Archive for Cause Marketing

Advertisement Ideas: Empower Your Staff!!!

One of the words that has been used time and time again over the last few years is empowerment. The term is defined as follows to give power or authority to; authorize, especially by legal or official means: to enable or permit. I chose to write about this today as I have witnessed so many opportunities lost due to the lack of empowerment given to staff and as a result sales have declined and brand awareness has been weakened. I have  witnessed a lack of empowerment in many areas of businesses however the one area where I think empowerment lacks the most is in the marketing arena. I have been out in the community promoting The American Cancer Society Relay For Life of Sunrise, which will take place on May 5, 2017 from 6 PM – 12 AM (Midnight) at Piper High School. I have been approaching places like McDonald’s, Subway, and Pizza Hut and each store manager at these establishments told me the same thing you have to go through corporate for that. Now I don’t mind calling corporate as I have been doing fundraising for over 40 years and I know how to present ideas that will make sense to a business. When I called corporate recently for these three businesses I was told oh we have a committee that takes care of that and you have to fill out a special request form. Again I don’t mind doing this however if the managers at these locations were empowered and given the authority to make a decision based with a marketing budget the local stores would benefit more as they would feel that they had a stake in the location and as a result would work harder. Corporate would benefit as they wouldn’t have to be bogged down in paper work and their brand would gain more recognition and their revenue would increase. Think about it we are told that people do business with people they know like and trust so what better way to get to know people get them to like you and trust you than having an empowered staff that will be dedicated to growing your business. 

Each day businesses lose out on sales because they have failed to empower their staff members and have also failed to understand the concept of cause marketing. I remember working for Brunswick Margate Lanes as a counter control supervisor and sales associate and having a charitable organization approach me about helping them with a fundraiser. I went to my GM and asked if we could give them the lanes for Free as we could write it off as a marketing expense. He said yes as a result the charity booked 10 lanes bowled 3 games at a cost to the bowling center of about $150 however we sold over $500 at the snack bar to this group and had over $350 in sales from the bar plus we booked 3 birthday parties. By empowering me to do this we exceeded our sales goals for the month. In being empowered to make special offers and create special short season leagues I was able to put 1,599 bowlers on the floor for the summer which led to the opening of a pro-shop at the center creating an additional revenue stream. The key is to empower your staff and let them make decisions that make sense for the business. Read More→