Archive for Enhancing The Customer Experience

Advertisement Ideas: Spread ‘Em Wide!!!

 When you read the headline of this entry what was your first thought? Many probably went right to the image of the police officer getting ready to put the cuffs on someone and pat them down. Most conjured up this image as we have been programmed to react in a certain way through media manipulation and the repetition of many so-called norms of our society.  When I think of  the headline spread ’em wide I think about marketing a frequent and consistent message so that when someone thinks of me they know who I am and what I do and feel comfortable about doing business with me. just as this phrase spread ’em wide conjures up a certain image or picture ask yourself what image or picture does my brand conjure up when people see it or hear it.

 Well established brands like McDonald’s and Allstate share one common thread and that is a frequent and consistent presence in the marketplace. A few years back Allstate partnered with The NCAA to sponsor the goal post nets that are put up for field goals and extra points and as a result has increased their brand awareness while also donating to scholarship funds thus creating a picture that they area company that cares about the community.  McDonald’s has sponsored many sporting events including The Olympics.

Now you may not have the budget of a McDonald’s or Allstate but you should have a budget to spread your message wide. How many times have you been approached with an opportunity to spread your message and you have found all the reason why not to take advantage of the opportunity and the you see your competition did. As a result clients/consumers may be going to the competition.  Read More→

Advertisement Ideas: Stop The Madness!!!

While American Citizens worried about this flag our government managed to fast track The Trans Pacific Partnership, which makes The North America Free Trade Agreement look tame. While Walmart banned the selling of this flag they didn’t stop importing goods from China. This is ironic for if you are going to stand against slavery and hatred but not stop using what is considered slave labor used to make the goods you are importing from China you are part of the problem and contributing to the madness. Now municipalities  are taking down statues, renaming schools, and digging up graves in an attempt to rewrite history. So many of our American Citizens have become sheep and are being driven by the controversy of the day instead of  looking at the real issues and understanding you can take down as many flags and statues but until you stop the madness brought on by the hate that is in some people’s hearts the real issues  will not be resolved.  It is time to stop the madness and stop majoring in the minor.

 Another ironic twist is that while amazon and other e-commerce sites were busy banning The Confederate Battle Flag they were still selling Nazi Flags and Isis Flags. Heck a Walmart employee refused to make a Confederate Flag Decorated Cake but gladly made an ISIS Flag Cake, a great example of just how uneducated our workers in America truly are.

Now the question is how do we STOP THE MADNESS. The answer is  simple educate the working population and train them so that they can be an asset to your business.  The idea is to bring back a manufacturing and agricultural base to America and to eliminate the greed factor that is hurting our country. We must also eliminate the entitlement mentality and get back to the concept of hard work and being of service and value. If you have a talent you must find a way to utilize it and monetize it and to take action to build your personal brand so it attracts the people who you want to do business with so that you can thrive.  How about you do a campaign that say we serve all people with our products and services. Instead of using the concept of I am (an insert nationality here) –  American just start to say I am an American with a business designed to help my clients/customers who can benefit from my products and services. Then make it a point not to judge people when they come to your business.  I have learned that we may not be able to attract everyone to our business but those that resonate with our message will choose to do business with us.

 

The best way to solve these issue sis to adopt Don Miguel Ruiz’s Four Agreements and do your best to adhere to them. The Four Agreements are….

If you can convey this is your advertising you will begin to create more brand awareness and recognition while also creating a buzz about your business and thus helping to stop the madness.  The key is to create customer loyalty by being of service and value by enhancing the customer experience by looking at solutions for the real issues and making sure you become a problem solver.

The issues mentioned above affect us all because there will be  current customers and potential customers that will not agree with the principles we stand for and may get offended so we must do our best to target customers who will resonate with our message. The nest way to stop the madness is to remember some will, some won’t, so what, some waiting, next.  The greatest thing we can hope for is that our business will help to unify a community instead of divide the community.  If we are truly going to stop the madness we must tackle the real issues and walk in our truth and thus have a message that is relevant and resonates with our desired target audience.  It is time for you to become a problem solver and ask how are my opinions on these issues affecting my business.

By now you have heard of the couple who refused to bake a same sex wedding cake and how they have been sued and ordered to pay damages. My take is that this story only led to more madness. It is their right to refuse business from anyone and I am sure the couple ordering the cake could have found another bakery. This is another example of the media choosing to create madness and division. Personally of it were my company I would have made the cake taken great care of the couple as money on my pocket is better that in someone else’s pocket. The cake company owners stated it was against their moral values and that it went against the teachings of Jesus. Hello, wasn’t it Jesus who was teaching us to be kind to all people and not to sit in judgement.  It is your right to refuse a customer and it is my right as a customer to go elsewhere.  Again it is time to stop the madness.

Sometimes it is not about being right or wrong it is about doing the right thing so stop the madness.

 

 

 

 

Advertisement Ideas: Back To The Basics!!!

When I was a kid we has a supermarket in our area called Basics. It was place where you brought your own bags or boxes and most of the products were generic. The store did massive advertising and flooded the area with coupons. They were doing a good business but then the landlord decided to raise the rent and it got to be a bit pricey and cut into the profit margin and the store closed.  The store sat empty for many years and now there is a Lowes Home Improvement store on that site. As I reflected on the concept of Basics Supermarket I began to think how many times we in business get away from the basics and then wonder why we aren’t having successes. How many times to we come up with an advertisement idea but we don’t implement it because we do not know if it will work and then we make many excuses as to why not to implement it.  The key is to remember that if you do not advertise your business you will  eventually lose so it is time to get back to basics.

The first basic principle is to get out there and hit the bricks. This sounds like an old school principle but it works. Last week as I was promoting my TV Show, The Anything Bucket, which airs on Tuesday at 6:30 PM EDT on www.wrpbitv.com I decided to walk a shopping plaza and share who I was and that I was seeking guests for my TV Show. I walked into Wise Little Shoppers in Sunrise,FL and the owner Sparkle was receptive to the idea of being on my show. She called me the next day and booked a time to come into the studio to tape a segment for the show. She came taped a segment and bought her clip to use in her marketing. In hitting the bricks you will meet people who can benefit from your products or services. I have been one to go business to business to share who I am and what I am doing and it has proven to be effective. Whatever I find myself promoting be it my TV Show, my charitable work with The American Cancer Society Relay For Life, or the South Florida Gold, a professional basketball team that I represent I find the best way is to get out in the community and go face to face, eyeball to eyeball, flesh to flesh to get the best results. Read More→

Advertisement Ideas: Making The Commitment!!!

If you are in business I highly suggest you get a copy of Don Miguel Ruiz’s The Four Agreements a sit can truly help you in making a commitment to grow your business. Today (6/19/2015) I had an 11 AM appointment and arrived at 10:45 AM and asked for the person I was supposed to meet with and was told oh she may have forgotten. I waited until 11:15 AM and then handed my card to the gentleman who was there and I left. As I left I thought wow another person in South Florida who didn’t honor their commitment. As I drove to my next destination, my local Starbuck’s I thought it is her loss as she didn’t know that not only do I represent The South Florida Gold of The American Basketball Association but I also host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT and I have strong ties to the community and a fairly large social media following. The point is that when you make a commitment you should honor the commitment or at least give someone the courtesy of a phone call to give them a heads up on what is happening. The ironic thing is that today I may have been a solicitor but tomorrow I may have been a customer as I could use health and wellness products. When you make an appointment and you do not show it makes you look bad in the eyes of the person you were supposed to meet with and a a result hurts your business instead of improving it. Remember one oh crap will ruin 1000 at-a-boys.

Your level of commitment will determine your level of success. If you are not committed to honoring your word you will lose in the end because people like to do business with people they know, they like, and they trust. If you don’t honor your commitment to meet with someone you have breached the trust from the start and decreased your chances to have a business ally tremendously. What do you think I am going to say when asked about the business that was a no-show without a phone call? When you are doing your best to build your brand and increase your profits you need as many advocates as possible to be speaking well of you so tat you build your likability and your trust so that when people get to know you they are comfortable about doing business with you. Read More→

Advertisement Ideas: Be Aware And Take Action!!!

Tomorrow, 5/21/2015, is Red Nose Day? You may be asking what this have to do with being aware and taking action? The answer is that it is one of the many days on a calendar that will go unnoticed by the majority of people however those that are familiar with it will capitalize by going to Walgreens and getting a red nose and wearing it out in public to draw attention to themselves and thus engage people. M&M’s is a sponsor as well and will be donation $1 every time #MAKEMLAUGH is used in social media. As someone who is always marketing myself and my services I am using Red Nose Day to further my purpose to help other people excel as I have made a video which is on YouTube that I am sharing across social media platforms. I have taken a selfie of me wearing the red nose and put it upon my Twitter and Facebook Pages. Some have said people may not take you serious because of that picture. My reply is that may be true but those meant to do business with me will see that I am real and authentic and thus want to do business with me.  The idea is to be aware of opportunities that are available to you promote your business and build awareness while also driving traffic and increasing revenue.

Imagine you purchase bags of m&m’s and then sell them in your office and donate the money to RED NOSE DAY and publicize this through videos, social media, and press releases showing that you are an entrepreneur with heart who serves the community. Maybe you are a life coach and you choose to donate a portion of every session booked in May to RED NOSE DAY and you promote this across all your marketing platforms.  The idea is to leverage RED NOSE DAY so that it helps you strengthen your customer base while increasing your revenue. People like to do business with those they perceive as being charitable and heart centered.

You can do what a local realtor, Ron Contronio, did and buy a couple of cases and organize a watch party to watch The RED NOSE DAY Special on NBC  thus creating a fun way to network and help worthwhile causes. When visiting www.rednoseday.org one will see the various charities that are being supported. You could take these logos and make fliers to give out to your customers/clients to support RED NOSE DAY. You could make posters that say We Support RED NOSE DAY. Then in all your marketing material show that you support RED NOSE DAY. Leveraging support for RED NOSE DAY can increase traffic to your business and thus increase revenue.

NBC has incorporated RED NOSE DAY into several of their most popular shows like The Voice showing how important integration marketing is to the success of a business.

RED NOSE DAY is just one of several activities that you can be involved with to bring awareness to your business and thus increase your revenue. Every community now a days has a website where events are listed. Look for the events that resonate with you and fit into your marketing plan. The key is to be aware and to take action so that you are always on the top of the mind of your target audience so that when it comes time to utilize your products and services they think of you first.

Advertisement Ideas: Be Aware And take Action: A Success Story!!!

 Regular visitors to this blog know my passion for helping those touched by Cancer. I recently was made aware of several food truck round ups in my area and I went to a couple to solicit donations for Relay For Life. I did very well and was able to use my service with Relay For Life as a lead into to book guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. By taking action and capitalizing on events like these I have been able to help a worthy cause and promote myself.  As a result more and more people know who I am and are more apt to do business with me. Remember people will do business with those they know, like, and trust. When someone feels good about you they will be comfortable in giving you business or recommending you to others for business.

By getting involved in the community and being aware and taking action you may be recognized with a community service award like I was and given a great platform to promote yourself. Stay Positive!!!

 

Advertisement Ideas: Compassion, Caring, And The Bottom Line!!!

As I was going through Facebook a story was posted about a customer who fell at The Boys Farmers Market and subsequently died as a result of the fall.It was sated that this person was a long time customer and when another customer asked about them sending a platter for Shiva( a Jewish ritual of gathering to honor the deceased) the answer was we don’t do that. The poster stated their friend left the groceries he was going to purchase and was no longer going to shop at The Boys and others stated the same. This got me to thinking someone falls in your parking lot due to a medical issue and you don’t go out to check on them and knowing they were a regular customer you don’t follow the case and when they pass you don’t show compassion or caring wow you take money from the community and you don’t give back to those who are supporting you. I have never shopped at The Boys and I most likely never will hearing what I heard not only from the Facebook post but from those that know the owners. One person said all they care about is the money. My thought was wow they must be making it in spite of their attitude.

I started to think about how many encounters I have had where compassion and caring were lacking and how it is affecting the bottom line of these businesses. Sometimes business owners do not understand the value of caring and compassion or getting to know their customers. It can be a challenge for large brick and mortar operations as they serve so many people daily. Though it could be challenging think how much more income and revenue you could make by getting to know who is doing business with you. Imagine knowing the majority of people walking into your business and learning about them and how thus can increase your bottom line. I remember the Publix Manager, Jim, who got to know my family and when my mom was pregnant with my brother went out of his way to help her. The funny thing is that 15 years late my brother went to work for Jim. Jim got to know his customers and as a result he increased his sales volume as people who lived closer to the other Publix in the neighborhood would got the extra few miles to see Jim and his staff. Jim would make it a point to support charities, schools, youth sports teams, and anything that would benefit the community.  As a result many of us continued to shop at his Publix. Jim is now in The Coral Springs area still working for Publix and when I am in the area I stop by to get a sandwich and drink and to say hello. In being caring and compassionate Jim created a relationship with his customers to this day which reaps many rewards. Read More→

Advertisement Ideas: Why Community Involvement Works?

Image result for Jonathan JDOGG LedermanSince I was 11 years old I have been involved in some aspect of community service be it raising funds for The Muscular Dystrophy Association or today raising funds for The American Cancer Society Relay For Life. In my years of  doing community service I have found that businesses that place an emphasis on supporting the community tend to out perform those who do not? Why is this? It is because the average consumer likes to do business with those they perceive as giving back to the community.  A great example of  why community involvement works was witnessed by me when I approached The Skyline Chili in Sunrise, Fl. The proprietors Tony and Jenny were very open to the idea of doing give back nights for The American Cancer Society Relay For Life of Sunrise, FL . I had never eaten at Skyline Chili until the night of our first give back night   and since that time I have eaten there on several occasions. They have seen an increase in their business as a result of doing these give back nights as they support many charitable causes and have gained a reputation as an establishment that supports the community.  In supporting the community you receive positive advertising that you could not buy. In the case of Skyline Chili they received positive promotion on the radio show I hosted, mentions in videos done at the fundraiser, and mentions in my blog and across my social media.  In helping me and my cause they gained a customer and an advocate.

Image result for Jonathan JDOGG LedermanI had the privilege of doing a  fundraiser with Tijuana Flats recently as part of their spirit night program. The spirit night is a night where a charity receives 20% of the sales during a certain time for their organization. This gives Tijuana Flats great exposure and brings in people who may normally not have Tijuana Flats on the top of their mind. As a result of doing the fundraiser I learned about Taco Tuesday and now I am a regular customer. My spirit night raised $149 for The American Cancer Society Relay For Life of West Boca Raton. I spend an average of $11 as I get desert and sides with my Taco Tuesday Order. Do the math just from me alone they will get the money donated back. It was interesting The GM said to me that night “JDOGG I either give it to you or I give it to Uncle Sam I would rather give it to you,” I thought for a minute and it hit me by doing a give back night not only does he get positive exposure in the marketplace he also gets a nice charitable write-off that allows him to make a profit and as a result stay open and employ more people from the community. Read More→

Advertisement Ideas: Make It A Positive Experience!!!

 I have noticed more and more businesses bashing their competition  instead of building themselves up when I see this type of marketing I usually look for another  option when I need the product or service that is being offered. I have also seen a trend in brick and mortar businesses where the interaction is far from positive and when I have a bad experience with a business I generally don’t go back and I let others know so they can avoid the same experience.  In today’s ever more competitive world it is imperative to make every experience a positive one. When you are dealing with the general public their will be interruptions of your daily routine which to you may seem ridiculous but to the person walking into your business or calling you on the phone it is important.  If you can take the time to be courteous to all those who you come in contact with and create a positive experience you will see an increase in your sales and a strengthening of your brand.  Every aspect of your business should reflect positivity from your voice mail to your advertising to your human interaction. The idea is to be positive in everything that you do so that the end-user thinks positive of you and comes to you when they seek your product or service.

There are certain businesses I frequent just because I get a positive vibe from the moment I enter until the time I leave. I also frequent businesses where they have taken the effort to get to know me. I have a big advantage as I am generally positive and thus am met with positive responses.  I had someone ask me JDOGG how do you make each interaction positive? My answer was I look for the good that comes from it, for example the guy at Pucinnis Pizza in Boca Raton was not receptive to my Relay For Life. At first I was upset as I though everyone would come forward to help this great project and then I realized you know what it saves me a phone call and creates an opportunity to find people who will support the cause. Had the man been open and receptive he could have had a more positive outcome because he would have had an ally in the marketplace speaking positively about him and recommending his business.  I have  had people give me some excuses and I simply do my best to overcome the excuses and then if that doesn’t work I thank them for their time and wish them luck.  The key is to help as many people you can through your business so that your business is seen in a positive light and so that customers and potential customers have a positive interaction with you.

 The greatest thing that a business can do is to find ways to establish goodwill in the community. A local Pizza Restaurant at Boca green Plaza, Davito’s, sponsored a track marker for The American Cancer Society Relay For Life Of  West Boca Raton and I have personally been there for lunch on 2 occasions and have given him shout out on Facebook and promoted him at committee meetings as a result of his creating a positive interaction he has gained me as a customer and I represent about $8 each time I come in. Think If I come in 40 times in the year he makes a small profit all because he spent $100 on a track marker sponsorship. I come from the tradition of supporting those who support me. I think there is enough to go around for a business to support many charities. If your business is not supporting the local community there is a strong chance that you will go out of business. If you are struggling in business look at all the areas where you interact with people and what your attitude is. I remember walking into a business years ago when I worked for Forum Publishing Group selling advertising and they said I am not interested I don’t need to advertise. I said okay and I left.  There were many times I was in the neighborhood and needed their services but I didn’t use them I went to their competitor because the competitor gave me the time of day and listened to me and though did not buy an ad asked me to check back with them on a regular basis. Guess what the negative interaction business is out of business no longer selling his subs and the positive interaction business is still in business and thriving. Ask yourself which one are you going to be the positive or the negative business? Read More→

Advertisement Ideas: Earn Shout Outs!!!

 

One of the best things a business can do is to create a following of raving fans who when given an opportunity will give you positive shout outs.  Remember that the person walking into your business or calling you on the phone can be someone with a large platform to put you in  a positive light with shout outs. The best form of advertising is positive word of mouth. In my workshops I teach people to be smart when interacting with everyone and earn positive shout outs because you never know when a potential customer will share their experience with their followers.  I have had many great experiences with people while out promoting and soliciting donations for The American Cancer Society Relay For Life of West Boca Raton and would like to recognize Fashion Scoop located in The Boca Ale House Plaza on Glades Road and Lyons Road in Boca Raton for supporting my effort to create a world with less cancer and more birthdays by making a $20 donation. If you would like to earn a shout visit http://main.acsevents.org/goto/jdogg2 and make a donation. Then there is Maria at www.giftbasketsrus.com who donated an amazing basket for the chance drawing who now gets mentioned in a positive light and who I will recommend to anyone needing a basket for events. There is David at Jet’s Pizza in The Somerset Plaza in Boca Raton who is helping by sponsoring The Pizza Lap along with Stella’s Pizza, Domino’s,  and Mama Mia. WALMART and Jeanne have raised $1755.25 and have gotten business from relay participants as a result. The list of those that have helped in someway is amazing and because of their support they will see a return on their investment in the community.

Creating opportunities to earn a shout out should become part of your everyday marketing strategy as it will create brand recognition and awareness so that when the end-user is ready to use your product or service you will be on the top of the mind of the consumer.  IN creating shout outs for your business you also create a buzz about your business as people start to speak about you in a positive light and patronize your establishment. There is an Italian Restaurant in Lauderhill, Goodfellas, who will make you a pizza you can’t refuse who understands the importance of community engagement. The owner recently sponsored The S.A.K.E. Awards and as a result picked up some business as I have become a regular along with several other member of the community who are involved with youth sports.  By engaging  the community you will earn shout outs and strengthen your business. People like to do business with those they perceive to be supporting the community so when the opportunity arises to be involved in events like Relay For Life, National Night Out Against Crime, Cultural Festivals, or other community events make an effort to have a presence at these events. Read More→

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