Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!!!

So the politicians couldn’t get their heads out of their asses long enough to keep The Federal Government open. This has created quite the stir and buzz around coffee shops like Starbucks and the local barbershop. The chatter across social media such as Twitter and Facebook has been fast and furious with many opinions. As I heard conversations and monitored social media I thought how many businesses would like to have people talking about them? I figured every business could use some for of publicity like The Federal Government, after all it is all about creating a buzz. That is when I came up with the idea of using the shutdown as a theme in marketing and advertising and thus thought of programs like:

1: While the Government is shutdown enjoy a 10% discount on all products or services.

2: So your plans to visit the museum and the national parks went astray come spend some time with us and receive special rates. Continue reading Advertisement Ideas: The Government Is Shutdown But We’re Open For Business!!!

Advertisement Ideas: How To Build A Strong Brand!!!!

Advertisement Ideas: How To Build A Strong Brand!!!

You will notice most of these brands and think but I don’t have their budget. It is time you change that to I have enough money set aside to build a strong brand and become a leader in my industry. If you look at the history of these companies and how they built a recognizable brand you will notice a few things they all share. What they share is necessary in building your brand:

1: They had a plan of action and followed that plan tweaking it along the way.

2: They created a culture that related & resonated to their desired target audience.

3: They understood that not everyone was going to use their products or services so they went after the niche that they wanted through effective research and marketing.

4: They created tag lines that were easy to remember and illustrated who they were and what they did.

5: Over time they changed campaigns but maintained their message.

6: They were consistent with the use of their logos.

7: They allocated money and personnel to promote their brand message.

8: They aligned themselves with causes that were synergistic to their brand message.

9: They continually put themselves in front of their desired target audience.

10: They became top of the mind in their industry.

We all recognize these brands and we can tell you what they all produce. They did not become strong recognizable brands over night. They all researched what their brand message was going to be, what they would stand for, and how they would project that to those seeking their products and services. They created an advertising campaign and make positive advertising choices that used a variety of tracking methods to measure the effectiveness. They created a buzz and when one buzz wore off they worked at creating another buzz. I know what you are thinking, JDOGG but they are all large corporations, I am a small business with limited resources. HELLO, TIME TO CHANGE YOUR THINKING!!!!! You are as large as you choose to be. You may not have the large marketing staff, however you have ideas to implement that can help build a strong brand. You have many resources that are available to you that you may not have thought of like The Small Business Administration, others in your industry, or SCORE. I suggest you look at the case studies of what these companies did and see how you can gleam and implement this information. In many cases it is not a matter of money it is a matter of innovation and implementation. Continue reading Advertisement Ideas: How To Build A Strong Brand!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close. I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media. The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Time To Take Action!!!!

What is on the horizon for you that will propel you to take action and maximize your message? Have you been wanting to promote your business, however you have held back because of the perception that you can’t afford to or that the perceived risk is too great? I am here to tell you today that it is time to take action and listen to the options that are being presented to you so that you will be on the top of the mind of the consumer when they are ready to purchase your product or service. How many times have you uttered the words I am not interested only to miss out on what is a great opportunity. I run into many people who tell me I am not interested before I even explain what I am offering. The other day I was calling businesses to offer them a FREE 6 minute segment on my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 8:00 PM EDT on Wednesday. I was surprised by how many people did not want to appear on the show. I heard excuses like I don’t have time to come and tape the show, I have tried internet before and it hasn’t worked, I even had one person tell me I did a show at that station and didn’t see an increase in my sales. I thought to myself you do no have time to take action and come to the studio to tape a segment that you can show to potential clients. I explained to the person who stated that they tried internet advertising before and it didn’t work for them that this is not advertising it is a TV Show with 48,000 viewers of which 77% are in your local area so you should take action and do the segment so you have something to help build credibility. To the man who said he did a show and didn’t see an increase in sales I didn’t even dignify with a response because if the segment is leveraged properly it will create responses and thus leave the guest in a position to close the deal.

It is when you create an idea then take action to implement the idea that you begin to see results. Continue reading Advertisement Ideas: Time To Take Action!!!!

Advertisement Ideas: Using Words Effectively!!!

In advertising it is important to think of how words can affect your business and the relationships with your current clients/customers and potential clients/ customers. Words when used effectively can drive business and increase your brand awareness and also escalate your sales. People are more apt to respond to a print ad, radio ad, TV ad, or social media ad if the words resonate with them. Ask yourself how effective are the words I am using in my advertisement? Recently a travel agency used a slogan GET AWAY after their name and the campaign was very successful as they put in small print to which was followed by different destinations and prices. When I look at major corporations such as the following I immediately recall their tagline. How are you getting people to recall your tag line? If you do not have a tag line you should really develop one and brand it in all your marketing materials.

I’m Loving It!!!!

It’s All Good In The Neighborhood!!!

You’re In Good Hands!!!!

We Try Harder!!!!

What words are being associated with your business. A good tag line can help to create a buzz and build a positive image while also increasing your revenue. Continue reading Advertisement Ideas: Using Words Effectively!!!

Advertisement Ideas: Twerk This!!!!!!

Advertisement Ideas: Twerk This!!!!

Like it or not Miley Cyrus twerking at The MTV Video Music Award created quite the buzz across social media with everyone seemingly having an opinion on her actions. Now imagine as a business owner or marketing executive what you would have to do to create this type of hype. Would you be willing to implement a philosophy of Twerk this and go over the top so you are on the top of the mind of the consumer who will seek your products or services. The key to marketing and promotion is to be remembered and stand out from others in your industry. Ask yourself what am I doing daily to create advertising and promotions that attract people to seek my products and services? Ask what new innovative advertising ideas am I implementing to be on the top of the mind of the consumer so they think of you first? Ask where am I advertising, how am I advertising, what is my core message?

Advertisement Ideas: How To Use The Twerk This Philosophy!!!

The Twerk This philosophy is to do what you feel is right and not to care what people think as some will, some won’t, so what, some waiting, next is the way to start. The way to use The Twerk This philosophy is to throw caution to the wind. In many of my consultations with clients I will tell them it doesn’t matter what a few people will say it is important to resonate with your target audience. In many cases going over the top is a great way to draw attention to your self and be remembered. Continue reading Advertisement Ideas: Twerk This!!!!!!

Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Time To Wake Up People!!!

I am amazed by how many people I will call on in a day to offer them the opportunity to market themselves in ways that are beneficial to their business. I have heard it all I don’t have a budget, I am no interested, I have done something similar and it didn’t work? I feel like reaching through the phone strangling the son of a gun and saying WAKE UP, I am one of the best at what I do and if you can’t spend $140 on a 1/4 page ad in a magazine geared toward a very desirable target audience you might as well shut the doors. Let’s do the math I offer 3 months of exposure for $140 to 5000 Mothers of Middle and High School Students in Northwest Broward County. One would think a business would recoup their $140 investment. I recently had a dental office turn me down not understanding what I was offering. I explained that if they were to get one mother and her children to come in for a cleaning that the ad pays for itself. I also offered extra bonuses like shout outs across my social media platforms and on my Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which is heard on Monday from 7:00 PM – 8:00 PM EDT. I also offered to promote the practice when I host special events as I am an emcee. With my connections I certainly could have helped bring in some business. As I left I thought wow another so-called professional who is being penny wise and pound foolish. I felt like telling the marketing guy hey you just let a great opportunity pass you by because of your lack of vision. I did not but I did get some satisfaction when I saw him in public and asked how the practice is going and he said oh we are a little slow. I said well when your ready to speed it up call me you have my number. It is with this in mind that I tell the entrepreneurs and marketing executives that are reading this blog that it is TIME TO WAKE UP!!!!! Continue reading Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Why Do Internet TV?

When you visit www.wrpbitv.com you see this photo as I am The Host of The Anything Bucket, which airs at 8:00 PM EST on Wednesday. A question that I am asked now as a host is why do Internet TV? The answer is quite easy because of the trend that more and more people are looking for alternatives to terrestrial TV and turning to the Internet as a source for their entertainment. This year an Internet TV Show, House Of Cards, has been nominated in 9 categories for The Emmy’s showing that this medium is a great way to help you to maximize your message. My show launched to an audience of 48,000 on August 7, 2013 with 77% being in my immediate market of Broward and Palm Beach County. Continue reading Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: WTH ARE YOU THINKING???

Advertisement Ideas: WTH ARE YOU THINKING?

Today’s blog entry was inspired by a not so nice encounter I had with an ING Representative last week at The Joe DiMaggio Children’s Hospital Baby Love and Family Expo. Most of you who read this blog on a regular basis know that I always make an effort to be of value and service to all I come in contact with. On Saturday 8/10/13 I traveled to The Broward Convention Center for The Joe DiMaggio Children’s Hospital Baby Love and Family Expo to represent my Internet TV Show, The Anything Bucket, which airs on Wednesday at 8:00 PM EDT on www.wrpbitv.com. I was going booth to booth introducing myself and obtaining business cards as I have an awesome opportunity to help business people to maximize their message and increase their brand awareness and potentially increase their revenue. As I was standing next to The ING Booth a family was walking by with young kids and I said hello do you have your college planning taking care of see this gentleman from ING. What occurred next was totally unexpected, the gentleman instead of thanking me got real pompous and arrogant saying he didn’t need my help. He then proceeded to tell me that he ran The ING in Boca Raton, FL. To which I stated you know Ralph Waldo Emerson said ” Nothing Great Was Ever Accomplished Without Enthusiasm.” His reply again was you don’t understand I run The ING Office in Boca Raton. To which I said can you say arrogant and then wished him Namaste and walked away. As I walked away I began to ask what the heck was this guy thinking? His arrogance and pompous attitude cost him the opportunity to have me not only as a client but as an advocate for his business. In today’s marketplace it is imperative to understand that one day someone may be sharing a service with you but on another day they can be using your service. Think about it what would 6 minutes on an Internet TV Show with over 50,000 viewers mean to you with 77% being in the local market, in this case Broward and Palm Beach County. I really felt like telling The ING Guy to go pound sand, however that would not have been to right way to handle him. The lesson here is to realize that everyone you come in contact with can be of service and value to you. Continue reading Advertisement Ideas: WTH ARE YOU THINKING???

Advertisement Ideas: How To Increase Your Visibility!!!

One of the catch phrases of the last 3 years has been visibility. The question is how do you increase your visibility so you are on the top of the mind of the client that is seeking your product or services? Most small businesses do not have a Nike, Coca Cola, or Budweiser budget and struggle with the concept of getting known. Today I will give you some effective and affordable ways to increase your visibility in the market place. As you are aware I have been doing marketing and media relations in one form or another since I was an 11-year-old. MY quest to be visible began with a backyard carnival for The Muscular Dystrophy Association. My biggest challenge was how would I get people to come to this event? The answer was easy promote it everywhere and anywhere I could. I the kit came posters and I was fortunate to find a local printer to print more for me at no cost in return for me handing out his brochures. I took the posters and hung them at the major supermarket, local restaurants, in my school, and around my neighborhood. When the event was run I had many people in attendance and was able to donate $1,000 to The Muscular Dystrophy Association. I was invited to present a check to MDA on The Skipper Chuck Show. The local newspapers ran stories about me. This was the beginning of how I began to help others increase their visibility.

Over the years I learned that it is important to know that you are your brand. People are doing business with you because they know you, like you, and trust you. The question is how do you create visibility for your brand? There are several ways to create visibility, many include? Continue reading Advertisement Ideas: How To Increase Your Visibility!!!