Mar
09

Advertisement Ideas: Walk In Your Truth!!!

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Advertisement Ideas: Walk In Your Truth!!!

Over the last few days I have observed many people professing that they are making six figures and when I asked them for donations to help support the efforts to create a world with less cancer and more birthdays they made every excuse as to why they were unable to donate. This really had me thinking so you want me to join your organization and market your product and services but you can’t donate to a cause that is near and dear to me. It was at this time that i realized when marketing to people you must walk in your truth and be passionate about your belief and purpose.  When you market your products or services or ask for support of your charitable endeavors people must be able to know you, like you, and trust you. In all interactions it is important to walk in your truth and be honest and up front with people. I have witnessed so many people trying to be something they are not or making claims that they can not back up that they have stiff;ed themselves from growing personally and professionally. The key in business is to be your authentic self and make sure that in all your marketing people are seeing your authentic self and not some facade. The idea of faking it until you make it doesn’t work as people will see right through that. It is important in business to be authentic and to follow the four agreements.

So many people make promises and then do not keep them and then wonder why their business is struggling. I have experienced people saying one thing to you and then doing the complete opposite and then pointing the finger at you. When this happens I step into my power and walk in my truth and say thank you and then I think too bad so sad don’t let the door hit you where GOD split you. If you are preaching about walking your talk you better be taking the action to back it up. If you are talking about marketing and advertising you should be marketing and advertising.

No automatic alt text available.This is an example of me practicing what I preach. I am raising funds for The American Cancer Society Relay For Life and had this banner made up as a promotional tool. I had The American Cancer Society make up the fliers and as a result I can walk in my truth and promote http://main.acsevents.org/goto/jdogg18 while also promoting my broadcasting services. I have been teaching about cause marketing for years and  I walk in  my truth that I am knowledgeable and can show effective programs that I have implemented. Over the years I have been able to strengthen my brand and increase my revenue by simply doing cause marketing and walking in my truth.

This is a cause marketing program I did with Skyline Chili a few years ago where they gave 20% of sales on a specific day each month and collected donations and as a result they donated over $5,000 to The American Cancer Society Relay For Life and were featured in The Sunrise Forum. As a result they not only secured me as a customer but they also received shout outs on my radio show. This came about because I walked in my truth.

 As a result of walking in my truth I have been featured on many radio shows including this one in the photo. The key is to simply walk in your truth and be your authentic self and you will have success.

 

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