Advertisement Ideas: Stop The Madness!!!
While American Citizens worried about this flag our government managed to fast track The Trans Pacific Partnership, which makes The North America Free Trade Agreement look tame. While Walmart banned the selling of this flag they didn’t stop importing goods from China. This is ironic for if you are going to stand against slavery and hatred but not stop using what is considered slave labor used to make the goods you are importing from China you are part of the problem and contributing to the madness. Now municipalities are taking down statues, renaming schools, and digging up graves in an attempt to rewrite history. So many of our American Citizens have become sheep and are being driven by the controversy of the day instead of looking at the real issues and understanding you can take down as many flags and statues but until you stop the madness brought on by the hate that is in some people’s hearts the real issues will not be resolved. It is time to stop the madness and stop majoring in the minor.
Another ironic twist is that while amazon and other e-commerce sites were busy banning The Confederate Battle Flag they were still selling Nazi Flags and Isis Flags. Heck a Walmart employee refused to make a Confederate Flag Decorated Cake but gladly made an ISIS Flag Cake, a great example of just how uneducated our workers in America truly are.
Now the question is how do we STOP THE MADNESS. The answer is simple educate the working population and train them so that they can be an asset to your business. The idea is to bring back a manufacturing and agricultural base to America and to eliminate the greed factor that is hurting our country. We must also eliminate the entitlement mentality and get back to the concept of hard work and being of service and value. If you have a talent you must find a way to utilize it and monetize it and to take action to build your personal brand so it attracts the people who you want to do business with so that you can thrive. How about you do a campaign that say we serve all people with our products and services. Instead of using the concept of I am (an insert nationality here) – American just start to say I am an American with a business designed to help my clients/customers who can benefit from my products and services. Then make it a point not to judge people when they come to your business. I have learned that we may not be able to attract everyone to our business but those that resonate with our message will choose to do business with us.
The best way to solve these issue sis to adopt Don Miguel Ruiz’s Four Agreements and do your best to adhere to them. The Four Agreements are….
If you can convey this is your advertising you will begin to create more brand awareness and recognition while also creating a buzz about your business and thus helping to stop the madness. The key is to create customer loyalty by being of service and value by enhancing the customer experience by looking at solutions for the real issues and making sure you become a problem solver.
The issues mentioned above affect us all because there will be current customers and potential customers that will not agree with the principles we stand for and may get offended so we must do our best to target customers who will resonate with our message. The nest way to stop the madness is to remember some will, some won’t, so what, some waiting, next. The greatest thing we can hope for is that our business will help to unify a community instead of divide the community. If we are truly going to stop the madness we must tackle the real issues and walk in our truth and thus have a message that is relevant and resonates with our desired target audience. It is time for you to become a problem solver and ask how are my opinions on these issues affecting my business.
By now you have heard of the couple who refused to bake a same sex wedding cake and how they have been sued and ordered to pay damages. My take is that this story only led to more madness. It is their right to refuse business from anyone and I am sure the couple ordering the cake could have found another bakery. This is another example of the media choosing to create madness and division. Personally of it were my company I would have made the cake taken great care of the couple as money on my pocket is better that in someone else’s pocket. The cake company owners stated it was against their moral values and that it went against the teachings of Jesus. Hello, wasn’t it Jesus who was teaching us to be kind to all people and not to sit in judgement. It is your right to refuse a customer and it is my right as a customer to go elsewhere. Again it is time to stop the madness.
Sometimes it is not about being right or wrong it is about doing the right thing so stop the madness.
