Advertisement Ideas: Focus, Discipline, And Execution:
I am asked JDOGG how is it that you are successful with your marketing and media relations? My answer comes down to three elements Focus, Discipline, and Execution. Having an idea is great but until you implement the idea and allow it to come to fruition it will sit dormant and not serve your business. It is said what you focus on expands. This is so true when running a business or doing work in the non-profit sector. If you focus on the challenges and the negativity surrounding something you will encounter more challenges and more negativity. If you focus on the positive aspects of the project and approach it with joy you will attract more positivity and joy to the project. One element that a business needs is brand awareness and this should be a focus in all you do. I am very involved with The American Cancer Society Relay For Life of West Boca and my focus is on raising funds for research, education, advocacy, and services. I have set a goal of raising $2500. Each day that I am out in the community I wear Relay For Life apparel to draw attention to what I am doing and I also have my literature with me. By planning out the day and picking a lane and wearing my brand I am able to create a buzz and brand recognition for Relay For Life. The key is to focus on a plan, plan the work, work the plan, and make adjustments. When you are focused with the end in mind you will be able to take action to bring the plan to fruition. Ask yourself what you want from your advertising, marketing, and media relations and then focus on the desired results and take action to bring everything to fruition.
Knowing what you want and then taking the steps to get it will take discipline. If you know that you are most productive when you do a morning ritual be disciplined to do that ritual everyday. I personally get up and do a gratitude prayer, then after I shower and get dressed I tale out Rev, Dr. Dee Adio- Moses Book Heal your life with daily affirmations and prayer, then I read Marianne Morrisey’s Miracle Minute, then I write in my gratitude journal. I also play uplifting music to get me centered and grounded. In being disciplined in doing this I put in motion elements to have a successful day.
I also plan out my day and set daily goals so that I can move forward in a positive direction of my goals. In being disciplined I am able to accomplish great things and continue on my mission to help other people excel by being of service and value.
Execution is the key. So many times I encounter people who have a great idea but they never execute it because they never put it in writing or never took action steps to implement the concept. I developed an idea POINTS FOR THE CURE FOOTBALL EDITION, where fans choose their team and then they agree to donate $.25 per point their team scores by visiting http://main.acsevents.org/goto/jdogg2. To execute this project I chose 10/22-28/2014 to run the project, then I began to use social media to promote it, and I sent out press releases to alert the media as a result I have people committing to get involved. The same applies to your advertising, marketing, and media relations as it is important to be on the top of the consumers mind so that when they need your products or services they come to you first. This is done by executing a strategic marketing plan. Remember you can have the best plan but if it is not implemented you will never know the results. Ask yourself why you are not executing plans that can build your business.
Know what you want and what is needed to get it. I want to raise $2500 for The 2015 American Cancer Society Relay For Life of West Boca Raton so I am focused on this goal, each day I am doing something to move me forward toward this goal by taking action. On certain days I choose an area in The West Boca Raton area to go to and to ask for donations while I also hand out literature about Relay For Life. As of 2:30 PM Today (10/6/2014) I have raised $634 toward the $2500 goal. I share this with you to encourage you to stay focused and disciplined so that you can execute your plan and exceed your goals.
As you continue to grow personally and professionally remember focus, discipline, and execution are key. Stay Positive!!!
