Jun
24

Advertisement Ideas: Lack Or Abundance – What Mindset Are You?

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Advertisement Ideas: Lack Or Abundance – What Mindset Are You?

 As I was out collecting donations for The American Cancer Society Relay For Life Of West Boca Raton today (6/24/2015) I ran into many people who were coming from a lack mindset. You may ask how I knew this, the answer was in the word’s they used like I can’t afford, business is slow, or how do I know this is legit. These words only hinder us in our personal and professional life as we hold ourselves back.One encounter at The Imperial Cuts Barber Shop really made me realize that as business people we must stop using the lack words and start tapping into our ability to create abundance. In the course of my presentation the owner stated business is slow  on 4 occasions to which I sated if you keep thinking things are slow it will remain slow and I did my best to explain that there is plenty of business to be had if he would get out of  the shop and start to meet people and share his business. His answer was he didn’t have time. I though okay you just told me things were slow, you were given a few solutions and you made an excuse that you did not have time. It was at that time that I realized that he was coming from a lack mentality. I also have started to put people into two categories action takers and excuse makers. The action taker comes from an abundance mentality and takes action thus making things happen for their business. On the other side is the excuse maker who will come from a position of lack and find every reason not to seek opportunities.  I ask you to take a look at how you are expressing yourself and evaluate if you are coming from a lack mindset or an abundance mindset.  Look at the opportunities that exist and take full advantage of them by shifting from a lack mentality to an abundance mindset.  Instead of being an excuse maker start to become and action taker.  Instead of saying I can’t afford start finding ways to invest in yourself and your business. Imagine if Imperial Cuts would have said thank you for coming in and here is $5 for your cause. They would have gotten shout outs on my Facebook Page, on my Twitter Account, and recommendations to my friends in the area who needed a hair cut. Instead they get used as an example of a business that is coming from a position of lack.

If you are to truly succeed in your business you will want to come from a position of abundance in all you do.  Everything you do in business should give the perception of success from the way you answer the phone to what you put out on social media. Instead of complaining you can take action and improve the way things are going. Ask people what they think when they see you brand or hear your business name or your name. In coming from a position of abundance as opposed to lack you  will see a loyalty from your existing customers and they will be more likely to recommend you to others.  If you create an atmosphere where your business is perceived as thriving people will want to do business with you. I am reminded of the story of two steak places in my community one would donate gift cards to every charitable organization that asked while the other said no. One steak house would pay $15 per hour while the other paid $8, one would allow the manager to make marketing and advertising decisions while the other did not. Guess who is still in business and who is not?

It is time for you to look at where you and how you are showing up in your professional life. Ask yourself how are you approaching your business everyday? Look at what traits you are exhibiting and how these traits are affecting your business.  I once had a sales manager tell me that if my numbers didn’t improve I would be fired. I thought wow this person is coming from a position of lack. She should have said I know that your territory has a lot of potential and I believe you can increase your numbers how can I help you bring your numbers up. This would have had her coming from a place of abundance and not had her make good on her promise to fire me as my numbers did not improve. I learned from this experience to come from a position of abundance and look to be of service and value in all I do. Stay Positive.

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