Archive for Money
Advertisement Ideas: I Like It In Top!!!
I have always believed that it is important to be proactive in all you do and to be on top of events that can positively impact your business. If you are to get to the top in your chosen field you must stay up with the current events that affect that field. As the regular readers of this blog know I work with Celebrity Sports, The Ultimate Gift Store, located at 1825 N. Pine Island Road in Plantation, FL. We sell sports and non-sports memorabilia. We rely heavily on walk in traffic and our Facebook promotions to make sales. Each day I look for something industry related that we can capitalize on so as to create a buzz about the store and drive traffic. Today Peyton Manning is announcing his retirement thus I took pictures of some of The Peyton Manning Memorabilia and began to post it on our Facebook Page and on my personal Facebook Page. I am working on convincing the manager and owner to put up a website as I was very surprised that it today’s market where more and more people are going to the internet to look for goods and services that they did not have one. In order to get to the top in your industry and get a nice piece of the monetary pie you must keep up with technology. If you are to reach your desired target audience and be on the top you must be ahead of everyone else and do things that are unique and different. If you are going to drive business to you it is imperative to have innovative advertisement ideas and promote them. I had come up with an idea to put 50 balloons around the store and when some spent at least $25 have them pick a balloon to pop and inside would be some type of award such as a 10% discount or a FREE Wax Pack. I suggested we put out fliers in the community, send out emails, and promote this concept. I was told no we don’t have customers and nothing is working by my manager. I have always believed that to be the best you must stay a step ahead of everyone else and say yes to new innovative marketing ideas. If you are going to be on top you must have a vision and a strategy to get to the top.
If you create traffic you will have a chance to be of service and value to those who walk through your doors and as a result you have it all and be on top in your industry. In delivering outstanding customer service and understanding what value you deliver you will see your sales increase. I have this method I greet the customer with in 10 seconds of them entering the store, I ask questions, I show them some items and then I allow the to look around. In doing this I have been successful in every retail position that I have ever held. When I first started working retail I worked for The Oaktree Men’s Clothing Store and within 3 weeks I became the top sales person in the country. I was asked how I did this by the regional manager. My answer was I set goals and I took action to exceed those goals, one way to make sure I interacted with every customer and gave them a great shopping experience. As I continued to do this word got around that Jonathan at Oaktree is the man to see if you need men’s clothing. I left Oaktree and went to work for Merle Harmon’s Fan Fair, which specialized in sports apparel and collectibles. I took the store from a $400 a day store to a $2500 a day store. I was asked how and I simply said I went out and told people about the store and invited them to shop. When they came to shop again I made sure they had a good experience. The key to being on top is to make sure you are sharing your business with others and insuring that they have a good experience. Read More→
Advertisement Ideas: Assert Your Talents!!!
I have often stated that when you can find a good mix between spirituality and business you will be rewarded. It is when you use your talents for good that you begin to be rewarded. In coming from a spiritual base you will have those who will not understand you and will do all they can to block you from success. In business when you begin to conduct yourself driven by spiritual laws you will see that not only does your business life improve your personal life also improves. It is when you use your talents that you are prospered. So many people have talents that they do not assert because of coming from a place of lack instead of a place of abundance. I witness daily so many talented people who can be doing better financially if they would only realize that they have a talent that the world wants. I have seen so many people work from fear that they never thrive and are in the same place today as they were a year ago. I have observed many businesses go out of business because they didn’t use their talents to better themselves and others.
One of my talents is the ability to speak to total strangers and engage them in conversation. I have been able to use this talent now going on 17 years for The American Cancer Society Relay For Life. Sometimes my fearless approach brings on some complaints because people don’t know my story and many don’t want to hear my story or many don’t understand that using my talent in this manner works for me. I ask you how many people have you shared your business with today, how have you promoted your talent, how have you built value. In using my talent over the last 16 years in this manner I have been able to raise over $35,000 for The American Cancer Society. In the course of doing this I have managed to have my fair share of complaints because when you do things differently others will not understand. There are those that say I am too over the top or that this is not the way to fundraise. I always look to see how they are using their talents and improving their personal, professional, and spiritual lives. I then take a deep breath and realize that they haven’t come to the understanding that it is okay to assert your talents. Read More→
Advertisement Ideas: You Can’t Please Everyone!!!
I have come to learn that you could take what you believe to be great actions and achieve excellent results but that you will still have people who complain. Such was the case recently when I went to Legends on a Friday Night to collect donations for The American Cancer Society Relay For Life.I asked the GM for permission to go table to table and ask the patrons he said yes and I ended up collecting $34 in about a 30 minutes. I found out today that some patrons complained and that the owner called The American Cancer Society to complain that this hurt his business. I was told I should have arranged to set up a table and allow patrons to come to me. I explained that on that night it was a spur of the moment to go and collect. I can understand that the owner would be upset as a few customers complained. What he didn’t see was how many people showed appreciation and the one women who was helped because I gave her the 1-800-acs-2345 number for her to call to get support as her husband was recently diagnosed with cancer. What the executive director and event lead didn’t see was that many people now have brochures and may support relay. I learned a long time ago that your actions are not going to please everyone and that some will, some won’t, so what, some waiting, next.
In being authentic and not being afraid to speak my mind and take action I have managed to raise the ire of some people while I have also been able to motivate and inspire others. I have learned that when you do thing on your terms and your way you are not going to please everyone. This is why when I work with clients I ask them to define their niche market as not everyone will be your customer. As you do things and take action you are going to have some people who have nothing better to do than to complain.In the business sector today there is a tendency to focus on the complaints as the trend is to complain instead of to praise. I was at Starbucks one day and they are a National Corporate Partner with The American Cancer Society and one lady complained to the manager about me having my canister on my table. The manager said I can not have the canister on my table any more. I found this odd as I am a regular customer and the lady that complained hasn’t been back since that day. What has happened and what is wrong with the corporate and non-profit sector is that they have begun to major in the minor and try to please everyone and as a result are leaving money on the table. Read More→
Advertisement Ideas: Slow Down and Do Things Differently!!!
As I watched John Kasich speak about finishing #2 in New Hampshire and heard him talk about slowing down I couldn’t help but think how many business people are going so fast that they are missing out on opportunities. As he completed his speech and challenged the audience to slow down and get to know people I immediately though what a novel idea especially for those involved in retail. When I work in the store Celebrity Sports in Plantation, FL I make it a point to greet every customer and to engage with them so that I can get to know them understanding that even if they do not buy something on that day they may come back and buy an item because they will remember how they were treated. In all of my retail positions I have held I have subscribed to the idea that everyone who walks through the door can be of service and value in some way so take time to help everyone. I also have this attitude when some one calls me as I answer my phone hello this is Jonathan JDOGG Lederman how can I be of service and value to you. I have found that by slowing down and doing things a bit differently that I have had success. When I was hired in March of 1988 at Oaktree I made it a point to treat everyone with respect who entered the store. As a result I became the top salesman in the country for this men’s clothing store. I went from Oaktree to Meryl Harmon’s Fan Fair and I took sales from $400 a day to over $2500 per day simply by getting to know people and making everyone feel special. Over the years I have used this same philosophy of slowing down and doing things differently in my fundraising activities and a s a result I have been successful. Read More→
Advertisement Ideas: Turning Browsers Into Buyers!!!
If you have worked in retail you have heard oh I am just looking. When I hear this I ask what are you looking for? By doing this I get an idea if the customer is truly interested or is wasting my time. In not asking yes or no questions you open up the dialogue and thus you increase your chance of turning a browser into a buyer. I work with Celebrity Sports in Plantation, FL and I believe that everyone who walks into the store can be made into a customer. When I am in the store I make it a point to start conversations that will lead me to show the customer something that will peak their interest and as a result they will make a purchase. In knowing the merchandise and being able to show the customer what we have increase the opportunity to turn them from a browser to a buyer.
When I graduated from Hofstra University in 1987 I went to work for The Oaktree Men’s Clothing Store in Boca Raton, FL as a management trainee. With in 3 weeks I was the #1 salesperson in the country for this division of Edison Brothers Stores. I was asked by The Regional Vice President How I managed to be #1 in the country in a short period of time. I simply replied I turned the browsers into buyers. He then asked how did I do that. I said I greeted everyone within 5-10 seconds of coming into the store and asking them what brought them to Oaktree today. In doing so I began to build relationships with customers who then became regular customers. I remember a businessman from Chicago came in and was seeking casual wear for meetings he was attending and I helped him and he said he came into town every 3-5 weeks. I told him stop in when you are here and see our new arrivals. It turned out that he did just that and on average spent $300 with me. In getting to know your customers you can turn them from browsers to buyers.
I am asked by people all the time JDOGG what of you do not have a brick and mortar business and you aren’t selling tangible items then how do you turn browsers into buyers? My answer is by having a service that they seek and building their trust after all people like to work with people they know, like, and trust. If you have a website make sure you have a page where they can book your services and pay for them ahead of time. If you have merchandise like CDS, DVD’S. Books, and other materials make sure they can order hem and pay for them. In having a strong call to action you will be able to turn browsers into buyers.
Many of us spend an inordinate amount of time networking and we find ourselves dealing with many browsers. The question is how do we turn these browsers into buyers. The answer is to have something they desire, something that solves a problem, something that is relevant and resonating. It is important to follow-up with everyone who you get a business card from within 24-48 hours with a clear and consistent message that has a strong call to action at the end. I strongly suggest setting up a one on one and finding out what they are looking for and letting them know how you can be of service and value to them.
As many of you that read this blog you know I host a TV Show, The Anything Bucket, which airs on WRPBiTV. I invite many people to be on the show and give them the option of buying a fully edited clip of their appearance on my show for $200, which is a great deal to have a very useful tool to turn browsers into buyers. I explain the value of having the clip and how it can be used on their website, across social media platforms, and in all their marketing materials. I have found that those who purchase the clip and use it effectively increase their brand awareness and their cash flow. I have seen many of the people who came into the studio as browsers become buyers because my producer and I explain the value and how if they follow our suggestions they will have some success. I do not sell everyone the clip and I understand not everyone will be a buyer. The key is to have the mindset to always be closing in order to turn browsers into buyers.
Use your platforms to turn browsers into buyers!!! Stay Positive!!!
Advertisement Ideas: Make The Ask!!!
In 1991 I was member of The Jaycees, also know as The Junior Chamber Of Commerce and I was asked to be President of the newly formed Tamarac Jaycees. The chapter would be chartered with 22 members and we would end the year with 67 members. Through out the year I kept telling everyone that if you want to be successful you must make the ask. I explained that this meant to ask for what you wanted. Our chapter hosted many projects that year and garnered many awards including me being named a outstanding local chapter president. I was asked what made our projects successful and my answer is we simply knew what we desired and we went out and asked for it. In that same year I implemented a fundraising project, silent auctions, which I hosted at The Florida Jaycees Quarterly Conferences. The auctions were successful and I secured many items that helped to raise over $6,000 that year for charities. Again I was asked how did I get everything donated and my response was I asked. The key was I knew what I wanted, I researched who had what I wanted, and I asked for it. In all my business dealing and non-profit volunteer work I have stressed the fact that all you have to do is ask. I have taught courses on making the ask where I state the only sure no comes from the people not asked.
Many of us have heard of the 3 foot rule, which is simple. It states if someone is with in 3 feet of you talk to them. I use this in many situations as you never know where the interaction may lead. As the TV Show Host of The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I am always seeking guests so I have my business cards with me at the ready as I often hear people speaking about topics that I want to cover on my TV Show. I go over to them with my business card and introduce myself and then allow them to respond. This has been quite effective and has landed me a few guests. When I am out promoting and collecting donations for The American Cancer Society Relay For Life I use the same idea I carry my brochures and my collection canister and I go to businesses and ask for donations and if someone is with in 3 feet of me I tell them who I am and what I am doing and most of the time they donate. Again the key is remembering to make the ask. By the way the donation page for Relay For Life is http://main.acsevents.org/goto/jdogg4.
One of the key factors I have learned when making the ask comes from Amonda Rose Igoe who taught me that it is important to pick a lane when you are out networking. This is important because if you throw to mush at someone when making the ask they will get overwhelmed and confused and a s a result you have lost them and will not get the desired outcome you seek. You can have many talents and be involved in many ventures but you must choose which one to focus on each time you are out networking. Read More→
Advertisement Ideas: Power Ball Breeds Stupidity!!!
By now if you are on Facebook you have seen the meme about ending poverty, well Philipe and all thise circulating this need to buy a calculator or go back to 2nd grade to relearn basic math because when you divide 1,300,000,000 by 300,000,000 you get $4.33. $4.33 may be just enough money to get a Grande Latte at Starbucks. The truth is it will not end poverty. What Power Ball has done with its enormous jackpot is to create a false hope. Power Ball has also made people make some stupid decisions like the guy who posted that he spent $2500 on tickets and didn’t win anything. I thought what could you have done with the $2500 to improve your personal or professional life. I also saw a post where a women spent $20 on tickets, this same woman told me that she couldn’t afford to donate $5 at http://main.acsevents.org/goto/jdogg4. I thought wow you told me how tight you were for money but you found a way to spend $20 on Power Ball Tickets. Yes someone or a group will win and their lives will be changed forever. Many of the winners will do stupid things because you can not fix stupid. As I watched the actions of many with the Power Ball Frenzy I thought what if people stopped fantasizing and started to really implement things in their business. Instead if sending the $2500 on Power Ball Tickets the man could have advertised his business, upgraded his business if he has a brick and mortar business, he could have taken a small vacation, rented space at a trade show to promote his products and services, or done some cause marketing.
I have the ultimate question if you gamble by buying a Power Ball Ticket but you tithe with your winning is it still considered morally wrong. Many people will say this is different my buying Power Ball tickets doesn’t hurt anyone but myself. In reality buying an excessive amount of tickets does hurt people If you have a family it takes money that could be used to provide food, shelter, and clothing away from your family. You may try to justify it with the false hope of winning and saying you have to be in it to win it and then fantasizing what you would do with the money. There is no justification for buying an excessive number of tickets. Instead of spending $100 on tickets spend $5 and figure out ways to make smart money choices that will enhance your personal and professional life. My recommendation is to buy $6 worth of tickets, that is 3 entries and use your other money to enhance your personal and professional life. Think about it you have $10 you buy 3 tickets you have $4 left over and you can use the $4 to get food. Remember to spend wisely. Good luck!!!
Advertising Ideas: Be Creative!!!
Two of my favorite cartoon characters are Garfield and Snoopy and my favorite charity is The American Cancer Society. 2016 Marks my 17th year as a volunteer with The American Cancer Society Relay For Life. In my many years of fundraising and promotions I have learned that to succeed you need to be creative thus I developed a fundraising program called The Snoopy VS. Garfield Challenge where people are asked to visit http://main.acsevents.org/goto/jdogg4 and make a donation and put Snoopy or Garfield in the comments and whichever character gets the most votes based on donations wins. It is very simple and easy to participate in. This fundraising triggered a thought about the importance of being creative in your marketing. In being creative you want to have a campaign that is memorable that resonates with your target audience. With the Snoopy VS Garfield Challenge I am looking for people aged 25+ who will know who each character is and who wants to help plant the seeds of hope and healing for cancer patients and their families. In using creativity and cause marketing people are seeing what I am passionate about and learning that when they use my services that they are supporting a cause that most everyone can relate to as cancer has touched almost everyone in one way or another.
Another creative fundraiser that I implemented was The Points For The Cure Football Edition, which helped to raise $21.50 for this relay for life. In having fliers and promoting it across football related platforms other relay participants ran a similar campaign. Now let’s translate this to your business if you have clients/customers that are football fans you can pick a team and do a special price based on the points that team scores or offer a discount based on the points scored. You can then market this across all your marketing platforms and thus generate more revenue simply because you were creative.
Years after this character was implemented by Domino’s Pizza people still remember the character. The Domino’s Pizza Avoid The Noid Campaign created a buzz and increased brand awareness and revenue. Think what can your business develop so that people will recognize your brand and be compelled to spend money with you.
I work with Celebrity Sports in Plantation, Florida and we have been very creative with our marketing bringing in celebrities like Rick Flair, Dwight Gooden, and Steve Garvey to sign autographs. All people who are in our target audience know who these people are and as a result we create a buzz about the store and increase traffic for the day of the signings thus keeping us on top of the mind of the consumer so that when they think of collectibles they think of us 1st.
When you send out your media releases give the media an angle that will be relevant, resonating, and entertaining. As a result of being creative I was named DUO Magazine’s Thrillanthropist of The Month because of my involvement with The American Cancer Society.
Find ways to creatively promote your business daily. Post things that relate to your business that will entice people to do business with you.
Advertisement Ideas: Stop Being A Grinch!!!
This article was inspired by some of the interactions I had this week while I was out collecting donations for The American Cancer Society Relay For Life of Sunrise, FL. I was out promoting the donation page, http://main.acsevents.org/goto/jdogg3, and taking donations on the spot. As I approached businesses to donate many were very open and receptive and I collected $65 bring my total to $442 toward a goal of raising $100, however there were several businesses that I felt were being very Grinch like in the way they treated me. This had me thinking how many clients/customers are they losing because of their Grinch like attitude. I actually told one business owner from Robert’s Barber Shop that he was being a Grinch as he said what is it people don’t want to work which really struck a nerve with me as I was collecting to give the gift of hope and healing to cancer patients and their families. I tried to explain this but he wasn’t comprehending and kept trying to disparage my credibility. I did everything to reassure the man that the money he donated is not for me but for those touched by cancer and will be used for research, education, advocacy, and services. I left thinking wow what a Grinch. I understand that business people are hit up all the time for donations and there are many scams out there and you must be skeptical, however you must also realize that there are many legitimate people like myself out there collecting and that we may be soliciting today we could be a customer tomorrow and we just might recommend you to our contacts if you are not a Grinch.
I came across another Grinch at The Boost Mobile Store in The Welleby Plaza in Sunrise. Again I went in to ask for a donation and the gentleman was very upset and stated how I had the nerve to interrupt him while he was trying to do business. I apologized for interrupting his business and I did my best to explain that I was doing a good deed and that I could help hos business. He wanted no part of me and told me to leave his F-ing store. I stood by the door for a while just to egg him on and see how far he would go. he threatened to call the cops and I said go ahead. He then came at me and when it seemed he was going to get physical I left. I know I pushed it a bit far, however I have learned that if you believe strongly in what you are doing it will resonate with many people and you will find success. I have come to learn that there are many Grinch’s out there and the best we can do when encounter them is to simply ask them not to be a Grinch. Maybe they will realize that their Grinch like attitude is the cause of their lack of success and they will change. I have come to realize that all I can do is make them aware and then let it go. Read More→
Advertisement Ideas: Banging For Business!!!
This is an open door that leads to opportunity. I have learned over the years that if you bang on enough doors and you say persistent in your pursuit you will develop customers/clients and thus you will continue to have success in all you do. When was the last time you went out into the community and sought people to share your product or services with so as to generate leads and keep an active pipeline going? One of the best things I have done in working with non-profit entities as well as with for profit businesses has been to include going door to door as part of the strategic marketing plan. In going business to business to solicit donations for The American Cancer Society Relay For Life over the last 16 years I have raised over $35,000. I have also been able to secure more teams for Relays in the communities where I live, work, and play. As a representative of several companies I have found going business to business with brochures to be very effective as it helps to build name recognition and gives you a distinct advantage when you follow-up. If you are not banging for business you need to incorporate this practice into your 2016 plans.
When you bang for business it is important to utilize your phone and to make calls to set up appointments with people so that you can have the opportunity to show them how you can be of service and value to them. You phone can be a great tool to bang for business as you can post photos to social media from it, make videos and share them across all social media platforms, text message potential customers/clients with special offers, set up an application to interact with existing clients/customers and potential clients/customers. Read More→