Advertisement Ideas: Empower Your Staff!!!By Advertisement Ideas
Advertisement Ideas: Empower Your Staff!!!
One of the words that has been used time and time again over the last few years is empowerment. The term is defined as follows power
Each day businesses lose out on sales because they have failed to empower their staff members and have also failed to understand the concept of cause marketing. I remember working for Brunswick Margate Lanes as a counter control supervisor and sales associate and having a charitable organization approach me about helping them with a fundraiser. I went to my GM and asked if we could give them the lanes for Free as we could write it off as a marketing expense. He said yes as a result the charity booked 10 lanes bowled 3 games at a cost to the bowling center of about $150 however we sold over $500 at the snack bar to this group and had over $350 in sales from the bar plus we booked 3 birthday parties. By empowering me to do this we exceeded our sales goals for the month. In being empowered to make special offers and create special short season leagues I was able to put 1,599 bowlers on the floor for the summer which led to the opening of a pro-shop at the center creating an additional revenue stream. The key is to empower your staff and let them make decisions that make sense for the business.
When I worked at Sinbad Sports I kept asking the owner to let me know what we paid for items so that I could effectively price them and allow for some negotiation room. The owner never wanted to share this information and one day i said something about it and a few days later was told I decided not to move forward with you I need your key. I gave him the key and explained that in the month we had sold $12,000 in product and that I was responsible for $8000 of the sales. His response was oh we would have sold that anyway. I thought really who else was going to be able to turn a customer who was looking for a $20 tee-shirt for his wife into a $250 memorabilia sale. I suggested to him many times to allow me to make some decisions and he kept telling me don’t tell me how to run my business. In not empowering me and his other employees he has sacrificed sales.I know this as I recently spoke to his former GM who told me after I left that their sales dropped off. It was funny to see the other day that he did finally implement some of my suggestions. had he empowered me to implement my suggestions he would have kept a good staff member who was dedicated to growing his business and his sales and brand recognition would have increased. Remember that when you have a good staff member to empower that staff member as they may truly have the best interest of your business in mind.
Sometimes the greatest way to empower a staff member is simply to listen to their ideas and if it makes sense implement the idea and see what happens. Many times a staff member who has his of her boots on the ground and is in the business daily is better equipped to make a marketing decision than the person sitting in a corporate office 1000’s of miles away from the location. Remember what works in Deerfield Michigan may not work in Deerfield FL so it is important to empower your staff to make decisions when it comes to supporting community projects, local area marketing, and other aspects of the business as they may know something that the person sitting in a corporate office may not.