ad take into consideration some of the following aspects. Continue reading Advertisement Ideas: How to Design An Advertisement

Making a Resolution: Will it Last

  Every New Year’s Eve people gather and proclaim their resolutions and then  a few weeks later they are back to their old habits. This has led me to think when making a resolution will it last. Continue reading Advertisements Ideas: Making A Resolution- Will It Last?

Advertisement Ideas: Bowling For Dollars

Living On A Prayer:

   The rumor mill exploded today as John Bon Jovi was reported to pass, his song Living On  A Prayer is  one of my favorites. I fell to the hoax as I reported it on my radio show. This just shows us how social media and its reports can spread messages. Continue reading Advertisement Ideas: Living On A Prayer

Media Relations: Send The Message

  Media relations is not a sometime thing it is an everytime thing. Everytime you have something that is relevant, entertaining, and resonating about you and your business alert the media and send the message. I have spoken to many individuals about media relations and when I say the strategy that works the best is to have something going out to the media on a weekly basis the excuses that I hear amaze me like I don’t have the time, I don’t have the money to hire someone to do that, or I do fine without media coverage. Continue reading Media Relations: Send The Message