Archive for Special Interests
Advertisement Ideas: Do You Have Plans?
I am always amazed when I ask a business owner what their marketing plan is and they say I don’t really have on. I am amazed because when you begin a business you must be prepared to advertise and market your business. Once you make your plan and you implement the plan you also have to evaluate the plan. So many business owners are missing opportunities and leaving money on the table because of their failure to plan. I recently encountered a business who hired a sign spinner to direct people to their location but did not have a physical sign visible from the parking lot on the building and wondered why the foot traffic was not as much as he anticipated. If you are going to effectively market your brick and mortar business you must make proper signage a priority so people can find you. In all you do in your business especially when it comes to marketing you must plan your work, work your plan, and make adjustments along the way. In my 25 years of working with businesses I have seen many owners who did not plan and as a result did not succeed. As you open your business daily ask yourself what will I do today to let people know who I am and what I do and why they should do business with me today.
When you open up your business daily ask yourself how am I going to build brand awareness and how will I increase revenue. In today’s evolving market where the consumer is more and more educated you need to have a plan for them to do business with you instead of with your competitor. It is when you create brand awareness and stay on top of the consumers mind that you increase your revenue. The more you know about your target audience and the area you do business in the more successful you will be. The key is to stay one step ahead of everyone else so that when people here your name they do business with you instead of with your competitor. Having brand awareness and good visibility in the market place is crucial to driving business. There are many elements to plan for in order to be profitable in business.
Advertisement Ideas: Constant Communication Is The Key!!!
If you are a regular reader if this blog you know my commitment to The American Cancer Society Relay For Life and my many successes. In 2016 I was involved with The American Cancer Society Relay For Life of Boca Raton and raised $1688.05, http://main.acsevents.org/goto/jdogg4 is my donation page for this relay. I also was involved in The American Cancer Society Relay For Life of Sunrise and raised $1235.35, http://main.acsevents.org/goto/jdogg3 is my donation page for this relay. My secret to my successful fundraising was that every day I communicated and shared my story with people as to why I relay and asked for donations. In going out into the community I was able to share Relay and where the money goes and the positive impact with others. I was able to recruit a team for The Boca Raton Relay that raised $155. I share this with you to stress the importance of communication. In you business it is important to be out there in the community sharing who you are, what you do, and why people should do business with you. Over the years I have found that the facts they sell but the stories they sell. In building relationships and communicating with people on a regular basis you will have success. The more people you share with the more people know about you and the more money you can raise or the more sales you will have.
I was bit surprised when a People Lead and a Community Representative from The American Cancer Society told me that teams would not be contacted over the summer. I thought wow this goes against every rule of engagement that exists. I have always been one to plan the work and work the plan and keep the already existing participants informed as it is proven your best client/customer or participant is someone who already exists in your data base and by keeping in constant contact and making them feel appreciated they will continue to do business with you or support your organization. When you communicate on a regular basis people feel as though they are part of your business or organization and will support you. Read More→
Advertisement Ideas: There Must Be 50 Ways To Drive Traffic!!!
As I listened to Simon and Garfunkel’s 50 Ways To Leave Your Lover I started to think about 50 ways to drive traffic to your business. The following is a list of 10 effective ways that I have found to drive traffic to brick and mortar businesses.
1: Slip in strategic marketing – Know who you want to attract and what they are tuned into and then market accordingly. A Good example of this is Sinbad Sports who just opened a second store in The Tower Shops in Davie to compliment their location at The Seminole Hard Rock in Hollywood, FL. As they were getting the store stocked with inventory they put in motion two autograph signings so as to drive traffic to the store.
They have posted these on their website, on their social media pages, had hard copies made up to physically hand out in the community, sent these to those on their email list. The key is to have a plan to drive traffic to your business.
2: Advertise in as many places as possible to reach your target audience – Come up with ideas that will create a buzz about your business with the proper promotion.
Everyone loves balloons and everyone loves to get a prize so why not pick up a helium tank and 50 balloons and before you blow each one up put a special offer in each one like a $5 gift certificate, a 30% off coupon, or a free item. You then require people to spend a minimum amount and they then qualify to pop one of the balloons and can collect their prize. You would include this in all your social media, print media, electronic media, and on all in-house advertising. Read More→
Advertisement Ideas: Proper Promotion Is Priority!!!
This past weekend (4/16-4/17/2016) I had the opportunity to participate in The American Cancer Society Relay For Life of Boca Raton and also represent Celebrity Sports at The Ft. Lauderdale Coin and Collectibles Show. The one thing I observed about these tow events was the lack of turn out. I know as a participant and Team Captain in The American Cancer Society Relay For Life that I did my best to promote the event and to secure donations by getting out into the community and working it into all my conversations. I made it a point on Tuesday’s after taping my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT to select an area in The Boca Raton Area and to promote and collect donations. I did this by planning my work and working my plan and making adjustments along the way.
While I was at The Ft. Lauderdale Coin and Collectible Show I thought what more could they have done outside the banner posted on the main road leading to the event that has been there for months announcing that there is a coin and collectible show every 3rd Sunday of The Month. I though ads in the condo newsletters , posting collectible groups on social media, and having the dealers promote that they would be at the show could have helped. As I manned the booth for Celebrity Sports I made it a point to engage everyone and let them know tat we are located down the street from the show and that we were open until 9 PM. I did manage to sell 2 8 x 10 Prints for $20. Many would say that was a waste but it wasn’t as more people now know about the store located at 1825 N. Pine Island Road and that we are moving which will translate into sales.
Advertisement Ideas Way To Make Proper Promotion A Priority!!!
If you desire to make proper promotion a priority you must find a way to reach your audience with your message. If you want the world to hear you must share your message and build value while providing excellent service. I have found the following ways to be the most effective in driving sales and increasing brand recognition.
One of my best result with my fundraising and in promoting businesses has been to use a face to face, eyeball to eyeball, flesh to flesh, approach. I have found that when you get from out behind the computer and get out in to the community sharing who you are and what you do with others to be the most effective way to promote. Make sure you have a purpose and plan. Sometimes it is as simple as being at a Starbucks, Panera Bread, a Dunkin Donuts or other location where people are and simple listening to what people are talking about and then finding a way to interact with them. I have done this when I hear someone talking about business and have gone over an handed them a card and invited them to be a guest on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM. Over the years I have done this I have picked up guests for my TV show, secured marketing and media consultation work, secured announcer gigs, and raised money for charity. One of my favorite stories is the day I was at Starbucks and a friend of mine came in with her friend who I haven’t met before the conversation turned to being of service and value and I shared Relay For Life and the friend of my friend put a $100 bill in the collection canister for Relay. This week make it a point to get out into the community and share who you are and what you are doing.
Social Media cam be a great promotional tool, however to really make it work you need to have frequency and consistency with your message. This week use social media to promote and engage people.
Make sure you have multiple avenues to utilize when promoting your business. When you choose to do electronic or print media make sure you are choosing the platforms that reach your desired target audience. The key to remember with advertising and marketing is to have a defined purpose with measurable goals.
There are many components to Public Relations and it is important that you promote something about your charity or your business daily. each day Find something to promote that will be relevant, entertaining, and resonating so as to touch your desired target audience and drive business or donations to you. Stay Positive!!! Namaste!!!
Advertisement Ideas: Keeping Your Doors Open!!!
I was out collecting donations for The American Cancer Society Relay For Life of Boca Raton on Wednesday (3/23/2016) when I went into OXXO Cleaners and the gentleman said he wasn’t in a position to donate and was giving me a sob story about how he was putting money from other businesses into this cleaning business to keep it afloat. I began to ask him questions and give him some solutions.He said you know what I am going to give you a donation and he handed me a $20 bill. W discussed further ways that we can be of service and value to one another. I share this story to illustrate to you that messages are coming to you and it is time to wake up and heed the messages as things are happening for a reason. The idea is to be in a position to keep your doors open and to make a profit. I have often said and I teach that if business isn’t coming to you go out and find the business. I was an assistant manager at a Footlocker Store in Wellington, FL and I managed to beat all the projections because everywhere I went I would hand out my Footlocker cards. When we did a Friends and family promotion I would ask for 1000 of the coupons because I knew if I walked the mall and the area around the mall and went to the high schools in the area we would see a return on our investment. When I did this the first time I was told by a district manager that is not what the promotion was intended for. I answered did we or did we not just increase our year to date sales by 200% by doing it this way. I was told yes but that was not the intention. I started to wonder if you are not increasing your sales then why are you keeping your doors open. I often wonder how people get into a position without a vision of growth. Sometimes to truly be successful you must do things differently to keep the doors open. Every where I have ever worked I have been sales oriented and have done things a bit differently. My first retail job at Oaktree Men’s clothing in 1988 was quite the experience as I became the top salesman in the country.I was asked how I did this and I answered I simple shared who I was and where I worked with others and when they came to the store I asked questions and was able to find what they were looking for and as a result made many sales. The answer to keeping your doors open is being proactive in the market place and doing things a bit differently than others.
I have always thought of myself as a problem solver. I have found that those who put judgement and EGO aside and listen to me become successful as I come up with practical solutions. In today’s market place if you do not have a web presence you need to develop one by defining your target audience and giving them a reason to come to your store. I have found that those who think they know everything stat to lose everything because they are not open to outside thinking. The solution is to see what is working in the industry you are in and find a way to be a step ahead of everyone else. If you are a sports related store you should be doing things that are sports related in your marketing for example You know every March that The NCAA Men’s Basketball Tournament Takes Place and is referred to as March Madness so why not do a special March Madness promotion that appeals to those who follow the tournament. Every day there is a special day designated on the calendar so look up the special days and do promotions around the day. A great resource for marketing ideas is Heidi Richard’s Mooney’s Book Quirky Marketing Ideas.
The idea is to stand out from everyone else by being creative so that you can keep your doors open. When you come up with an idea it is important to implement it and promote it accordingly with enough lead time to make it effective. You can just say oh let’s do a 20% off sale today and put a sign in the window. You must plan the work and work the plan. It is paramount to go where you customers are and give them a reason to do business with you so that you can keep your doors open.
A few years ago I partnered with Skyline Chili and did a monthly fundraiser that brought additional business to their Sunrise Location. I had a comprehensive plan which included making videos the night of the event to show people what we were doing. I would post these videos across social media and as a result over $5000 was raised for the charity which was 20% of the sales. I would also do shout outs on my radio show that I hosted at the time, Get Motivated with Jonathan JDOGG Lederman. If you want to keep your doors open you must be willing to do things differently. In this world there are two types of people action takers and excuse makers. Which one are you?
Advertisement Ideas: Opportunity Knocking!!!
We are given many opportunities to grow in our personal and professional life and many times we do not answer the opportunity knocking on the door and we look back and wonder what if? It is time to tune into the universal messages that are around us and to create opportunities by being aware of the potential that exists to achieve our goals. Today I was sitting at Starbucks and had my collection canister for The American Cancer Society Relay For Life of Sunrise when a young woman said I remember Relay For Life I handed her a brochure and said I am collecting donations and she put $5 in the canister proving again that all you have to do is ask and create opportunities to ask. I have written several times about implementing a 3 foot rule where you have information about projects or businesses you represent and being prepared to share with those within 3 feet of you. I was at the bank today and a you man with a business called Road To Hollywood was next to me we began speaking about Celebrity Sports, a memorabilia store that I work with located at 1825 N. Pine Island Road in Plantation, FL as well as my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. He asked for my card and I am confident he will contact me. The key is to make opportunities and to take action. Every where you go you have an opportunity to engage people and create opportunities.I always say what is the worst they can say no or I am not interested. This is when the principle of some will, some, won’t so what, some waiting, next comes into play. If you do not create opportunities to share who you are and what you do you will leave money on the table and at the end of the day it takes money to pay bills, take trips, go to sporting events, go out to dinner, buy groceries and basically anything you desire in your life.
Each day there is an opportunity to excel and attract those who will enhance your personal and professional life. Many are held back because they are so worried about what people will think that they find every excuse to shy away from opportunities. They become limited in their beliefs and leave money on the table or they are so quick to judge that they don’t approach someone to share with. Many times when we take the opportunity to do something we may ruffle some feathers because it is not the way another person would have gone about doing something. This was evident when I was collecting donations for The American Cancer Society Relay For Life of Sunrise at The City’s 4th of July Festivities and told that it wasn’t the appropriate place to collect donations by one of the city employees who actually does fundraising for Relay For Life. Of course I explained why it is appropriate and how most everyone is receptive to what I am doing. She said okay. Now some people did complain but at the end of the day what was important is that most gave cheerfully and I collected $250 toward helping those touched by cancer. My Donation Page is http://main.acsevents.org/goto/jdogg3. My methodology of raising funds has been questioned on many occasion because I simply just get out there and take advantage of the opportunity to use my voice to make the ask. I also see things differently and think differently. Such was the case yesterday as I ordered a bottle of Pink Lemonade and I noticed the phone number of the distributor so i called and asked if they could donate some product to Relay. They said send an email and I did. They replied to call them and they would do something. I am sure when I tell the committee I did this they will say it wasn’t my place to do it and I will reply did you think to do it.Of course they didn’t because many have not learned the art of looking for opportunities and do not have the mindset to create opportunities. I use Relay as a great lead in to set up other opportunities that I can share with people. Read More→
Advertisement Ideas: I Like It In Top!!!
I have always believed that it is important to be proactive in all you do and to be on top of events that can positively impact your business. If you are to get to the top in your chosen field you must stay up with the current events that affect that field. As the regular readers of this blog know I work with Celebrity Sports, The Ultimate Gift Store, located at 1825 N. Pine Island Road in Plantation, FL. We sell sports and non-sports memorabilia. We rely heavily on walk in traffic and our Facebook promotions to make sales. Each day I look for something industry related that we can capitalize on so as to create a buzz about the store and drive traffic. Today Peyton Manning is announcing his retirement thus I took pictures of some of The Peyton Manning Memorabilia and began to post it on our Facebook Page and on my personal Facebook Page. I am working on convincing the manager and owner to put up a website as I was very surprised that it today’s market where more and more people are going to the internet to look for goods and services that they did not have one. In order to get to the top in your industry and get a nice piece of the monetary pie you must keep up with technology. If you are to reach your desired target audience and be on the top you must be ahead of everyone else and do things that are unique and different. If you are going to drive business to you it is imperative to have innovative advertisement ideas and promote them. I had come up with an idea to put 50 balloons around the store and when some spent at least $25 have them pick a balloon to pop and inside would be some type of award such as a 10% discount or a FREE Wax Pack. I suggested we put out fliers in the community, send out emails, and promote this concept. I was told no we don’t have customers and nothing is working by my manager. I have always believed that to be the best you must stay a step ahead of everyone else and say yes to new innovative marketing ideas. If you are going to be on top you must have a vision and a strategy to get to the top.
If you create traffic you will have a chance to be of service and value to those who walk through your doors and as a result you have it all and be on top in your industry. In delivering outstanding customer service and understanding what value you deliver you will see your sales increase. I have this method I greet the customer with in 10 seconds of them entering the store, I ask questions, I show them some items and then I allow the to look around. In doing this I have been successful in every retail position that I have ever held. When I first started working retail I worked for The Oaktree Men’s Clothing Store and within 3 weeks I became the top sales person in the country. I was asked how I did this by the regional manager. My answer was I set goals and I took action to exceed those goals, one way to make sure I interacted with every customer and gave them a great shopping experience. As I continued to do this word got around that Jonathan at Oaktree is the man to see if you need men’s clothing. I left Oaktree and went to work for Merle Harmon’s Fan Fair, which specialized in sports apparel and collectibles. I took the store from a $400 a day store to a $2500 a day store. I was asked how and I simply said I went out and told people about the store and invited them to shop. When they came to shop again I made sure they had a good experience. The key to being on top is to make sure you are sharing your business with others and insuring that they have a good experience. Read More→
Advertisement Ideas: Assert Your Talents!!!
I have often stated that when you can find a good mix between spirituality and business you will be rewarded. It is when you use your talents for good that you begin to be rewarded. In coming from a spiritual base you will have those who will not understand you and will do all they can to block you from success. In business when you begin to conduct yourself driven by spiritual laws you will see that not only does your business life improve your personal life also improves. It is when you use your talents that you are prospered. So many people have talents that they do not assert because of coming from a place of lack instead of a place of abundance. I witness daily so many talented people who can be doing better financially if they would only realize that they have a talent that the world wants. I have seen so many people work from fear that they never thrive and are in the same place today as they were a year ago. I have observed many businesses go out of business because they didn’t use their talents to better themselves and others.
One of my talents is the ability to speak to total strangers and engage them in conversation. I have been able to use this talent now going on 17 years for The American Cancer Society Relay For Life. Sometimes my fearless approach brings on some complaints because people don’t know my story and many don’t want to hear my story or many don’t understand that using my talent in this manner works for me. I ask you how many people have you shared your business with today, how have you promoted your talent, how have you built value. In using my talent over the last 16 years in this manner I have been able to raise over $35,000 for The American Cancer Society. In the course of doing this I have managed to have my fair share of complaints because when you do things differently others will not understand. There are those that say I am too over the top or that this is not the way to fundraise. I always look to see how they are using their talents and improving their personal, professional, and spiritual lives. I then take a deep breath and realize that they haven’t come to the understanding that it is okay to assert your talents. Read More→
Advertisement Ideas: Slow Down and Do Things Differently!!!
As I watched John Kasich speak about finishing #2 in New Hampshire and heard him talk about slowing down I couldn’t help but think how many business people are going so fast that they are missing out on opportunities. As he completed his speech and challenged the audience to slow down and get to know people I immediately though what a novel idea especially for those involved in retail. When I work in the store Celebrity Sports in Plantation, FL I make it a point to greet every customer and to engage with them so that I can get to know them understanding that even if they do not buy something on that day they may come back and buy an item because they will remember how they were treated. In all of my retail positions I have held I have subscribed to the idea that everyone who walks through the door can be of service and value in some way so take time to help everyone. I also have this attitude when some one calls me as I answer my phone hello this is Jonathan JDOGG Lederman how can I be of service and value to you. I have found that by slowing down and doing things a bit differently that I have had success. When I was hired in March of 1988 at Oaktree I made it a point to treat everyone with respect who entered the store. As a result I became the top salesman in the country for this men’s clothing store. I went from Oaktree to Meryl Harmon’s Fan Fair and I took sales from $400 a day to over $2500 per day simply by getting to know people and making everyone feel special. Over the years I have used this same philosophy of slowing down and doing things differently in my fundraising activities and a s a result I have been successful. Read More→
Advertisement Ideas: Always Make Time!!!
Today’s entry is inspired by Ah Snagg CPA located at 460 N. University Drive in Lauderhill whose phone number is 954-749-9722 as he taught the lesson of how not to treat someone when they are cold calling. I walked in unannounced as I often do when out collecting donations for The American Cancer Society Relay For Life. I saw he was with a client so I apologized for interrupting and asked if I could leave a flier about Relay For Life and he immediately got irate called me rude said he couldn’t help and that he was with a client. I fully understood this and thanked him for his time. he continued to go on and tell me that the work I was doing was meaningless and then threatened to call the police. I understand I interrupted his flow of business however I was polite. All he saw was someone in jeans and a tee shirt and a ball cap and didn’t realize that I could have been of service and value to him. This encounter really got me to thinking about how many so-called professionals are struggling because of making judgments and not giving people time. I have always said that I may be a solicitor today however in the future I could be a client or be someone who recommends potential clients to you. Ask yourself what type of feeling am I leaving when I interact with others and how is that interaction affecting my business.
In business today it is imperative to understand the importance of making people feel good and leaving them with what I call a warm fuzzy about their encounter with you. When Ah Snagg said my work was meaningless this upset me and I thought wow I won’t be recommending him to any of my business associates. I had a great idea about how he could have helped The American Cancer Society and also strengthened his brand. It was a simply host a FREE Workshop on Charitable Giving for the volunteers. As a result of doing the workshop he may have picked up a few clients. I guess Ah Snagg didn’t realize that he had an opportunity to tap into volunteers simply by making time and being kind. Instead everyone who reads this entry will now think twice before they do business with him. The important thing to remember is to be kind to everyone for the people you see on the way up will be the same people you see on the way down. I would recommend that Ah Snagg and all those who aren’t making time for people grab a copy of Don Miguel Ruiz’s Four Agreements and apply the principles.
In adopting these four agreements you will see a dramatic change in your ability to make time for people and your image in the community. How many times have you ignored someone who came into your business or your office because of the way they looked or the way they were dressed. How many times did you lose out on opportunities that would have enhanced your image because you were quick to judge. Read More→