Advertisements Ideas: Find Your Why?


Advertisement Ideas: Find Your Why?

As you open up your business today ask yourself what is your why? If you are doing charitable work and cause marketing ask yourself why? When you advertise ask yourself why? It is when you find your why that your impact is increased. There are two great days in a person’s life the day they are born and the day they find out why. It is when you have purpose in what you are doing that you can increase your level of success. In all my years of working with entrepreneurs and non-profit leaders I have witnessed on thing about the successful leaders and that is they are driven by their why and have a defined purpose. Once you find your why you can develop your marketing strategy around that so as to attract new customers/clients.

 The most difficult thing you have to do as a business leader or a non-profit volunteer is to find your why. What drives you to do what you do? Once you find that why you can create programs that will impact your what. How many times during the course of the day are you asked what you do? How do you answer that question? Do you tap into your why and say I help people to excel because I want them to have a better personal and professional life or do you simply say I help people to excel? Many times it is not what we say but how we say it that impacts our results. I have found when people know your why they are more apt to do business with you or to support your cause. When all you do is tied back to your why you will see the level of your results change for the better. In working with clients I hear it all the time JDOGG I want to make a lot of money. I always counter why do you want to male a lot of money? When they give me the reasons I have them write those reason down so that when they open their business or go to work in their non-profit position that they are driven by their why.

Advertisements Ideas: Finding Your Why: A Case Study!!!

 If you have read this blog frequently you have read about my commitment to Relay For Life. 2017 marks 18 years that I am doing Relay For Life and this year I am asking everyone to donate $18 at www.relayforlife.org/sunrisefl by clicking on donate to a participant and typing in my name, Jonathan Lederman. Why I am asking for $18 is that in Hebrew 18 is represented by Chai which translates into life. Why I am relaying is to honor the memories of all those that I have lost to cancer especially the memory of my mother.

 This is my mother, Judith Miller, who was called home to GOD on July 5, 2012 after suffering a massive heart attack while battling non-operable metastatic lung cancer.  She has become my why I relay story. Each time I share my story I generate donations. Over the last 4 years that she has been gone it is estimated that I have raised over $10,000. Prior to those years I had many people to Relay for as my Grandfather Leo was lost to prostate cancer, my cousin Jill to Breast Cancer, my Uncle Morty to Breast Cancer (yes men get breast cancer), my uncle Alan to Prostate Cancer,  my friend Gary Pancreatic Cancer, my friend Fran to Breast Cancer, and many others. 2017 marks my 18th year of doing Relay and by being driven by my why I set a goal of raising $2500.

When you find your why you will be able to make a larger impact in your business and your non-profit work. It is when you tap into your why that your impact is greater.  When you get a moment today sit down and discover your why and then take action with your advertising and solicitation for your business and non-profit work.  Remember it is the facts that tell but is the stories that sell.  Share your why and take note of what happens when you begin to share your why. So when someone asks what you do answer them with wat you do but also why you do it.




  1. We’d like to let you know about Bold Venture Press’s new book coming Feb.4:
    The Taxol Thief (national roll out, Feb. 4, World Cancer Day)
    by Ceylon Barclay
    450 pages, paperback, $16.95
    ISBN: 9781539454441
    Smashwords eBook $3.99
    Kindle eBook $3.99
    For three decades, the FDA denied approval of a first-in-class drug, “taxol,” condemning thousands of breast-cancer victims to certain death. The Taxol Thief is the story of one couple’s attempt to evade that fate by smuggling taxol from China through Russia.
    Extracted from the yew tree, Julius Caesar’s armies forged deadly arrows from taxol wood. Cantabrians committed suicide by chewing its poisonous seeds, rather than submit to Ceasar’s slavery. But the fleshy red seed casings, the aril, were delicious, life-giving delicacies. Taxol effectively treated breast cancer in sixty percent of clinical trials.What’s the problem? Taxol might be the cure, if you can get your hands on it … So begins Troy Locke’s odyssey, a frustrating, danger-fraught journey to obtain a medical hope.
    About the author: Ceylon Barclay, former President of Worldwide Marketing for Chinese Taxol extractor, Great Wall Pharmaceutical Company, has spent the last thirty-five years launching and advancing economic projects in global hot spots. Along the way, he has written several books and served as President of Friends of the Upper Volga Institute with Mikhail Gorbachev. He lives in the mountains of North Carolina with his wife, a Russian professor.

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