Archive for Excuses

Advertisement Ideas: Back To The Basics!!!

When I was a kid we has a supermarket in our area called Basics. It was place where you brought your own bags or boxes and most of the products were generic. The store did massive advertising and flooded the area with coupons. They were doing a good business but then the landlord decided to raise the rent and it got to be a bit pricey and cut into the profit margin and the store closed.  The store sat empty for many years and now there is a Lowes Home Improvement store on that site. As I reflected on the concept of Basics Supermarket I began to think how many times we in business get away from the basics and then wonder why we aren’t having successes. How many times to we come up with an advertisement idea but we don’t implement it because we do not know if it will work and then we make many excuses as to why not to implement it.  The key is to remember that if you do not advertise your business you will  eventually lose so it is time to get back to basics.

The first basic principle is to get out there and hit the bricks. This sounds like an old school principle but it works. Last week as I was promoting my TV Show, The Anything Bucket, which airs on Tuesday at 6:30 PM EDT on www.wrpbitv.com I decided to walk a shopping plaza and share who I was and that I was seeking guests for my TV Show. I walked into Wise Little Shoppers in Sunrise,FL and the owner Sparkle was receptive to the idea of being on my show. She called me the next day and booked a time to come into the studio to tape a segment for the show. She came taped a segment and bought her clip to use in her marketing. In hitting the bricks you will meet people who can benefit from your products or services. I have been one to go business to business to share who I am and what I am doing and it has proven to be effective. Whatever I find myself promoting be it my TV Show, my charitable work with The American Cancer Society Relay For Life, or the South Florida Gold, a professional basketball team that I represent I find the best way is to get out in the community and go face to face, eyeball to eyeball, flesh to flesh to get the best results. Read More→

Advertisement Ideas: Lack Or Abundance – What Mindset Are You?

 As I was out collecting donations for The American Cancer Society Relay For Life Of West Boca Raton today (6/24/2015) I ran into many people who were coming from a lack mindset. You may ask how I knew this, the answer was in the word’s they used like I can’t afford, business is slow, or how do I know this is legit. These words only hinder us in our personal and professional life as we hold ourselves back.One encounter at The Imperial Cuts Barber Shop really made me realize that as business people we must stop using the lack words and start tapping into our ability to create abundance. In the course of my presentation the owner stated business is slow  on 4 occasions to which I sated if you keep thinking things are slow it will remain slow and I did my best to explain that there is plenty of business to be had if he would get out of  the shop and start to meet people and share his business. His answer was he didn’t have time. I though okay you just told me things were slow, you were given a few solutions and you made an excuse that you did not have time. It was at that time that I realized that he was coming from a lack mentality. I also have started to put people into two categories action takers and excuse makers. The action taker comes from an abundance mentality and takes action thus making things happen for their business. On the other side is the excuse maker who will come from a position of lack and find every reason not to seek opportunities.  I ask you to take a look at how you are expressing yourself and evaluate if you are coming from a lack mindset or an abundance mindset.  Look at the opportunities that exist and take full advantage of them by shifting from a lack mentality to an abundance mindset.  Instead of being an excuse maker start to become and action taker.  Instead of saying I can’t afford start finding ways to invest in yourself and your business. Imagine if Imperial Cuts would have said thank you for coming in and here is $5 for your cause. They would have gotten shout outs on my Facebook Page, on my Twitter Account, and recommendations to my friends in the area who needed a hair cut. Instead they get used as an example of a business that is coming from a position of lack.

If you are to truly succeed in your business you will want to come from a position of abundance in all you do.  Everything you do in business should give the perception of success from the way you answer the phone to what you put out on social media. Instead of complaining you can take action and improve the way things are going. Ask people what they think when they see you brand or hear your business name or your name. In coming from a position of abundance as opposed to lack you  will see a loyalty from your existing customers and they will be more likely to recommend you to others.  If you create an atmosphere where your business is perceived as thriving people will want to do business with you. I am reminded of the story of two steak places in my community one would donate gift cards to every charitable organization that asked while the other said no. One steak house would pay $15 per hour while the other paid $8, one would allow the manager to make marketing and advertising decisions while the other did not. Guess who is still in business and who is not? Read More→

Advertisement Ideas: Making The Commitment!!!

If you are in business I highly suggest you get a copy of Don Miguel Ruiz’s The Four Agreements a sit can truly help you in making a commitment to grow your business. Today (6/19/2015) I had an 11 AM appointment and arrived at 10:45 AM and asked for the person I was supposed to meet with and was told oh she may have forgotten. I waited until 11:15 AM and then handed my card to the gentleman who was there and I left. As I left I thought wow another person in South Florida who didn’t honor their commitment. As I drove to my next destination, my local Starbuck’s I thought it is her loss as she didn’t know that not only do I represent The South Florida Gold of The American Basketball Association but I also host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT and I have strong ties to the community and a fairly large social media following. The point is that when you make a commitment you should honor the commitment or at least give someone the courtesy of a phone call to give them a heads up on what is happening. The ironic thing is that today I may have been a solicitor but tomorrow I may have been a customer as I could use health and wellness products. When you make an appointment and you do not show it makes you look bad in the eyes of the person you were supposed to meet with and a a result hurts your business instead of improving it. Remember one oh crap will ruin 1000 at-a-boys.

Your level of commitment will determine your level of success. If you are not committed to honoring your word you will lose in the end because people like to do business with people they know, they like, and they trust. If you don’t honor your commitment to meet with someone you have breached the trust from the start and decreased your chances to have a business ally tremendously. What do you think I am going to say when asked about the business that was a no-show without a phone call? When you are doing your best to build your brand and increase your profits you need as many advocates as possible to be speaking well of you so tat you build your likability and your trust so that when people get to know you they are comfortable about doing business with you. Read More→

Advertisement Ideas: A Cure For The Summer Time Blues!!!

 

 Living in South Florida for over 40 years I have heard the excuse from many business owners oh it is the summer and things slow down so I don’t advertise or sponsor things in the summer. I even heard this excuse when I worked at Forum Publishing Group as the culture was oh the summer is our slow season. I have been and still am perplexed by this attitude as the summer can be a time to capitalize on many opportunities and every business whether a brick and mortar business or home based business can thrive over the summer if they plan their work and work their plan by being proactive in the marketplace.
School is out and that means parents looking for things to do with their kids so if you have a business like a bowling center, a Gymboree, or other activities oriented programs this is when you should be advertising your mommy and me programs, daddy and me programs, Grandma and Grandpa and me programs. Think of ways you can create an experience for your clients/customers. If you are a life coach perhaps meet your client at their house so they don’t have to worry about  finding someone to watch their kids of maybe you partner with someone you trust and offer a supervised activity for the kids at your office or close to the office. In being proactive you can increase your cash flow by simply doing things that your competition is not doing. If you are holding workshops include a kids component and bring in facilitators to work with the kids and you can make a family plan program. Read More→

Advertisement Ideas: No One Is To Blame!!!

 As I was discussing some issues of the day I realized just how quick people are to blame others for their problems instead of taking responsibility and being accountable for their actions.  How many times have we heard oh it is Bush’s Fault  from Obama and his supporters or oh outsourcing is hurting our country or it is the economy? How many excuses will people make and how many others will they blame until they realize it is them and their actions that determine whether they will thrive or will they struggle. I wrote a piece a while back titled it is not the economy it is you to show that those who  were willing to adapt and overcome were continuing to have  success while those making excuses and pointing blame were struggling. I have  seen people play the blame game instead of taking responsibility only to see it led to their demise.  It is not the competition, it is not the government, it is not the community, it is you. Maybe you wanted to advertise but you came from a position of lack and thought you couldn’t afford to and your competitor put out fliers and went out into the community and supported charitable causes while you found reasons not to invest in your marketing. Maybe you chose to go into a magazine or a mailer without doing your due diligence while your competitor found publications and other media sources that reach his audience. Maybe you didn’t do a video and didn’t utilize social media like Facebook and your competitor did. Maybe you judged the guy who came into your business offering assistance with marketing and public relations while your competitor spent $100 on a  session and received a ready-made press release,  a video testimonial, and shout out across his social media platforms. Perhaps you said not to being on  a TV Show and your competitor went on a TV Show. Perhaps you did the show but didn’t buy the clip for $175 but your competitor did and put it on Facebook and other social media and picked up some new clients/customers. Maybe you used someones services and tried to get out of paying and your competitor used that person’s services and paid promptly. The key is to look at how you are conducting business and stop playing the blame game.

 The key is to stop playing the blame game and to break away from the norms  by building brand awareness and recognition by creating a buzz about your products or services. Think about what pain do you take away.If you are a restaurant you take away the pain of hunger, if you are a dry cleaner you take away the pain of looking good and making a good impression, if you are a massage therapist you take away physical pain that may be stopping someone from reaching their full potential. Look at what pain you take away and then formulate a marketing campaign that will express this and cultivate clients/and customers.  Instead of blaming the competition for taking your customers look at ways you can breakaway and get them back or cultivate new ones. If it was price that drove them away then finds ways to show the value you they are getting for your price. Find out why they went elsewhere and if you can fix that reason and bring them back. The # 1 reason people do not do business with someone is a bad experience. Think of ways you can avoid bad experiences. I remember one day at Starbucks they didn’t make my drink for about 20 minutes and I went to ask about it the manager made my drink and gave me a coupon for a FREE one the next time I came in.  In acknowledging the problem and doing something about it Starbucks kept my business. Read More→

Advertisement Ideas: Compassion, Caring, And The Bottom Line!!!

As I was going through Facebook a story was posted about a customer who fell at The Boys Farmers Market and subsequently died as a result of the fall.It was sated that this person was a long time customer and when another customer asked about them sending a platter for Shiva( a Jewish ritual of gathering to honor the deceased) the answer was we don’t do that. The poster stated their friend left the groceries he was going to purchase and was no longer going to shop at The Boys and others stated the same. This got me to thinking someone falls in your parking lot due to a medical issue and you don’t go out to check on them and knowing they were a regular customer you don’t follow the case and when they pass you don’t show compassion or caring wow you take money from the community and you don’t give back to those who are supporting you. I have never shopped at The Boys and I most likely never will hearing what I heard not only from the Facebook post but from those that know the owners. One person said all they care about is the money. My thought was wow they must be making it in spite of their attitude.

I started to think about how many encounters I have had where compassion and caring were lacking and how it is affecting the bottom line of these businesses. Sometimes business owners do not understand the value of caring and compassion or getting to know their customers. It can be a challenge for large brick and mortar operations as they serve so many people daily. Though it could be challenging think how much more income and revenue you could make by getting to know who is doing business with you. Imagine knowing the majority of people walking into your business and learning about them and how thus can increase your bottom line. I remember the Publix Manager, Jim, who got to know my family and when my mom was pregnant with my brother went out of his way to help her. The funny thing is that 15 years late my brother went to work for Jim. Jim got to know his customers and as a result he increased his sales volume as people who lived closer to the other Publix in the neighborhood would got the extra few miles to see Jim and his staff. Jim would make it a point to support charities, schools, youth sports teams, and anything that would benefit the community.  As a result many of us continued to shop at his Publix. Jim is now in The Coral Springs area still working for Publix and when I am in the area I stop by to get a sandwich and drink and to say hello. In being caring and compassionate Jim created a relationship with his customers to this day which reaps many rewards. Read More→

Advertisement Ideas: Make It A Positive Experience!!!

 I have noticed more and more businesses bashing their competition  instead of building themselves up when I see this type of marketing I usually look for another  option when I need the product or service that is being offered. I have also seen a trend in brick and mortar businesses where the interaction is far from positive and when I have a bad experience with a business I generally don’t go back and I let others know so they can avoid the same experience.  In today’s ever more competitive world it is imperative to make every experience a positive one. When you are dealing with the general public their will be interruptions of your daily routine which to you may seem ridiculous but to the person walking into your business or calling you on the phone it is important.  If you can take the time to be courteous to all those who you come in contact with and create a positive experience you will see an increase in your sales and a strengthening of your brand.  Every aspect of your business should reflect positivity from your voice mail to your advertising to your human interaction. The idea is to be positive in everything that you do so that the end-user thinks positive of you and comes to you when they seek your product or service.

There are certain businesses I frequent just because I get a positive vibe from the moment I enter until the time I leave. I also frequent businesses where they have taken the effort to get to know me. I have a big advantage as I am generally positive and thus am met with positive responses.  I had someone ask me JDOGG how do you make each interaction positive? My answer was I look for the good that comes from it, for example the guy at Pucinnis Pizza in Boca Raton was not receptive to my Relay For Life. At first I was upset as I though everyone would come forward to help this great project and then I realized you know what it saves me a phone call and creates an opportunity to find people who will support the cause. Had the man been open and receptive he could have had a more positive outcome because he would have had an ally in the marketplace speaking positively about him and recommending his business.  I have  had people give me some excuses and I simply do my best to overcome the excuses and then if that doesn’t work I thank them for their time and wish them luck.  The key is to help as many people you can through your business so that your business is seen in a positive light and so that customers and potential customers have a positive interaction with you.

 The greatest thing that a business can do is to find ways to establish goodwill in the community. A local Pizza Restaurant at Boca green Plaza, Davito’s, sponsored a track marker for The American Cancer Society Relay For Life Of  West Boca Raton and I have personally been there for lunch on 2 occasions and have given him shout out on Facebook and promoted him at committee meetings as a result of his creating a positive interaction he has gained me as a customer and I represent about $8 each time I come in. Think If I come in 40 times in the year he makes a small profit all because he spent $100 on a track marker sponsorship. I come from the tradition of supporting those who support me. I think there is enough to go around for a business to support many charities. If your business is not supporting the local community there is a strong chance that you will go out of business. If you are struggling in business look at all the areas where you interact with people and what your attitude is. I remember walking into a business years ago when I worked for Forum Publishing Group selling advertising and they said I am not interested I don’t need to advertise. I said okay and I left.  There were many times I was in the neighborhood and needed their services but I didn’t use them I went to their competitor because the competitor gave me the time of day and listened to me and though did not buy an ad asked me to check back with them on a regular basis. Guess what the negative interaction business is out of business no longer selling his subs and the positive interaction business is still in business and thriving. Ask yourself which one are you going to be the positive or the negative business? Read More→

Advertisement Ideas: Earn Shout Outs!!!

 

One of the best things a business can do is to create a following of raving fans who when given an opportunity will give you positive shout outs.  Remember that the person walking into your business or calling you on the phone can be someone with a large platform to put you in  a positive light with shout outs. The best form of advertising is positive word of mouth. In my workshops I teach people to be smart when interacting with everyone and earn positive shout outs because you never know when a potential customer will share their experience with their followers.  I have had many great experiences with people while out promoting and soliciting donations for The American Cancer Society Relay For Life of West Boca Raton and would like to recognize Fashion Scoop located in The Boca Ale House Plaza on Glades Road and Lyons Road in Boca Raton for supporting my effort to create a world with less cancer and more birthdays by making a $20 donation. If you would like to earn a shout visit http://main.acsevents.org/goto/jdogg2 and make a donation. Then there is Maria at www.giftbasketsrus.com who donated an amazing basket for the chance drawing who now gets mentioned in a positive light and who I will recommend to anyone needing a basket for events. There is David at Jet’s Pizza in The Somerset Plaza in Boca Raton who is helping by sponsoring The Pizza Lap along with Stella’s Pizza, Domino’s,  and Mama Mia. WALMART and Jeanne have raised $1755.25 and have gotten business from relay participants as a result. The list of those that have helped in someway is amazing and because of their support they will see a return on their investment in the community.

Creating opportunities to earn a shout out should become part of your everyday marketing strategy as it will create brand recognition and awareness so that when the end-user is ready to use your product or service you will be on the top of the mind of the consumer.  IN creating shout outs for your business you also create a buzz about your business as people start to speak about you in a positive light and patronize your establishment. There is an Italian Restaurant in Lauderhill, Goodfellas, who will make you a pizza you can’t refuse who understands the importance of community engagement. The owner recently sponsored The S.A.K.E. Awards and as a result picked up some business as I have become a regular along with several other member of the community who are involved with youth sports.  By engaging  the community you will earn shout outs and strengthen your business. People like to do business with those they perceive to be supporting the community so when the opportunity arises to be involved in events like Relay For Life, National Night Out Against Crime, Cultural Festivals, or other community events make an effort to have a presence at these events. Read More→

Advertisement Ideas: Don’t Be An Icehole!!!

It is funny how you can ask about the same thing in a different manner and get two separate answers. The other day people were asked about what has become known as Obamacare and many stated oh it is bad and the president had good intentions and but the implementation lacked. The when asked about The Affordable Care Act they said oh that is much better it will help more people. One person said isn’t Obamacare and The Affordable Care Act  the same thing? The answer is yes they are but the American public has become so programmed that they do not  do their due diligence and investigate things and go by what they hear on CNN and FOX News making many people iceholes.  I come across iceholes everyday that will make every excuse why their business isn’t doing well instead of asking what can I do differently to improve my business.

To avoid being an icehole you must take charge of your life both personally and professionally you must become aware of your actions and the effect they have on your business. If you are not coming up with new advertising ideas, new campaigns to create brand awareness and create a buzz so as to give people a reason to do business with you then you might just be an icehole.  If you are not being proactive and you continue to be reactive you could be leaving money on the table making you an icehole.

If you do not have a plan you just might be an icehole. If you are not taking daily action to promote your business you just might be an icehole.  It is important to make proper choices as to where to promote, where to advertise, where to share who you are and what you do and why you do it. Remember people are not buying the what you do they are buying the why you do it. If you are not taking action and moving forward toward your goals you just might be an icehole. Read More→

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