Advertisement Ideas: Back To The Basics!!!
When I was a kid we has a supermarket in our area called Basics. It was place where you brought your own bags or boxes and most of the products were generic. The store did massive advertising and flooded the area with coupons. They were doing a good business but then the landlord decided to raise the rent and it got to be a bit pricey and cut into the profit margin and the store closed. The store sat empty for many years and now there is a Lowes Home Improvement store on that site. As I reflected on the concept of Basics Supermarket I began to think how many times we in business get away from the basics and then wonder why we aren’t having successes. How many times to we come up with an advertisement idea but we don’t implement it because we do not know if it will work and then we make many excuses as to why not to implement it. The key is to remember that if you do not advertise your business you will eventually lose so it is time to get back to basics.
The first basic principle is to get out there and hit the bricks. This sounds like an old school principle but it works. Last week as I was promoting my TV Show, The Anything Bucket, which airs on Tuesday at 6:30 PM EDT on www.wrpbitv.com I decided to walk a shopping plaza and share who I was and that I was seeking guests for my TV Show. I walked into Wise Little Shoppers in Sunrise,FL and the owner Sparkle was receptive to the idea of being on my show. She called me the next day and booked a time to come into the studio to tape a segment for the show. She came taped a segment and bought her clip to use in her marketing. In hitting the bricks you will meet people who can benefit from your products or services. I have been one to go business to business to share who I am and what I am doing and it has proven to be effective. Whatever I find myself promoting be it my TV Show, my charitable work with The American Cancer Society Relay For Life, or the South Florida Gold, a professional basketball team that I represent I find the best way is to get out in the community and go face to face, eyeball to eyeball, flesh to flesh to get the best results.
Promotion is the key to success. Each day you should have something to promote which will engage existing clients/customers and potential clients/customers. I use a three-foot rule, where if someone is with in 3 feet of me I will do my best to engage them. I generally can find something that will resonate with them to share. My best promotion is having my business cards to share with people who I meet. If you do not promote you stay stagnant.
Making the ask is a basic principle that most people do not do and thus lose out on a potential client/customer. The idea is to make sure you are sharing who you are, and what you do, and how you are of service and value to as many people as possible. In showing people how doing business with you will enhance their personal and professional life you will increase the opportunity to close them as a client/customer or better yet they may know people who can benefit from your products or services. The key is to make the ask.
One of the greatest basic principles of success is to do it now and to take action instead of waiting. A great example of doing it now occurred this week as I was asked to go meet with someone at 9:30 AM and at first started to make excuses and then I thought say yes and take action. As a result I was able to expand my role with The South Florida Gold and I will be launching a radio show, Inside The South Florida Gold, which will launch on 7/22/2015 at 2:30 PM EDT. Here is the link http://www.blogtalkradio.com/abagold/2015/07/22/inside-the-south-florida-gold. It is when you take action that you start to have success. I have found that when you take action on your ideas that you have the most success. The key is to plan your work and work you plan and make some adjustments along the way.
Today one of the basics is social media and the key is to engage and be informative, resonating, relevant, and entertaining. The most basic principle is to remember people do business with people they know, like, and trust so it is important to get back to basics and build your brand. Stay Positive!!!
