Advertisement Ideas: Are You Leaving Money On The Table?By Advertisement Ideas
Advertisement Ideas: Are You Leaving Money On The Table?
I am so amazed by the lack of proactive thinking that is going on in corporate America today and how much money is being left on the table. I was out searching for a position to help supplement my income today and I ventured to the local mall to speak to managers of retail sporting goods stores about hiring me. When I asked one about team sales, (bulk sales made to specific teams), he said they don’t handle that on a store level. My reaction and thoughts were WOW!!! You are leaving money on the table. I thought that because I announce youth football in my community and I know that there is big market for cleats, uniforms, tee-shirts, hats, and more and immediately thought what would it take for this manager to take a few business cards to the local park on a Saturday and hand them out and drive traffic to his store. Then again we are dealing with corporate structures where an executive sits in an office in a different part of the country making decisions that he believes will work. Local relationships are what builds business and increases revenues. Imagine in an area where you have FAU, FIU, NSU, Broward College, Lynn University, many High Schools, and Youth Leagues and you are not reaching out to them and thus leaving money on the table.
In the global market it is time to think about how you can avoid leaving money on the table.
Advertising Ideas: Being Proactive and Creative So To Put Money in Your Pockets
I often tell people when you are proactive and creative you don’t leave money on the table you put money in your pockets. I am astonished by the mind-set of people sometime as they blame their circumstances on others. I know many people are struggling, however for every struggling person there is a person thriving. What separates the struggler from the thriver? The thriver finds ways to be creative and proactive. The thriver is open to receive. The thriver finds solutions and doesn’t complain. I was out promoting myself today and I realized something, good business has nothing to do with the economy it has all to do with how you position yourself as a leader to make consumers want to do business with you. I was at the mall and I redeemed my Bath and Body Works gift card and I will go back to the store because I was greeted with in 5 minutes, told about the specials, and left to shop. From the time I walked in to the time I left I was treated very well. The staff even asked me for my card as I bought some aromatherapy candles. I went into another store and walked around for a few minutes and received no attention and thus left without making a purchase and realized that those that struggle do so because of their own lack of proactivity and creativity. In any business be it a brick and mortar business or a home based business the key is to be proactive and creative. Ask yourself where did I leave money on the table.
This gentleman is taking all the money off the table are you?
Advertising Ideas: Tips To Maximize Your Money and Not Leave It On The Table
You may be asking yourself JDOGG how do I maximize my money and not leave it on the table? The answers are fairly simple
1: Maximize your Message with Consistent Branding
2: Know Your Target Audience and Appeal to Them
3: Be Creative- Do things that are somewhat original that will resonate with people
4: Set yourself up as The Go To Person in Your Industry by being of Service and Value
5: Don’t Complain!!!!
6: Look for proactive and creative ways to out market your competition
7: Do some form of marketing everyday
Use Your Voice to Deliver Your Message and You Won’t Leave Money On The Table
It is amazing that I can walk into any business or sit down with any entrepreneur and come up with creative ideas to drive business to them. Here are some examples that happened recently:
1: Walked into a lingerie store and the looks I got were quite unique, the store was rather long and if you moved the racks you could create a runway and seating for a lingerie show. My brain started thinking have they done a private by invitation only fashion show? I walked up to the counter introduced myself and gave the women my card and asked her to forward to the marketing person as I have a great idea to draw traffic. She asked me what I had in mind and I said well as a professional emcee I was thinking a fashion show tied to a charity might work. She said she would forward my card to the person who handles those things.
2: Walked into a local sports store, wasn’t greeted within a few minutes and thought wouldn’t an endless loop with an announcer’s voice welcoming people and announcing any specials be great. I mentioned this to the manager, his answer again was that goes through corporate, I just sent them the idea.
Again these are simple things that can be implemented so as to not leave money on the table. This week think of where you might be leaving money on the table and make adjustments.