Advertisement Ideas: The Importance Of A Tag Line!!!!By Advertisement Ideas
Advertisement Ideas: The Importance Of A Tag Line!!!!
When you walk into a networking function how are you known. I have developed the moniker Jonathan JDOGG Lederman, The Spiritual Emcee Maximizing Your Message so as to encompass what I do and how I am of value and service to those who elect to hire me and use my myriad of services. One of my clients helps people with investments and fixes their financial rating so I gave her the moniker(tag line), Monica Bailey, The Financial Fixer. If you are an entrepreneur it is imperative to have a tag line that is easy to remember and effectively describes who you are and what you do. If you work for a corporation or small mom and pop operation it is important to create a tag line so that your customers/clients will relate to you and continue to do business with you. As you develop your tag line think what do I do and how do I want to be perceived.
McDonald’s has done a great job of creating tag lines that are easy to remember and resonate with their target audience. Over the years they have had many tag lines. One thing has remained consistent and that is their logo. Their logo is one of the most recognized logos in the world. The reason it is so recognizable is that they spend money on marketing and branding and make these two elements a priority. I use McDonald’s for example purposes only.
Advertisement Ideas: JDOGG’S Top 10 Effective Tag Lines!!!
10: We all know this is Apple Computers. They have leveraged their logo so most people will see it and know what it represents. When you develop your logo and tag line it is important to keep it consistent and place it in as many places as possible.
9: Everyone knows Nike Swoosh. Many have adopted their tag line Just Do It as a motivational tool to move forward and create a buzz in the marketplace.
8: This has been Allstate’s tag line for years and it has created a trust in their customers asa result.
7: Adidas still has a strong market presence because of its tag line and the fact that most of us came up with an acronym for the brand. I personally buy Adidas sneakers because of their wide cut and the quality of their product.
5: Avis was never upset about being #2 to Hertz and they used this tag line very effectively to illustrate and emphasize that they deliver excellent customer service.
4: Most of us who grew up in the 70s and 80s remember this slogan and continue to buy M&M’s.
3: Gillette has a large market share because of their branding and marketing.
2: As a leader in sports you know you have arrived when your photo is on the Wheaties Box.
1: This was one of my favorite campaigns that encouraged people to eat more eggs and support local farmers.
What campaigns do you remember? How are you using tag lines effectively?
Advertisement Ideas: Creating and Using An Effective Tag Line
I use Becca Tebon as an example as she is known as The F.I.T.preneur and helps people to have success in their personal and professional life by making a mind, body, soul connection. A successful entrepreneur who believes in getting fit she has been able merge her passion and build her brand to the point that she is easily recognizable in the marketplace.
Be creative in developing your tag line. Think How am I going to stand out and be remembered. Look at competitors and see what their tag line is and then tweak yours to surpass theirs.
Include your tag line on everything, Banners, Business card ads, in print ads, in radio ads, in TV ads, on your website, in your blog, in your social media. The idea is to create a recognizable brand so that clients/customers will be driven to do business with you.
Think what message do you want to convey. Ask what are my competitors using? What are the 3 things I want to be known for? Brainstorm ideas and tweak until you find something that you like and conveys who you are and what you do thus enticing people to do business with you.
If you seek help in creating an effective tag line connect with me for a one on one consultation as I have been developing tag lines for years.