Advertisement Ideas: No One Is To Blame!!!
As I was discussing some issues of the day I realized just how quick people are to blame others for their problems instead of taking responsibility and being accountable for their actions. How many times have we heard oh it is Bush’s Fault from Obama and his supporters or oh outsourcing is hurting our country or it is the economy? How many excuses will people make and how many others will they blame until they realize it is them and their actions that determine whether they will thrive or will they struggle. I wrote a piece a while back titled it is not the economy it is you to show that those who were willing to adapt and overcome were continuing to have success while those making excuses and pointing blame were struggling. I have seen people play the blame game instead of taking responsibility only to see it led to their demise. It is not the competition, it is not the government, it is not the community, it is you. Maybe you wanted to advertise but you came from a position of lack and thought you couldn’t afford to and your competitor put out fliers and went out into the community and supported charitable causes while you found reasons not to invest in your marketing. Maybe you chose to go into a magazine or a mailer without doing your due diligence while your competitor found publications and other media sources that reach his audience. Maybe you didn’t do a video and didn’t utilize social media like Facebook and your competitor did. Maybe you judged the guy who came into your business offering assistance with marketing and public relations while your competitor spent $100 on a session and received a ready-made press release, a video testimonial, and shout out across his social media platforms. Perhaps you said not to being on a TV Show and your competitor went on a TV Show. Perhaps you did the show but didn’t buy the clip for $175 but your competitor did and put it on Facebook and other social media and picked up some new clients/customers. Maybe you used someones services and tried to get out of paying and your competitor used that person’s services and paid promptly. The key is to look at how you are conducting business and stop playing the blame game.
The key is to stop playing the blame game and to break away from the norms by building brand awareness and recognition by creating a buzz about your products or services. Think about what pain do you take away.If you are a restaurant you take away the pain of hunger, if you are a dry cleaner you take away the pain of looking good and making a good impression, if you are a massage therapist you take away physical pain that may be stopping someone from reaching their full potential. Look at what pain you take away and then formulate a marketing campaign that will express this and cultivate clients/and customers. Instead of blaming the competition for taking your customers look at ways you can breakaway and get them back or cultivate new ones. If it was price that drove them away then finds ways to show the value you they are getting for your price. Find out why they went elsewhere and if you can fix that reason and bring them back. The # 1 reason people do not do business with someone is a bad experience. Think of ways you can avoid bad experiences. I remember one day at Starbucks they didn’t make my drink for about 20 minutes and I went to ask about it the manager made my drink and gave me a coupon for a FREE one the next time I came in. In acknowledging the problem and doing something about it Starbucks kept my business.
Advertisement Ideas: No One Is To Blame – A Case Study!!!
When NIKE said they were not interested I could have blamed them and said my concept won’t get picked up or I could have looked for someone else. Guess what I chose to find someone else to manufacture and distribute the sneakers and now these sneakers are available at www.justginnie.com. I could have blamed NIKE for its short sightedness and the other big manufacturers but I did not.I could have blamed the price point and the margins but I didn’t. As a result of being accountable to myself I was able to meet a few people who believed in this idea and have now agreed to bring not only a purple version of the shoe to market but also an orange, a yellow, and a pink version then eventually have all colors of the cancer wheel represented.
I could have said I don’t have money to customize a sneaker but I didn’t and I made a pair at NIKEID.COM and then showed it a designer after being turned down by Nike to mass produce and market the sneaker. By not playing the blame game I have set in motion the process to bring my vision to life.
As you proceed in your business stop blaming people and stop making excuses and see what happens. You are where you are because of your actions not anyone else’s. Make it Happen Today!!! Stay Positive!!! Namaste!!!
