Apr
26

Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

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Advertisement Ideas: How To Create A Positive Presence In The Community!!!

 What have you done today to let people know who you are, what you do, and why they should use your products or services? Did you send out a tweet, post on Facebook, post on LinkedIn,  post a blog entry, hand out fliers, attend a networking event, make calls to those you haven’t spoken to in a while, sent emails with a special offer, or did you choose to do nothing?  If you are not reaching out to people on a regular basis you are missing out on growth opportunities.   Remember in many cases you get a few minutes to make an impression that will last for a long time.

Advertisement Ideas: The Ways To Create A Positive Presence In The Community!!!!

 The first thing to remember when creating a positive presence in the community is that customer service can make or break your company!!!!

 On Thursday (4/25/13) I was out scouting locations to host a workshop when I went into Lefty’s in Coral Springs. I stood at the bar for nearly 5 minutes and finally walked to where a group was standing in the food prep area and asked if the GM was in I told her that I had been waiting for nearly 5 minutes and by the way 3 people just seated themselves and may need a server.  Her reply was don’t tell me how to run my restaurant. At that point I said I guess I won’t be holding my workshop/meeting here and I left. An employee followed me out of the restaurant and confronted me about going to other restaurants in the plaza. I simply stated I do not want to argue with you I am doing fact-finding. A few moments later the GM came out and confronted me saying I had embarrassed her in front of one of her food suppliers. I stated that is business wishing her Namaste and walking away at which point she called me a liar. I went to my car and thought wow they weren’t that busy but they had time to be confrontational. Guess who won’t be patronizing Lefty’s.

The lesson to be learned from this is to treat everyone with kindness for you never know what their reach may be and all it takes is one oh crap to ruin a thousand at a boys. Now this GM did not know what I was involved in or who I knew in the community. She didn’t know my ties to the community over the last 20 years and how I could have been a good advocate for her business.

 

 On the opposite side of the spectrum are these two restaurants who showed great customer service by supporting The American Cancer Society and greeted me immediately when I entered the restaurant. They even allowed me to make an announcement about The American Cancer Society Relay For Life of West Boca Raton and to pass the hat for donations. These are two restaurants I will continue to patronize and speak positively about.

The lesson that can be learned here is when you give you get and you create a positive presence in the community.

   The level of customer service is one facet of how to create a positive presence in the community.

This week as you continue to create a positive presence in the community remember that your attitude will determine your altitude.

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