Archive for Cause Marketing

Advertisement Ideas: Have A Heart!!!

Image result for Cause MarketingAs someone who has been involved in the non-profit and for profit sector for over 40 years I believe that I possess the ability to help many businesses to have a heart. Having a heart means being kind to everyone who comes into or calls your business for you never know how that person can be of service and value to your business. In all your advertising you should be showing people that you are a business with a heart by showing what organizations you are supporting as people like to do business with those that they perceive to be giving back to the community.

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The majority of consumers want to know what you are doing to support causes. In educating them about the causes you support you build their trust and they feel like they know you. People like to business with people they know, like, and trust and one great way to get people to like you, know you, and trust you is to support the local causes in your community.

Image result for Cause MarketingI have seen where having a heart increases business. I was The Sports Memorabilia Manager at Sinbad Sports in 2016 from May until October and I made it point to donate items to local charities when they asked. The owner had to be convinced that this was a good idea so I showed him the stats as I tracked where sales were coming from and I was able to show an increase in sales. In my final month at Sinbad Sports we did $12,000 in sales and I was responsible for $10,000 in sales as I was beginning to build a following simply from donating a few items to local charitable organizations. In using cause marketing in every position that I have held I have been able to show the community that the businesses I represent have a heart and thus the brand awareness improved and the revenue increased. The key is to have a heart and be willing to give as it opens the channels to receive.

Image result for riddell helmets Recently I approached Riddell Helmets about donating mini helmets to The 2018 American Cancer Society Relay For Life Of Sunrise. They said yes and set mini helmets from The Steelers, The Giants, The Patriots, The Jets, and The Dolphins.  have been using them to raise funds for research, education, advocacy, and services to hep attack cancer from every angle. As a result when I am ready to purchase mini helmets I am going to go to a store that sells them or order them directly from Riddell.  When asked what regular football helmets to buy by the football teams I announce for I will be saying Riddell. I use this as an example of what can happen when you have a heart.

Image result for wilson super bowl 52 footballAfter a little prodding Wilson Football showed they have a heart as they sent 3 Superbowl LII Footballs to use in the fundraising efforts for The 2018 American Cancer Society Relay For Life Of Sunrise. In doing so they have received some positive publicity as well as recommendations from leagues that I announce for to purchase their official game balls through Wilson Football. In having a heart Wilson increased its visibility and revenue as people have now heard the  story of how they came through to help those touched by cancer and as a result have made purchases of football related items.

No automatic alt text available.One of the best ways to show that your business has a heart is by partnering with a local organization and donating a percentage of sales back to the organization. This brings people to you that normally would not patronage your business and allows you the opportunity to cultivate new customers/clients. In having a heart and showing that you care you will grow your business and word gets around that your business has a heart. Remember there is no substitute for kindness.

Image may contain: 7 people, people smilingNo automatic alt text available.The National Association of Basketball Coaches and WWE sent items to use in the fundraising efforts for The 2018 American Cancer Society Relay For Life Of Sunrise. As a result they have gained some positive publicity. In giving you open up many opportunities to put your company in a positive light and reach an audience that maybe you did not think about before. In being open to say yes and finding a way to be of service and value to the community you will see that your revenue builds and your brand is strengthened.

Image result for No ExcusesIt is time for you as a business owner to stop making excuses and find ways to say yes. Think about it there is always something your business can do to help the community and as a result you will help your business. It is when you give that you receive a return ten fold.

Image result for hungry howie's pizzaI am reminded about the first time I approached Hungry Howie’s for a donation and how receptive Gabe was to donating 10 pizzas. Since that day I have been a loyal customer and they make their money back just off of me not to mention the countless people I have sent t them. It is when you help others get what they want that y find success.

Image result for subwayThe other night I stopped by my local Subway and mentioned Relay For Life and they asked what they could do and I told them we can always use food items. They said they would donate 100 cookies. Guess who will be getting more of my business.

 

Image result for have a heartIt is now time for you to find ways to show that you have heart and to show the community that not only are you taking money from the community but you are putting money back into the community.

Advertisement Ideas: More Things That Make You Go HMMM!

I was scrolling through my social media feeds and I started to think if people spent less time on what politicians were doing and concentrated more time  on building their business where they might be. This was one of the things that made me go hmmm!!! Over my 40 plus years of assisting non-profit organizations and for profit businesses in building their brand and increasing revenue I have encountered many people who have made me go hmm. Just the other day I was at an event and I offered to make announcements to help create a bit of a buzz at the event. Now anyone who knows me knows how great my voice is and how I can bring any event to life and create excitement and engage a crowd. I was told oh we have that covered. This made me go hmmm as I thought you have one of the best emcees in the area offering to help you with your event and you say no. Then there was the vendor who immediately said I am not interested which really made me go hmmm as I thought here you are selling spiritual jewelry and you have someone who has a spiritual blog www.the-spiritualawakening.com and who could have helped you to reach your desired target audience and you were closed off to even listening or engaging in a conversation. This made me go hmmm because I know that by engaging people you can build your brand and increase your revenue as you never know who that person may know or how they can help you. As you do business think about the moments you may be creating where people are going hmmm and as a result are not doing business with you and going down the block to your competitor. Read More→

Advertisement Ideas: One Oh Crap Ruins A Thousand Accolades!!!

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Over the years I have come to learn that every interaction you have in a business is important for all it takes is one bad interaction to create unnecessary challenges for your business. I have come to learn that you never know who you may be interacting with and how they can positively or negatively impact t your business.

Image result for Every Interaction CountsYesterday (8/22/2017) I encountered a situation that got me to asking why the hate? Here I was reaching out to a business owner, Mike Artz of Collectables in Hobart, Indiana and this was his response via a Facebook.  Wouldn’t it have made more sense for him to simply write thank you for reaching out to me I wish you much luck in your effort however at this time I am unable to support your project. Think about how you are responding to people and it will tell you why you may be struggling in your business. If this is how he responded to me how many other people has he responded to in this manner and how many of them have not done business with him and share their negative experience with others. In today’s marketplace it is imperative to  be nice in all encounters so that people are moved to do business with you. At the end of the day the only thing that endures is your character.

I looked up his profile on Manta.com and buzzfile.com and saw he had $68,000 in annual sales so I can fully understand if he politely said no to supporting the effort to create a world with less cancer and more birthdays.

Image result for Kindness CountsHe obviously forgot the first adage of business that Kindness Counts. I simply did what I have been doing for over 40 years and asked a business owner for support of a charitable cause. I never expected this type of response. This only goes to show us that our marketplace needs to be taught compassion.

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Mike Artz: WHY ARE YOU POSTING ON MY POST THE FOLLOWING

JDOGG: I was hoping that you could help me with an endeavor that I have undertaken to help those touched by cancer. I am The People Lead for The 2018 American Cancer Society Relay For Life of Sunrise. I am hosting POINTS FOR THE CURE FOOTBALL EDITION on November 12. I am doing this to honor the memory of my mother who was called home to GOD on July 5, 2012. I am seeking chance drawing items for this event. Www.relayforlife.org/sunriseflwill show you how we did in 2017. The shipping address is 9141 Sunrise Lakes Boulevard #102 Sunrise FL 33322. Thank you for supporting the effort to create a world with less cancer and more birthdays.

Mike Artz: what a tool that you had just become !!

JDOGG: I posted because I have reached out to others to support The American Cancer Society Relay For Life and POINTS FOR THE CURE FOOTBALL EDITION in this manner and have had much success.
I have found that when you support others they support you.
Already for 2018 I have hosted a Spirit Night at Tijuana Flats that raised $157.24. I hosted a Give Back Night at Bru’s Room that raised $168.90. The money raised funds research, education, advocacy, and services.

Mike Artz:whom gives a fuck !! you commented on my post!1 create your own post v/s slamming others. no wonder why you can not find a job!! you can’t follow rules!

JDOGG:I have a few gigs which are usually on the weekend so I was looking to work during the week. What I posted was not spam it was a simple request for your assistance to help those touched by cancer. In return you would have tapped into my network and possibly moved some more merchandise.

Mike Artz:i don’t give a fuck !! remove it from my for sale posts now!
it has not a damn thing to do with what i am selling !! its called phishing & scammin!
JDOGG:You can delete it. I wish you much success in your effort to sell your merchandise.
Mike Artz:fuck off !
get a job on your streeet corner!
you need medical help i will call 911 down in florida !
JDOGG: It is funny Mike that you have resorted to name calling and using profanity. Remember GOD LOVES A CHEERFUL GIVER. I wish you much success in your effort to sell your merchandise.

Mike Artz: sunrise florida
JDOGG:I have work that is very rewarding. I hope you have a great rest of the week filled with much peace, love, joy, and prosperity.
Mike Artz:go to hell & stop typing you cock sucker!
JDOGG:The Sunrise PD is a supporter of Relay For Life of Sunrise. Again I wish you much success in your effort to sell your merchandise. It is unfortunate that we couldn’t be of service and value to one another.
    I share this with you because it seems as though hatred and bitterness has permeated the market place and civility has gone out the window. By the way you can call Mike at 219-942-2632 and let him know that he missed out on an opportunity to be aligned with someone who has a nice social media following and who promotes those who support his efforts to help those touched by cancer.
Image result for JDOGG LedermanNow think about it the next time someone approaches you for support because you never know the reach that person has and how they can impact your business.  In this case all the accolades that Mike Artz may have built up are gone because he will never see my business and those that read this article may think twice about doing business with him.
   Image result for marketing and public RelationsAs an experienced marketing and public relations consultant the 1st thing I teach my clients is to be kind in all that they do as you never know how that kindness will be returned. Imagine if Mike Artz had been kind in saying no I may have still recommended that my colleagues who collect sports and pop culture memorabilia contact him to see what he is selling. The lesson to take from today is that all it takes is one oh crap to ruin a thousand accolades.

Advertisement Ideas: Burn The Box!!!

Image result for Think Outside The Box It is now time not only to think outside the box but to burn the box and release the contents that may be stopping you from maximizing your brand awareness and revenue.  In the 40 years that I have been working with non-profit organizations and for profit businesses I have noticed something that those who struggle have in common and that is they get stuck in their ways and do not adapt. There is no reason today for anyone to struggle. The reason you may be struggling is that you allowed yourself to be caught in a way of thinking that hasn’t allowed you to move forward in a positive direction of your goals.  I have heard so many times over the years that I don’t have money to advertise or I’ve tried everything and nothing is working. This mindset is what is keeping you trapped in the box and why you are falling short of your goals. It is time to burn the box and go from limiting beliefs to limitless beliefs.

Image result for burning boxesIt is time to put all of your limiting beliefs into a box and burn the box then spread the ashes as compost and then begin to change the way you go about doing things. When you think you don’t have money to advertise you need to turn that into I will find affordable and effective advertising methods. I recently came into 19 boxes of books from assorted genres as a result f a death in my family. Instead of saying oh I don’t have the money to advertise theses books I found some free resources like sell and trade groups on social media and started posting photos of the books. I also decided to donate 50% of all book sales to The American Cancer Society Relay For Life Of Sunrise. As a result I sold 4 books today (7/15/17). I still have a condo that looks like a used book store but I am finding ways to let people know about the books and as a result I am moving the books and helping a cause that I believe in while also turning inventory into cash. When you burn the box and release the stinking thinking that is stopping you from manifesting the life that you want you will find that you begin to attract more peace, love, joy, and prosperity into your life. It all comes down to having the proper mindset when it comes to raising funds for charity or running your own business. Read More→

Advertisement Ideas:Become A Message Bomber!

As we celebrate our freedom to take advantage of the opportunities that The United States Of America provides us today (7/4/2017) you can become a message bomber as you advertise your business. Imagine going to a 4th of July event and handing out patriotic CDS with the words courtesy of ___________ with your contact information and website on them. You could also find events where you could have a booth or hang a banner that puts you in front of a large audience that has potential clients/customers attending. It is time for you to become a message bomber and make sure you have marketing/advertising material where ever you go as you never know who you might meet and how you can be of service and value to them or how they can be of value and service to you. The idea is simple be proactive with your advertising/marketing and become a message bomber so that people will be enticed to purchase your products or services. Imagine you all you can do to tie promotions into holidays such as 4th of July you can take items that are normally $20 and mark them down to $17.76 for 4th of July week. The possibilities are endless if you use some creativity.
One way to become a message bomber is to do a salute to the troops promotion and get the word out that you are donating a portion of all your sales to organizations that support servicemen and servicewomen. You can advertise that you are giving discounts to all military men and women and their families. You can find ways to support veteran’s organizations and include what you are doing in your advertising/marketing campaigns. You can even give everyone a free American Flag with purchase while your supplies last. In tying in the holiday theme and planning out a strong marketing/advertising strategy you will see that you strengthen your brand awareness and increase your revenue. Read More→

Advertising Ideas: Are You Missing Opportunities?

Opportunities Quotes Quote about opportunity.How many times have you stated I am not interested or you haven’t returned a phone call only to miss out on the opportunity to build your brand and increase your revenue. Over the last 40 years I have approached many different businesses to assist me in my efforts to help charitable causes.  I have seen the good, the bad, and the ugly when it comes to companies supporting causes.  I have had organizations like World Wrestling Entertainment send me items that have helped in my efforts to help those touched by cancer. I have had companies like Jimmy John’s refer me to corporate and I haven’t received a return phone call. I have had some business people tell me to leave their store the minute I introduced myself and told them about what I was doing. This prompted me to wonder how many businesses are missing opportunities for their shortsightedness? I have come to learn that there are many people who lack the business acumen to take things to a level where their brand would stand out and as a result would pick up more business. In today’s very competitive market where competition seems to be on every corner it is important to take advantage of every opportunity to stand out and create a buzz while garnering new business while also retaining existing customers.

 A few years ago I approached my local Hungry Howie’s about helping to support The American Cancer Society Relay For Life. They were very receptive and have donated 10 large pizzas each year to support the effort to create a world with less cancer and more birthdays. As a result when I think about ordering lunch or dinner I think of Hungry Howie’s Pizza, I especially like their baked ziti for one. My order averages about $20 – $25 each time I order and I order at least once a month. If you look at their return on investment from just me is very good not to mention how many other people I have told about Hungry Howie’s and as a result they have placed orders.

On the opposite end of the spectrum is Pizza Hut, which I used to order from on a monthly basis as I believe in helping all local businesses to succeed. I say used to because a few weeks ago I contacted them about helping a local event to help those touched by cancer and their marketing person didn’t return phone calls or emails. His lack of response cost him my business as well as others that I have shared this with. So ask yourself the next time some one reaches out to you how not calling back or emailing back can affect your business.

Advertisement Ideas: Are You Missing Opportunities: A Case Study!

 Imagine some one calls your business or stops into your business to discuss an event that helps people touched by cancer that has 313 participants with 57 teams representing some very influential business leaders and you blow them off only to find out that this person has some great pull and is known for supporting those that support him. This is a prime example of missing an opportunity for you did not see the forest for the trees.

 

The other day I was out promoting an event and collecting donations for the event and I ran into a business that was very negative toward me. I thought wow if they had given me the time of day and understood that for 40 years I have been helping businesses with customer acquisition, customer service, and effective cause marketing campaigns. many times I can create a buzz about a business simply because I have the ability to do a very good Facebook Live Video while at the business that my followers see and as a result they support the business. Those that chose to be open to receive and listen have benefited those that gave the canned answer of we are not interested continue to struggle.

I have heard oh business is slow so many times in the last few years that I have come up with an idea of when business is slow go out and create opportunities. I recently worked for a sports memorabilia and apparel store and when business was slow I would do videos and post them across social media featuring a few items. As a result business picked up a bit. I also would take fliers out into the community after my shift and share the store and offer specials to people. I also started to interact with people in public who were wearing sports team apparel inviting them to come to the store.  I also made it a point to make sure people had a good experience when they shopped at the store. Unfortunately I was let go from my position with the store. I share this with you because many times you may be missing out on opportunities because you are stuck in a box. It is time to get out of the box and start to create opportunities and listen to people to see how you can be of service and value to each other. That is the problem with most businesses today they lack vision and when things are slow don’t look for opportunities to grow their business. Namaste!!!

Advertisement Ideas:  How Credible Are You!!!

How do you know I am lying? My lips are moving? As I sat and watched President Donald Trump encourage people to manufacture in America buy American made products I thought wow how can he do this when his clothing lines are manufactured in Bangladesh, China, and Mexico. To me this put a real damper in his credibility. I did not vote for President Donald Trump or Hillary Clinton as I voted for The Libertarian Candidate. After watching   president Donald Trump campaign and gain election and then serve for the first 100 days I begin to think about my own credibility and the credibility of others. I realized that it is important to be impeccable with your word and to make sure that you are making decisions that are truly inline with your core values because at the end of the day the only thing that endures is your character. As an entrepreneur, marketing director, or non-profit leader it is important to be seen as credible is all aspects of your business for people do business and support those they know, like, and trust. If you are just making a sales pitch to generate money and do not truly believe in what you are marketing you will have some success but it will be fleeting and eventually your credibility will be damaged and your ability to generate revenue and strengthen your brand will be challenging. When you begin to compromise your credibility for profits you begin to lose and eventually the damage that is done is irreversible. Think about your credibility when you advertise and what you promise for there will come a time that you will have to deliver on those promises.

In my many years of working with for profit and non-profit entities I have seen the good, the bad, and the ugly when it comes to credibility. I have had people promise to pay me for announcing a game and I have gotten to the game and announced the game only to have the owner of the team leave and then tell me we didn’t have a contract when we had correspondence and confirmation through Facebook. As a result I now get payment in advance or I don’t take the gig. The only exception is if I have a long-term arrangement with the team. I have found that many people here in South Florida are all flash no cash and can not be trusted. I recently had a situation where a women promised to have fundraise for an event and at the last-minute backed out this affected my credibility as I signed her up. I did everything I could to help the woman to successfully fundraise and each time I was met with excuses and with 11 days before the event she backed out not realizing that we based much of the budget requests to help those touched by cancer on her fundraising goal. Now we have to find other sources to help the people who were told yes we have those services available to you. Remember when you back out of a commitment you not only hurt your credibility but you hurt the credibility of those that vouched for you.  Read More→

Advertisement Ideas: How To Use Your Donations To Generate A Profit!!!

As a business adviser I have always taught the entrepreneurs that utilize my service the importance of making charitable donations be them monetary or in-kind. When you support charities and donate money or good and service you can implement a strategic marketing plan that will allow you to support the community and also turn a profit. One of the best advertisement ideas that I came up with was over 20 years when I asked a local restaurant to host a charity night to raise money for The Coral Springs Jaycees Spreading The Joy Program, which provided Thanksgiving Baskets and a Children’s Shopping Spree for families in need. The restaurant asked what is in it for me and I explained that by donating 20% of his sales for one night he would attract people who wouldn’t normally come to the restaurant and have an opportunity to turn them into regular customers. He was hesitant at first but agreed and that first give back night raised $189 for the project. Meaning that we brought in bout $1,000 worth of business on that night not to mention the amount of people who became regular customers. Since my first give back night I have seen many restaurants adopt this concept and have much success because it creates a win-win situation for all parties involved. When you have  a giving plan it will turn into profit over time as people like to do business with those they perceive to be giving back to the community. Read More→

Advertisement Ideas: Empower Your Staff!!!

One of the words that has been used time and time again over the last few years is empowerment. The term is defined as follows to give power or authority to; authorize, especially by legal or official means: to enable or permit. I chose to write about this today as I have witnessed so many opportunities lost due to the lack of empowerment given to staff and as a result sales have declined and brand awareness has been weakened. I have  witnessed a lack of empowerment in many areas of businesses however the one area where I think empowerment lacks the most is in the marketing arena. I have been out in the community promoting The American Cancer Society Relay For Life of Sunrise, which will take place on May 5, 2017 from 6 PM – 12 AM (Midnight) at Piper High School. I have been approaching places like McDonald’s, Subway, and Pizza Hut and each store manager at these establishments told me the same thing you have to go through corporate for that. Now I don’t mind calling corporate as I have been doing fundraising for over 40 years and I know how to present ideas that will make sense to a business. When I called corporate recently for these three businesses I was told oh we have a committee that takes care of that and you have to fill out a special request form. Again I don’t mind doing this however if the managers at these locations were empowered and given the authority to make a decision based with a marketing budget the local stores would benefit more as they would feel that they had a stake in the location and as a result would work harder. Corporate would benefit as they wouldn’t have to be bogged down in paper work and their brand would gain more recognition and their revenue would increase. Think about it we are told that people do business with people they know like and trust so what better way to get to know people get them to like you and trust you than having an empowered staff that will be dedicated to growing your business. 

Each day businesses lose out on sales because they have failed to empower their staff members and have also failed to understand the concept of cause marketing. I remember working for Brunswick Margate Lanes as a counter control supervisor and sales associate and having a charitable organization approach me about helping them with a fundraiser. I went to my GM and asked if we could give them the lanes for Free as we could write it off as a marketing expense. He said yes as a result the charity booked 10 lanes bowled 3 games at a cost to the bowling center of about $150 however we sold over $500 at the snack bar to this group and had over $350 in sales from the bar plus we booked 3 birthday parties. By empowering me to do this we exceeded our sales goals for the month. In being empowered to make special offers and create special short season leagues I was able to put 1,599 bowlers on the floor for the summer which led to the opening of a pro-shop at the center creating an additional revenue stream. The key is to empower your staff and let them make decisions that make sense for the business. Read More→

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