Advertisement Ideas: Is Your Plan On Par With NIKE


This is probably the most recognizable logo of all companies in the market place today? What are you doing to brand yourself?

Advertising Ideas: Is Your Plan On Par With Nike

I am often asked, How do I  create a plan that will get me the results that NIKE gets though I don’t have a Nike type budget? The answer is to lok at what NIKE did in the beginning. Nike was first introduced to the world by Steve Prefontaine, whose coach specially designed running shoes for him while Steve was running for The University of Oregon. The shoes were seen and people began to inquire about them  and the coach found a manufacturer. The name Nike was adopted as it comes from Greek meaning goddess of Victory. The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced…..the rest is history! (from Nike Consumer Affairs packet, 1996). A few things to consider to follow Nike’s lead:

1: Find local people to promote you and endorse you

2: Find a graphics/advertising student to help create a logo that represents your company

3: Keep accurate records and make Advertising and Public Relations a Priority

4: Have someone that can handle controversy so as to preserve your brand

The key is to put together  a team to assist you in all that you do.


Steve Prefontaine and Bill Bowerman introduced Tigers to Phil Knight as they were looking for lighter running shoes. Phil like the idea and over the years Tigers morphed into what today is known as Nike. Over the years there has been controversy, however through it all NIKE Continues to be the leader in Athletic Footwear and apparel.

Advertisement Ideas: Are You The Next NIKE?

I am often asked if I want to be the next John Madden, and my answer is always no I want to be the first Jonathan JDOGG Lederman. So don’t try to be the next NIKE. Use their model and be the best you. Becoming a leader in your field requires a few things.

1: Knowledge of who you are.

2: Knowing who you serve.

3: A logo and tagline that accurately represents you

4: A solid marketing and media relations plan

5: People who will endorse you and recommend you

6: A positive attitude

7: Knowing that controversy creates cash so don’t be afraid to take a stand.

8: Delivering what you promised

9: Being Relevant, Entertaining, and Resonating

10: A commitment to yourself and those you serve

This week check your plan and tweak it accordingly to become on par with NIKE. Don’t be a copy of someone else be an original in your life.

John Madden is consider a leader in his industry.Learn from him and be yourself.




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